CData Python Connector for Microsoft Ads

Build 23.0.8839

Views

Views are similar to tables in the way that data is represented; however, views are read-only.

Queries can be executed against a view as if it were a normal table.

CData Python Connector for Microsoft Ads Views

Name Description
AccountPerformanceReport Use this report to observe long-term account performance and trends.
Accounts Query the available Accounts in Bing Ads.
AdDynamicTextPerformanceReport Use this report to identify which dynamic text strings are performing well and which strings you should consider changing.
AdExtensionByAdReport Use this report to compare how well different versions of your ad extensions are performing with each ad.
AdExtensionByKeywordReport Use this report to compare how well different versions of your ad extensions are performing for each keyword.
AdExtensionDetailReport Use this report to discover the effectiveness of individual ad extension items, for example, each link of a sitelink extension.
AdGroupPerformanceReport Use this report to more broadly compare delivery performance statistics by ad group, campaign, or account attributes rather than at the keyword level.
AdGroups Query the available AdGroups in Bing Ads.
AdPerformanceReport Use this report to help you determine which ads lead to clicks and conversions, and which are not performing. Having underperforming ads in your account can pull down the quality of your campaigns.
Ads Query the available Ads in Bing Ads.
AgeGenderAudienceReport Use this report to discover how your campaigns and ad groups are resonating with audiences of diverse age and gender.
AudiencePerformanceReport Use this report to compare delivery performance statistics by audience, ad group, campaign, or account attributes.
Audiences Query the available Audiences in Bing Ads.
BidOpportunities Query the available Bid Opportunities in Bing Ads.
BudgetOpportunities Query the available Budget Opportunities in Bing Ads.
Budgets Query the available Budgets in Bing Ads.
BudgetSummaryReport Use this report to discover how your campaign's budget is performing for the month. For example, the report shows your monthly budget, how much you have spent to date, and whether you are on target to spend your monthly budget.
CampaignPerformanceReport Use this report to view high-level performance statistics and quality attributes for each campaign or account. This is also a quick way to flag any major campaign or account problems.
Campaigns Query the available Campaigns in Bing Ads.
ConversionPerformanceReport Use this report to understand which campaigns and keywords are leading an audience to complete a purchase or other conversion action.
DestinationUrlPerformanceReport Use this report to identify landing pages that met audience expectations and potentially resulted in high click-through or conversion rates.
DSAAutoTargetPerformanceReport Use this report to find out which DSA auto targets are performing well and those that are not.
DSACategoryPerformanceReport Use this report to find out which DSA categories are performing well and those that are not.
DSASearchQueryPerformanceReport Use this report to find out which search terms are in demand for your DSA campaign and the performance of dynamic headlines that are being displayed.
GeographicPerformanceReport Use this report to see which locations your traffic is coming from. You can then validate whether your location targeting strategy is successful, and identify opportunities to improve. The report also identifies either the physical location of the search user or the geographical location interest based on the user's search query.
GoalsAndFunnelsReport Use this report to discover whether your audience completes each step through the land, browse, prospect, and conversion pages of your website. For example, you can use this report to determine the step that users leave the conversion funnel, so that you can improve or remove that step to increase the chance that the user will continue to the next step.
KeywordDemographics Query the available Keyword Demographics in Bing Ads.
KeywordEstimatedBid Query the available Keyword Estimated Bid in Bing Ads.
KeywordEstimatedPosition Query the available EstimatedPosition in Bing Ads.
KeywordHistoricalSearch Query the available Keyword Historical Search in Bing Ads.
KeywordLocations Query the available Keyword Locations in Bing Ads.
KeywordPerformance Query the available Keyword Performance in Bing Ads.
KeywordPerformanceReport Use this report to find out which keywords are performing well and those that are not.
Keywords Query the available Keywords in Bing Ads.
NegativeKeywordConflictReport Use this report to discover which keywords and negative keywords are in conflict, and whether the conflict is at the campaign or ad group level. Use this list to figure out which negative keywords to delete.
ProductDimensionPerformanceReport Use this report to find out which product dimensions are performing well and those that are not.
ProductNegativeKeywordConflictReport Use this report to discover which keywords and negative keywords are in conflict, and whether the conflict is at the campaign or ad group level. Use this list to figure out which negative keywords to delete.
ProductPartitionPerformanceReport You can include details in the report such as impressions, clicks, and spend that you can use to identify whether or not the product partitions are performing well.
ProductPartitionUnitPerformanceReport Use this report to find out which product partition units are performing well and those that are not.
ProductSearchQueryPerformanceReport Use this report to get insight into what your audience is searching for when your ads are shown as well as ensure that your product titles are relevant to search queries.
PublisherUsagePerformanceReport Use this report to see if any website URLs aren't performing well enough for your campaign or ad group target settings. For example, if ad impressions at those URLs yield a low click-through rate, then you might decide to exclude those websites from your campaign.
SearchCampaignChangeHistoryReport Use this report to discover when changes to an account were made, as well as which user made the changes.
SearchQueryPerformanceReport Use this report to see what your audience is searching for when your ads are shown. You can use this information to make informed additions, removals, or edits to both your keyword and negative keyword lists.
ShareOfVoiceReport Use this report to view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.
Tags Query the available Tags in Bing Ads.
UserLocationPerformanceReport Use this report to see which locations your traffic is coming from. You can then validate whether your location targeting strategy is successful, and identify opportunities to improve. The report also identifies the physical location of the user and the intended geographical location of the user's search query, for example a user in Seattle searching for services in Portland.

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Build 23.0.8839