CData Python Connector for Microsoft Ads

Build 23.0.8839

AdExtensionByKeywordReport

Use this report to compare how well different versions of your ad extensions are performing for each keyword.

Columns

Name Type Select requirement Metric Aggregate Description
Summary String True The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly String True Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily Date True Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly Date True Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly Date True Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly Integer True Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay Integer True Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek Integer True Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName String The account name.
AccountNumber String The Bing Ads assigned number of an account.
AccountId Long The Bing Ads assigned identifier of an account.
CampaignName String The campaign name.
CampaignId Long The Bing Ads assigned identifier of a campaign..
AdGroupName String The ad group name.
AdGroupId Long The Bing Ads assigned identifier of an ad group.
AdExtensionType String True The Bing Ads assigned identifier of an ad extension.
AdExtensionId Long The version attribute of an ad extension.
AdExtensionVersion String The version attribute of an ad extension.
AccountStatus String The account status.
AdGroupStatus String The ad group status.
CampaignStatus String The campaign status.
DeviceType String The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
Network String The current network setting of an ad group.
TopVsOther String The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
BidMatchType String The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
DeviceOS String The operating system of the device reported in the DeviceType column.
DeliveredMatchType String The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
ClickType String Click type refers to each component of an ad that a customer can click.
Keyword String True The keyword text.
KeywordId String The Bing Ads assigned identifier of a keyword.
KeywordStatus String The keyword status.
Goal String The goal name.
GoalType String The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions Integer True The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks Integer True Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
TotalClicks Integer True The number of billable and non-billable times that the ad extension was clicked.
Ctr Double True The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc Double True The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend Double True The cost per click (CPC) summed for each click.
Conversions Integer True The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
ConversionRate Double True The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).
CostPerConversion Double True The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
Assists Integer True The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue Double True The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend Double True The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
CostPerAssist Double True The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerConversion Double True The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
RevenuePerAssist Double True The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
DatePreset String The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.

EndDate String The end date of the custom date range. The end date cannot be later than today's date.
StartDate String The start date of the custom date range. The start date must be earlier than or the same as the end date.

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Build 23.0.8839