Views
Views are similar to tables in the way that data is represented; however, views are read-only.
Queries can be executed against a view as if it were a normal table.
CData Tableau Connector for Google Ads Views
| Name | Description |
| AccessibleBiddingStrategy | Represents a view of BiddingStrategies owned by and shared with the customer. |
| AccountBudget | An account-level budget. It contains information about the budget itself, as well as the most recently approved changes to the budget and proposed changes that are pending approval. The proposed changes that are pending approval, if any, are found in 'pending_proposal'. Effective details about the budget are found in fields prefixed 'approved_', 'adjusted_' and those without a prefix. Since some effective details may differ from what the user had originally requested (for example, spending limit), these differences are juxtaposed through 'proposed_', 'approved_', and possibly 'adjusted_' fields. |
| AccountBudgetProposal | An account-level budget proposal. |
| AccountHourlyStatsReport | Account-level performance stats by Ad Network and Device. Hourly data is returned with a default date range of the last 7 days not including today. |
| AccountLink | Represents the data sharing connection between a Google Ads account and another account |
| AccountStatsReport | Account-level performance stats by Ad Network and Device. Daily data is returned with a default date range of the last 7 days not including today. |
| Ad | An ad. |
| AdGroup | An ad group. |
| AdGroupAd | An ad group ad. |
| AdGroupAdAssetCombinationView | A view on the usage of ad group ad asset combination. Now we only support AdGroupAdAssetCombinationView for Responsive Search Ads, with more ad types planned for the future. |
| AdGroupAdAssetView | Represents a link between an AdGroupAd and an Asset. This view provides insights into the performance of assets within specific ads. |
| AdGroupAdLabel | A relationship between an ad group ad and a label. |
| AdGroupAsset | A link between an ad group and an asset. |
| AdGroupAssetSet | AdGroupAssetSet is the linkage between an ad group and an asset set. Creating an AdGroupAssetSet links an asset set with an ad group. |
| AdGroupAudienceView | An ad group audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level. |
| AdGroupBidModifier | Represents an ad group bid modifier. |
| AdGroupCriterion | An ad group criterion. The ad_group_criterion report only returns criteria that were explicitly added to the ad group. |
| AdGroupCriterionCustomizer | A customizer value for the associated CustomizerAttribute at the AdGroupCriterion level. |
| AdGroupCriterionLabel | A relationship between an ad group criterion and a label. |
| AdGroupCriterionSimulation | An ad group criterion simulation. Supported combinations of advertising channel type, criterion type, simulation type, and simulation modification method are detailed below respectively. Hotel AdGroupCriterion simulation operations starting in V5. |
| AdGroupCustomizer | A customizer value for the associated CustomizerAttribute at the AdGroup level. |
| AdGroupHourlyStatsReport | Ad Group-level performance stats by Ad Network and Device. Hourly data is returned with a default date range of the last 7 days not including today. |
| AdGroupLabel | A relationship between an ad group and a label. |
| AdGroupSimulation | An ad group simulation. Supported combinations of advertising channel type, simulation type and simulation modification method is detailed below respectively. |
| AdGroupStatsReport | Ad Group-level performance stats by Ad Network and Device. Daily data is returned with a default date range of the last 7 days not including today. |
| AdParameter | An ad parameter that is used to update numeric values (such as prices or inventory levels) in any text line of an ad (including URLs). There can be a maximum of two AdParameters per ad group criterion. (One with parameter_index = 1 and one with parameter_index = 2.) In the ad the parameters are referenced by a placeholder of the form '{param#:value}'. For example, '{param1:$17}' |
| AdScheduleView | An ad schedule view summarizes the performance of campaigns by AdSchedule criteria. |
| AdStatsReport | Ad-level performance stats by Ad Network and Device. Daily data is returned with a default date range of the last 7 days not including today. |
| AgeRangeView | An age range view. |
| AiMaxSearchTermAdCombinationView | AiMaxSearchTermAdCombinationView Resource. |
| AndroidPrivacySharedKeyGoogleAdGroup | An Android privacy shared key view for Google ad group key. |
| AndroidPrivacySharedKeyGoogleCampaign | An Android privacy shared key view for Google campaign key. |
| AndroidPrivacySharedKeyGoogleNetworkType | An Android privacy shared key view for Google network type key. |
| AppliedIncentive | Represents an applied incentive. |
| AppTopCombinationView | A view resource in the App Top Combination Report. |
| Asset | Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it. |
| AssetFieldTypeView | An asset field type view. This view reports non-overcounted metrics for each asset field type when the asset is used as extension. |
| AssetGroup | An asset group. AssetGroupAsset is used to link an asset to the asset group. AssetGroupSignal is used to associate a signal to an asset group. |
| AssetGroupAsset | AssetGroupAsset is the link between an asset and an asset group. Adding an AssetGroupAsset links an asset with an asset group. |
| AssetGroupListingGroupFilter | AssetGroupListingGroupFilter represents a listing group filter tree node in an asset group. |
| AssetGroupProductGroupView | An asset group product group view. |
| AssetGroupSignal | AssetGroupSignal represents a signal in an asset group. The existence of a signal tells the performance max campaign who's most likely to convert. Performance Max uses the signal to look for new people with similar or stronger intent to find conversions across Search, Display, Video, and more. |
| AssetGroupTopCombinationView | A view on the usage of asset group asset top combinations. |
| AssetSet | An asset set representing a collection of assets. Use AssetSetAsset to link an asset to the asset set. |
| AssetSetAsset | AssetSetAsset is the link between an asset and an asset set. Adding an AssetSetAsset links an asset with an asset set. |
| AssetSetTypeView | An asset set type view. This view reports non-overcounted metrics for each asset set type. Child asset set types are not included in this report. Their stats are aggregated under the parent asset set type. |
| Audience | Audience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments. |
| AudienceStatsReport | Audience-level performance stats by Ad Network and Device. Daily data is returned with a default date range of the last 7 days not including today. |
| BatchJob | A list of mutates being processed asynchronously. The mutates are uploaded by the user. The mutates themselves aren't readable and the results of the job can only be read using BatchJobService.ListBatchJobResults. |
| BiddingDataExclusion | Represents a bidding data exclusion. Bidding data exclusions can be set in client accounts only, and cannot be used in manager accounts. |
| BiddingSeasonalityAdjustment | Represents a bidding seasonality adjustment. Cannot be used in manager accounts. |
| BiddingStrategy | A bidding strategy. |
| BiddingStrategySimulation | A bidding strategy simulation. Supported combinations of simulation type and simulation modification method are detailed below respectively. |
| BillingSetup | A billing setup, which associates a payments account and an advertiser. A billing setup is specific to one advertiser. |
| CallView | A call view that includes data for call tracking of call-only ads or call extensions. |
| Campaign | A campaign. |
| CampaignAggregateAssetView | A campaign-level aggregate asset view that shows where the asset is linked, performamce of the asset and stats. |
| CampaignAsset | A link between a Campaign and an Asset. |
| CampaignAssetSet | CampaignAssetSet is the linkage between a campaign and an asset set. Adding a CampaignAssetSet links an asset set with a campaign. |
| CampaignAudienceView | A campaign audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated by campaign and audience criterion. This view only includes audiences attached at the campaign level. |
| CampaignBidModifier | Represents a bid-modifiable only criterion at the campaign level. |
| CampaignBudget | A campaign budget. |
| CampaignConversionGoal | The biddability setting for the specified campaign only for all conversion actions with a matching category and origin. |
| CampaignCriterion | A campaign criterion. |
| CampaignCustomizer | A customizer value for the associated CustomizerAttribute at the Campaign level. |
| CampaignDraft | A campaign draft. |
| CampaignGoalConfig | A link between a campaign and a goal enabling campaign-specific optimization. |
| CampaignGroup | A campaign group. |
| CampaignHourlyStatsReport | Campaign-level performance stats by Ad Network and Device. Hourly data is returned with a default date range of the last 7 days not including today. |
| CampaignLabel | Represents a relationship between a campaign and a label. |
| CampaignLifecycleGoal | Campaign level customer lifecycle goal settings. |
| CampaignSearchTermInsight | This report provides a high-level view of search demand at the campaign level by grouping similar search terms into categories and showing their search volume. Historical data is available starting March 2023. |
| CampaignSearchTermView | This report provides granular performance data, including cost metrics, for each individual search term that triggered your ads. If keyword-related segments are used, Performance Max data will be excluded from the results. |
| CampaignSharedSet | CampaignSharedSets are used for managing the shared sets associated with a campaign. |
| CampaignSimulation | A campaign simulation. Supported combinations of advertising channel type, simulation type and simulation modification method is detailed below respectively. |
| CampaignStatsReport | Campaign-level performance stats by Ad Network and Device. Daily data is returned with a default date range of the last 7 days not including today. |
| CarrierConstant | A carrier criterion that can be used in campaign targeting. |
| CartDataSalesView | Cart data sales view. |
| ChangeEvent | Describes the granular change of returned resources of certain resource types. Changes made through the UI or API in the past 30 days are included. Previous and new values of the changed fields are shown. ChangeEvent could have up to 3 minutes delay to reflect a new change. |
| ChangeStatus | Describes the status of returned resource. ChangeStatus could have up to 3 minutes delay to reflect a new change. |
| ChannelAggregateAssetView | A channel-level aggregate asset view that shows where the asset is linked, performamce of the asset and stats. |
| ClickView | A click view with metrics aggregated at each click level, including both valid and invalid clicks. For non-Search campaigns, metrics.clicks represents the number of valid and invalid interactions. Queries including ClickView must have a filter limiting the results to one day and can be requested for dates back to 90 days before the time of the request. |
| ClickViewFilteredReport | A click view with metrics aggregated at each click level, including both valid and invalid clicks. For non-Search campaigns, metrics.clicks represents the number of valid and invalid interactions. Queries including ClickView must have a filter limiting the results to one day and can be requested for dates back to 90 days before the time of the request. |
| CombinedAudience | Describe a resource for combined audiences which includes different audiences. |
| ContentCriterionView | A content criterion view. |
| ConversionAction | A conversion action. |
| ConversionCustomVariable | A conversion custom variable See 'About custom variables for conversions' at https://support.google.com/google-ads/answer/9964350 |
| ConversionGoalCampaignConfig | Conversion goal settings for a Campaign. |
| ConversionValueRule | A conversion value rule |
| ConversionValueRuleSet | A conversion value rule set is a collection of conversion value rules that lets you adjust conversion values based on the dimensions specified in the dimensions field. |
| CurrencyConstant | A currency constant. |
| CustomAudience | A custom audience. This is a list of users by interest. The unique key of a custom audience consists of the following fields: name. Violating the unique key constraint produces error: CustomAudienceError.NAME_ALREADY_USED |
| CustomConversionGoal | Custom conversion goal that can make arbitrary conversion actions biddable. |
| Customer | A customer. |
| CustomerAsset | A link between a customer and an asset. |
| CustomerAssetSet | CustomerAssetSet is the linkage between a customer and an asset set. Adding a CustomerAssetSet links an asset set with a customer. |
| CustomerClient | A link between the given customer and a client customer. CustomerClients only exist for manager customers. All direct and indirect client customers are included, as well as the manager itself. |
| CustomerClientLink | Represents customer client link relationship. |
| CustomerConversionGoal | Biddability control for conversion actions with a matching category and origin. |
| CustomerCustomizer | A customizer value for the associated CustomizerAttribute at the Customer level. |
| CustomerLabel | Represents a relationship between a customer and a label. This customer may not have access to all the labels attached to it. Additional CustomerLabels may be returned by increasing permissions with login-customer-id. |
| CustomerLifecycleGoal | Account level customer lifecycle goal settings. |
| CustomerManagerLink | Represents customer-manager link relationship. |
| CustomerNegativeCriterion | A negative criterion for exclusions at the customer level. |
| CustomerSearchTermInsight | This report provides a high-level view of search demand at the customer level by grouping similar search terms into categories and showing their search volume. Historical data is available starting March 2023. |
| CustomerUserAccess | Represents the permission of a single user onto a single customer. |
| CustomerUserAccessInvitation | Represent an invitation to a new user on this customer account. |
| CustomInterest | A custom interest. This is a list of users by interest. |
| CustomizerAttribute | A customizer attribute. Use CustomerCustomizer, CampaignCustomizer, AdGroupCustomizer, or AdGroupCriterionCustomizer to associate a customizer attribute and set its value at the customer, campaign, ad group, or ad group criterion level, respectively. |
| DataLink | Represents the data sharing connection between a Google Ads customer and another product's data. |
| DetailContentSuitabilityPlacementView | A detail content suitability placement view. |
| DetailedDemographic | A detailed demographic: a particular interest-based vertical to be targeted to reach users based on long-term life facts. |
| DetailPlacementView | A view with metrics aggregated by ad group and URL or YouTube video. |
| DisplayKeywordView | A display keyword view. |
| DistanceView | A distance view with metrics aggregated by the user's distance from an advertiser's location extensions. Each DistanceBucket includes all impressions that fall within its distance and a single impression will contribute to the metrics for all DistanceBuckets that include the user's distance. |
| DomainCategory | A category generated automatically by crawling a domain. If a campaign uses the DynamicSearchAdsSetting, then domain categories will be generated for the domain. The categories can be targeted using WebpageConditionInfo. See: https://support.google.com/google-ads/answer/2471185 |
| DynamicSearchAdsSearchTermView | A dynamic search ads search term view. |
| ExpandedLandingPageView | A landing page view with metrics aggregated at the expanded final URL level. |
| Experiment | A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes. |
| ExperimentArm | A Google ads experiment for users to experiment changes on multiple campaigns, compare the performance, and apply the effective changes. |
| FinalUrlExpansionAssetView | FinalUrlExpansionAssetView Resource. |
| GenderView | A gender view resource. Represents the view of a customer's performance metrics aggregated by gender. All statistics are aggregated at the ad group level. |
| GeographicView | A geographic view. |
| GeoTargetConstant | A geo target constant. |
| Goal | Representation of goals. |
| GroupContentSuitabilityPlacementView | A group content suitability placement view. |
| GroupPlacementView | A view showing performance data for where your ads actually served on the Display Network and YouTube, including both targeted (managed) and automatic placements. |
| HotelGroupView | A hotel group view. |
| HotelPerformanceView | A hotel performance view. |
| HotelReconciliation | A hotel reconciliation. It contains conversion information from Hotel bookings to reconcile with advertiser records. These rows may be updated or canceled before billing through Bulk Uploads. |
| IncomeRangeView | An income range view. |
| KeywordPlan | A Keyword Planner plan. Max number of saved keyword plans: 10000. It's possible to remove plans if limit is reached. |
| KeywordPlanAdGroup | A Keyword Planner ad group. Max number of keyword plan ad groups per plan: 200. |
| KeywordPlanAdGroupKeyword | A Keyword Plan ad group keyword. Max number of keyword plan keywords per plan: 10000. |
| KeywordPlanCampaign | A Keyword Plan campaign. Max number of keyword plan campaigns per plan allowed: 1. |
| KeywordPlanCampaignKeyword | A Keyword Plan Campaign keyword. Only negative keywords are supported for Campaign Keyword. |
| KeywordStatsReport | Keyword-level performance stats by Ad Network and Device. Daily data is returned with a default date range of the last 7 days not including today. |
| KeywordThemeConstant | A Smart Campaign keyword theme constant. |
| KeywordView | A keyword view. |
| Label | A label. |
| LandingPageView | A landing page view with metrics aggregated at the unexpanded final URL level. |
| LanguageConstant | A language. |
| LeadFormSubmissionData | Data from lead form submissions. |
| LifeEvent | A life event: a particular interest-based vertical to be targeted to reach users when they are in the midst of important life milestones. |
| LocalServicesEmployee | A local services employee resource. |
| LocalServicesLead | Data from Local Services Lead. Contains details of Lead which is generated when user calls, messages or books service from advertiser. More info: https://ads.google.com/local-services-ads |
| LocalServicesLeadConversation | Data from Local Services Lead Conversation. Contains details of Lead Conversation which is generated when user calls, messages or books service from advertiser. These are appended to a Lead. More info: https://ads.google.com/local-services-ads |
| LocalServicesVerificationArtifact | A local services verification resource. |
| LocationInterestView | A location interest view summarizes the performance of adgroup location interest criteria. |
| LocationView | A location view summarizes the performance of campaigns by a Location criterion. If no Location criterion is set, no results are returned; instead, use geographic_view or user_location_view for visitor location data. |
| ManagedPlacementView | A view providing performance data for placements explicitly targeted in your ad groups. This view corresponds to the 'Placements' section in the Google Ads UI. |
| MatchedLocationInterestView | A view that reports metrics for locations where users showed interest, and which matched the advertiser's location interest targeting (defined as geo targets at the AdGroup level). The data is aggregated at the country level by default. This view is currently only available for AI Max campaigns. |
| MediaFile | A media file. |
| MobileAppCategoryConstant | A mobile application category constant. |
| MobileDeviceConstant | A mobile device constant. |
| MultiPartyAuthReview | Resource representing a Multi-Party Authentication review. |
| OfflineConversionUploadClientSummary | Offline conversion upload summary at customer level. |
| OfflineConversionUploadConversionActionSummary | Offline conversion upload summary at conversion action level. |
| OfflineUserDataJob | A job containing offline user data of store visitors, or user list members that will be processed asynchronously. The uploaded data isn't readable and the processing results of the job can only be read using GoogleAdsService.Search/SearchStream. |
| OperatingSystemVersionConstant | A mobile operating system version or a range of versions, depending on operator_type. List of available mobile platforms at https://developers.google.com/google-ads/api/reference/data/codes-formats#mobile-platforms |
| PaidOrganicSearchTermView | A paid organic search term view providing a view of search stats across ads and organic listings aggregated by search term at the ad group level. |
| ParentalStatusView | A parental status view. |
| PerformanceMaxPlacementView | A view with impression metrics for Performance Max campaign placements. |
| PerStoreView | A per store view. This view provides per store impression reach and local action conversion stats for advertisers. |
| ProductCategoryConstant | A Product Category. |
| ProductGroupView | A product group view. |
| ProductLink | Represents the data sharing connection between a Google Ads customer and another product. |
| ProductLinkInvitation | Represents an invitation for data sharing connection between a Google Ads account and another account. |
| QualifyingQuestion | Qualifying Questions for Lead Form. |
| Recommendation | A recommendation. |
| RecommendationSubscription | Recommendation Subscription resource |
| RemarketingAction | A remarketing action. A snippet of JavaScript code that will collect the product id and the type of page people visited (product page, shopping cart page, purchase page, general site visit) on an advertiser's website. |
| Resources | List of resources that can be used in order to generate new Reports or re-generate the old one. |
| SearchTermView | A search term view with metrics aggregated by search term at the ad group level. This view does not include Performance Max data. If you are looking for Performance Max search term data, use the CampaignSearchTermView instead. |
| SharedCriterion | A criterion belonging to a shared set. |
| SharedSet | SharedSets are used for sharing criterion exclusions across multiple campaigns. |
| ShoppingPerformanceView | Shopping performance view. |
| ShoppingProduct | A shopping product from Google Merchant Center that can be advertised by campaigns. |
| SmartCampaignSearchTermView | A Smart campaign search term view. |
| SmartCampaignSetting | Settings for configuring Smart campaigns. |
| TargetingExpansionView | A targeting expansion view with metrics. Returns metrics for automated expansion over manual targeting. |
| ThirdPartyAppAnalyticsLink | A data sharing connection, allowing the import of third party app analytics into a Google Ads Customer. |
| TopicConstant | Use topics to target or exclude placements in the Google Display Network based on the category into which the placement falls. |
| TopicView | A topic view. |
| TravelActivityGroupView | A travel activity group view. |
| TravelActivityPerformanceView | A travel activity performance view. |
| UserInterest | A user interest: a particular interest-based vertical to be targeted. |
| UserList | A user list. This is a list of users a customer may target. The unique key of a user list consists of the following fields: id. Note that the name must also be unique for user lists owned by a given customer, except in some cases where access_reason is set to SHARED. Violating the unique name constraint produces error: UserListError.INVALID_NAME. |
| UserListCustomerType | A user list customer type |
| UserLocationView | A user location view. |
| Video | A video. |
| VideoEnhancement | Represents a video that can include both advertiser uploaded videos or enhancements generated from the advertiser uploaded videos. Only publicly available videos are returned. |
| WebpageView | A webpage view. |
| YouTubeVideoUpload | Represents a video upload to YouTube using the Google Ads API. |