Customer
A customer.
View-Specific Information
Select
Google Ads does not allow every column to be selected in a single query, as some data conflicts if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes are returned. In general, these defaults are the same fields that are exposed through the Ads console. To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause using the following supported operators: =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, NOT IN . Note that all filters must be joined by AND, as OR is not supported by the Ads API.
Columns
| Name | Type | Behavior | Description |
| CustomerAutoTaggingEnabled | Bool | ATTRIBUTE | Whether auto-tagging is enabled for the customer. Only mutable in an update operation. |
| CustomerCallReportingSettingCallConversionAction | String | ATTRIBUTE | Customer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true. |
| CustomerCallReportingSettingCallConversionReportingEnabled | Bool | ATTRIBUTE | Whether to enable call conversion reporting. |
| CustomerCallReportingSettingCallReportingEnabled | Bool | ATTRIBUTE | Enable reporting of phone call events by redirecting them through Google System. |
| CustomerContainsEuPoliticalAdvertising | String | ATTRIBUTE | Output only. Returns the advertiser self-declaration status of whether this customer contains political advertising content targeted towards the European Union. You can use the Google Ads UI to update this account-level declaration, or use the API to update the self-declaration status of individual campaigns.
The allowed values are CONTAINS_EU_POLITICAL_ADVERTISING, DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING, UNKNOWN. |
| CustomerConversionTrackingSettingAcceptedCustomerDataTerms | Bool | ATTRIBUTE | Output only. Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709. |
| CustomerConversionTrackingSettingConversionTrackingId | Long | ATTRIBUTE | Output only. The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only. |
| CustomerConversionTrackingSettingConversionTrackingStatus | String | ATTRIBUTE | Output only. Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.
The allowed values are CONVERSION_TRACKING_MANAGED_BY_ANOTHER_MANAGER, CONVERSION_TRACKING_MANAGED_BY_SELF, CONVERSION_TRACKING_MANAGED_BY_THIS_MANAGER, NOT_CONVERSION_TRACKED, UNKNOWN. |
| CustomerConversionTrackingSettingCrossAccountConversionTrackingId | Long | ATTRIBUTE | Output only. The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only. |
| CustomerConversionTrackingSettingEnhancedConversionsForLeadsEnabled | Bool | ATTRIBUTE | Output only. Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. |
| CustomerConversionTrackingSettingGoogleAdsConversionCustomer | String | ATTRIBUTE | The resource name of the customer where conversions are created and managed. This field is read-only. |
| CustomerCurrencyCode | String | ATTRIBUTE | Immutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported. |
| CustomerCustomerAgreementSettingAcceptedLeadFormTerms | Bool | ATTRIBUTE | Output only. Whether the customer has accepted lead form term of service. |
| CustomerDescriptiveName | String | ATTRIBUTE | Optional, non-unique descriptive name of the customer. |
| CustomerFinalUrlSuffix | String | ATTRIBUTE | The URL template for appending params to the final URL. Only mutable in an update operation. |
| CustomerHasPartnersBadge | Bool | ATTRIBUTE | Output only. Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774. |
| CustomerId | Long | ATTRIBUTE | Output only. The ID of the customer. |
| CustomerImageAssetAutoMigrationDone | Bool | ATTRIBUTE | Output only. True if feed based image has been migrated to asset based image. |
| CustomerImageAssetAutoMigrationDoneDateTime | Datetime | ATTRIBUTE | Output only. Timestamp of migration from feed based image to asset base image in yyyy-MM-dd HH:mm:ss format. |
| CustomerLocalServicesSettingsGranularInsuranceStatuses | String | ATTRIBUTE | Output only. A read-only list of geo vertical level insurance statuses. |
| CustomerLocalServicesSettingsGranularLicenseStatuses | String | ATTRIBUTE | Output only. A read-only list of geo vertical level license statuses. |
| CustomerLocationAssetAutoMigrationDone | Bool | ATTRIBUTE | Output only. True if feed based location has been migrated to asset based location. |
| CustomerLocationAssetAutoMigrationDoneDateTime | Datetime | ATTRIBUTE | Output only. Timestamp of migration from feed based location to asset base location in yyyy-MM-dd HH:mm:ss format. |
| CustomerManager | Bool | ATTRIBUTE | Output only. Whether the customer is a manager. |
| CustomerOptimizationScore | Double | ATTRIBUTE | Output only. Optimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See 'About optimization score' at https://support.google.com/google-ads/answer/9061546. This field is read-only. |
| CustomerOptimizationScoreWeight | Double | ATTRIBUTE | Output only. Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only. |
| CustomerPayPerConversionEligibilityFailureReasons | String | ATTRIBUTE | Output only. Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
The allowed values are ANALYSIS_NOT_COMPLETE, AVERAGE_DAILY_SPEND_TOO_HIGH, CONVERSION_LAG_TOO_HIGH, HAS_CAMPAIGN_WITH_SHARED_BUDGET, HAS_UPLOAD_CLICKS_CONVERSION, NOT_ENOUGH_CONVERSIONS, OTHER, UNKNOWN. |
| CustomerRemarketingSettingGoogleGlobalSiteTag | String | ATTRIBUTE | Output only. The Google tag. |
| CustomerResourceName | String | ATTRIBUTE | Immutable. The resource name of the customer. Customer resource names have the form: customers/{customer_id} |
| CustomerStatus | String | ATTRIBUTE | Output only. The status of the customer.
The allowed values are CANCELED, CLOSED, ENABLED, SUSPENDED, UNKNOWN. |
| CustomerTestAccount | Bool | ATTRIBUTE | Output only. Whether the customer is a test account. |
| CustomerTimeZone | String | ATTRIBUTE | Immutable. The local timezone ID of the customer. |
| CustomerTrackingUrlTemplate | String | ATTRIBUTE | The URL template for constructing a tracking URL out of parameters. Only mutable in an update operation. |
| CustomerVideoBrandSafetySuitability | String | ATTRIBUTE | Brand Safety setting at the account level. Allows for selecting an inventory type to show your ads on content that is the right fit for your brand. See https://support.google.com/google-ads/answer/7515513.
The allowed values are EXPANDED_INVENTORY, LIMITED_INVENTORY, STANDARD_INVENTORY, UNKNOWN. |
| CustomerVideoCustomerThirdPartyIntegrationPartnersBrandLiftIntegrationPartners | String | ATTRIBUTE | Allowed third party integration partners for Brand Lift verification. |
| CustomerVideoCustomerThirdPartyIntegrationPartnersBrandSafetyIntegrationPartners | String | ATTRIBUTE | Allowed third party integration partners for brand safety verification. |
| CustomerVideoCustomerThirdPartyIntegrationPartnersReachIntegrationPartners | String | ATTRIBUTE | Allowed third party integration partners for reach verification. |
| CustomerVideoCustomerThirdPartyIntegrationPartnersViewabilityIntegrationPartners | String | ATTRIBUTE | Allowed third party integration partners for YouTube viewability verification. |
| AbsoluteTopImpressionPercentage | Double | METRIC | Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. |
| ActiveViewAudibilityInvalidGivtMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, but that were filtered out by traffic quality filters, divided by the total number of impressions measurable for audibility. Only includes GIVT (general invalid traffic) impressions. |
| ActiveViewAudibilityInvalidMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure audibility, but that were filtered out by traffic quality filters, divided by the total number of impressions measurable for audibility. |
| ActiveViewAudibilityMeasurableImpressions | Long | METRIC | The number of impressions for which Active View could measure if the ad was audible. |
| ActiveViewAudibilityMeasurableImpressionsRate | Double | METRIC | The number of impressions for which Active View could measure if the ad was audible, divided by the total number of impressions with Active View audio enabled. |
| ActiveViewAudibleImpressions | Long | METRIC | The number of impressions that were audible (volume > 0%) at any point during the ad playback. |
| ActiveViewAudibleImpressionsRate | Double | METRIC | The number of impressions that were audible (volume > 0%) at any point during the ad playback, divided by the total number of impressions measurable for audibility. |
| ActiveViewAudibleQuartileP100Rate | Double | METRIC | The number of impressions that were audible at the fourth quartile of the ad playback, divided by the total number of impressions measurable for audibility. |
| ActiveViewAudibleQuartileP25Rate | Double | METRIC | The number of impressions that were audible at the first quartile of the ad playback, divided by the total number of impressions measurable for audibility. |
| ActiveViewAudibleQuartileP50Rate | Double | METRIC | The number of impressions that were audible at the second quartile of the ad playback, divided by the total number of impressions measurable for audibility. |
| ActiveViewAudibleQuartileP75Rate | Double | METRIC | The number of impressions that were audible at the third quartile of the ad playback, divided by the total number of impressions measurable for audibility. |
| ActiveViewAudibleThirtySecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 30 seconds (cumulative). |
| ActiveViewAudibleThirtySecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 30 seconds (cumulative), divided by the total number of impressions measurable for audibility. |
| ActiveViewAudibleTwoSecondsImpressions | Long | METRIC | The number of impressions that were audible for at least 2 seconds (cumulative). |
| ActiveViewAudibleTwoSecondsImpressionsRate | Double | METRIC | The number of impressions that were audible for at least 2 seconds (cumulative), divided by the total number of impressions measurable for audibility. |
| ActiveViewCpm | Double | METRIC | Average cost of viewable impressions (active_view_impressions). |
| ActiveViewCtr | Double | METRIC | Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network. |
| ActiveViewImpressions | Long | METRIC | A measurement of how often your ad has become viewable on a Display Network site. |
| ActiveViewMeasurability | Double | METRIC | The ratio of impressions that could be measured by Active View over the number of served impressions. |
| ActiveViewMeasurableCostMicros | Long | METRIC | The cost of the impressions you received that were measurable by Active View. |
| ActiveViewMeasurableImpressions | Long | METRIC | The number of times your ads are appearing on placements in positions where they can be seen. |
| ActiveViewViewability | Double | METRIC | The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). |
| AllAverageCartSize | Double | METRIC | All average cart size is the average number of products in each order attributed to your ads. Includes the amount from the average_cart_size metric, plus avg. cart size from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllAverageOrderValueMicros | Long | METRIC | All average order value is the average revenue you made per order attributed to your ads. Includes the amount from the average_order_value metric, plus avg. order value from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllConversions | Double | METRIC | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
| AllConversionsByConversionDate | Double | METRIC | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns. |
| AllConversionsFromInteractionsRate | Double | METRIC | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
| AllConversionsFromLocationAssetClickToCall | Double | METRIC | Number of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. |
| AllConversionsFromLocationAssetDirections | Double | METRIC | Number of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. |
| AllConversionsFromLocationAssetMenu | Double | METRIC | Number of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. |
| AllConversionsFromLocationAssetOrder | Double | METRIC | Number of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. |
| AllConversionsFromLocationAssetOtherEngagement | Double | METRIC | Number of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. |
| AllConversionsFromLocationAssetStoreVisits | Double | METRIC | Estimated number of visits to the business after a chargeable ad event (click or impression). This measure is coming from Asset based location. |
| AllConversionsFromLocationAssetWebsite | Double | METRIC | Number of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location. |
| AllConversionsValue | Double | METRIC | The value of all conversions. |
| AllConversionsValueByConversionDate | Double | METRIC | The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns. |
| AllCostOfGoodsSoldMicros | Long | METRIC | All cost of goods sold is the total cost of the products you sold in orders attributed to your ads. Includes the amount from the cost_of_goods_sold_micros metric, plus cost of goods sold from all conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllCrossSellCostOfGoodsSoldMicros | Long | METRIC | All cross-sell cost of goods sold is the total cost of products sold as a result of advertising a different product. Includes the amount from the cross_sell_cost_of_goods_sold_micros metric, plus cross-sell cost of goods sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllCrossSellGrossProfitMicros | Long | METRIC | All cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). Includes the amount from the cross_sell_gross_profit_micros metric, plus cross-sell gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllCrossSellRevenueMicros | Long | METRIC | All cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. Includes the amount from the cross_sell_revenue_micros metric, plus cross-sell revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllCrossSellUnitsSold | Double | METRIC | All cross-sell units sold is the total number of products sold as a result of advertising a different product. Includes the amount shown in the cross_sell_units_sold metric, plus cross-sell units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllGrossProfitMargin | Double | METRIC | All gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). This value is between 0.0 and 1.0, where 1.0 means 100%. Includes the amount from the gross_profit_margin metric, plus gross profit margin across all conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllGrossProfitMicros | Long | METRIC | All gross profit is the total profit made from orders attributed to your ads minus the cost of goods sold (COGS). Includes the amount from the gross_profit_micros metric, plus gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllLeadCostOfGoodsSoldMicros | Long | METRIC | All lead cost of goods sold is the total cost of products sold as a result of advertising the same product. Includes the amount shown in the lead_cost_of_goods_sold_micros metric, plus lead cost of goods sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllLeadGrossProfitMicros | Long | METRIC | All lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). Includes the amount from the lead_gross_profit_micros metric, plus lead gross profit from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllLeadRevenueMicros | Long | METRIC | All lead revenue is the total amount you made from products sold as a result of advertising the same product. Includes the amount shown in the lead_revenue_micros metric, plus lead revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllLeadUnitsSold | Double | METRIC | All lead units sold is the total number of products sold as a result of advertising the same product. Includes the amount shown in the lead_units_sold metric, plus lead units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllNewCustomerLifetimeValue | Double | METRIC | All of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected 'bid higher for new customers', these values will be included in all_conversions_value. See About customer lifecycle goals for more details. |
| AllOrders | Double | METRIC | All orders is total number of purchase conversions attributed to your ads. Includes the amount from the orders metric, plus orders from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllRevenueMicros | Long | METRIC | All revenue is the total you made from orders attributed to your ads. Includes the amount from the revenue_micros metric, plus revenue from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AllUnitsSold | Double | METRIC | All units sold is the total number of products sold from orders attributed to your ads. Includes the amount from the units_sold metric, plus units sold from all your conversion actions, even if your campaigns are not actively optimizing towards them. It's calculated using product info from cart data to give more detail than conversion value alone. |
| AverageCartSize | Double | METRIC | Average cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data. |
| AverageCost | Double | METRIC | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| AverageCpc | Double | METRIC | The total cost of all clicks divided by the total number of clicks received. |
| AverageCpe | Double | METRIC | The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. |
| AverageCpm | Double | METRIC | Average cost-per-thousand impressions (CPM). |
| AverageOrderValueMicros | Long | METRIC | Average order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data. |
| AverageVideoWatchTimeDurationMillis | Long | METRIC | Average video watch time duration in milliseconds for video impressions that started playing. |
| BiddableIndirectInstallFirstInAppConversionMicros | Long | METRIC | The number of biddable first in app conversions where the app install was driven by interaction with a web campaign. |
| Clicks | Long | METRIC | The number of clicks. |
| ClicksUniqueQueryClusters | Long | METRIC | Unique query intent cluster count for clicks. |
| ContentBudgetLostImpressionShare | Double | METRIC | The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| ContentImpressionShare | Double | METRIC | The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| ContentRankLostImpressionShare | Double | METRIC | The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| Conversions | Double | METRIC | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsByConversionDate | Double | METRIC | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns. |
| ConversionsFromInteractionsRate | Double | METRIC | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsUniqueQueryClusters | Long | METRIC | Unique query intent cluster count for conversions. |
| ConversionsValue | Double | METRIC | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ConversionsValueByConversionDate | Double | METRIC | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns. |
| CostConvertedCurrencyPerPlatformComparableConversion | Double | METRIC | The cost of the platform comparable conversion in the currency of the authorized customer. |
| CostMicros | Long | METRIC | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| CostOfGoodsSoldMicros | Long | METRIC | Cost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data. |
| CostPerAllConversions | Double | METRIC | The cost of ad interactions divided by all conversions. |
| CostPerConversion | Double | METRIC | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CostPerPlatformComparableConversion | Double | METRIC | The cost of ad interactions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| CrossDeviceConversions | Double | METRIC | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
| CrossDeviceConversionsByConversionDate | Double | METRIC | The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns |
| CrossDeviceConversionsValueByConversionDate | Double | METRIC | The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns |
| CrossDeviceConversionsValueMicros | Long | METRIC | The sum of the value of cross-device conversions, in micros. |
| CrossSellCostOfGoodsSoldMicros | Long | METRIC | Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. |
| CrossSellGrossProfitMicros | Long | METRIC | Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. |
| CrossSellRevenueMicros | Long | METRIC | Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. |
| CrossSellUnitsSold | Double | METRIC | Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. |
| Ctr | Double | METRIC | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| EligibleImpressionsFromLocationAssetStoreReach | Long | METRIC | Number of impressions in which the business location was shown or the location was used for targeting. This measure is coming from Asset based location. |
| EngagementRate | Double | METRIC | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
| Engagements | Long | METRIC | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
| GeneralInvalidClickRate | Double | METRIC | The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See Filtering invalid traffic to ensure quality. |
| GeneralInvalidClicks | Long | METRIC | Number of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See Filtering invalid traffic to ensure quality. |
| GrossProfitMargin | Double | METRIC | Gross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data. |
| GrossProfitMicros | Long | METRIC | Gross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data. |
| Impressions | Long | METRIC | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| ImpressionsUniqueQueryClusters | Long | METRIC | Unique query intent cluster count for impressions. |
| InteractionEventTypes | String | METRIC | The types of payable and free interactions.
The allowed values are CLICK, ENGAGEMENT, NONE, UNKNOWN, VIDEO_VIEW. |
| InteractionRate | Double | METRIC | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
| Interactions | Long | METRIC | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
| InvalidClickRate | Double | METRIC | The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. |
| InvalidClicks | Long | METRIC | Number of clicks Google considers illegitimate and doesn't charge you for. |
| LeadCostOfGoodsSoldMicros | Long | METRIC | Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. |
| LeadGrossProfitMicros | Long | METRIC | Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. |
| LeadRevenueMicros | Long | METRIC | Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. |
| LeadUnitsSold | Double | METRIC | Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. |
| NewCustomerLifetimeValue | Double | METRIC | New customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected 'bid higher for new customers', these values will be included in 'conversions_value' for optimization. See About customer lifecycle goals for more details. |
| OptimizationScoreUplift | Double | METRIC | Total optimization score uplift of all recommendations. |
| OptimizationScoreUrl | String | METRIC | URL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination. |
| Orders | Double | METRIC | Orders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data. |
| PlatformComparableConversions | Double | METRIC | The number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| PlatformComparableConversionsByConversionDate | Double | METRIC | The number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| PlatformComparableConversionsFromInteractionsRate | Double | METRIC | Platform comparable conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| PlatformComparableConversionsFromInteractionsValuePerInteraction | Double | METRIC | The value of platform comparable conversions from interactions divided by the number of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| PlatformComparableConversionsValue | Double | METRIC | The value of platform comparable conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| PlatformComparableConversionsValueByConversionDate | Double | METRIC | The value of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| PlatformComparableConversionsValuePerCost | Double | METRIC | The value of conversions divided by the cost of ad interactions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| RevenueMicros | Long | METRIC | Revenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data. |
| SearchBudgetLostImpressionShare | Double | METRIC | The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| SearchExactMatchImpressionShare | Double | METRIC | The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| SearchImpressionShare | Double | METRIC | The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. |
| SearchRankLostImpressionShare | Double | METRIC | The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. |
| SkAdNetworkInstalls | Long | METRIC | The number of iOS Store Kit Ad Network conversions. |
| SkAdNetworkTotalConversions | Long | METRIC | The total number of iOS Store Kit Ad Network conversions. |
| TopImpressionPercentage | Double | METRIC | The percent of your ad impressions that are shown adjacent to the top organic search results. |
| TrueviewAverageCpv | Double | METRIC | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of TrueView views. |
| UnitsSold | Double | METRIC | Units sold is the total number of products sold from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Units sold is the total number of products sold from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The units sold in this order is 3. This metric is only available if you report conversions with cart data. |
| ValuePerAllConversions | Double | METRIC | The value of all conversions divided by the number of all conversions. |
| ValuePerAllConversionsByConversionDate | Double | METRIC | The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns. |
| ValuePerConversion | Double | METRIC | The value of conversions divided by the number of conversions. This only includes conversion actions for which the include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ValuePerConversionsByConversionDate | Double | METRIC | The value of conversions divided by the number of conversions. This only includes conversion actions for which the include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at Understand conversions by time with new columns. |
| ValuePerPlatformComparableConversion | Double | METRIC | The value of platform comparable conversions divided by the number of platform comparable conversions. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| ValuePerPlatformComparableConversionsByConversionDate | Double | METRIC | The value of platform comparable conversions divided by the number of platform comparable conversions. When this metric is segmented by date, the values in the date segment represent the conversion date. This only includes conversion actions for which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| VideoTrueviewViewRate | Double | METRIC | The number of TrueView views your video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
| VideoTrueviewViewRateInFeed | Double | METRIC | The number of TrueView views divided by number of impressions that can potentially lead to TrueView views for in-feed formats. |
| VideoTrueviewViewRateInStream | Double | METRIC | The number of TrueView views divided by number of impressions that can potentially lead to TrueView views for in-stream formats. |
| VideoTrueviewViewRateShorts | Double | METRIC | The number of TrueView views divided by number of impressions that can potentially lead to TrueView views for Shorts ads. |
| VideoTrueviewViews | Long | METRIC | The number of TrueView views your video ads received. |
| VideoWatchTimeDurationMillis | Long | METRIC | Total watch time duration in milliseconds for video impressions that started playing. For a small percentage of impressions, we may not be able to measure the watch time accurately. In such cases, we adjust the total time to account for any unmeasured time by applying the average watch time of impressions that were measured. |
| ViewThroughConversions | Long | METRIC | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. |
| ViewThroughConversionsFromLocationAssetClickToCall | Double | METRIC | Number of call button clicks on any location surface after an impression. This measure is coming from Asset based location. |
| ViewThroughConversionsFromLocationAssetDirections | Double | METRIC | Number of driving directions clicks on any location surface after an impression. This measure is coming from Asset based location. |
| ViewThroughConversionsFromLocationAssetMenu | Double | METRIC | Number of menu link clicks on any location surface after an impression. This measure is coming from Asset based location. |
| ViewThroughConversionsFromLocationAssetOrder | Double | METRIC | Number of order clicks on any location surface after an impression. This measure is coming from Asset based location. |
| ViewThroughConversionsFromLocationAssetOtherEngagement | Double | METRIC | Number of other types of local action clicks on any location surface after an impression. This measure is coming from Asset based location. |
| ViewThroughConversionsFromLocationAssetStoreVisits | Double | METRIC | Estimated number of visits to the business after an impression. This measure is coming from Asset based location. |
| ViewThroughConversionsFromLocationAssetWebsite | Double | METRIC | Number of website URL clicks on any location surface after an impression. This measure is coming from Asset based location. |
| AdFormatType | String | SEGMENT | Ad Format type.
The allowed values are AUDIO, BUMPER, INFEED, INSTREAM_NON_SKIPPABLE, INSTREAM_SKIPPABLE, MASTHEAD, OTHER, OUTSTREAM, PAUSE, SHORTS, TEXT, UNKNOWN, UNSEGMENTED, VERTICAL_ADS_BOOKING_LINK, VERTICAL_ADS_PROMOTION. |
| AdNetworkType | String | SEGMENT | Ad network type.
The allowed values are CONTENT, DISCOVER, GMAIL, GOOGLE_OWNED_CHANNELS, GOOGLE_TV, MAPS, MIXED, SEARCH, SEARCH_PARTNERS, UNKNOWN, YOUTUBE. |
| AdSubNetworkType | String | SEGMENT | Ad sub network type. Currently only available for ads running as part of DemandGen campaigns on YouTube and has to always be selected together with ad_network_type.
The allowed values are UNKNOWN, UNSEGMENTED, YOUTUBE_INFEED, YOUTUBE_INSTREAM, YOUTUBE_SHORTS. |
| AdUsingProductData | Bool | SEGMENT | Indicates whether an ad is using product data from a Google Merchant Center feed. This segment is only available for PMax campaigns and will not return data when any other campaign type is selected. |
| AdUsingVideo | Bool | SEGMENT | Indicates whether an ad is using a video asset. This segment is only available for PMax campaigns and will not return data when any other campaign type is selected. |
| AuctionInsightDomain | String | SEGMENT | Domain (visible URL) of a participant in the Auction Insights report. |
| ClickType | String | SEGMENT | Click type.
The allowed values are AD_IMAGE, APP_DEEPLINK, BREADCRUMBS, BROADBAND_PLAN, CALLS, CALL_TRACKING, CLICK_ON_ENGAGEMENT_AD, CLICK_TO_MESSAGE_LANDING_PAGE_CLICK, CLICK_TO_MESSAGE_THIRD_PARTY_CLICK, CROSS_NETWORK, GET_DIRECTIONS, HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION, HOTEL_PRICE, LOCATION_EXPANSION, LOCATION_FORMAT_CALL, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_IMAGE, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_MAP, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_TEXT, MOBILE_CALL_TRACKING, OFFER_PRINTS, OTHER, PRICE_EXTENSION, PRODUCT_AD_APP_DEEPLINK, PRODUCT_ASSETS, PRODUCT_EXTENSION_CLICKS, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_CLICKS, PRODUCT_LISTING_AD_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_AD_TRANSACTABLE, PROMOTION_EXTENSION, SHOPPING_COMPARISON_LISTING, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SITELINKS, STORE_LOCATOR, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SWIPES, TRAVEL_ASSETS, UNKNOWN, URL_CLICKS, VEHICLE_ASSETS, VIDEO_APP_STORE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_CHANNEL_CLICK, VIDEO_END_CAP_CLICKS, VIDEO_RELATED_VIDEOS_CLICK, VIDEO_WEBSITE_CLICKS, VISUAL_SITELINKS, WIRELESS_PLAN. |
| ConversionAction | String | SEGMENT | Resource name of the conversion action. |
| ConversionActionCategory | String | SEGMENT | Conversion action category.
The allowed values are ADD_TO_CART, BEGIN_CHECKOUT, BOOK_APPOINTMENT, CONTACT, CONVERTED_LEAD, DEFAULT, DOWNLOAD, ENGAGEMENT, GET_DIRECTIONS, IMPORTED_LEAD, OUTBOUND_CLICK, PAGE_VIEW, PHONE_CALL_LEAD, PURCHASE, QUALIFIED_LEAD, REQUEST_QUOTE, SIGNUP, STORE_SALE, STORE_VISIT, SUBMIT_LEAD_FORM, SUBSCRIBE_PAID, UNKNOWN, YOUTUBE_FOLLOW_ON_VIEWS. |
| ConversionActionName | String | SEGMENT | Conversion action name. |
| ConversionAdjustment | Bool | SEGMENT | This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. |
| ConversionLagBucket | String | SEGMENT | An enum value representing the number of days between the impression and the conversion.
The allowed values are EIGHT_TO_NINE_DAYS, ELEVEN_TO_TWELVE_DAYS, FIVE_TO_SIX_DAYS, FORTY_FIVE_TO_SIXTY_DAYS, FOURTEEN_TO_TWENTY_ONE_DAYS, FOUR_TO_FIVE_DAYS, LESS_THAN_ONE_DAY, NINE_TO_TEN_DAYS, ONE_TO_TWO_DAYS, SEVEN_TO_EIGHT_DAYS, SIXTY_TO_NINETY_DAYS, SIX_TO_SEVEN_DAYS, TEN_TO_ELEVEN_DAYS, THIRTEEN_TO_FOURTEEN_DAYS, THIRTY_TO_FORTY_FIVE_DAYS, THREE_TO_FOUR_DAYS, TWELVE_TO_THIRTEEN_DAYS, TWENTY_ONE_TO_THIRTY_DAYS, TWO_TO_THREE_DAYS, UNKNOWN. |
| ConversionOrAdjustmentLagBucket | String | SEGMENT | An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
The allowed values are ADJUSTMENT_EIGHT_TO_NINE_DAYS, ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS, ADJUSTMENT_FIVE_TO_SIX_DAYS, ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS, ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS, ADJUSTMENT_FOUR_TO_FIVE_DAYS, ADJUSTMENT_LESS_THAN_ONE_DAY, ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS, ADJUSTMENT_NINE_TO_TEN_DAYS, ADJUSTMENT_ONE_TO_TWO_DAYS, ADJUSTMENT_SEVEN_TO_EIGHT_DAYS, ADJUSTMENT_SIXTY_TO_NINETY_DAYS, ADJUSTMENT_SIX_TO_SEVEN_DAYS, ADJUSTMENT_TEN_TO_ELEVEN_DAYS, ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS, ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS, ADJUSTMENT_THREE_TO_FOUR_DAYS, ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS, ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS, ADJUSTMENT_TWO_TO_THREE_DAYS, ADJUSTMENT_UNKNOWN, CONVERSION_EIGHT_TO_NINE_DAYS, CONVERSION_ELEVEN_TO_TWELVE_DAYS, CONVERSION_FIVE_TO_SIX_DAYS, CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS, CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS, CONVERSION_FOUR_TO_FIVE_DAYS, CONVERSION_LESS_THAN_ONE_DAY, CONVERSION_NINE_TO_TEN_DAYS, CONVERSION_ONE_TO_TWO_DAYS, CONVERSION_SEVEN_TO_EIGHT_DAYS, CONVERSION_SIXTY_TO_NINETY_DAYS, CONVERSION_SIX_TO_SEVEN_DAYS, CONVERSION_TEN_TO_ELEVEN_DAYS, CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS, CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS, CONVERSION_THREE_TO_FOUR_DAYS, CONVERSION_TWELVE_TO_THIRTEEN_DAYS, CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS, CONVERSION_TWO_TO_THREE_DAYS, CONVERSION_UNKNOWN, UNKNOWN. |
| ConversionValueRulePrimaryDimension | String | SEGMENT | Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE, ITINERARY show the net adjustment after value rules were applied.
The allowed values are AUDIENCE, DEVICE, GEO_LOCATION, ITINERARY, MULTIPLE, NEW_VS_RETURNING_USER, NO_RULE_APPLIED, ORIGINAL, UNKNOWN. |
| Date | Date | SEGMENT | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| DayOfWeek | String | SEGMENT | Day of the week, for example, MONDAY.
The allowed values are FRIDAY, MONDAY, SATURDAY, SUNDAY, THURSDAY, TUESDAY, UNKNOWN, WEDNESDAY. |
| Device | String | SEGMENT | Device to which metrics apply.
The allowed values are CONNECTED_TV, DESKTOP, MOBILE, OTHER, TABLET, UNKNOWN. |
| ExternalConversionSource | String | SEGMENT | External conversion source.
The allowed values are AD_CALL_METRICS, ANALYTICS, ANALYTICS_SEARCH_ADS_360, ANDROID_FIRST_OPEN, ANDROID_IN_APP, APP_UNSPECIFIED, CLICK_TO_CALL, DISPLAY_AND_VIDEO_360_FLOODLIGHT, FIREBASE, FIREBASE_SEARCH_ADS_360, FLOODLIGHT, GOOGLE_ATTRIBUTION, GOOGLE_HOSTED, GOOGLE_PLAY, IOS_FIRST_OPEN, IOS_IN_APP, SALESFORCE, SEARCH_ADS_360, STORE_SALES, STORE_SALES_CRM, STORE_SALES_DIRECT_UPLOAD, STORE_SALES_PAYMENT_NETWORK, STORE_VISITS, THIRD_PARTY_APP_ANALYTICS, UNKNOWN, UPLOAD, UPLOAD_CALLS, WEBPAGE, WEBSITE_CALL_METRICS. |
| Hour | Int | SEGMENT | Hour of day as a number between 0 and 23, inclusive. |
| MobileDevicePlatform | String | SEGMENT | Mobile device platform to which metrics apply.
The allowed values are ANDROID, DESKTOP, IOS, OTHER_MOBILE, UNKNOWN. |
| Month | Date | SEGMENT | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| MonthOfYear | String | SEGMENT | Month of the year, for example, January.
The allowed values are APRIL, AUGUST, DECEMBER, FEBRUARY, JANUARY, JULY, JUNE, MARCH, MAY, NOVEMBER, OCTOBER, SEPTEMBER, UNKNOWN. |
| NewVersusReturningCustomers | String | SEGMENT | This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
The allowed values are NEW, NEW_AND_HIGH_LTV, RETURNING, UNKNOWN. |
| Period | String | SEGMENT | Predefined date range.
The allowed values are TODAY, YESTERDAY, LAST_7_DAYS, LAST_BUSINESS_WEEK, THIS_MONTH, LAST_MONTH, LAST_14_DAYS, LAST_30_DAYS, THIS_WEEK_SUN_TODAY, THIS_WEEK_MON_TODAY, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN. |
| Quarter | Date | SEGMENT | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| RecommendationType | String | SEGMENT | Recommendation type.
The allowed values are CALLOUT_ASSET, CALL_ASSET, CAMPAIGN_BUDGET, CUSTOM_AUDIENCE_OPT_IN, DISPLAY_EXPANSION_OPT_IN, DYNAMIC_IMAGE_EXTENSION_OPT_IN, ENHANCED_CPC_OPT_IN, FORECASTING_CAMPAIGN_BUDGET, FORECASTING_SET_TARGET_CPA, FORECASTING_SET_TARGET_ROAS, IMPROVE_DEMAND_GEN_AD_STRENGTH, IMPROVE_GOOGLE_TAG_COVERAGE, IMPROVE_PERFORMANCE_MAX_AD_STRENGTH, KEYWORD, KEYWORD_MATCH_TYPE, LEAD_FORM_ASSET, LOWER_TARGET_ROAS, MARGINAL_ROI_CAMPAIGN_BUDGET, MAXIMIZE_CLICKS_OPT_IN, MAXIMIZE_CONVERSIONS_OPT_IN, MAXIMIZE_CONVERSION_VALUE_OPT_IN, MIGRATE_DYNAMIC_SEARCH_ADS_CAMPAIGN_TO_PERFORMANCE_MAX, MOVE_UNUSED_BUDGET, OPTIMIZE_AD_ROTATION, PERFORMANCE_MAX_FINAL_URL_OPT_IN, PERFORMANCE_MAX_OPT_IN, RAISE_TARGET_CPA, RAISE_TARGET_CPA_BID_TOO_LOW, REFRESH_CUSTOMER_MATCH_LIST, RESPONSIVE_SEARCH_AD, RESPONSIVE_SEARCH_AD_ASSET, RESPONSIVE_SEARCH_AD_IMPROVE_AD_STRENGTH, SEARCH_PARTNERS_OPT_IN, SET_TARGET_CPA, SET_TARGET_ROAS, SHOPPING_ADD_AGE_GROUP, SHOPPING_ADD_COLOR, SHOPPING_ADD_GENDER, SHOPPING_ADD_GTIN, SHOPPING_ADD_MORE_IDENTIFIERS, SHOPPING_ADD_PRODUCTS_TO_CAMPAIGN, SHOPPING_ADD_SIZE, SHOPPING_FIX_DISAPPROVED_PRODUCTS, SHOPPING_FIX_MERCHANT_CENTER_ACCOUNT_SUSPENSION_WARNING, SHOPPING_FIX_SUSPENDED_MERCHANT_CENTER_ACCOUNT, SHOPPING_MIGRATE_REGULAR_SHOPPING_CAMPAIGN_OFFERS_TO_PERFORMANCE_MAX, SHOPPING_TARGET_ALL_OFFERS, SITELINK_ASSET, TARGET_CPA_OPT_IN, TARGET_ROAS_OPT_IN, TEXT_AD, UNKNOWN, UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX, UPGRADE_SMART_SHOPPING_CAMPAIGN_TO_PERFORMANCE_MAX, USE_BROAD_MATCH_KEYWORD. |
| SkAdNetworkAdEventType | String | SEGMENT | iOS Store Kit Ad Network ad event type.
The allowed values are INTERACTION, UNAVAILABLE, UNKNOWN, VIEW. |
| SkAdNetworkAttributionCredit | String | SEGMENT | iOS Store Kit Ad Network attribution credit
The allowed values are CONTRIBUTED, UNAVAILABLE, UNKNOWN, WON. |
| SkAdNetworkCoarseConversionValue | String | SEGMENT | iOS Store Kit Ad Network coarse conversion value.
The allowed values are HIGH, LOW, MEDIUM, NONE, UNAVAILABLE, UNKNOWN. |
| SkAdNetworkFineConversionValue | Long | SEGMENT | iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign. |
| SkAdNetworkPostbackSequenceIndex | Long | SEGMENT | iOS Store Kit Ad Network postback sequence index. |
| SkAdNetworkRedistributedFineConversionValue | Long | SEGMENT | iOS Store Kit Ad Network redistributed fine conversion value. Google uses modeling on observed conversion values(obtained from Apple) to calculate conversions from SKAN postbacks where NULLs are returned. This column represents the sum of the modeled conversion values and the observed conversion values. See https://support.google.com/google-ads/answer/14892597 to lean more. |
| SkAdNetworkSourceAppSkAdNetworkSourceAppId | String | SEGMENT | App id where the ad that drove the iOS Store Kit Ad Network install was shown. |
| SkAdNetworkSourceDomain | String | SEGMENT | Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple. |
| SkAdNetworkSourceType | String | SEGMENT | The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
The allowed values are MOBILE_APPLICATION, UNAVAILABLE, UNKNOWN, WEBSITE. |
| SkAdNetworkUserType | String | SEGMENT | iOS Store Kit Ad Network user type.
The allowed values are NEW_INSTALLER, REINSTALLER, UNAVAILABLE, UNKNOWN. |
| SkAdNetworkVersion | String | SEGMENT | The version of the SKAdNetwork API used. |
| Slot | String | SEGMENT | Position of the ad.
The allowed values are CONTENT, MIXED, SEARCH_OTHER, SEARCH_PARTNER_OTHER, SEARCH_PARTNER_TOP, SEARCH_SIDE, SEARCH_TOP, UNKNOWN. |
| VerticalAdsEventParticipantDisplayNames | String | SEGMENT | The display names of participants in an event listing, like performers, speakers, or teams. |
| VerticalAdsHotelClass | Long | SEGMENT | The class of the hotel. Generally in the range of 1 to 5 stars, but fully customizable in the hotel feed. |
| VerticalAdsListing | String | SEGMENT | The listing associated with a listing impression, click or conversion. |
| VerticalAdsListingBrand | String | SEGMENT | The brand associated with a specific listing within a Vertical Ads context, for example, the brand of a car rental, a vacation home, or an event. |
| VerticalAdsListingCity | String | SEGMENT | The city where the vertical ads listing is located. |
| VerticalAdsListingCountry | String | SEGMENT | The country where the vertical ads listing is located. |
| VerticalAdsListingRegion | String | SEGMENT | The region where the vertical ads listing is located. |
| VerticalAdsListingUserRating | Long | SEGMENT | Integer value specifying the user rating of the vertical ads listing as a number from 1 to 5, where 5 is the best. The value will always be within this range. |
| VerticalAdsListingVenue | String | SEGMENT | The name of the venue for the vertical ads listing, for example, the venue for a concert event. |
| VerticalAdsPartnerAccount | Long | SEGMENT | A specific partner account within a Partner Center (for example, Hotel Center) that supplies inventory feed data for Vertical Ads. |
| VerticalAdsVertical | String | SEGMENT | Type of vertical ad, such as Vacation Rentals, Car Rentals, or Events, used to categorize and segment data in the context of Vertical Ads.
The allowed values are EVENTS, FLIGHTS, HOTELS, RENTAL_CARS, THINGS_TO_DO, UNKNOWN, VACATION_RENTALS. |
| Week | Date | SEGMENT | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Year | Int | SEGMENT | Year, formatted as yyyy. |
Pseudocolumns
Pseudocolumn fields are used in the WHERE clause of SELECT statements and offer more granular control over the data returned from the data source.
| Name | Type | Description |
| ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |