Tableau Connector for Adobe Target

Build 25.0.9434

Configuring a Connection

After Installing the Connector you can connect and create a Data Source for data in Adobe Target.

Setting Up a Data Source

Complete the following steps to connect to the data:

  1. Under Connect | To a Server, click More....
  2. Select the data source called Adobe Target by CData.
  3. Enter the information required for the connection.
  4. Click Sign In.
  5. If necessary, select a Database and Schema to discover what tables and views are available.

Using the Connection Builder

The connector makes the most common connection properties available directly in Tableau. However, it can be difficult to use if you need to use more advanced settings or need to troubleshoot connection issues. The connector includes a separate connection builder that allows you to create and test connections outside of Tableau.

There are two ways to access the connection builder:

  • On Windows, use a shortcut called Connection Builder in the Start menu, under the CData Tableau Connector for Adobe Target folder.
  • You can also start the connection builder by going to the driver install directory and running the .jar file in the lib directory.

In the connection builder, you can set values for connection properties and click Test Connection to validate that they work. You can also use the Copy to Clipboard button to save the connection string. This connection string can be given to the Connection String option included in the connector connection window in Tableau.

Connecting to Adobe Target

To connect to Adobe Target, you must provide the Tenant property along with the required authentication parameters mentioned below. Note that while other connection properties can influence processing behavior, they do not affect the ability to connect.

To determine your Tenant name:

  1. Log in to Adobe Experience. The URL will look similar to: "https://experience.adobe.com/#/@mycompanyname/preferences/general-section".
  2. Extract the value after the "/#/@". In this example, it is "mycompanyname".
  3. Set the Tenant connection property to that value.

Authenticating to Adobe Target

Adobe Target uses the OAuth authentication standard. You can authenticate with the OAuth (Server-to-Server) integration.

User Accounts (OAuth)

You must set AuthScheme to OAuthClient for all user account flows.

Note: Adobe authentication via OAuth requires updating your token every two weeks.

All Applications

CData provides an embedded OAuth application that simplifies OAuth authentication. Alternatively, you can create a custom OAuth application. Review Creating a Custom OAuth App for more information.

Obtaining the OAuth Access Token

Set the following properties to connect:

  • InitiateOAuth: Set to GETANDREFRESH to automatically perform the OAuth exchange and refresh the OAuthAccessToken as needed.
  • OAuthClientId : Set to the client Id assigned when you registered your app.
  • OAuthClientSecret : Set to the client secret assigned when you registered your app.
  • CallbackURL : Set to the redirect URI defined when you registered your app. For example: https://localhost:3333

With these settings, the provider obtains an access token from Adobe Target, which it uses to request data. The OAuth values are stored in the location specified by OAuthSettingsLocation, ensuring they persist across connections.

Next Step

See Using the Connector to create data visualizations.

Copyright (c) 2025 CData Software, Inc. - All rights reserved.
Build 25.0.9434