ProductStrategies
Outlines strategic approaches for marketing or positioning a product.
Columns
| Name | Type | ReadOnly | Description |
| ID [KEY] | String | True |
The unique identifier for the product strategy record within the system. |
| Global ID | String | True |
The globally unique identifier used for system-wide integration and tracking. |
| Link | String | False |
The system-generated hyperlink or reference to access the product strategy record. |
| Product Strategy | String | False |
The name or title of the product strategy for display and reference. |
| Status | String | False |
The current state of the product strategy, such as active, inactive, or draft. |
| Created By | String | True |
The user who originally created the product strategy record. |
| Created Date | Datetime | True |
The date and time when the product strategy record was created. |
| Last Modified By | String | True |
The user who most recently modified the product strategy record. |
| Last Modified Date | Datetime | True |
The date and time when the product strategy record was last updated. |
| Active | Bool | False |
The flag indicating whether the product strategy is currently active. |
| Description | String | False |
The full descriptive text or summary related to the product strategy. |
| Est. Shr Incr | Double | False |
The estimated market share increase associated with implementing this strategy. |
| External ID | String | False |
The identifier of the product strategy in an external system. |
| Strategy Type | String | False |
The classification or category of the strategy, such as marketing or positioning. |
| Product Plan | String | False |
The associated product plan that this strategy supports or is aligned with. |
| Owner | String | False |
The user or team responsible for managing the product strategy record. |
| Legacy CRM Id | String | False |
The identifier from a legacy Customer Relationship Management (CRM) system. |