A unique identifier for the cycle product record, serving as the primary key for this entry within the system.

The classification or type of the marketing communication (MC) cycle product, helping categorize it (for example, sales, promotion, or distribution product).

A globally unique identifier for the cycle product, ensuring its integration across multiple systems and consistency across data sources.

A URL or hyperlink related to the cycle product, which may point to additional documentation, external resources, or product-related websites.

The name or title of the cycle product, providing an easily identifiable label for the product within the context of the cycle plan.

The current status of the cycle product, such as active, completed, or on hold, reflecting its progress and lifecycle within the campaign.

The individual or system that created the cycle product record, ensuring accountability and providing a traceable history.

The timestamp when the cycle product was created, used for tracking the creation timeline and lifecycle events.

The individual or system that last modified the cycle product record, ensuring transparency in changes made to the product's data.

The timestamp of the last modification made to the cycle product record, providing an audit trail for updates.

The metrics associated with the cycle product, indicating the key performance indicators (KPIs) relevant to measuring success for this product within the cycle.

An identifier that links the cycle product to an external system or database, ensuring compatibility with third-party applications or platforms.

An identifier linking the cycle product to its master alignment plan, ensuring that it is aligned with the overarching marketing and business strategies.

The weight of the product within the context of the cycle plan, typically used for resource allocation or prioritization in the cycle's execution.

A unique identifier from the Veeva Vault system that associates this cycle product record with corresponding data in the Veeva platform.

The marketing channel associated with the cycle product, such as digital, print, or in-store, indicating where the product's marketing efforts are targeted.

The group or category that the cycle product belongs to, providing further segmentation for reporting and analysis within the campaign.

The specific product being tracked in the cycle plan, representing the product's identity or SKU that is included in the marketing cycle.

A label or tag for the marketing channel, used for categorizing or grouping cycle products by their associated marketing platforms.

The name or identifier of the cycle plan associated with this product, providing context for its role in the broader campaign strategy.

The identifier from the legacy CRM system, used for linking the cycle product record to previous CRM entries before migration to the current system.

The identifier for the marketing communication cycle that this product is part of, linking the product to its cycle phase in the broader MC campaign.