CustomerJourneys
Defines the structure and configuration of customer journeys, including goals, entry criteria, and associated stages. This acts as the master record for orchestrating multi-touch engagement processes.
Columns
| Name | Type | ReadOnly | Description |
| ID [KEY] | String | True |
Unique identifier for the customer journey record, used as the primary key in the system. |
| Customer Journey Type | String | True |
Specifies the type of customer journey being tracked, based on the object_type__v field in Veeva Vault. |
| Global ID | String | True |
System-generated global identifier used for cross-system reference and deduplication within Vault applications. |
| Link | String | False |
System-managed link reference that provides a direct URL to access the specific customer journey record in the Vault UI. |
| Name | String | False |
Human-readable name of the customer journey, often used to identify or categorize the journey. |
| Status | String | False |
Current lifecycle status of the customer journey, such as Active, Inactive, or Archived, based on Vault lifecycle definitions. |
| Created By | String | True |
Username or user ID of the person who initially created the customer journey record in the system. |
| Created Date | Datetime | True |
Timestamp indicating when the customer journey record was created in the Vault system. |
| Last Modified By | String | True |
Username or user ID of the last person to update the customer journey record. |
| Last Modified Date | Datetime | True |
Timestamp of the most recent modification to the customer journey record, used for audit tracking. |
| Description | String | False |
Detailed description or purpose of the customer journey, used to provide additional business context. |
| End Date | Date | False |
The date on which the customer journey is scheduled to or actually ends, marking the completion of the journey lifecycle. |
| External ID | String | False |
Identifier from an external system, used to integrate and align customer journey data across platforms. |
| Start Date | Date | False |
The date on which the customer journey begins, indicating when tracking or engagement is initiated. |
| Legacy CRM Id | String | False |
Identifier from a legacy Customer Relationship Management (CRM) system used to maintain backward compatibility or historical tracking of records. |
| Brand Plan | String | False |
Reference to the associated brand plan that the customer journey supports, linking strategic objectives to execution. |
| Detail Group | String | False |
Identifier for a detail group used in segmentation or targeting within marketing workflows. |
| Product | String | False |
Primary product associated with the customer journey, typically representing the promoted item or service. |
| Owner | String | False |
Vault user or user group assigned as the record owner, responsible for managing the customer journey. |
| User Country | String | False |
Country associated with the user or record, used for localization, reporting, or regulatory purposes. |