A unique identifier for the MC cycle record, serving as the primary key within the system to uniquely identify the cycle.

The classification or type of the marketing communication (MC) cycle, indicating the nature of the cycle, such as promotional, distribution, or sales-oriented cycle.

A globally unique identifier for the MC cycle, ensuring consistency across different systems and enabling cross-platform synchronization.

A URL or hyperlink related to the MC cycle, which may provide access to related documentation, reports, or external resources pertinent to the cycle.

The name or title of the MC cycle, providing an easily identifiable label for the cycle within the marketing system.

The current status of the MC cycle, such as 'Active', 'Completed', or 'Paused', reflecting its progress in the campaign lifecycle.

The individual or system that created the MC cycle record, ensuring accountability for the initial creation of the cycle data.

The timestamp when the MC cycle was created, used for tracking the cycle's initiation and for audit purposes.

The individual or system that last modified the MC cycle record, ensuring transparency in any changes made to the cycle's data.

The timestamp of the last modification made to the MC cycle record, providing an audit trail and helping track updates over time.

Indicates whether the edited goals for the cycle should be activated, allowing for real-time changes to goals within the cycle.

Specifies whether to calculate the 'pull-through' for this cycle, which typically refers to the effectiveness of products moving from distribution to customer.

A detailed description of the MC cycle, providing additional context and information about the cycle's objectives and strategies.

The date when the MC cycle concludes, marking the end of the cycle's activities and the point at which performance is assessed.

An external identifier linking the MC cycle to another system or database, providing compatibility with third-party platforms.

The set of rules governing how goals can be edited within the cycle, providing structure and control over goal modifications.

An identifier linking the MC cycle to a master alignment plan, ensuring that the cycle is in line with the broader organizational or marketing strategy.

The threshold value that defines the point at which performance or results exceed expectations within the cycle, triggering a review or action.

The date when the MC cycle begins, indicating the launch of activities and marking the start of measurable performance.

The status of the marketing communication cycle, such as 'Planned', 'In Progress', or 'Completed', indicating its current phase in the cycle management process.

The threshold value that defines the point at which performance or results fall short of expectations within the cycle, prompting corrective actions.

The individual or team responsible for managing and overseeing the MC cycle, ensuring accountability for its execution and performance.

The identifier from a legacy CRM system that links the MC cycle record to corresponding entries in older CRM platforms before migration to the current system.

The country of the user associated with the MC cycle, used for regional tracking, compliance, and performance analysis based on geographical data.