MCCyclePlans
Defines a coordinated multichannel engagement plan for a specific period or campaign.
Columns
| Name | Type | ReadOnly | Description |
| ID [KEY] | String | True |
A unique identifier for the cycle plan record, used as the primary key in the database to reference and retrieve the cycle plan. |
| MC Cycle Plan Type | String | True |
The type of the marketing communication (MC) cycle plan, indicating the classification or category of the campaign or strategy. |
| Global ID | String | True |
A globally unique identifier used to consistently identify this cycle plan product across different systems and platforms. |
| Link | String | False |
A URL or hyperlink pointing to an external resource or document related to the cycle plan, such as a webpage or file repository. |
| Cycle Plan Name | String | False |
The name or title of the cycle plan, used to uniquely identify and reference the specific marketing campaign or cycle in the system. |
| Status | String | False |
The current status of the cycle plan, indicating whether it is active, completed, in progress, or in any other stage of its lifecycle. |
| Created By | String | True |
The name or identifier of the person or system that created the cycle plan record, providing accountability for the record creation. |
| Created Date | Datetime | True |
The timestamp indicating when the cycle plan was created, useful for tracking the age and lifecycle of the plan. |
| Last Modified By | String | True |
The name or identifier of the individual or system that last modified the cycle plan record, ensuring traceability of changes. |
| Last Modified Date | Datetime | True |
The timestamp of the most recent modification made to the cycle plan, reflecting the last update to the data. |
| Channel Interaction Attainment | Double | False |
The percentage or measure of how much of the target channel interaction goal has been achieved in the cycle plan. |
| Channel Interaction Status | String | False |
The current status of the channel interactions, such as completed, in progress, or pending, to track the interaction process. |
| Channel Interactions Earned | Double | False |
The number of interactions earned or completed in the cycle plan across the specified channels, showing engagement. |
| Channel Interactions Goal | Double | False |
The target number of interactions to be achieved across channels in the cycle plan, used to measure campaign success. |
| Days Remaining | Decimal | False |
The number of days remaining in the cycle plan, indicating how much time is left to complete the planned activities. |
| Days Total | Decimal | False |
The total number of days allocated for the cycle plan, representing the full duration from start to end. |
| Description | String | False |
A detailed description of the cycle plan, including its objectives, strategies, and key components for reference. |
| External ID | String | False |
An identifier from an external system used to track the cycle plan, facilitating integration with other platforms or databases. |
| Goal Edit Status | String | False |
The status of any edits or adjustments made to the cycle plan's goals, such as whether they have been updated or finalized. |
| Last Calculated | Datetime | False |
The timestamp when the cycle plan data or performance metrics were last calculated or reviewed, reflecting the latest update. |
| Lock | Bool | False |
A flag indicating whether the cycle plan record is locked to prevent further changes or edits, ensuring data integrity. |
| Master Align Id | String | False |
An identifier linking this cycle plan to a master alignment record, ensuring synchronization and consistency across related marketing strategies. |
| % Cycle Completed | Double | False |
The percentage of the cycle plan that has been completed, calculated based on progress towards goals and activities. |
| Product Interaction Attainment | Double | False |
The percentage of the product interaction goal achieved within the cycle plan, measuring how well the product engagement goals are met. |
| Product Interaction Status | String | False |
The current status of the product interactions in the cycle plan, showing whether the interactions are on track, delayed, or completed. |
| Product Interactions Earned | Double | False |
The total number of product interactions earned in the cycle plan, providing a measure of product engagement and activity. |
| Product Interactions Goal | Double | False |
The target number of product interactions set for the cycle plan, used to assess the effectiveness of product engagement strategies. |
| MC Cycle Plan Status | String | False |
The status of the entire marketing communication cycle plan, indicating its overall progress or completion. |
| Team Channel Attainment | Double | False |
The percentage of the channel interaction goal achieved by the team in the cycle plan, reflecting team performance on channel activities. |
| Team Channel Interactions Earned | Double | False |
The number of interactions earned by the team through their activities across the specified channels in the cycle plan. |
| Team Channel Interactions Goal | Double | False |
The target number of interactions set for the team in the cycle plan, used to assess team performance in achieving channel interaction goals. |
| Team Channel Status | String | False |
The current status of the team's work on channel interactions within the cycle plan, such as in progress or completed. |
| Team Product Attainment | Double | False |
The percentage of the product interaction goal achieved by the team within the cycle plan, measuring team success in reaching product engagement targets. |
| Team Product Interactions Earned | Double | False |
The number of product interactions earned by the team during the cycle plan, providing a measure of the team's engagement with the product. |
| Team Product Interactions Goal | Double | False |
The target number of product interactions set for the team, used to track progress toward team product engagement objectives. |
| Team Product Status | String | False |
The status of the product within the team's activities in the cycle plan, indicating if the product's goals are on track or facing challenges. |
| Territory | String | False |
The geographical or market territory that the cycle plan targets, used to define the region or audience for the marketing activities. |
| Veeva External ID | String | False |
An identifier from the Veeva Vault system, used to uniquely reference this cycle plan product in the Veeva ecosystem. |
| Cycle | String | False |
The specific cycle or iteration of the marketing communication plan, representing one instance of the larger campaign strategy. |
| Owner | String | False |
The identifier of the individual or team responsible for managing and overseeing the cycle plan, ensuring accountability. |
| End Date | Date | True |
The date when the cycle plan is scheduled to end, indicating the planned conclusion of activities and objectives. |
| Start Date | Date | True |
The date when the cycle plan is scheduled to start, marking the beginning of the campaign or strategy timeline. |
| Legacy CRM Id | String | False |
An identifier from a legacy CRM system that was used to reference the cycle plan product, ensuring continuity during system transitions. |