ChannelMetrics
Captures quantitative performance indicators across different communication channels (email, chat, in-person, etc.), including impressions, clicks, conversions, and response rates, enabling granular evaluation of channel-specific effectiveness.
Columns
| Name | Type | ReadOnly | Description |
| ID [KEY] | String | True |
Unique system-generated identifier for the Channel Metrics record. |
| Channel Metrics Type | String | True |
Specifies the object type classification within Veeva Vault for the Channel Metrics record, typically used for internal processing or data segregation. |
| Global ID | String | True |
System-assigned global identifier that uniquely identifies this record across different Vaults or environments. |
| Link | String | False |
System-managed URL or reference link that allows direct access to the Channel Metrics record within the Vault user interface. |
| Channel Metrics Name | String | True |
User-defined or system-generated name that provides a human-readable label for this Channel Metrics record. |
| Status | String | False |
Indicates the current lifecycle state or operational status of the Channel Metrics record, such as Active, Inactive, or Archived. |
| Created By | String | True |
Username or ID of the user who initially created the Channel Metrics record. |
| Created Date | Datetime | True |
Timestamp capturing the exact date and time the record was created in the Vault system. |
| Last Modified By | String | True |
Username or ID of the user who most recently modified the Channel Metrics record. |
| Last Modified Date | Datetime | True |
Timestamp indicating the last time the Channel Metrics record was updated. |
| Account | String | False |
Reference to the associated customer account for which the channel activity metrics are being tracked. |
| Channel Source | String | False |
Describes the originating platform or mechanism through which the channel interaction occurred, such as email, SMS, or webinar. |
| Channel Value | String | False |
Captures the specific value or identifier related to the channel source, such as campaign ID or contact method used. |
| Email Activity | String | False |
Summarizes the type or category of tracked email-related activity, such as opens, clicks, or bounces. |
| Email Delivery Error | String | False |
Indicates whether there was a delivery failure or error encountered while sending the email. |
| External ID | String | False |
Identifier used to reference this record in external systems or integrations, facilitating cross-system traceability. |
| Last Email Error Date | Datetime | False |
Timestamp of the most recent email delivery failure associated with this Channel Metrics record. |
| Owner | String | False |
Primary user or group responsible for managing and reviewing the Channel Metrics record. |
| Sent Email | String | False |
Flags whether an email communication was successfully sent as part of the channel engagement. |
| Owner2 | String | False |
Secondary or legacy system owner identifier used for data migrations or Customer Relationship Management (CRM) mapping. |
| Legacy CRM Id | String | False |
Original identifier from the legacy CRM system that maps this record to its historical counterpart. |