SWOTs
Stores Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis records for stakeholders or organizations, enabling strategic planning and segmentation.
Columns
| Name | Type | ReadOnly | Description |
| ID [KEY] | String | True |
Unique identifier for the Strengths, Weaknesses, Opportunities, and Threats (SWOT) entry, used as the primary key in the system. |
| SWOT Type | String | True |
Specifies the object type of the SWOT record, typically used to distinguish record variations in Vault. |
| Global ID | String | True |
System-generated global identifier used to uniquely identify the record across Vault environments. |
| Link | String | False |
System link or URL that provides direct access to the SWOT record in the Veeva Vault interface. |
| SWOT Name | String | True |
The name or title of the SWOT record, typically used for quick identification in user interfaces and reports. |
| Status | String | False |
Current status of the SWOT record, such as Draft, In Review, or Approved, reflecting its stage in the workflow. |
| Created By | String | True |
Username or identifier of the user who initially created the SWOT record. |
| Created Date | Datetime | True |
Timestamp indicating when the SWOT record was first created. |
| Last Modified By | String | True |
Username or identifier of the user who last modified the SWOT record. |
| Last Modified Date | Datetime | True |
Timestamp of the most recent update made to the SWOT record. |
| Mobile ID | String | False |
Mobile-generated identifier used to track the record when created or modified on a mobile device. |
| Opportunities | String | False |
Describes external opportunities identified for the related account or product, supporting strategic planning. |
| Strengths | String | False |
Details internal strengths related to the account, product, or team, used for evaluating competitive advantages. |
| Threats | String | False |
Captures potential external threats or risks that can negatively impact the account or business strategy. |
| Weaknesses | String | False |
Documents internal weaknesses or limitations relevant to the account or product that can require mitigation. |
| Account Plan | String | False |
Reference to the associated account plan that the SWOT analysis supports, providing strategic alignment. |
| Product | String | False |
Name or identifier of the product associated with the SWOT entry, enabling product-specific analysis. |
| Legacy CRM Id | String | False |
Identifier carried over from a previous or legacy Customer Relationship Management (CRM) system to maintain reference continuity. |