Campaigns
Central repository for campaign records, capturing metadata such as campaign name, type, start and end dates, objective, and status, providing a foundational dataset for managing and tracking marketing or outreach initiatives.
Columns
| Name | Type | ReadOnly | Description |
| ID [KEY] | String | True |
System-generated unique identifier for the campaign record within the Veeva Vault system. |
| Campaign Type | String | True |
Indicates the specific type or classification of the campaign, such as Email, Digital, or Field, based on object_type__v. |
| Global ID | String | True |
A globally unique identifier assigned to the campaign, used for cross-system tracking and synchronization. |
| Link | String | False |
System-generated URL or hyperlink reference pointing to the campaign record within the Veeva Vault user interface. |
| Campaign Name | String | False |
The official name or title of the campaign, typically used for display and reporting purposes. |
| Status | String | False |
The current lifecycle status of the campaign (such as Planned, Active, or Completed), tracked through status__v. |
| Created By | String | True |
The user ID or username of the individual who initially created the campaign record. |
| Created Date | Datetime | True |
The exact date and timestamp when the campaign record was first created in the system. |
| Last Modified By | String | True |
The user ID or username of the individual who most recently updated the campaign record. |
| Last Modified Date | Datetime | True |
The date and time of the last modification made to the campaign record. |
| Description | String | False |
A detailed narrative or summary providing additional context or background about the campaign's purpose or content. |
| End Date | Date | False |
The date when the campaign is scheduled to end or was officially concluded. |
| Start Date | Date | False |
The date when the campaign is scheduled to start or was officially launched. |
| Owner | String | False |
The user ID of the person responsible for overseeing or managing the campaign, as defined in ownerid__v. |
| Legacy CRM Id | String | False |
Identifier from the legacy Customer Relationship Management (CRM) system for migration or historical reference. |
| External ID | String | False |
An external system identifier for referencing this campaign in third-party platforms or integration tools. |
| Objectives | String | False |
The strategic goals or intended outcomes of the campaign, such as increasing awareness or driving product adoption. |
| Campaign Status | String | False |
Detailed indicator of the campaign's execution status within the workflow, separate from general lifecycle state. |
| Product Group | String | False |
Identifies the therapeutic area or grouping of related products associated with the campaign, derived from detail_group__v. |
| Parent | String | False |
Reference to a parent campaign if this campaign is part of a larger multi-phase or hierarchical campaign structure. |
| Product | String | False |
Primary product associated with the campaign, usually referenced by product__v. |
| User Country | String | False |
The country in which the campaign owner or user managing the campaign is located. |
| Country Code | String | False |
Standardized country code corresponding to the user's or campaign's geographic location. |
| Country | String | False |
Full name of the country where the campaign is being executed or targeted, mapped from vcountry__v. |
| Steps | String | False |
Defined sequence of activities or workflow steps involved in executing the campaign, such as Planning, Execution, and Review. |
| Campaign Notes | String | False |
Supplementary notes or observations recorded about the campaign by users, including strategic comments or field updates. |
| Target List Description | String | False |
Narrative summary describing the group of accounts, contacts, or entities being targeted in the campaign. |