CampaignActivityTargetExecutions
Stores detailed execution data for each targeted campaign activity, including performance metrics and delivery outcomes, to support auditing and analysis of campaign effectiveness across multiple customer segments.
Columns
| Name | Type | ReadOnly | Description |
| ID [KEY] | String | True |
Unique identifier for the campaign activity target execution record within the Veeva Vault system. |
| Campaign Activity Target Execution Type | String | True |
Specifies the type of campaign activity target execution, typically reflecting the object classification or subtype used in Veeva Vault. |
| Global ID | String | True |
System-generated global identifier that uniquely identifies the record across different Vaults and integrations. |
| Link | String | False |
URL or URI link referencing the object location within the Veeva Vault user interface or API endpoints. |
| Campaign Activity Target Execution Name | String | True |
Descriptive name of the campaign activity target execution, usually set by the user or integration to represent the action or instance. |
| Status | String | False |
Indicates the current processing or business status of the campaign activity target execution, such as Planned, In Progress, or Completed. |
| Created By | String | True |
Username or system identifier of the user who initially created the campaign activity target execution record. |
| Created Date | Datetime | True |
Timestamp representing the exact date and time when the campaign activity target execution was created in the system. |
| Last Modified By | String | True |
Username or system identifier of the last user who modified the campaign activity target execution record. |
| Last Modified Date | Datetime | True |
Timestamp capturing the most recent update made to the campaign activity target execution record. |
| Outcome | String | False |
Result or impact of the campaign activity execution, potentially reflecting success, failure, or other predefined categories. |
| Veeva External ID | String | False |
Optional external identifier used for integrations with external systems, allowing reference or reconciliation outside Veeva Vault. |
| Legacy CRM Id | String | False |
Identifier carried over from a legacy Customer Relationship Management (CRM) system, used for migration or cross-referencing historical data. |
| Campaign Activity | String | False |
Reference to the parent campaign activity associated with this execution, linking it back to the broader marketing or sales campaign. |
| Sent Email | String | False |
Indicates the email communication associated with this campaign execution, typically referencing a related email document or delivery record. |
| Controlling Campaign | String | False |
Refers to the primary campaign that governs or initiated this activity execution, used to organize campaign hierarchy. |
| Campaign Target | String | False |
Represents the specific target or recipient of the campaign activity, such as an account, contact, or HCP (Healthcare Professional). |