CData Cloud offers access to Adobe Analytics across several standard services and protocols, in a cloud-hosted solution. Any application that can connect to a SQL Server database can connect to Adobe Analytics through CData Cloud.
CData Cloud allows you to standardize and configure connections to Adobe Analytics as though it were any other OData endpoint or standard SQL Server.
This page provides a guide to Establishing a Connection to Adobe Analytics in CData Cloud, as well as information on the available resources, and a reference to the available connection properties.
Establishing a Connection shows how to authenticate to Adobe Analytics and configure any necessary connection properties to create a database in CData Cloud
Accessing data from Adobe Analytics through the available standard services and CData Cloud administration is documented in further details in the CData Cloud Documentation.
Connect to Adobe Analytics by selecting the corresponding icon in the Database tab. Required properties are listed under Settings. The Advanced tab lists connection properties that are not typically required.
To connect to Adobe Analytics, both the GlobalCompanyId and RSID must be identified. By default, the Cloud attempts to identify your company and report suite automatically. However, you can also specify these values explicitly:
The GlobalCompanyId is an optional connection property. If left empty, the Cloud attempts to automatically detect the Global Company ID. To find the Global Company ID:
RSID is also an optional connection property. If not set, the driver tries to detect it automatically. To view all of your report suites and their identifiers, go to Admin > Report Suites.
Adobe Analytics uses the OAuth authentication standard. You can authenticate with OAuth integration or Service Account integration.
You must set AuthScheme to OAuth for all user account flows.
Service accounts have silent authentication, which does not require user authentication in the browser.
You need to create an application for this flow. Review Creating a Custom OAuth App to create and authorize an application. You can then connect to Adobe Analytics data that the service account has permission to access.
Set the AuthScheme to OAuthClient to authenticate with this method.
Set the following properties to connect:
When you connect, the Cloud completes the OAuth flow for a service account.
You must create a custom OAuth app to connect to the Adobe Analytics.
Follow the steps below to create a custom app and obtain the connection properties in a specific OAuth authentication flow.
Use the following steps to create a custom app and obtain the connection properties in a specific Service Account authentication flow.
Your client is now created. You will have the Client ID (API Key) and Client Secret, which are needed to generate access tokens.
By default, the Cloud attempts to negotiate TLS with the server. The server certificate is validated against the default system trusted certificate store. You can override how the certificate gets validated using the SSLServerCert connection property.
To specify another certificate, see the SSLServerCert connection property.
To authenticate to an HTTP proxy, set the following:
Set the following properties:
The CData Cloud models Adobe Analytics objects as an easy-to-use SQL database, using views and stored procedures. These are defined in schema files, which are simple, easy-to-read text files that define the structure and organization of data.
The Views section, which lists read-only SQL tables, contain samples of what you might have access to in your Adobe Analytics account.
The following views are included with the application:
| View | Description |
| CalculatedMetrics | Retrieve a list of all calculated metrics defined within your Adobe Analytics environment, including custom formulas built on top of standard metrics. |
| CollectionSuites | Return the list of data collection suites configured in Adobe Analytics, which represent logical groupings of tracking data within a report suite. |
| Dimensions | List all available dimensions that can be used to segment and break down Adobe Analytics data, such as page name, device type, or campaign. |
| KeyMetrics | Display high-level engagement metrics like page views and visits for a specified time range (defaults to the past 30 days). |
| LastTouchChannel | Identify the last marketing channel attributed to each visitor during their session, based on Adobe's last-touch attribution model. |
| LastTouchChannelDetail | View detailed attributes of the last-touch marketing channel, such as referring domain, tracking code, or campaign ID. |
| Metrics | Retrieve all available standard and custom metrics that measure user behavior and site performance in Adobe Analytics. |
| Orders | Summarize the total number of purchase events recorded across all tracked orders within a specified time period (defaults to 30 days). |
| PageOccurrences | Display the number of times a page was involved in a tracked interaction or persisted as a dimension value within the selected reporting window. |
| Pages | Identify pages on your site ranked by popularity, based on views and interactions during a selected reporting period (defaults to 30 days). |
| PageViews | Show the total number of page views recorded, helping you understand overall traffic volume over a specified date range. |
| Products | Return order counts grouped by product name or SKU, allowing analysis of top-performing items sold within the last 30 days. |
| Revenue | Aggregate the total revenue generated from all completed orders within the reporting period (defaults to 30 days). |
| Segments | Retrieve the list of predefined and custom segments available in your Adobe Analytics account, including shared and curated segments. |
| SiteSections | Identify the most trafficked or highest-converting sections of your site, based on page grouping and content hierarchy. |
| TrackingCode | View which marketing or campaign tracking codes drove the most traffic to your site over a given period. |
| Units | Show the total number of individual product units purchased across all orders in the selected reporting window. |
| UniversalReport | Run a unified report that includes all configured dimensions and metrics for a broad view of user behavior and performance. |
| Users | List the users who have access to Adobe Analytics, including login details, roles, and account status. |
| Visitors | Display the total number of unique individuals who accessed your site during the reporting period (defaults to the past 30 days). |
| Visits | Show the number of individual sessions recorded during the specified date range, regardless of visitor identity. |
Stored Procedures are SQL scripts that extend beyond standard CRUD operations. They can be used to access additional capabilities of the Adobe Analytics API.
Views are similar to tables in the way that data is represented; however, views are read-only.
Queries can be executed against a view as if it were a normal table.
| Name | Description |
| CalculatedMetrics | Retrieve a list of all calculated metrics defined within your Adobe Analytics environment, including custom formulas built on top of standard metrics. |
| CollectionSuites | Return the list of data collection suites configured in Adobe Analytics, which represent logical groupings of tracking data within a report suite. |
| Dimensions | List all available dimensions that can be used to segment and break down Adobe Analytics data, such as page name, device type, or campaign. |
| KeyMetrics | Display high-level engagement metrics like page views and visits for a specified time range (defaults to the past 30 days). |
| LastTouchChannel | Identify the last marketing channel attributed to each visitor during their session, based on Adobe's last-touch attribution model. |
| LastTouchChannelDetail | View detailed attributes of the last-touch marketing channel, such as referring domain, tracking code, or campaign ID. |
| Metrics | Retrieve all available standard and custom metrics that measure user behavior and site performance in Adobe Analytics. |
| Orders | Summarize the total number of purchase events recorded across all tracked orders within a specified time period (defaults to 30 days). |
| PageOccurrences | Display the number of times a page was involved in a tracked interaction or persisted as a dimension value within the selected reporting window. |
| Pages | Identify pages on your site ranked by popularity, based on views and interactions during a selected reporting period (defaults to 30 days). |
| PageViews | Show the total number of page views recorded, helping you understand overall traffic volume over a specified date range. |
| Products | Return order counts grouped by product name or SKU, allowing analysis of top-performing items sold within the last 30 days. |
| Revenue | Aggregate the total revenue generated from all completed orders within the reporting period (defaults to 30 days). |
| Segments | Retrieve the list of predefined and custom segments available in your Adobe Analytics account, including shared and curated segments. |
| SiteSections | Identify the most trafficked or highest-converting sections of your site, based on page grouping and content hierarchy. |
| TrackingCode | View which marketing or campaign tracking codes drove the most traffic to your site over a given period. |
| Units | Show the total number of individual product units purchased across all orders in the selected reporting window. |
| UniversalReport | Run a unified report that includes all configured dimensions and metrics for a broad view of user behavior and performance. |
| Users | List the users who have access to Adobe Analytics, including login details, roles, and account status. |
| Visitors | Display the total number of unique individuals who accessed your site during the reporting period (defaults to the past 30 days). |
| Visits | Show the number of individual sessions recorded during the specified date range, regardless of visitor identity. |
Retrieve a list of all calculated metrics defined within your Adobe Analytics environment, including custom formulas built on top of standard metrics.
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Id [KEY] | String | System-assigned unique ID used to reference the calculated metric in API calls, queries, or configuration files. | ||||
| Name | String | Descriptive label for the calculated metric, used in dashboards, reports, and metric selectors. | ||||
| ReportSuiteName | String | Name of the Adobe Analytics report suite in which the calculated metric is defined. | ||||
| Description | String | Clarifies the metric's purpose, formula logic, and how it contributes to business analysis. | ||||
| Created | Datetime | Timestamp of when the calculated metric was first created within Adobe Analytics. | ||||
| Modified | Datetime | Timestamp of the last modification to the metric's configuration, logic, or metadata. | ||||
| Type | String | Data type used to format the calculated metric's output. Common values: int, decimal, percentage, currency. | ||||
| OwnerId | String | ID of the Adobe Analytics user who originally created the calculated metric. | ||||
| OwnerName | String | Full name of the user listed as the creator and owner of the metric. | ||||
| Category | String | User-defined tag or folder used to categorize the calculated metric for easier management. | ||||
| SiteTitle | String | Title of the website or digital asset linked to the report suite where this metric is used. | ||||
| Polarity | String | Indicates whether a higher value for the metric is favorable or unfavorable. Valid values: positive, negative. | ||||
| Precision | Integer | Controls the number of digits displayed after the decimal point for the metric in reports. | ||||
| Template | String | Template ID used to generate this metric from a predefined calculation blueprint. Applies only when IncludeType = templates. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| IncludeType | String | Determines which types of calculated metrics to return. Options: all (all company metrics), shared (metrics shared with the user), and templates (metric templates only). |
Return the list of data collection suites configured in Adobe Analytics, which represent logical groupings of tracking data within a report suite.
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Rsid [KEY] | String | Unique identifier of the collection suite. | ||||
| Name | String | The name of the collection suite. | ||||
| ParentRsid | String | Unique identifier of the parent of this collection suite. | ||||
| Currency | String | Default currency used in this collection suite. | ||||
| Type | String | The type of the collection suite. For example, report suite. | ||||
| Timezone | String | The timezone of the collection suite. |
List all available dimensions that can be used to segment and break down Adobe Analytics data, such as page name, device type, or campaign.
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Id [KEY] | String | Unique identifier of the dimension. | ||||
| RSID | String | Unique identifier of the report suite the dimension is in. | ||||
| Title | String | The title of the dimension. | ||||
| Name | String | The name of the dimension. | ||||
| Type | String | The type of the dimension. For example string, int, enum etc. | ||||
| Description | String | A description of the dimension. | ||||
| Category | String | The category of the dimension. | ||||
| Pathable | Boolean | Whether or not the dimension is pathable. | ||||
| Segmentable | Boolean | Whether or not the dimension is segmentable. | ||||
| ReportType | String | The type of the reports in which this dimension is valid. | ||||
| Support | String | The type of the reports in which this dimension is supported. |
Display high-level engagement metrics like page views and visits for a specified time range (defaults to the past 30 days).
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [KeyMetrics] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The day the given metrics occurred. | ||
| PageViews | Int | True | True | The number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports. | ||
| Visits | Int | True | True | The number of sessions across all visitors on the site. | ||
| UniqueVisitors | Int | True | True | The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Identify the last marketing channel attributed to each visitor during their session, based on Adobe's last-touch attribution model.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [LastTouchChannel] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| LastTouchChannel | String | True | True | The most recent marketing channel attributed to a visitor before a conversion or key interaction, based on Adobe Analytics attribution rules. | ||
| UniqueVisitors | Int | True | True | The count of distinct users who visited the site during the selected date range, based on browser cookies or visitor IDs. | ||
| StartDate | String | The start date for the reporting period used to filter and return relevant data. | ||||
| EndDate | String | The end date for the reporting period used to filter and return relevant data. | ||||
| SegmentId | String | The ID of a user-defined or system-defined segment used to limit the report data to specific audience criteria. |
View detailed attributes of the last-touch marketing channel, such as referring domain, tracking code, or campaign ID.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [LastTouchChannelDetail] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| LastTouchChannelDetail | String | True | True | Specific subcategory or granular value of the last marketing channel attributed to a visitor before a conversion or significant interaction. | ||
| UniqueVisitors | Int | True | True | The number of distinct users who accessed the site during the defined reporting period, based on visitor identification mechanisms. | ||
| StartDate | String | The starting date of the reporting window used to filter data. | ||||
| EndDate | String | The ending date of the reporting window used to filter data. | ||||
| SegmentId | String | The unique identifier of a segment used to restrict the dataset to a specific audience or behavior group. |
Retrieve all available standard and custom metrics that measure user behavior and site performance in Adobe Analytics.
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Id [KEY] | String | Unique identifier of the metric. | ||||
| RSID | String | Unique identifier of the report suite the metric is in. | ||||
| Title | String | The title of the metric. | ||||
| Name | String | The name of the metric. | ||||
| Type | String | The type of the metric, for example int, percent, currency etc. | ||||
| Description | String | A description for the metric. | ||||
| Category | String | The category of the metric. | ||||
| Calculated | Boolean | Whether or not this metric is calculated metric. | ||||
| Segmentable | Boolean | Whether or not this metric is segmentable. | ||||
| Polarity | String | Takes two value: positive and negative. Determines if it's positive or not if the metric increases. | ||||
| Precision | Integer | The precision of the metric. |
Summarize the total number of purchase events recorded across all tracked orders within a specified time period (defaults to 30 days).
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [Orders] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The day the given metric occurred. | ||
| Orders | Int | True | True | The total number of purchase events made on your site. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to an order. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Display the number of times a page was involved in a tracked interaction or persisted as a dimension value within the selected reporting window.
This predefined report view is based on the 'Next Page' and 'Previous Page' Adobe Analytics template. If no segment filter is specified, this view returns a report containing only the Page dimension and the Occurrences metric. To generate a 'Next Page' or 'Previous Page' report, you must specify the corresponding segment using the SegmentId column in the WHERE clause.
By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
An example query would be:
SELECT * FROM [PageOccurrences] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Page | String | True | True | The names of pages on your site. | ||
| Occurrences | Double | True | True | The number of hits where a given dimension was set or persisted. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Identify pages on your site ranked by popularity, based on views and interactions during a selected reporting period (defaults to 30 days).
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [Pages] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Page | String | True | True | The names of pages on your site. | ||
| PageViews | Int | True | True | Shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Show the total number of page views recorded, helping you understand overall traffic volume over a specified date range.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [PageViews] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The day the given metric occurred. | ||
| PageViews | Int | True | True | Shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Return order counts grouped by product name or SKU, allowing analysis of top-performing items sold within the last 30 days.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [Products] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Product | String | True | True | The name of the product in the hit. | ||
| Orders | Int | True | True | The total number of purchase events made on your site. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to an order. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Aggregate the total revenue generated from all completed orders within the reporting period (defaults to 30 days).
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [Revenue] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The day the given metric occurred. | ||
| Revenue | Decimal | True | True | The monetary amount of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to revenue. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Retrieve the list of predefined and custom segments available in your Adobe Analytics account, including shared and curated segments.
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Id [KEY] | String | Unique identifier of the segment. | ||||
| Name | String | The name of the segment. | ||||
| ReportSuiteName | String | The name of the report suite the segment was created in. | ||||
| Description | String | A description for the segment. | ||||
| Created | Datetime | The datetime the segment was created. | ||||
| Modified | Datetime | The datetime the segment was last modified. | ||||
| OwnerId | String | The unique identifier of the user that created the segment. | ||||
| OwnerName | String | The name of the user that created the segment. | ||||
| Version | String | The version of the segment. | ||||
| Type | String | A comma-separated list of segment types. Allowed values are: shared,templates,curatedItem . | ||||
| SiteTitle | String | The title of the site. |
Identify the most trafficked or highest-converting sections of your site, based on page grouping and content hierarchy.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [SiteSections] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| SiteSection | String | True | True | The names of site sections on your site. | ||
| Visits | Int | True | True | The number of sessions across all visitors on the site. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
View which marketing or campaign tracking codes drove the most traffic to your site over a given period.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [TrackingCode] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| TrackingCode | String | True | True | The names of tracking codes on your site. | ||
| Visits | Int | True | True | The number of sessions across all visitors on the site. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Show the total number of individual product units purchased across all orders in the selected reporting window.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [Units] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The day the given metric occurred. | ||
| Units | Int | True | True | The total number of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to the number of products purchased. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Run a unified report that includes all configured dimensions and metrics for a broad view of user behavior and performance.
This view includes every available dimension and metric. To create a valid custom Adobe Analytics report, ensure your SELECT query includes at least one metric column along with any desired subset of dimension columns from the list.
To define the reporting period, specify the StartDate and EndDate in your WHERE clause. If no dates are specified, the report defaults to a period starting from two years ago up to today. If only a StartDate is provided, the EndDate defaults to today, and if only an EndDate is provided, the StartDate defaults to two years ago from the specified EndDate.
You can also filter the report to a specific segment by including the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT [Time Spent on Page - Bucketed], [Browser], [Browser Height - Bucketed], [Browser Type], [Average Page Depth], [Average Time Spent on Site (seconds)], [Bot Occurrences], [Bot Page Views], [Bounce Rate] FROM [UniversalReport] WHERE [StartDate] = '2023-01-01' AND [EndDate] = '2023-01-31' AND [SegmentId] = 's300012345_1234567890'
This approach enables you to generate a tailored report by choosing the specific columns and applying the necessary date range and segment filters directly in your query.
Date is the default dimension for this report as well, so the query:
SELECT * FROM [UniversalReport]
will become:
SELECT Date, {all the metrics here} FROM [UniversalReport]
Occurrences is the default metric for this report if no valid metric is specified in the query, so the query:
SELECT Date FROM [UniversalReport]
will become:
SELECT Date, Occurrences FROM [UniversalReport]
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The 'Date' dimension. | ||
| Occurrences | Int | True | True | The number of hits where a given dimension was set or persisted. | ||
| Time Spent on Page - Bucketed | String | True | The amount of time a visitor spends on the page. The amount of time is categorized into different time ranges or | |||
| Bot Name | String | True | Shows the names of the bots detected or custom bot rules supplied. | |||
| Browser | String | True | Shows the name and version of the browser used to access the site. | |||
| Browser Height - Granular | String | True | Categorizes site visitors based on the height of their browser window. | |||
| Browser Height - Bucketed | String | True | Shows the height of the browser window, classified in groups of 100 pixels. | |||
| Browser Type | String | True | Shows the name of browser providers used to access the site (such as Google and Apple). | |||
| Browser Width - Granular | String | True | Shows the width of the browser window, classified in groups of 100 pixels. | |||
| Browser Width - Bucketed | String | True | Shows the width of the browser window, classified in groups of 100 pixels. This can help you optimize content for viewing. | |||
| Tracking Code | String | True | The 'Tracking Code' dimension. | |||
| Category | String | True | The product category of the hit. If your implementation uses the 'products' variable, this can help you see metrics about the product category, such as top sellers or most viewed. | |||
| ClickMap Action (Legacy) | String | True | Identifies the type of click that a visitor made on a specific element of a web page. | |||
| ClickMap Action Type (Legacy) | String | True | The 'ClickMap Action Type (Legacy)' dimension. | |||
| ClickMap Context (Legacy) | String | True | The 'ClickMap Context (Legacy)' dimension. | |||
| ClickMap Context Type (Legacy) | String | True | The 'ClickMap Context Type (Legacy)' dimension. | |||
| ClickMap Source ID (Legacy) | String | True | The 'ClickMap Source ID (Legacy)' dimension. | |||
| ClickMap Tag (Legacy) | String | True | The 'ClickMap Tag (Legacy)' dimension. | |||
| Code Version | String | True | The 'Code Version' dimension. | |||
| Color Depth | String | True | The number of colors that a screen supports. | |||
| Connection Type | String | True | The method used by a visitor to connect to the internet, such as a wired or wireless connection. This can help you know how to optimize site content based on visitors' connection speeds. | |||
| Cookie Support | String | True | Whether a visitor's browser supports cookies for a given hit. This can help you determine the ratio of visitors who use browsers that support cookies, and those who intentionally disable them. | |||
| Currency | String | True | The 'Currency' dimension. | |||
| Currency Factor | String | True | The 'Currency Factor' dimension. | |||
| Currency Rate | String | True | The 'Currency Rate' dimension. | |||
| Custom Hit Time UTC | String | True | The 'Custom Hit Time UTC' dimension. | |||
| Customer Loyalty | String | True | The degree to which visitors consistently engage with and return to the site over time. This can help you understand how the site affects purchasing behavior. | |||
| Customer Perspective | String | True | The 'Customer Perspective' dimension. | |||
| Custom Link | String | True | Shows the names of custom links on your site. This can help you understand the types of links visitors most often click. | |||
| Custom Visitor ID | String | True | The 'Custom Visitor ID' dimension. | |||
| Daily Unique Customers | String | True | The number of unique visitors per day. | |||
| Hour | String | True | The hour that a given metric occurred (rounded down). This can help you see metrics over time in trended reports. | |||
| Minute | String | True | The minute that a given metric occurred (rounded down). This can help you see metrics over time in trended reports. | |||
| Month | String | True | The month that a given metric occurred. This can help you see metrics over time in trended reports. | |||
| Quarter | String | True | The quarter that a given metric occurred. This can help you see metrics over time in trended reports. | |||
| Week | String | True | The week that a given metric occurred. This can help you see metrics over time in trended reports. | |||
| Year | String | True | The year that a given metric occurred. | |||
| Days Before First Purchase | String | True | The number of days between a user's first visit to a website and their first purchase. | |||
| Days Since Last Purchase | String | True | The number of days between a visitor's current visit and their most recent purchase. This can help you understand visitor behavior after making a purchase on the site. | |||
| Days Since Last Visit | String | True | The number of days between a visitor's current visit and their most recent visit. This can help you understand visitor behavior after visiting the site. | |||
| Domains | String | True | Access points that visitors use to access the internet. | |||
| Download Link | String | True | The names of download links on the site. This can help you understand things like which files are downloaded most frequently and whether visitors download different file types if offered. | |||
| Duplicate Purchase | String | True | The 'Duplicate Purchase' dimension. | |||
| Entry Page | String | True | The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions. | |||
| Visit Start Page | String | True | The 'Visit Start Page' dimension. | |||
| Entry Page Original | String | True | The first page viewed by a visitor when they enter the site. | |||
| Entry Custom Insight 1 | String | True | The 'Entry Custom Insight 1' dimension. | |||
| Entry Custom Insight 2 | String | True | The 'Entry Custom Insight 2' dimension. | |||
| Entry Custom Insight 3 | String | True | The 'Entry Custom Insight 3' dimension. | |||
| Entry Custom Insight 4 | String | True | The 'Entry Custom Insight 4' dimension. | |||
| Entry Custom Insight 5 | String | True | The 'Entry Custom Insight 5' dimension. | |||
| Entry Server | String | True | The 'Entry Server' dimension. | |||
| Entry Site Section | String | True | Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections. | |||
| Internal Campaign | String | True | The 'Internal Campaign' dimension. | |||
| Internal Search Terms | String | True | The 'Internal Search Terms' dimension. | |||
| Exit Link | String | True | The names of links that leads visitors away from the site. This can help you understand which links are most popular that point to domains outside of your site. | |||
| Exit Page | String | True | The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions. | |||
| Exit Server | String | True | The 'Exit Server' dimension. | |||
| Exit Site Section | String | True | Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections. | |||
| Domain | String | True | The 'Domain' dimension. | |||
| First Touch Channel | String | True | The first marketing channel a visitor matches with during their engagement period. This can help you understand which marketing channels drive initial traffic to the site. | |||
| First Touch Channel Detail | String | True | The first marketing channel a visitor matches with during their engagement period. This can help you understand what contributed to the hit matching a marketing channel. | |||
| Cities | String | True | The geographic location of a visitor at the city level. | |||
| Geo Segmentation Cities | String | True | The 'Geo Segmentation Cities' dimension. | |||
| Countries | String | True | The geographic location of a visitor at the country level. | |||
| US DMA | String | True | The geographic location of a visitor at the Designated Market Area (DMA) level. | |||
| Geo Latitude | String | True | The 'Geo Latitude' dimension. | |||
| Geo Longitude | String | True | The 'Geo Longitude' dimension. | |||
| Regions | String | True | The geographic location of a visitor at the region level. | |||
| Geo Zip | String | True | The 'Geo Zip' dimension. | |||
| Hit Datetime | String | True | The date and time of a visitor's interaction with the site. | |||
| Hit Date Time Offset | String | True | The 'Hit Date Time Offset' dimension. | |||
| Hit Depth | String | True | How far into a visit a given hit is. This can help you understand how long it takes for visitors to perform actions on the site. | |||
| Hit Time UTC | String | True | The 'Hit Time UTC' dimension. | |||
| First Hit Time UTC | String | True | The 'First Hit Time UTC' dimension. | |||
| Hit Type | String | True | Shows whether a mobile app was in the foreground or background when the hit was sent to Adobe data collection servers. | |||
| Home Page | String | True | The 'Home Page' dimension. | |||
| IP Address | String | True | The 'IP Address' dimension. | |||
| IP Address 2 | String | True | The 'IP Address 2' dimension. | |||
| Java Enabled | String | True | Determines if a visitor's browser at the time of a visit has Java enabled. This is helpful if you want to introduce Java-based functionality on the site but you aren't sure how many visitors already have Java enabled. | |||
| Javascript Support | String | True | The 'Javascript Support' dimension. | |||
| Javascript Version | String | True | The 'Javascript Version' dimension. | |||
| Language | String | True | A visitor's preferred language as defined in the browser. This can aid in localization efforts by helping you understand the languages most preferred by visitors. | |||
| Last Touch Channel | String | True | The most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand which marketing channels drive traffic to your site that result in conversions. | |||
| Last Touch Channel Detail | String | True | Details about the most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand what contributed to the hit matching a marketing channel. | |||
| Latitude | String | True | The 'Latitude' dimension. | |||
| Visitor State | String | True | The 'Visitor State' dimension. | |||
| Longitude | String | True | The 'Longitude' dimension. | |||
| Marketing Channel | String | True | The most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand which marketing channels drive traffic to your site that result in conversions. This functions identically to the 'Last Touch Channel.' | |||
| Marketing Channel Detail | String | True | Details about the most recent marketing channel a visitor matches with during that visitor's engagement period. This can help you understand what contributed to the hit matching a marketing channel. This functions identically to the 'Last Touch Channel Detail.' | |||
| Experience Cloud Visitor ID | String | True | The 'Experience Cloud Visitor ID' dimension. | |||
| Mobile Audio Support | String | True | The file formats the device can play. | |||
| Mobile Max Bookmark Length | String | True | The maximum number of bytes that the mobile device supports in bookmarked URLs. Recent devices typically do not have a limit. | |||
| Mobile Carrier | String | True | The telecommunications company that provides cellular network connectivity to a mobile device. | |||
| Mobile Color Depth | String | True | The color depth of the mobile device, in bits. | |||
| Mobile Cookie Support | String | True | The ability of a mobile device to store and manage browser cookies. | |||
| Mobile Device | String | True | The model of the mobile device used to access the site. | |||
| Mobile Device Number | String | True | Shows if the mobile device transmits its number. | |||
| Mobile Device Type | String | True | The type of mobile device used to access the site (such as phone, tablet, or television). | |||
| Mobile DRM | String | True | The type of DRM the mobile device supports. | |||
| Mobile Max Email Length | String | True | The maximum number of bytes that the mobile device supports in an email. Recent devices typically do not have a limit. | |||
| Mobile Image Support | String | True | The ability of mobile devices that access the site to display and render images on the site. | |||
| Mobile Information Services | String | True | The types of news services supported by the device. Recent devices typically do not report this information. | |||
| Mobile Java VM | String | True | The versions of Java that the device supports. | |||
| Mobile Mail Decoration | String | True | Determines if the device supports Decomail, a feature once popular on Japanese devices. | |||
| Mobile Manufacturer | String | True | The manufacturer of the mobile device used to access the site (such as Apple or Samsung). | |||
| Mobile Net Protocols | String | True | The communication protocols used by mobile devices to access the site (such as Edge, GPRS, UMTS, and LTE). | |||
| Mobile Operating System (deprecated) | String | True | This dimension is deprecated. Use 'Operating system' instead. | |||
| Mobile Push To Talk | String | True | Determines if the device supports PTT (Push to talk), which allows the mobile device to behave similar to a two-way radio. Recent devices typically do not report this feature. | |||
| Mobile Screen Height | String | True | The height of the screen, in pixels. | |||
| Mobile Screen Size | String | True | The full dimensions of the mobile device, in pixels. | |||
| Mobile Screen Width | String | True | The width of the screen, in pixels. | |||
| Mobile Max Browser URL Length | String | True | The maximum number of characters that can be included in the site URL when accessed from a mobile browser. | |||
| Mobile Video Support | String | True | The video file formats and codecs that the mobile device supports. | |||
| Monitor Resolution | String | True | The height and width of the active display in pixels. This can help you prioritize content to make it visible to users without scrolling. | |||
| Monthly Unique Customers | String | True | The number of unique visitors per month. | |||
| New Visit | String | True | The 'New Visit' dimension. | |||
| Next Page | String | True | The 'Next Page' dimension. | |||
| Operating Systems | String | True | Provides data on the various desktop and mobile operating systems used by visitors to the site (includes operating system versions). This can help you understand which operating systems are most common if you have features that are supported only on certain operating systems. | |||
| Operating System Types | String | True | Provides data on the various desktop and mobile operating systems used by visitors to the site, regardless of the operating system version. This can help you understand which operating systems are most common if you have features that are supported only on certain operating systems. | |||
| Tracking Opt-out Reason | String | True | This dimension acts as a preview to show you data that would be excluded if you enabled Privacy Settings. This can help you determine if your implementation would be negatively impacted if you enabled Privacy Settings under Report Suite Settings. | |||
| Page | String | True | The names of pages on your site. This can help you understand which pages on your site perform the best. This is one of the most commonly used dimensions. | |||
| Page Event (Link Tracking) | String | True | The 'Page Event (Link Tracking)' dimension. | |||
| Page Event Media (Link Tracking) | String | True | The 'Page Event Media (Link Tracking)' dimension. | |||
| Page Event Var1 (Link Tracking) | String | True | The 'Page Event Var1 (Link Tracking)' dimension. | |||
| Page Event Var2 (Link Tracking) | String | True | The 'Page Event Var2 (Link Tracking)' dimension. | |||
| Page Event Var3 (Link Tracking) | String | True | The 'Page Event Var3 (Link Tracking)' dimension. | |||
| Page Name No URL | String | True | The 'Page Name No URL' dimension. | |||
| Pages Not Found | String | True | Shows URLs that contained an error. This can help you lower the number of errors that visitor get on your site. | |||
| Time Spent on Page - Granular | String | True | The amount of time a visitor spends on the page. This can help you understand how long visitors interact with a given metric on the site. | |||
| Page Type Error | String | True | The 'Page Type Error' dimension. | |||
| Page URL | String | True | The URLs on the site. | |||
| Original Entry Page URL | String | True | The 'Original Entry Page URL' dimension. | |||
| Visit Start Page URL | String | True | The 'Visit Start Page URL' dimension. | |||
| Paid Search | String | True | Compares any metric between paid search and natural search. All other hits outside search engines are omitted. This can help you understand how your paid search efforts compare with organic search. | |||
| Partner Plugins lea | String | True | The 'Partner Plugins lea' dimension. | |||
| Visit Depth | String | True | The 'Visit Depth' dimension. | |||
| Persistent Cookie Support | String | True | Shows if the hit used a visitor identifier that originated from a persistent source. The most common persistent source is from a cookie, but it can also use mobile headers and other sources. | |||
| Plugin Support | String | True | The 'Plugin Support' dimension. | |||
| Pre Loaded | String | True | The 'Pre Loaded' dimension. | |||
| Previous Page | String | True | The 'Previous Page' dimension. | |||
| Product | String | True | Shows the name of the product in the hit. If your implementation uses the products variable, it can help you understand metrics about your products, such as top sellers or most viewed. | |||
| Custom Insight 1 | String | True | The 'Custom Insight 1' dimension. | |||
| Custom Insight 2 | String | True | The 'Custom Insight 2' dimension. | |||
| Custom Insight 3 | String | True | The 'Custom Insight 3' dimension. | |||
| Custom Insight 4 | String | True | The 'Custom Insight 4' dimension. | |||
| Custom Insight 5 | String | True | The 'Custom Insight 5' dimension. | |||
| Purchase ID | String | True | The 'Purchase ID' dimension. | |||
| Quarterly Unique Customers | String | True | The number of unique visitors per quarter. | |||
| Referrer | String | True | The website or source that a visitor used to arrive at the site. This can help you understand which specific URLs drive the most traffic to your site. | |||
| Original Referrer | String | True | The 'Original Referrer' dimension. | |||
| Referrer Type | String | True | The generic channels that a visitor used to arrive at the site (such as a search engine or another website). | |||
| Original Referrer Type | String | True | The 'Original Referrer Type' dimension. | |||
| Referrer Type (Visit) | String | True | The 'Referrer Type (Visit)' dimension. | |||
| Referrer (Visit) | String | True | The 'Referrer (Visit)' dimension. | |||
| Referring Domain | String | True | The domain of the website that a visitor used to arrive at the site. This can help you understand which third-party sites drive the most traffic to yours. | |||
| Original Referring Domain | String | True | The 'Original Referring Domain' dimension. | |||
| Referring Domain (Visit) | String | True | The 'Referring Domain (Visit)' dimension. | |||
| Return Frequency | String | True | Shows the time between visits from returning visitors. When a visitor returns to your site, it looks at the previous visit's timing and categorizes the current hit accordingly. This can help you gauge your site's appeal and track the impact of your content and promotions over time. | |||
| Report Suite ID | String | True | The 'Report Suite ID' dimension. | |||
| Search Engine | String | True | The search engine used to arrive at the site through a paid or natural (unpaid) search link. | |||
| Search Keyword | String | True | The words or phrases used when entering the site through a paid or natural (unpaid) search link. | |||
| Search Keyword (Visit) | String | True | The 'Search Keyword (Visit)' dimension. | |||
| Search Engine - Natural | String | True | The search engine used when entering the site through an natural (unpaid) search link. | |||
| Search Keyword - Natural | String | True | The words or phrases used when entering the site through a natural (unpaid) search link. | |||
| All Search Page Rank | String | True | The page of search results a visitor clicked through to your site. For example, if your site appears on the second page of a search engine's search results, the dimension item for this variable is | |||
| Search Engine - Paid | String | True | The search engine used when entering the site through a paid search link. | |||
| Search Keyword - Paid | String | True | The words or phrases used when entering the site through a paid search link. | |||
| Search Engine (Visit) | String | True | The 'Search Engine (Visit)' dimension. | |||
| Server | String | True | The 'Server' dimension. | |||
| Service | String | True | The 'Service' dimension. | |||
| Single Page Visits | String | True | Occurrences when visitors leave the site after viewing only a single page. | |||
| Site Section | String | True | Lists the names of site sections on your site. For large sites, it is helpful to group pages into sections. This dimension is useful to see the top-viewed or top-performing site sections. | |||
| Time Spent per Visit - Granular | String | True | The 'Time Spent per Visit - Granular' dimension. | |||
| SSL Hit | String | True | The 'SSL Hit' dimension. | |||
| Start New Visit | String | True | The 'Start New Visit' dimension. | |||
| US States | String | True | The 'US States' dimension. | |||
| AM/PM | String | True | The time of day (whether AM or PM) when a visitor accessed the site. | |||
| Day of Month | String | True | The number or percentage of visitors who access the site, categorized by month. | |||
| Day of Week | String | True | The 'Day of Week' dimension. | |||
| Day of Year | String | True | The numeric day of any given year. This allows you to view data by day, without having to use static dates as dimension items. | |||
| Hour of Day | String | True | The numeric hour of any given day. This allows you to view data by relative time of day, without having to use static hours as dimension items. | |||
| Month of Year | String | True | The month of any given year. This allows you to view data by the month of the year, without having to use a static date as dimension items. | |||
| Quarter of Year | String | True | The quarter of any given year. This allows you to view data by quarter of the year, without having to use static dates as dimension items. | |||
| Weekday/Weekend | String | True | The number or percentage of visitors who access the site, categorized by weekday and weekend. | |||
| Time Prior to Event | String | True | Reports the amount of time that passed between the first hit of the visit and the desired metric. This dimension is useful to determine the amount of time it takes to hit a success event, such as a form submission or a purchase. | |||
| Time Spent per Visit - Bucketed | String | True | Categorizes the length of time that visitors spend on the site during a single visit into different time ranges or | |||
| Time Zone | String | True | The time zone in which visitors are located when they interact with the site. This can help you understand user behavior and engagement patterns across different geographic regions. | |||
| Timezone | String | True | The 'Timezone' dimension. | |||
| Target Integration | String | True | The 'Target Integration' dimension. | |||
| Target Integration Action | String | True | The 'Target Integration Action' dimension. | |||
| Top Level Domain | String | True | The last part of a website's domain name after the final dot, such as '.com', '.org, or '.edu'. This can help you understand how visitors are accessing the site and which top-level domains are driving the most traffic. | |||
| Transaction ID | String | True | The 'Transaction ID' dimension. | |||
| Truncated Hit | String | True | The 'Truncated Hit' dimension. | |||
| User Agent Color | String | True | The 'User Agent Color' dimension. | |||
| User Agent Operating System | String | True | The 'User Agent Operating System' dimension. | |||
| User Agent Pixels | String | True | The 'User Agent Pixels' dimension. | |||
| User Agent | String | True | The 'User Agent' dimension. | |||
| User ID | String | True | The 'User ID' dimension. | |||
| New Engagement | String | True | The 'New Engagement' dimension. | |||
| New Visitor ID | String | True | The 'New Visitor ID' dimension. | |||
| Visitor ID Type | String | True | The 'Visitor ID Type' dimension. | |||
| Visit Number | String | True | The number of times a visitor accessed the site within a defined time period. This can help you understand how engaged a visitor is when returning to your site. | |||
| Visitor ID | String | True | A unique, persistent identifier assigned to each individual visitor who accesses the site. This identifier enables Adobe Analytics to track and analyze visitor behavior over time, even if the visitor is using multiple devices or browsers. | |||
| Visit Page Number | String | True | A sequential number that represents the order in which a specific page was viewed by a visitor during a given visit to the site. This can help you understand the path that visitors take as they navigate through the site, and can be used to analyze visitor behavior and engagement. | |||
| Visit Start Time UTC | String | True | The 'Visit Start Time UTC' dimension. | |||
| Weekly Unique Customers | String | True | The number of unique visitors per week. | |||
| Yearly Unique Customers | String | True | The number of unique visitors per year. | |||
| Zip Code | String | True | Categorizes site visitors based on their zip code or postal code. This can help you understand the success of local advertising or see where in the world your site performs best. | |||
| Average Page Depth | Int | True | The 'Average Page Depth' metric. | |||
| Average Time Spent on Page (seconds) | Int | True | The average amount of time visitors spend on a page. | |||
| Average Time Spent on Site (seconds) | Int | True | The total amount of time visitors interact with a specific dimension item, per sequence with a dimension item. | |||
| Average Visit Depth | Int | True | The average number of pages viewed during a single visit to the site. This can help you understand how engaged visitors are with content on the site. | |||
| Bot Occurrences | Int | True | The number of hits where a bot traffic was detected. The Bot Occurrences metric should only be used with the Bot Name, Page, or standard time dimensions (such as Day, Week, etc). If this metric is used with any other Analytics dimension, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Occurrences began between February 26 and March 10, 2023, any reporting window prior to this date will not have data. This is an Adobe provided component. | |||
| Bot Page Views | Int | True | Shows the number of times a bot was set or persisted on a page. The Bot Page Views metric should only be used with the Bot Name, Page, or standard time dimensions (such as Day, Week, etc). If this metric is used with any other Analytics dimension, no data will result because it is unassociated with normal customer-based data in Analytics. Data processing for Bot Page Views began between February 26 and March 10, 2023, any reporting window prior to this date will not have data. This is an Adobe provided component. | |||
| Bounce Rate | String | True | The ratio of visits that contained exactly one hit compared to the number of visits on that page. This can help you to understand which dimension items have the highest bounce rate, or to see an aggregated total bounce rate of your site over time. | |||
| Bounces | Int | True | The number of times a visitor leaves the site after viewing only one page. This can help you understand the top entry pages that cause visitors to bounce, or to see how bounces trend over time. | |||
| Campaign Click-throughs | Int | True | The 'Campaign Click-throughs' metric. | |||
| Cart Additions | Int | True | The number of times a visitor added something to their cart. This can help you understand at what part of the conversion funnel that customers show enough interest in a product to add it to their cart. | |||
| Cart Removals | Int | True | The number of times a visitor removes an item from their online shopping cart during a session. This can help you understand which factors might be preventing users from completing a purchase. | |||
| Carts | Int | True | The number of times visitors to the site added items to their online shopping carts. | |||
| Cart Views | Int | True | The number of times a visitor viewed their shopping cart. This can help you understand at what part of the conversion funnel that customers view the contents in their cart. | |||
| Checkouts | Int | True | The number of times visitors to the site initiated the checkout process to purchase a product or service. | |||
| Custom Link Instances | Int | True | The 'Custom Link Instances' metric. | |||
| Download Link Instances | Int | True | The number of times visitors click on download links on the site. This can help you understand how effective certain links are. | |||
| Entries | Int | True | The number of times visitors to the site first land on a given page to start their session. | |||
| Internal Campaign Instances | Int | True | The 'Internal Campaign Instances' metric. | |||
| Internal Search Terms Instances | Int | True | The 'Internal Search Terms Instances' metric. | |||
| Custom Conversion 3 Instances | Int | True | The 'Custom Conversion 3 Instances' metric. | |||
| eVar4 Instances | Int | True | Instances of metrics tied to the eVar4 dimension. | |||
| Registrations | Int | True | The 'Registrations' metric. | |||
| Email Registrations | Int | True | The 'Email Registrations' metric. | |||
| Subscriptions | Int | True | The 'Subscriptions' metric. | |||
| Page Views | Int | True | The 'Page Views' metric. | |||
| Ad Impressions | Int | True | The 'Ad Impressions' metric. | |||
| Ad Clicks | Int | True | The 'Ad Clicks' metric. | |||
| Exit Link Instances | Int | True | The number of times visitors clicked a specific link before leaving your website. This can help you understand which links are causing users to leave and potentially identify opportunities for optimization. | |||
| Exits | Int | True | The number of times a given dimension item is captured as the last value in a visit. This can help you understand the last thing visitors see before leaving your site, allowing you to optimize the experience a visitor gets before they leave. | |||
| Total Seconds Spent | Int | True | The amount of time visitors spend viewing a specific item on the site, such as a product or piece of content. This can help you understand how interested visitors are in specific products. | |||
| Total Seconds Spent | Int | True | The 'Total Seconds Spent' metric. | |||
| Marketing Channel Instances | Int | True | The 'Marketing Channel Instances' metric. | |||
| Mobile Views | Int | True | The 'Mobile Views' metric. | |||
| New Engagements | Int | True | the number of times a visitor matches a marketing channel for the first time in that visitor's engagement period. This can compare any dimension with a visitor matching a marketing channel processing rule for the first time. | |||
| Orders | Int | True | The total number of purchase events made on your site. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to an order. | |||
| Orders per Visit | Decimal | True | The ratio of orders that visitors made over the total number of visits to your site. This can help you understand conversion rate for your site. | |||
| Page Events | Int | True | Specific user interactions or actions that occur on the site, such as clicks, form submissions, video plays, downloads, and other custom events. | |||
| Pages Not Found | Int | True | Shows URLs that contained an error. This can help you lower the number of errors that visitor get on your site. | |||
| Page Views | Int | True | Shows the number of times a given dimension item was set or persisted on a page. It is one of the most common and basic metrics in reports. | |||
| Average Page Views per Visit | Decimal | True | The 'Average Page Views per Visit' metric. | |||
| Product Views | Int | True | The number of times any product was viewed. This can help you see your top-viewed products, or how total product views trend over time. | |||
| Referrer Instances | Int | True | The 'Referrer Instances' metric. | |||
| Reloads | Int | True | The number of times a dimension item was present during a reload. A visitor refreshing their browser is the most common way to trigger a reload. | |||
| Revenue | Decimal | True | The monetary amount of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to revenue. | |||
| Searches | Int | True | The number of hits that match Adobe's external search detection. This can help you understand how non-search dimensions contributed to search engine traffic. | |||
| Single Page Visits | Int | True | Occurrences when visitors leave the site after viewing only a single page. | |||
| Single Access | Int | True | The 'Single Access' metric. | |||
| Time Spent per Visit (seconds) | Int | True | The average amount of time that visitors interact with a given dimension item during each visit. | |||
| Time Spent per Visitor (seconds) | Int | True | The average amount of time that visitors interact with a given dimension item during a visitor's entire lifetime. | |||
| Units | Int | True | The total number of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion because you can combine this metric with any dimension to see which dimension items contributed to the number of products purchased. | |||
| Unique Visitors | Int | True | The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site. | |||
| Daily Unique Visitors | Int | True | The number of unique visitors to the site during each day in a given time period. | |||
| Hourly Unique Visitors | Int | True | The number of unique visitors to the site during each hour of the day. This can help you understand the time of day when the site is busiest to help optimize marketing campaigns and website content. | |||
| Visitors with Experience Cloud ID | Int | True | The number of unique visitors to the site based on their Marketing Cloud Visitor ID. | |||
| Monthly Unique Visitors | Int | True | The number of unique visitors to the site during each month in a given time period. | |||
| Quarterly Unique Visitors | Int | True | The number of unique visitors to the site during each quarter in a given time period. | |||
| Weekly Unique Visitors | Int | True | The number of unique visitors to the site during each week in a given time period. | |||
| Yearly Unique Visitors | Int | True | The number of unique visitors to the site during each year in a given time period. | |||
| Visits | Int | True | The number of sessions across all visitors on the site. | |||
| Visits - All Visitors | Int | True | The 'Visits - All Visitors' metric. | |||
| Visits | Int | True | The 'Visits' metric. | |||
| Test CM | Decimal | True | ennio testing | |||
| CalculatedMetricTest | Decimal | True | The 'CalculatedMetricTest' metric. | |||
| Revenue / Visitor | Decimal | True | The average amount of revenue generated by each individual visitor to the site. | |||
| Orders / Visitor | Decimal | True | The average number of orders or transactions generated by each individual visitor to the site. | |||
| Revenue / Visits | Decimal | True | The average amount of revenue generated by a single visit to the site. | |||
| Revenue / Order | Decimal | True | The average amount of revenue generated by each completed transaction or order on the site. | |||
| Orders / Visits | Decimal | True | The percentage of visits to the site that result in a completed transaction. | |||
| Page Views / Visits | Decimal | True | The average number of pages a user views during a single visit to the site. | |||
| Visits / Visitor | Decimal | True | The average number of visits a unique visitor makes to the site. | |||
| Reloads / Pageviews | Decimal | True | The percentage of page views that resulted in a reload or refresh of the page. | |||
| Weighted Bounce Rate | String | True | if(visits > percentile(visits),bouncerate,0) | |||
| Order Assists | Decimal | True | The number of times a channel or source contributed to a customer's journey towards making a purchase, but did not result in the final purchase. | |||
| Exit Rate | String | True | The percentage of visitors who leave the site after viewing a particular page. | |||
| Entry Rate | String | True | The percentage of visitors who entered the site on a given page, compared to the total number of sessions on the site. | |||
| Average Time on Site | String | True | The average amount of time a visitor spends on the site before leaving or navigating away. | |||
| Time Spent/User (State) | String | True | The length of time that the average visitor spends in a particular State while on the site. | |||
| Action Time In App / Users | String | True | The average amount of time visitors spend performing a specific action or task on the site. | |||
| Average Place Dwell Time | String | True | The average length of time that visitors spend on a specific section or area of a web page before moving on to another section or leaving the site. | |||
| Engagement Rate (Messages) | String | True | The percentage of visitors who send a message or initiate a conversation using the site's messaging features, such as live chat or chatbots. | |||
| States Per Launch | Decimal | True | The number of web page states or screens that a visitor views during a single session. | |||
| Launches/User | Decimal | True | The number of times a user launches a specific application or feature on the site. | |||
| Crash Rate (Mobile) | String | True | The percentage of app sessions that end in a crash or in an abnormal termination of the app. | |||
| Average Session Length (Mobile) | String | True | cm_mobile_avg_session_length_defaultmetric_localized_description_key | |||
| Users (Mobile) | Decimal | True | The total number of users of a mobile app. | |||
| App Users | Decimal | True | The total number of users of a mobile app. | |||
| State Views | Decimal | True | The number of views to the different states or screens of the app. | |||
| Actions | Decimal | True | The total number of actions taken in the app. | |||
| Acquisition Link Clicks | Decimal | True | The number of times people click a link that is designed to drive traffic to the site. | |||
| Page Velocity | Decimal | True | The number of additional page views and engagement that a piece of content generates. | |||
| Conversion Rate | String | True | The percentage of visitors who took a desired action, such as made a purchase. | |||
| Compression | String | True | The process of reducing the file size of a web page or website to improve page load times and website performance. | |||
| Devices/person | Decimal | True | The average number of devices used by a single person to access the site. | |||
| Experience Cloud ID coverage | String | True | The percentage of visitors who have an Experience Cloud ID. | |||
| In-App Message Engagement Rate | String | True | The percentage of visitors who interact with a specific in-app message, such as a push notification or banner. | |||
| Content Velocity | Decimal | True | The speed at which new content is created and published on the site and how quickly it generates user engagement. | |||
| Adobe Advertising Avg. Quality Score | Decimal | True | Evaluates the quality and relevance of the site's landing pages in the context of data from Adobe Advertising. | |||
| Adobe Advertising Avg. Position | Decimal | True | Measures the average ranking of the site's pages or ads in search engine results (using data from Adobe Advertising) when people search for specific terms relevant to your business. | |||
| Adobe Advertising ROAS | Decimal | True | Return on Advertising Spend (ROAS) measures the effectiveness and profitability of an advertising campaign (using data from Adobe Advertising). | |||
| Adobe Advertising CPC | Decimal | True | Cost Per Click (CPC) measures the cost of a digital advertising campaign (using data from Adobe Advertising). | |||
| Adobe Advertising CTR | String | True | Click-Through Rate (CTR) measures the effectiveness of digital advertising campaigns or site content in generating clicks (using data from Adobe Advertising). | |||
| Adobe Advertising Cost w Cents | Decimal | True | The total cost of a digital advertising campaign, expressed in cents (using data from Adobe Advertising). | |||
| Ad Completion Rate | String | True | The percentage of visitors who complete an ad on the site after starting it. | |||
| Ad Time Spent Rate | String | True | The amount of time viewers spend watching a video ad (displayed as a percentage of the ad's total length). | |||
| Avg. Ad Time Spent | String | True | The average amount of time that viewers spend watching a video ad on the site (HH:MM:SS). | |||
| Avg. Ads per Media Stream | Decimal | True | The average number of ads that appear during a single media stream or video on the site. | |||
| Avg. Chapter Time Spent | String | True | The average amount of time viewers spend watching a specific chapter or section of a video on the site (HH:MM:SS). | |||
| Avg. Chapters per Media Stream | Decimal | True | The average number of chapters or sections that appear during a single media stream or video on the site. | |||
| Avg. Content Time Spent | String | True | The average amount of time visitors spend engaging with a particular piece of content on the site (HH:MM:SS). | |||
| Avg. Media Time Spent | String | True | The average amount of time visitors spend engaging with a particular media element on the site, such as a video or audio clip, after the stream initiates. (HH:MM:SS). | |||
| Chapter Completion Rate | String | True | The percentage of viewers who watch a particular chapter or section of a video to its conclusion after starting it. | |||
| Content Buffer Duration Rate | String | True | The percentage of time a video or audio clip is paused for buffering during playback on the site. | |||
| Content Completion Rate | String | True | The percentage of time a video or audio clip is completed after starting. | |||
| Content Pause Duration Rate | String | True | The percentage of time a video or audio clip is paused for buffering during playback on the site. | |||
| Content Time to Start Rate | String | True | The amount of time it takes for a video or audio clip to start playing after a user clicks the play button. | |||
| Drops before Start Rate | String | True | The percentage of visitors who click the play button on a video or audio clip but abandon it before the content starts playing. | |||
| Media Completion Rate | String | True | The percentage of visitors who complete a video on the site after starting it. | |||
| ITP 2.1 Unique Visitors / Unique Visitors | String | True | The percentage of unique visitors using a browser affected by ITP 2.1 cookie limitations. In other words, customers not using a CNAME implementation. (This applies to customers setting cookies via client-side JavaScript.) | |||
| Unique Visitors / Unique Visitors returning after 7 days | String | True | The percentage of unique visitors who are returning after a period of 7 or more days. | |||
| Page Views / Unique Visitor | Decimal | True | The average number of pages viewed for each unique visitor to the site. | |||
| Visits / Visitors | Decimal | True | The average number of visits a unique visitor makes to the site. | |||
| Estimated Unique Visitors (ITP 2.1) | Decimal | True | For ITP visitors (users on Safari browsers) divide Unique Visitors by 2 or less. This assumes you are setting cookies using client-side JavaScript (not using a CNAME implementation). Implementations that set cookies using client-side JavaScript were impacted starting with ITP 2.1. See: https://webkit.org/blog/8613/intelligent-tracking-prevention-2-1/ | |||
| Page Views / Estimated Unique Visitors (ITP 2.1) | Decimal | True | The average number of pages viewed for Estimated Unique Visitors (ITP 2.1). | |||
| Bots Page View Ratio | Decimal | True | The average number of Bot Page Views/Page Views. | |||
| Average Visits Per Order | String | True | The average number of visits for each order made. | |||
| Average Products Per Order | String | True | The average number of products included in each order. | |||
| Average Carts Per Order | String | True | The average number of carts included in each order. | |||
| Average Checkouts Per Order | String | True | The average number of checkouts associated with each order. | |||
| Average Revenue Per Product | Decimal | True | The average amount of revenue generated by each product. | |||
| Average Revenue Per Cart | Decimal | True | The average amount of revenue generated for each shopping cart. | |||
| Average Revenue Per Checkout | Decimal | True | The average amount of revenue generated for each checkout. | |||
| Average Revenue Per Order | Decimal | True | The average amount of revenue generated for each order. | |||
| Average Revenue Per Unit | Decimal | True | The average amount of revenue generated for each unit sold. | |||
| Average Units Per Product | Decimal | True | The average number of units included in each product. | |||
| Average Units Per Cart | Decimal | True | The average number of units included in each shopping cart. | |||
| Average Units Per Checkout | Decimal | True | The average number of units included with each checkout. | |||
| Average Units Per Order | Decimal | True | The average number of units included with each order. | |||
| Average Orders Per Product | Decimal | True | The average number of orders for each product. | |||
| Average Orders Per Cart | Decimal | True | The average number of orders included with each shopping cart. | |||
| Average Orders Per Checkout | Decimal | True | The average number of orders included with each checkout. | |||
| Average Revenue Per Visit | Decimal | True | The average amount of revenue generated for each visit. | |||
| Average Orders Per Visit | Decimal | True | The average number of orders generated with each visit. | |||
| Average Click-Throughs Per Order | String | True | The average number of click-throughs (clicks on ads or links) that are required before a single order is made. | |||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
List the users who have access to Adobe Analytics, including login details, roles, and account status.
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| LoginId [KEY] | String | Unique identifier of the user. | ||||
| ImsUserId | String | The IMS User Id. This is used only for internal users such as authors, reviewers, administrators, developers, etc. | ||||
| CompanyId | String | Unique identifier of the company. | ||||
| CreateDate | Timestamp | The date when user was created. | ||||
| Disabled | Boolean | Whether or not this user's account is disabled. | ||||
| String | The email of the user. | |||||
| FirstName | String | The first name of the user. | ||||
| LastName | String | The last name of the user. | ||||
| FullName | String | The full name of the user. | ||||
| LastAccess | Timestamp | When the user accessed his account for the last time. | ||||
| LastLogin | Timestamp | When the user logged in for the last time. | ||||
| Login | String | Login name. | ||||
| PhoneNumber | String | The phone number of the user. | ||||
| Title | String | The user's title. |
Display the total number of unique individuals who accessed your site during the reporting period (defaults to the past 30 days).
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [Visitors] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The day the given metric occurred. | ||
| UniqueVisitors | Int | True | True | The number of unique individuals who have visited the site during a specified time period. This can help you understand the overall reach of the site. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Show the number of individual sessions recorded during the specified date range, regardless of visitor identity.
This predefined report view is based on the corresponding Adobe Analytics template. By default, the report covers the last 30 days. To customize the date range, specify StartDate and EndDate in the WHERE clause. If only StartDate is provided, EndDate defaults to today. If only EndDate is provided, StartDate defaults to two years before the specified EndDate.
You can also filter the report by segment using the SegmentId column in the WHERE clause. For instance, an example query might be:
SELECT * FROM [Visits] WHERE [StartDate] = '2025-01-01' AND [EndDate] = '2025-01-31' AND [SegmentId] = 's300012345_1234567890'
| Name | Type | IsDimension | IsMetric | DefaultDimension | DefaultMetric | Description |
| Date | Date | True | True | The day the given metric occurred. | ||
| Visits | Int | True | True | The number of sessions across all visitors on the site. | ||
| StartDate | String | Specifies the beginning of the reporting period. | ||||
| EndDate | String | Specifies the end of the reporting period. | ||||
| SegmentId | String | Specifies the ID of a predefined or custom segment to filter the report data. |
Stored procedures are function-like interfaces that extend the functionality of the Cloud beyond simple SELECT operations with Adobe Analytics.
Stored procedures accept a list of parameters, perform their intended function, and then return any relevant response data from Adobe Analytics, along with an indication of whether the procedure succeeded or failed.
| Name | Description |
| CreateReport | Generates a custom analytics report by specifying desired dimensions, metrics, segments, and time range. |
Generates a custom analytics report by specifying desired dimensions, metrics, segments, and time range.
Use the CreateReport stored procedure to generate a custom static report. This procedure provides a way to generate new view definitions with a custom combination of dimensions and metrics. Calling it creates a new schema file that you can query like any other view.
You must set the Location connection property to the folder containing the new script files in order to access them.
You can retrieve metric and dimension Ids by querying the Metrics and Dimensions views. For example:
SELECT Id, Name FROM Dimensions SELECT Id, Name FROM Metrics
To include calculated metrics in your report, you can retrieve the metric Id by running the following query:
SELECT Id, Name FROM CalculatedMetrics
To use a new schema along with the default schemas, set the Location property to the db subfolder in the installation folder. Then you can make any of the following calls:
EXEC CreateReport DimensionIds = 'variables/geocountry, variables/geocity', MetricIds = 'metrics/pageviews, metrics/visits', TableName = 'MyCustomReport' EXEC CreateReport DimensionIds = 'variables/geocountry, variables/geocity', MetricIds = 'metrics/pageviews, metrics/visits', TableName = 'MyCustomReport', DefaultDateRage = '2025-01-01/2025-01-30' EXEC CreateReport DimensionIds = 'variables/geocountry, variables/geocity', MetricIds = 'metrics/pageviews, metrics/visits', TableName = 'MyCustomReport', DefaultDateRage = '2025-01-01/2025-01-30', DefaultSegmentId = 's3642_649ae61b5a255650b8391f9d'Note that dimensions and metrics must have their respective Ids specified in the DimensionIds and MetricIds inputs.
| Name | Type | Required | Description |
| TableName | String | True | The name for the new table. |
| Description | String | False | An optional description for the table. |
| WriteToFile | String | False | Specifies whether to write the contents of this stored procedure to a file. The default value is true. Set to false to return file data through FileStream or FileData. |
| DimensionIds | String | True | A comma-separated list of dimension Ids. |
| MetricIds | String | True | A comma-separated list of metric Ids. |
| AllowOverride | String | False | When WriteToFile is set to true and a file with the same name already exists, this parameter specifies whether the file should be overwritten.
The default value is false. |
| DefaultDateRage | String | False | The date range that is used as the default when executing the created report. If the date range is not specified, a range of 2 years is applied up to the date the report is executed. This value can be overridden when executing the report by specifying the StartDate and EndDate parameters. The accepted format is StartDate/EndDate (for example, 2023-01-01/2023-12-31). |
| DefaultSegment | String | False | An optional default segment to add to the report. Only one value is allowed. |
| Name | Type | Description |
| FileData | String | The generated schema file as a base64 string if WriteToFile is set to false; null otherwise. |
| Success | String | Specifies whether the schema was created successfully. |
| SchemaFile | String | The generated schema file path if WriteToFile is set to true; null otherwise. |
Reports are shown as views, which are tables that cannot be modified. There are four types of report views:
Unlike traditional database views, however, it is not very helpful to select all metrics and dimensions in a given table. Date is the default dimension for every report, so the query:
SELECT * FROM MyReportbecomes:
SELECT Date, {all the metrics here} FROM MyReport
But if the query has criteria, then the default dimensions are the dimensions used in the criteria. For example:
SELECT * FROM MyReport WHERE Country = 'England'becomes:
SELECT Country, {all the metrics here} FROM MyReport WHERE Country = 'England'
Additionally, the Adobe Analytics API limits the number of dimensions you can request data from per REST API call to one.
This means that the only way for the provider to generate reports with multiple dimensions is to divide dimensions into parts.
Let's take a query example:
SELECT Country, City, Visits FROM MyReport
... WHERE Dimension = 'Value'
... WHERE Dimension LIKE '%value%'
... WHERE Dimension1 LIKE '%value' AND Dimension2 = 'Value2'
... WHERE Dimension LIKE 'value%'
... WHERE Dimension1 = 'Value1' AND Dimension2 = 'Value2'
... WHERE Dimension = 'Value1' OR Dimension = 'Value2' OR Dimension = 'Value3'
... WHERE Dimension IN ('Value1', 'Value2', 'Value3', 'Value4')
... WHERE (Dimension1 = 'value1' OR Dimension1 = 'Value2') AND (Dimension2 = 'value3' OR Dimension2 = 'value4')
CData strongly recommended that you use as many filters as possible; otherwise queries with many dimensions can take a lot of time.
To create a report view on a query, you can use the CreateReport stored procedure. This stored procedure provides an easy way to generate new view definitions with a custom combination of dimensions and metrics. Calling it creates a new schema file that you can query like any other view.
The stored procedure takes a view name, a comma-separated list of metric names, a comma-separated list of metric Ids, a comma-separated list of dimension names, a comma-separated list of dimension Ids, and an output folder as inputs.
Set the Location connection property to the folder containing the new script files in order to access them (you can set Location instead of the output folder).
Get the metric and dimension Ids by querying the Metrics and Dimensions views, as shown below:
SELECT Id, Name FROM Dimensions SELECT Id, Name FROM Metrics
For example, to use a new schema along with the default schemas, set the Location property to the db subfolder in the installation folder and make the following call:
EXEC CreateReport Dimensions = 'Country, City', Metrics = 'PageViews, Visits', TableName = 'MyCustomReport'
You can query the system tables described in this section to access schema information, information on data source functionality, and batch operation statistics.
The following tables return database metadata for Adobe Analytics:
The following tables return information about how to connect to and query the data source:
The following table returns query statistics for data modification queries:
Lists the available databases.
The following query retrieves all databases determined by the connection string:
SELECT * FROM sys_catalogs
| Name | Type | Description |
| CatalogName | String | The database name. |
Lists the available schemas.
The following query retrieves all available schemas:
SELECT * FROM sys_schemas
| Name | Type | Description |
| CatalogName | String | The database name. |
| SchemaName | String | The schema name. |
Lists the available tables.
The following query retrieves the available tables and views:
SELECT * FROM sys_tables
| Name | Type | Description |
| CatalogName | String | The database containing the table or view. |
| SchemaName | String | The schema containing the table or view. |
| TableName | String | The name of the table or view. |
| TableType | String | The table type (table or view). |
| Description | String | A description of the table or view. |
| IsUpdateable | Boolean | Whether the table can be updated. |
Describes the columns of the available tables and views.
The following query returns the columns and data types for the SampleTable_1 table:
SELECT ColumnName, DataTypeName FROM sys_tablecolumns WHERE TableName='SampleTable_1'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the table or view. |
| SchemaName | String | The schema containing the table or view. |
| TableName | String | The name of the table or view containing the column. |
| ColumnName | String | The column name. |
| DataTypeName | String | The data type name. |
| DataType | Int32 | An integer indicating the data type. This value is determined at run time based on the environment. |
| Length | Int32 | The storage size of the column. |
| DisplaySize | Int32 | The designated column's normal maximum width in characters. |
| NumericPrecision | Int32 | The maximum number of digits in numeric data. The column length in characters for character and date-time data. |
| NumericScale | Int32 | The column scale or number of digits to the right of the decimal point. |
| IsNullable | Boolean | Whether the column can contain null. |
| Description | String | A brief description of the column. |
| Ordinal | Int32 | The sequence number of the column. |
| IsAutoIncrement | String | Whether the column value is assigned in fixed increments. |
| IsGeneratedColumn | String | Whether the column is generated. |
| IsHidden | Boolean | Whether the column is hidden. |
| IsArray | Boolean | Whether the column is an array. |
| IsReadOnly | Boolean | Whether the column is read-only. |
| IsKey | Boolean | Indicates whether a field returned from sys_tablecolumns is the primary key of the table. |
| ColumnType | String | The role or classification of the column in the schema. Possible values include SYSTEM, LINKEDCOLUMN, NAVIGATIONKEY, REFERENCECOLUMN, and NAVIGATIONPARENTCOLUMN. |
Lists the available stored procedures.
The following query retrieves the available stored procedures:
SELECT * FROM sys_procedures
| Name | Type | Description |
| CatalogName | String | The database containing the stored procedure. |
| SchemaName | String | The schema containing the stored procedure. |
| ProcedureName | String | The name of the stored procedure. |
| Description | String | A description of the stored procedure. |
| ProcedureType | String | The type of the procedure, such as PROCEDURE or FUNCTION. |
Describes stored procedure parameters.
The following query returns information about all of the input parameters for the SampleProcedure stored procedure:
SELECT * FROM sys_procedureparameters WHERE ProcedureName = 'SampleProcedure' AND Direction = 1 OR Direction = 2
To include result set columns in addition to the parameters, set the IncludeResultColumns pseudo column to True:
SELECT * FROM sys_procedureparameters WHERE ProcedureName = 'SampleProcedure' AND IncludeResultColumns='True'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the stored procedure. |
| SchemaName | String | The name of the schema containing the stored procedure. |
| ProcedureName | String | The name of the stored procedure containing the parameter. |
| ColumnName | String | The name of the stored procedure parameter. |
| Direction | Int32 | An integer corresponding to the type of the parameter: input (1), input/output (2), or output(4). input/output type parameters can be both input and output parameters. |
| DataType | Int32 | An integer indicating the data type. This value is determined at run time based on the environment. |
| DataTypeName | String | The name of the data type. |
| NumericPrecision | Int32 | The maximum precision for numeric data. The column length in characters for character and date-time data. |
| Length | Int32 | The number of characters allowed for character data. The number of digits allowed for numeric data. |
| NumericScale | Int32 | The number of digits to the right of the decimal point in numeric data. |
| IsNullable | Boolean | Whether the parameter can contain null. |
| IsRequired | Boolean | Whether the parameter is required for execution of the procedure. |
| IsArray | Boolean | Whether the parameter is an array. |
| Description | String | The description of the parameter. |
| Ordinal | Int32 | The index of the parameter. |
| Values | String | The values you can set in this parameter are limited to those shown in this column. Possible values are comma-separated. |
| SupportsStreams | Boolean | Whether the parameter represents a file that you can pass as either a file path or a stream. |
| IsPath | Boolean | Whether the parameter is a target path for a schema creation operation. |
| Default | String | The value used for this parameter when no value is specified. |
| SpecificName | String | A label that, when multiple stored procedures have the same name, uniquely identifies each identically-named stored procedure. If there's only one procedure with a given name, its name is simply reflected here. |
| IsCDataProvided | Boolean | Whether the procedure is added/implemented by CData, as opposed to being a native Adobe Analytics procedure. |
| Name | Type | Description |
| IncludeResultColumns | Boolean | Whether the output should include columns from the result set in addition to parameters. Defaults to False. |
Describes the primary and foreign keys.
The following query retrieves the primary key for the SampleTable_1 table:
SELECT * FROM sys_keycolumns WHERE IsKey='True' AND TableName='SampleTable_1'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the key. |
| SchemaName | String | The name of the schema containing the key. |
| TableName | String | The name of the table containing the key. |
| ColumnName | String | The name of the key column. |
| IsKey | Boolean | Whether the column is a primary key in the table referenced in the TableName field. |
| IsForeignKey | Boolean | Whether the column is a foreign key referenced in the TableName field. |
| PrimaryKeyName | String | The name of the primary key. |
| ForeignKeyName | String | The name of the foreign key. |
| ReferencedCatalogName | String | The database containing the primary key. |
| ReferencedSchemaName | String | The schema containing the primary key. |
| ReferencedTableName | String | The table containing the primary key. |
| ReferencedColumnName | String | The column name of the primary key. |
Describes the foreign keys.
The following query retrieves all foreign keys which refer to other tables:
SELECT * FROM sys_foreignkeys WHERE ForeignKeyType = 'FOREIGNKEY_TYPE_IMPORT'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the key. |
| SchemaName | String | The name of the schema containing the key. |
| TableName | String | The name of the table containing the key. |
| ColumnName | String | The name of the key column. |
| PrimaryKeyName | String | The name of the primary key. |
| ForeignKeyName | String | The name of the foreign key. |
| ReferencedCatalogName | String | The database containing the primary key. |
| ReferencedSchemaName | String | The schema containing the primary key. |
| ReferencedTableName | String | The table containing the primary key. |
| ReferencedColumnName | String | The column name of the primary key. |
| ForeignKeyType | String | Designates whether the foreign key is an import (points to other tables) or export (referenced from other tables) key. |
Describes the primary keys.
The following query retrieves the primary keys from all tables and views:
SELECT * FROM sys_primarykeys
| Name | Type | Description |
| CatalogName | String | The name of the database containing the key. |
| SchemaName | String | The name of the schema containing the key. |
| TableName | String | The name of the table containing the key. |
| ColumnName | String | The name of the key column. |
| KeySeq | String | The sequence number of the primary key. |
| KeyName | String | The name of the primary key. |
Describes the available indexes. By filtering on indexes, you can write more selective queries with faster query response times.
The following query retrieves all indexes that are not primary keys:
SELECT * FROM sys_indexes WHERE IsPrimary='false'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the index. |
| SchemaName | String | The name of the schema containing the index. |
| TableName | String | The name of the table containing the index. |
| IndexName | String | The index name. |
| ColumnName | String | The name of the column associated with the index. |
| IsUnique | Boolean | True if the index is unique. False otherwise. |
| IsPrimary | Boolean | True if the index is a primary key. False otherwise. |
| Type | Int16 | An integer value corresponding to the index type: statistic (0), clustered (1), hashed (2), or other (3). |
| SortOrder | String | The sort order: A for ascending or D for descending. |
| OrdinalPosition | Int16 | The sequence number of the column in the index. |
Returns information on the available connection properties and those set in the connection string.
The following query retrieves all connection properties that have been set in the connection string or set through a default value:
SELECT * FROM sys_connection_props WHERE Value <> ''
| Name | Type | Description |
| Name | String | The name of the connection property. |
| ShortDescription | String | A brief description. |
| Type | String | The data type of the connection property. |
| Default | String | The default value if one is not explicitly set. |
| Values | String | A comma-separated list of possible values. A validation error is thrown if another value is specified. |
| Value | String | The value you set or a preconfigured default. |
| Required | Boolean | Whether the property is required to connect. |
| Category | String | The category of the connection property. |
| IsSessionProperty | String | Whether the property is a session property, used to save information about the current connection. |
| Sensitivity | String | The sensitivity level of the property. This informs whether the property is obfuscated in logging and authentication forms. |
| PropertyName | String | A camel-cased truncated form of the connection property name. |
| Ordinal | Int32 | The index of the parameter. |
| CatOrdinal | Int32 | The index of the parameter category. |
| Hierarchy | String | Shows dependent properties associated that need to be set alongside this one. |
| Visible | Boolean | Informs whether the property is visible in the connection UI. |
| ETC | String | Various miscellaneous information about the property. |
Describes the SELECT query processing that the Cloud can offload to the data source.
See SQL Compliance for SQL syntax details.
Below is an example data set of SQL capabilities. Some aspects of SELECT functionality are returned in a comma-separated list if supported; otherwise, the column contains NO.
| Name | Description | Possible Values |
| AGGREGATE_FUNCTIONS | Supported aggregation functions. | AVG, COUNT, MAX, MIN, SUM, DISTINCT |
| COUNT | Whether COUNT function is supported. | YES, NO |
| IDENTIFIER_QUOTE_OPEN_CHAR | The opening character used to escape an identifier. | [ |
| IDENTIFIER_QUOTE_CLOSE_CHAR | The closing character used to escape an identifier. | ] |
| SUPPORTED_OPERATORS | A list of supported SQL operators. | =, >, <, >=, <=, <>, !=, LIKE, NOT LIKE, IN, NOT IN, IS NULL, IS NOT NULL, AND, OR |
| GROUP_BY | Whether GROUP BY is supported, and, if so, the degree of support. | NO, NO_RELATION, EQUALS_SELECT, SQL_GB_COLLATE |
| OJ_CAPABILITIES | The supported varieties of outer joins supported. | NO, LEFT, RIGHT, FULL, INNER, NOT_ORDERED, ALL_COMPARISON_OPS |
| OUTER_JOINS | Whether outer joins are supported. | YES, NO |
| SUBQUERIES | Whether subqueries are supported, and, if so, the degree of support. | NO, COMPARISON, EXISTS, IN, CORRELATED_SUBQUERIES, QUANTIFIED |
| STRING_FUNCTIONS | Supported string functions. | LENGTH, CHAR, LOCATE, REPLACE, SUBSTRING, RTRIM, LTRIM, RIGHT, LEFT, UCASE, SPACE, SOUNDEX, LCASE, CONCAT, ASCII, REPEAT, OCTET, BIT, POSITION, INSERT, TRIM, UPPER, REGEXP, LOWER, DIFFERENCE, CHARACTER, SUBSTR, STR, REVERSE, PLAN, UUIDTOSTR, TRANSLATE, TRAILING, TO, STUFF, STRTOUUID, STRING, SPLIT, SORTKEY, SIMILAR, REPLICATE, PATINDEX, LPAD, LEN, LEADING, KEY, INSTR, INSERTSTR, HTML, GRAPHICAL, CONVERT, COLLATION, CHARINDEX, BYTE |
| NUMERIC_FUNCTIONS | Supported numeric functions. | ABS, ACOS, ASIN, ATAN, ATAN2, CEILING, COS, COT, EXP, FLOOR, LOG, MOD, SIGN, SIN, SQRT, TAN, PI, RAND, DEGREES, LOG10, POWER, RADIANS, ROUND, TRUNCATE |
| TIMEDATE_FUNCTIONS | Supported date/time functions. | NOW, CURDATE, DAYOFMONTH, DAYOFWEEK, DAYOFYEAR, MONTH, QUARTER, WEEK, YEAR, CURTIME, HOUR, MINUTE, SECOND, TIMESTAMPADD, TIMESTAMPDIFF, DAYNAME, MONTHNAME, CURRENT_DATE, CURRENT_TIME, CURRENT_TIMESTAMP, EXTRACT |
| REPLICATION_SKIP_TABLES | Indicates tables skipped during replication. | |
| REPLICATION_TIMECHECK_COLUMNS | A string array containing a list of columns which will be used to check for (in the given order) to use as a modified column during replication. | |
| IDENTIFIER_PATTERN | String value indicating what string is valid for an identifier. | |
| SUPPORT_TRANSACTION | Indicates if the provider supports transactions such as commit and rollback. | YES, NO |
| DIALECT | Indicates the SQL dialect to use. | |
| KEY_PROPERTIES | Indicates the properties which identify the uniform database. | |
| SUPPORTS_MULTIPLE_SCHEMAS | Indicates if multiple schemas may exist for the provider. | YES, NO |
| SUPPORTS_MULTIPLE_CATALOGS | Indicates if multiple catalogs may exist for the provider. | YES, NO |
| DATASYNCVERSION | The CData Data Sync version needed to access this driver. | Standard, Starter, Professional, Enterprise |
| DATASYNCCATEGORY | The CData Data Sync category of this driver. | Source, Destination, Cloud Destination |
| SUPPORTSENHANCEDSQL | Whether enhanced SQL functionality beyond what is offered by the API is supported. | TRUE, FALSE |
| SUPPORTS_BATCH_OPERATIONS | Whether batch operations are supported. | YES, NO |
| SQL_CAP | All supported SQL capabilities for this driver. | SELECT, INSERT, DELETE, UPDATE, TRANSACTIONS, ORDERBY, OAUTH, ASSIGNEDID, LIMIT, LIKE, BULKINSERT, COUNT, BULKDELETE, BULKUPDATE, GROUPBY, HAVING, AGGS, OFFSET, REPLICATE, COUNTDISTINCT, JOINS, DROP, CREATE, DISTINCT, INNERJOINS, SUBQUERIES, ALTER, MULTIPLESCHEMAS, GROUPBYNORELATION, OUTERJOINS, UNIONALL, UNION, UPSERT, GETDELETED, CROSSJOINS, GROUPBYCOLLATE, MULTIPLECATS, FULLOUTERJOIN, MERGE, JSONEXTRACT, BULKUPSERT, SUM, SUBQUERIESFULL, MIN, MAX, JOINSFULL, XMLEXTRACT, AVG, MULTISTATEMENTS, FOREIGNKEYS, CASE, LEFTJOINS, COMMAJOINS, WITH, LITERALS, RENAME, NESTEDTABLES, EXECUTE, BATCH, BASIC, INDEX |
| PREFERRED_CACHE_OPTIONS | A string value specifies the preferred cacheOptions. | |
| ENABLE_EF_ADVANCED_QUERY | Indicates if the driver directly supports advanced queries coming from Entity Framework. If not, queries will be handled client side. | YES, NO |
| PSEUDO_COLUMNS | A string array indicating the available pseudo columns. | |
| MERGE_ALWAYS | If the value is true, The Merge Mode is forcibly executed in Data Sync. | TRUE, FALSE |
| REPLICATION_MIN_DATE_QUERY | A select query to return the replicate start datetime. | |
| REPLICATION_MIN_FUNCTION | Allows a provider to specify the formula name to use for executing a server side min. | |
| REPLICATION_START_DATE | Allows a provider to specify a replicate startdate. | |
| REPLICATION_MAX_DATE_QUERY | A select query to return the replicate end datetime. | |
| REPLICATION_MAX_FUNCTION | Allows a provider to specify the formula name to use for executing a server side max. | |
| IGNORE_INTERVALS_ON_INITIAL_REPLICATE | A list of tables which will skip dividing the replicate into chunks on the initial replicate. | |
| CHECKCACHE_USE_PARENTID | Indicates whether the CheckCache statement should be done against the parent key column. | TRUE, FALSE |
| CREATE_SCHEMA_PROCEDURES | Indicates stored procedures that can be used for generating schema files. |
The following query retrieves the operators that can be used in the WHERE clause:
SELECT * FROM sys_sqlinfo WHERE Name = 'SUPPORTED_OPERATORS'
Note that individual tables may have different limitations or requirements on the WHERE clause; refer to the Data Model section for more information.
| Name | Type | Description |
| NAME | String | A component of SQL syntax, or a capability that can be processed on the server. |
| VALUE | String | Detail on the supported SQL or SQL syntax. |
Returns information about attempted modifications.
The following query retrieves the Ids of the modified rows in a batch operation:
SELECT * FROM sys_identity
| Name | Type | Description |
| Id | String | The database-generated Id returned from a data modification operation. |
| Batch | String | An identifier for the batch. 1 for a single operation. |
| Operation | String | The result of the operation in the batch: INSERTED, UPDATED, or DELETED. |
| Message | String | SUCCESS or an error message if the update in the batch failed. |
Describes the available system information.
The following query retrieves all columns:
SELECT * FROM sys_information
| Name | Type | Description |
| Product | String | The name of the product. |
| Version | String | The version number of the product. |
| Datasource | String | The name of the datasource the product connects to. |
| NodeId | String | The unique identifier of the machine where the product is installed. |
| HelpURL | String | The URL to the product's help documentation. |
| License | String | The license information for the product. (If this information is not available, the field may be left blank or marked as 'N/A'.) |
| Location | String | The file path location where the product's library is stored. |
| Environment | String | The version of the environment or rumtine the product is currently running under. |
| DataSyncVersion | String | The tier of CData Sync required to use this connector. |
| DataSyncCategory | String | The category of CData Sync functionality (e.g., Source, Destination). |
The connection string properties are the various options that can be used to establish a connection. This section provides a complete list of the options you can configure in the connection string for this provider. Click the links for further details.
For more information on establishing a connection, see Establishing a Connection.
| Property | Description |
| AuthScheme | Specifies the authentication scheme the provider uses to connect. |
| GlobalCompanyId | Specifies the Global Company ID tied to your Adobe Analytics account. |
| RSID | Specifies the Report Suite ID (RSID) associated with the Adobe Analytics data you want to query. |
| Property | Description |
| OAuthClientId | Specifies the client ID (also known as the consumer key) assigned to your custom OAuth application. This ID is required to identify the application to the OAuth authorization server during authentication. |
| OAuthClientSecret | Specifies the client secret assigned to your custom OAuth application. This confidential value is used to authenticate the application to the OAuth authorization server. (Custom OAuth applications only.). |
| Scope | Specifies the scope of the authenticating user's access to the application, to ensure they get appropriate access to data. If a custom OAuth application is needed, this is generally specified at the time the application is created. |
| Property | Description |
| SSLServerCert | Specifies the certificate to be accepted from the server when connecting using TLS/SSL. |
| Property | Description |
| Verbosity | Specifies the verbosity level of the log file, which controls the amount of detail logged. Supported values range from 1 to 5. |
| Property | Description |
| BrowsableSchemas | Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC . |
| Property | Description |
| IncludeSummaryData | Specifies whether to include summary records in the data returned from custom reports. |
| MaxRows | Specifies the maximum number of rows returned for queries that do not include either aggregation or GROUP BY. |
| Pagesize | Specifies the maximum number of records per page the provider returns when requesting data from Adobe Analytics. |
| PseudoColumns | Specifies the pseudocolumns to expose as table columns, expressed as a string in the format 'TableName=ColumnName;TableName=ColumnName'. |
| SkipEmptyRows | Specifies whether the provider skips empty rows in the output when querying report data. |
| SupportEnhancedBreakDown | Specifies whether the provider uses a breadth-first strategy to retrieve rows for all combinations of dimensions in a multi-level report. |
| Timeout | Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error. |
| UseSimpleNames | Specifies whether or not simple names should be used for tables and columns. |
This section provides a complete list of the Authentication properties you can configure in the connection string for this provider.
| Property | Description |
| AuthScheme | Specifies the authentication scheme the provider uses to connect. |
| GlobalCompanyId | Specifies the Global Company ID tied to your Adobe Analytics account. |
| RSID | Specifies the Report Suite ID (RSID) associated with the Adobe Analytics data you want to query. |
Specifies the authentication scheme the provider uses to connect.
string
"OAuth"
Specifies the Global Company ID tied to your Adobe Analytics account.
string
""
The Global Company ID is a unique identifier assigned to your Adobe Analytics organization. This value distinguishes your organization from others in Adobe’s system and is required for making authenticated API requests. If this property is not set, the provider attempts to detect the first available company ID tied to your account automatically.
Specifies the Report Suite ID (RSID) associated with the Adobe Analytics data you want to query.
string
""
The Report Suite ID identifies the specific set of Adobe Analytics data you want to access.
You can find your RSID on the Adobe Analytics platform by navigating to Admin > Report Suites.
If this property is not set, the Cloud attempts to detect the first available RSID tied to your account automatically.
This section provides a complete list of the OAuth properties you can configure in the connection string for this provider.
| Property | Description |
| OAuthClientId | Specifies the client ID (also known as the consumer key) assigned to your custom OAuth application. This ID is required to identify the application to the OAuth authorization server during authentication. |
| OAuthClientSecret | Specifies the client secret assigned to your custom OAuth application. This confidential value is used to authenticate the application to the OAuth authorization server. (Custom OAuth applications only.). |
| Scope | Specifies the scope of the authenticating user's access to the application, to ensure they get appropriate access to data. If a custom OAuth application is needed, this is generally specified at the time the application is created. |
Specifies the client ID (also known as the consumer key) assigned to your custom OAuth application. This ID is required to identify the application to the OAuth authorization server during authentication.
string
""
This property is required in two cases:
(When the driver provides embedded OAuth credentials, this value may already be provided by the Cloud and thus not require manual entry.)
OAuthClientId is generally used alongside other OAuth-related properties such as OAuthClientSecret and OAuthSettingsLocation when configuring an authenticated connection.
OAuthClientId is one of the key connection parameters that need to be set before users can authenticate via OAuth. You can usually find this value in your identity provider’s application registration settings. Look for a field labeled Client ID, Application ID, or Consumer Key.
While the client ID is not considered a confidential value like a client secret, it is still part of your application's identity and should be handled carefully. Avoid exposing it in public repositories or shared configuration files.
For more information on how this property is used when configuring a connection, see Establishing a Connection.
Specifies the client secret assigned to your custom OAuth application. This confidential value is used to authenticate the application to the OAuth authorization server. (Custom OAuth applications only.).
string
""
This property (sometimes called the application secret or consumer secret) is required when using a custom OAuth application in any flow that requires secure client authentication, such as web-based OAuth, service-based connections, or certificate-based authorization flows. It is not required when using an embedded OAuth application.
The client secret is used during the token exchange step of the OAuth flow, when the driver requests an access token from the authorization server. If this value is missing or incorrect, authentication fails with either an invalid_client or an unauthorized_client error.
OAuthClientSecret is one of the key connection parameters that need to be set before users can authenticate via OAuth. You can obtain this value from your identity provider when registering the OAuth application.
Notes:
For more information on how this property is used when configuring a connection, see Establishing a Connection
Specifies the scope of the authenticating user's access to the application, to ensure they get appropriate access to data. If a custom OAuth application is needed, this is generally specified at the time the application is created.
string
""
Scopes are set to define what kind of access the authenticating user will have; for example, read, read and write, restricted access to sensitive information. System administrators can use scopes to selectively enable access by functionality or security clearance.
When InitiateOAuth is set to GETANDREFRESH, you must use this property if you want to change which scopes are requested.
When InitiateOAuth is set to either REFRESH or OFF, you can change which scopes are requested using either this property or the Scope input.
This section provides a complete list of the SSL properties you can configure in the connection string for this provider.
| Property | Description |
| SSLServerCert | Specifies the certificate to be accepted from the server when connecting using TLS/SSL. |
Specifies the certificate to be accepted from the server when connecting using TLS/SSL.
string
""
If you are using a TLS/SSL connection, use this property to specify the TLS/SSL certificate to be accepted from the server. If you specify a value for this property, all other certificates that are not trusted by the machine are rejected.
This property can take the following forms:
| Description | Example |
| A full PEM Certificate (example shortened for brevity) | -----BEGIN CERTIFICATE----- MIIChTCCAe4CAQAwDQYJKoZIhv......Qw== -----END CERTIFICATE----- |
| A path to a local file containing the certificate | C:\cert.cer |
| The public key (example shortened for brevity) | -----BEGIN RSA PUBLIC KEY----- MIGfMA0GCSq......AQAB -----END RSA PUBLIC KEY----- |
| The MD5 Thumbprint (hex values can also be either space- or colon-separated) | ecadbdda5a1529c58a1e9e09828d70e4 |
| The SHA1 Thumbprint (hex values can also be either space- or colon-separated) | 34a929226ae0819f2ec14b4a3d904f801cbb150d |
Note: It is possible to use '*' to signify that all certificates should be accepted, but due to security concerns this is not recommended.
This section provides a complete list of the Logging properties you can configure in the connection string for this provider.
| Property | Description |
| Verbosity | Specifies the verbosity level of the log file, which controls the amount of detail logged. Supported values range from 1 to 5. |
Specifies the verbosity level of the log file, which controls the amount of detail logged. Supported values range from 1 to 5.
string
"1"
This property defines the level of detail the Cloud includes in the log file. Higher verbosity levels increase the detail of the logged information, but may also result in larger log files and slower performance due to the additional data being captured.
The default verbosity level is 1, which is recommended for regular operation. Higher verbosity levels are primarily intended for debugging purposes. For more information on each level, refer to Logging.
When combined with the LogModules property, Verbosity can refine logging to specific categories of information.
This section provides a complete list of the Schema properties you can configure in the connection string for this provider.
| Property | Description |
| BrowsableSchemas | Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC . |
Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC .
string
""
Listing all available database schemas can take extra time, thus degrading performance. Providing a list of schemas in the connection string saves time and improves performance.
This section provides a complete list of the Miscellaneous properties you can configure in the connection string for this provider.
| Property | Description |
| IncludeSummaryData | Specifies whether to include summary records in the data returned from custom reports. |
| MaxRows | Specifies the maximum number of rows returned for queries that do not include either aggregation or GROUP BY. |
| Pagesize | Specifies the maximum number of records per page the provider returns when requesting data from Adobe Analytics. |
| PseudoColumns | Specifies the pseudocolumns to expose as table columns, expressed as a string in the format 'TableName=ColumnName;TableName=ColumnName'. |
| SkipEmptyRows | Specifies whether the provider skips empty rows in the output when querying report data. |
| SupportEnhancedBreakDown | Specifies whether the provider uses a breadth-first strategy to retrieve rows for all combinations of dimensions in a multi-level report. |
| Timeout | Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error. |
| UseSimpleNames | Specifies whether or not simple names should be used for tables and columns. |
Specifies whether to include summary records in the data returned from custom reports.
bool
false
This property determines whether the Cloud includes summary records in the output of custom reports.
If this property is set to true, the Cloud includes aggregate values such as totals and averages that summarize the main report data.
If this property is set to false, the Cloud excludes summary records and only includes raw report rows.
Use this property when summary-level insights are relevant to your analysis or reporting needs.
Specifies the maximum number of rows returned for queries that do not include either aggregation or GROUP BY.
int
-1
The default value for this property, -1, means that no row limit is enforced unless the query explicitly includes a LIMIT clause. (When a query includes a LIMIT clause, the value specified in the query takes precedence over the MaxRows setting.)
Setting MaxRows to a whole number greater than 0 ensures that queries do not return excessively large result sets by default.
This property is useful for optimizing performance and preventing excessive resource consumption when executing queries that could otherwise return very large datasets.
Specifies the maximum number of records per page the provider returns when requesting data from Adobe Analytics.
int
5000
When processing a query, instead of requesting all of the queried data at once from Adobe Analytics, the Cloud can request the queried data in pieces called pages.
This connection property determines the maximum number of results that the Cloud requests per page.
Note: Setting large page sizes may improve overall query execution time, but doing so causes the Cloud to use more memory when executing queries and risks triggering a timeout.
Specifies the pseudocolumns to expose as table columns, expressed as a string in the format 'TableName=ColumnName;TableName=ColumnName'.
string
""
This property allows you to define which pseudocolumns the Cloud exposes as table columns.
To specify individual pseudocolumns, use the following format:
Table1=Column1;Table1=Column2;Table2=Column3
To include all pseudocolumns for all tables use:
*=*
Specifies whether the provider skips empty rows in the output when querying report data.
bool
true
This property determines whether the Cloud skips empty rows in the output when querying report data.
If this property is set to true, the Cloud omits rows that do not contain any measurable data.
If this property is set to false, all rows are included in the report output, including those without data.
Use this property when you want to exclude meaningless or placeholder rows from your report results.
Specifies whether the provider uses a breadth-first strategy to retrieve rows for all combinations of dimensions in a multi-level report.
bool
false
This property determines how the Cloud retrieves dimension combinations in reports that involve multiple breakdown levels.
If this property is set to true, the Cloud uses a breadth-first approach to include more dimension records per request. Each breakdown level is queried in a wide, flat structure, which is useful when analyzing reports across multiple dimensions. When this property is enabled, the Cloud does not support returning summary data rows. This mode may also result in additional empty rows. To suppress them, enable the SkipEmptyRows property.
If this property is set to false, the Cloud uses a depth-first breakdown strategy. Each record in the root breakdown is queried separately, which is more efficient for single-dimension analysis.
This property only applies to reports created using the CreateReport stored procedure.
Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error.
int
60
The timeout applies to each individual communication with the server rather than the entire query or operation. For example, a query could continue running beyond 60 seconds if each paging call completes within the timeout limit.
Timeout is set to 60 seconds by default. To disable timeouts, set this property to 0.
Disabling the timeout allows operations to run indefinitely until they succeed or fail due to other conditions such as server-side timeouts, network interruptions, or resource limits on the server.
Note: Use this property cautiously to avoid long-running operations that could degrade performance or result in unresponsive behavior.
Specifies whether or not simple names should be used for tables and columns.
bool
false
Adobe Analytics tables can include special characters in their names that are typically not allowed in standard databases. This property makes the Cloud easier to use with traditional database tools.
Setting UseSimpleNames to True simplifies the names of the columns that are returned. It enforces a naming scheme where only alphanumeric characters and underscores are valid for displayed column names.
Notes:
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2. GRANT OF RIGHTS
a) Subject to the terms of this Agreement, each Contributor hereby grants Recipient a non-exclusive, worldwide, royalty-free copyright license to reproduce, prepare derivative works of, publicly display, publicly perform, distribute and sublicense the Contribution of such Contributor, if any, and such derivative works, in source code and object code form.
b) Subject to the terms of this Agreement, each Contributor hereby grants Recipient a non-exclusive, worldwide, royalty-free patent license under Licensed Patents to make, use, sell, offer to sell, import and otherwise transfer the Contribution of such Contributor, if any, in source code and object code form. This patent license shall apply to the combination of the Contribution and the Program if, at the time the Contribution is added by the Contributor, such addition of the Contribution causes such combination to be covered by the Licensed Patents. The patent license shall not apply to any other combinations which include the Contribution. No hardware per se is licensed hereunder.
c) Recipient understands that although each Contributor grants the licenses to its Contributions set forth herein, no assurances are provided by any Contributor that the Program does not infringe the patent or other intellectual property rights of any other entity. Each Contributor disclaims any liability to Recipient for claims brought by any other entity based on infringement of intellectual property rights or otherwise. As a condition to exercising the rights and licenses granted hereunder, each Recipient hereby assumes sole responsibility to secure any other intellectual property rights needed, if any. For example, if a third party patent license is required to allow Recipient to distribute the Program, it is Recipient's responsibility to acquire that license before distributing the Program.
d) Each Contributor represents that to its knowledge it has sufficient copyright rights in its Contribution, if any, to grant the copyright license set forth in this Agreement.
3. REQUIREMENTS
A Contributor may choose to distribute the Program in object code form under its own license agreement, provided that:
a) it complies with the terms and conditions of this Agreement; and
b) its license agreement:
i) effectively disclaims on behalf of all Contributors all warranties and conditions, express and implied, including warranties or conditions of title and non-infringement, and implied warranties or conditions of merchantability and fitness for a particular purpose;
ii) effectively excludes on behalf of all Contributors all liability for damages, including direct, indirect, special, incidental and consequential damages, such as lost profits;
iii) states that any provisions which differ from this Agreement are offered by that Contributor alone and not by any other party; and
iv) states that source code for the Program is available from such Contributor, and informs licensees how to obtain it in a reasonable manner on or through a medium customarily used for software exchange.
When the Program is made available in source code form:
a) it must be made available under this Agreement; and
b) a copy of this Agreement must be included with each copy of the Program.
Contributors may not remove or alter any copyright notices contained within the Program.
Each Contributor must identify itself as the originator of its Contribution, if any, in a manner that reasonably allows subsequent Recipients to identify the originator of the Contribution.
4. COMMERCIAL DISTRIBUTION
Commercial distributors of software may accept certain responsibilities with respect to end users, business partners and the like. While this license is intended to facilitate the commercial use of the Program, the Contributor who includes the Program in a commercial product offering should do so in a manner which does not create potential liability for other Contributors. Therefore, if a Contributor includes the Program in a commercial product offering, such Contributor ("Commercial Contributor") hereby agrees to defend and indemnify every other Contributor ("Indemnified Contributor") against any losses, damages and costs (collectively "Losses") arising from claims, lawsuits and other legal actions brought by a third party against the Indemnified Contributor to the extent caused by the acts or omissions of such Commercial Contributor in connection with its distribution of the Program in a commercial product offering. The obligations in this section do not apply to any claims or Losses relating to any actual or alleged intellectual property infringement. In order to qualify, an Indemnified Contributor must: a) promptly notify the Commercial Contributor in writing of such claim, and b) allow the Commercial Contributor to control, and cooperate with the Commercial Contributor in, the defense and any related settlement negotiations. The Indemnified Contributor may participate in any such claim at its own expense.
For example, a Contributor might include the Program in a commercial product offering, Product X. That Contributor is then a Commercial Contributor. If that Commercial Contributor then makes performance claims, or offers warranties related to Product X, those performance claims and warranties are such Commercial Contributor's responsibility alone. Under this section, the Commercial Contributor would have to defend claims against the other Contributors related to those performance claims and warranties, and if a court requires any other Contributor to pay any damages as a result, the Commercial Contributor must pay those damages.
5. NO WARRANTY
EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, THE PROGRAM IS PROVIDED ON AN "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, EITHER EXPRESS OR IMPLIED INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OR CONDITIONS OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Each Recipient is solely responsible for determining the appropriateness of using and distributing the Program and assumes all risks associated with its exercise of rights under this Agreement, including but not limited to the risks and costs of program errors, compliance with applicable laws, damage to or loss of data, programs or equipment, and unavailability or interruption of operations.
6. DISCLAIMER OF LIABILITY
EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, NEITHER RECIPIENT NOR ANY CONTRIBUTORS SHALL HAVE ANY LIABILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING WITHOUT LIMITATION LOST PROFITS), HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OR DISTRIBUTION OF THE PROGRAM OR THE EXERCISE OF ANY RIGHTS GRANTED HEREUNDER, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
7. GENERAL
If any provision of this Agreement is invalid or unenforceable under applicable law, it shall not affect the validity or enforceability of the remainder of the terms of this Agreement, and without further action by the parties hereto, such provision shall be reformed to the minimum extent necessary to make such provision valid and enforceable.
If Recipient institutes patent litigation against a Contributor with respect to a patent applicable to software (including a cross-claim or counterclaim in a lawsuit), then any patent licenses granted by that Contributor to such Recipient under this Agreement shall terminate as of the date such litigation is filed. In addition, if Recipient institutes patent litigation against any entity (including a cross-claim or counterclaim in a lawsuit) alleging that the Program itself (excluding combinations of the Program with other software or hardware) infringes such Recipient's patent(s), then such Recipient's rights granted under Section 2(b) shall terminate as of the date such litigation is filed.
All Recipient's rights under this Agreement shall terminate if it fails to comply with any of the material terms or conditions of this Agreement and does not cure such failure in a reasonable period of time after becoming aware of such noncompliance. If all Recipient's rights under this Agreement terminate, Recipient agrees to cease use and distribution of the Program as soon as reasonably practicable. However, Recipient's obligations under this Agreement and any licenses granted by Recipient relating to the Program shall continue and survive.
Everyone is permitted to copy and distribute copies of this Agreement, but in order to avoid inconsistency the Agreement is copyrighted and may only be modified in the following manner. The Agreement Steward reserves the right to publish new versions (including revisions) of this Agreement from time to time. No one other than the Agreement Steward has the right to modify this Agreement. IBM is the initial Agreement Steward. IBM may assign the responsibility to serve as the Agreement Steward to a suitable separate entity. Each new version of the Agreement will be given a distinguishing version number. The Program (including Contributions) may always be distributed subject to the version of the Agreement under which it was received. In addition, after a new version of the Agreement is published, Contributor may elect to distribute the Program (including its Contributions) under the new version. Except as expressly stated in Sections 2(a) and 2(b) above, Recipient receives no rights or licenses to the intellectual property of any Contributor under this Agreement, whether expressly, by implication, estoppel or otherwise. All rights in the Program not expressly granted under this Agreement are reserved.
This Agreement is governed by the laws of the State of New York and the intellectual property laws of the United States of America. No party to this Agreement will bring a legal action under this Agreement more than one year after the cause of action arose. Each party waives its rights to a jury trial in any resulting litigation.