Campaign
Tracks marketing campaigns, including outreach activities and associated leads, contacts, and opportunities.
Columns
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | True |
Unique identifier for the campaign record. | |
| IsDeleted | Boolean | True |
Indicates whether the campaign has been deleted (true) or is active (false). | |
| Name | String | False |
Name of the campaign, used for identification and display. | |
| Type | String | False |
Category of the campaign, such as email, webinar, or trade show. | |
| Status | String | False |
Current status of the campaign, such as Planned, In Progress, or Completed. | |
| StartDate | Datetime | False |
The start date of the campaign's active period. | |
| EndDate | Datetime | False |
The end date of the campaign's active period. | |
| ExpectedRevenue | Double | False |
The projected revenue expected to be generated from the campaign. | |
| BudgetedCost | Double | False |
The planned budget allocated for the campaign. | |
| ActualCost | Double | False |
The actual cost incurred for executing the campaign. | |
| ExpectedResponse | Double | False |
The percentage of expected responses based on campaign reach. | |
| NumberSent | Double | False |
The total number of messages or invitations sent as part of the campaign. | |
| IsActive | Boolean | False |
Indicates whether the campaign is currently active (true) or not (false). | |
| Description | String | False |
A summary or notes describing the campaign's purpose and content. | |
| NumberOfLeads | Int | True |
The total number of leads associated with the campaign. | |
| NumberOfConvertedLeads | Int | True |
The number of leads converted to contacts or opportunities through the campaign. | |
| NumberOfContacts | Int | True |
The total number of contacts associated with the campaign. | |
| NumberOfResponses | Int | True |
The total number of responses received from the campaign's audience. | |
| NumberOfOpportunities | Int | True |
The number of sales opportunities generated from the campaign. | |
| NumberOfWonOpportunities | Int | True |
The number of sales opportunities won as a result of the campaign. | |
| AmountAllOpportunities | Double | True |
The total value of all opportunities related to the campaign. | |
| AmountWonOpportunities | Double | True |
The total value of all won opportunities associated with the campaign. | |
| OwnerId | String | False |
User.Id |
ID of the user or queue that owns the campaign. |
| CreatedDate | Datetime | True |
Timestamp of when the campaign was initially created. | |
| CreatedById | String | True |
User.Id |
ID of the user who created the campaign record. |
| LastModifiedDate | Datetime | True |
Timestamp of the most recent update to the campaign. | |
| LastModifiedById | String | True |
User.Id |
ID of the user who last modified the campaign record. |
| SystemModstamp | Datetime | True |
System-maintained timestamp for tracking the latest modification. | |
| LastActivityDate | Datetime | True |
The date of the most recent activity associated with the campaign. | |
| LastViewedDate | Datetime | True |
The date the campaign was last viewed by a user. | |
| LastReferencedDate | Datetime | True |
The date the campaign was last referenced in a related record or operation. | |
| CampaignMemberRecordTypeId | String | False |
RecordType.Id |
The record type ID for campaign member records associated with this campaign. |
| Myfield__c | String | False |
Custom field labeled 'Myfield'; no specific business logic tied to this field. |