Facebook Insights enables you to search and analyze data about how users are interacting with your Facebook page. Metrics are displayed in read-ony tables called views.

Views are comprised of columns and pseudo-columns. Like tables, they display data in columns and rows, and you can execute a query against a view to refine its results further. (The query will return another read-only table). However, because views are read-only you cannot interact with the data itself unless there is a stored procedure available to modify the data source.

Available views include:

View Name	Description
InsightsByConsumptionType	Retrieves insights sorted by how users consumed your content; for example, playing a video, viewing a photo, or clicking a link.
InsightsByFeedbackType	Retrieves insights sorted by feedback type, such as likes or comments.
InsightsByLikeSourceType	Retrieves insights sorted by source type; for example, ads, news feedk or page suggestions.
InsightsByReactionTotals	Shows reactions to your page sorted by type; for exanple, like, love, wow, haha, sorry, or anger.
InsightsByStoryType	Sorts insights by story type, such as user post, page post, checkin, question, or coupon.
InsightsByTabType	Sorts insights by tab type, such as About, Ads, or Album.
InsightsByUnlikeSourceType	Retrieves insights on actions users take to withdraw a previous "like" of your page.
SimpleInsights	Displays simple insights (insights with a single value, given in response to a question) retrieved by your page.
VideoInsightsByActionType	Returns video insights as the total number of likes, comments, or shares of that video. Valid only for the entire lifetime of the video posting.
VideoInsightsByDistributionType	Displays video insights sorted by distribution type, such as owned, shared, or crossposted.
VideoInsightsByReactionType	Retrieves video insights sorted by reaction type, such as like, love, wow, haha, sorty, and anger.

The sole stored procedure available for manipulating any of the above views is CreateInsightSchema.

For details about Facebook views, including some sample queries, see Views.

For a breakdown of insight mapping by category, see Insight Mapping Reference.

Recently Removed Insights

Since Facebook frequently makes changes to the available insights, the following table summarizes the insights most recently removed or renamed.

View or Stored Procedure	Insight Name	Available Periods	Target Type
PageAndPostInsights	PAGE_VIEWS_UNIQUE	day, week	page
InsightsByPaidStatus	PAGE_STORYTELLERS_BY_STORY_TYPE	day, week, days_28	page
InsightsByPaidStatus	POST_IMPRESSIONS_BY_PAID_NON_PAID	lifetime	page
InsightsByPaidStatus	PAGE_IMPRESSIONS_BY_PAID_NON_PAID	day, week, days_28	page
InsightsByPaidStatus	PAGE_IMPRESSIONS_BY_PAID_NON_PAID_UNIQUE	day, week, days_28	page
InsightsByPaidStatus	POST_IMPRESSIONS_BY_PAID_NON_PAID_UNIQUE	lifetime	page
InsightsByPaidStatus	PAGE_POSTS_IMPRESSIONS_BY_PAID_NON_PAID	day, week, days_28	page
InsightsByPaidStatus	PAGE_POSTS_IMPRESSIONS_BY_PAID_NON_PAID_UNIQUE	day, week, days_28	page
InsightsByStoryType	PAGE_CONTENT_ACTIVITY_BY_ACTION_TYPE	day, week, days_28	page
InsightsByStoryType	PAGE_IMPRESSIONS_BY_STORY_TYPE	day, week, days_28	page
InsightsByStoryType	PAGE_IMPRESSIONS_BY_STORY_TYPE_UNIQUE	day, week, days_28	page
InsightsByStoryType	POST_IMPRESSIONS_BY_STORY_TYPE	day, week, days_28	page
InsightsByStoryType	POST_IMPRESSIONS_BY_STORY_TYPE_UNIQUE	day, week, days_28	page
InsightsByConsumptionType	PAGE_CONSUMPTIONS_BY_CONSUMPTION_TYPE	day, week, days_28	page
InsightsByConsumptionType	PAGE_CONSUMPTIONS_BY_CONSUMPTION_TYPE_UNIQUE	day, week, days_28	page
InsightsByConsumptionType	POST_CLICKS_BY_TYPE_UNIQUE	day, week, days_28	page
InsightsByLikeSourceType	PAGE_FANS_BY_LIKE_SOURCE	day	page
InsightsByLikeSourceType	PAGE_FANS_BY_LIKE_SOURCE_UNIQUE	day	page
InsightsByUnlikeSourceType	PAGE_FANS_BY_UNLIKE_SOURCE	day, week, days_28	page
InsightsByUnlikeSourceType	PAGE_FANS_BY_UNLIKE_SOURCE_UNIQUE	day, week, days_28	page
InsightsByFeedbackType	PAGE_NEGATIVE_FEEDBACK_BY_TYPE	day, week, days_28	page
InsightsByFeedbackType	PAGE_NEGATIVE_FEEDBACK_BY_TYPE_UNIQUE	day, week, days_28	page
InsightsByFeedbackType	PAGE_POSITIVE_FEEDBACK_BY_TYPE	day, week, days_28	page
InsightsByFeedbackType	PAGE_POSITIVE_FEEDBACK_BY_TYPE_UNIQUE	day, week, days_28	page
InsightsByFeedbackType	POST_NEGATIVE_FEEDBACK_BY_TYPE	lifetime	post
InsightsByFeedbackType	POST_NEGATIVE_FEEDBACK_BY_TYPE_UNIQUE	lifetime	post
PageAndPostInsights	PAGE_FAN_ADDS	day	page
PageAndPostInsights	PAGE_FAN_ADDS_UNIQUE	day	page
PageAndPostInsights	PAGE_FAN_REMOVES	day	page
PageAndPostInsights	PAGE_FAN_REMOVES_UNIQUE	day	page
PageAndPostInsights	PAGE_FANS	day	page
PageAndPostInsights	PAGE_FANS_CITY	day	page
PageAndPostInsights	PAGE_FANS_COUNTRY	day	page
PageAndPostInsights	PAGE_FANS_LOCALE	day	page
PageAndPostInsights	PAGE_IMPRESSIONS	day, week, days_28	page
PageAndPostInsights	PAGE_IMPRESSIONS_PAID	day, week, days_28	page
PageAndPostInsights	PAGE_IMPRESSIONS_VIRAL	day, week, days_28	page
PageAndPostInsights	PAGE_IMPRESSIONS_NONVIRAL	day, week, days_28	page
PageAndPostInsights	POST_IMPRESSIONS	lifetime	post
PageAndPostInsights	POST_IMPRESSIONS_PAID	lifetime	post
PageAndPostInsights	POST_IMPRESSIONS_VIRAL	lifetime	post
PageAndPostInsights	POST_IMPRESSIONS_FAN	lifetime	post