The following provides a mapping of specific Facebook insights, showing which periods are available for them, what view they can be used from, and what types of targets are available.
See also: The Meta Developers Guide
Create Insight Schema
The following insights are derived from
CreateInsightSchema:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_CONTENT_ACTIVITY_BY_AGE_GENDER_UNIQUE | day, week, days_28 | page | PAGE_STORYTELLERS_BY_AGE_GENDER |
| PAGE_CONTENT_ACTIVITY_BY_CITY_UNIQUE | day, week, days_28 | page | PAGE_STORYTELLERS_BY_CITY |
| PAGE_CONTENT_ACTIVITY_BY_COUNTRY_UNIQUE | day, week, days_28 | page | PAGE_STORYTELLERS_BY_COUNTRY |
| PAGE_CONTENT_ACTIVITY_BY_LOCALE_UNIQUE | day, week, days_28 | page | PAGE_STORYTELLERS_BY_LOCALE |
| PAGE_IMPRESSIONS_BY_CITY_UNIQUE | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_BY_COUNTRY_UNIQUE | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_BY_LOCALE_UNIQUE | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_BY_AGE_GENDER_UNIQUE | day, week, days_28 | page | - | |
| PAGE_PLACES_CHECKINS_BY_AGE_GENDER | day | page | - | |
| PAGE_PLACES_CHECKINS_BY_LOCALE | day | page | - | |
| PAGE_PLACES_CHECKINS_BY_COUNTRY | day | page | - | |
| PAGE_FANS_LOCALE | day | page | - | |
| PAGE_FANS_CITY | day | page | - | |
| PAGE_FANS_COUNTRY | day | page | - | |
| PAGE_FANS_GENDER_AGE | day | page | - | |
| PAGE_VIEWS_EXTERNAL_REFERRALS | day | page | - | |
| POST_STORIES_BY_ACTION_TYPE | lifetime | post | - | |
| POST_STORYTELLERS_BY_ACTION_TYPE | lifetime | post | - | |
| PAGE_POSTS_IMPRESSIONS_FREQUENCY_DISTRIBUTION | day, week, days_28 | post | - | |
| POST_VIDEO_RETENTION_GRAPH | lifetime | post | - | |
Page and Post Insights
The following insights are derived from
PageAndPostInsights:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_ACTIONS_POST_REACTIONS_ANGER_TOTAL | day | page | - | |
| PAGE_ACTIONS_POST_REACTIONS_HAHA_TOTAL | day | page | - | |
| PAGE_ACTIONS_POST_REACTIONS_LIKE_TOTAL | day | page | - | |
| PAGE_ACTIONS_POST_REACTIONS_LOVE_TOTAL | day | page | - | |
| PAGE_ACTIONS_POST_REACTIONS_SORRY_TOTAL | day | page | - | |
| PAGE_ACTIONS_POST_REACTIONS_WOW_TOTAL | day | page | - | |
| PAGE_CONSUMPTIONS | day, week, days_28 | page | - | |
| PAGE_CONSUMPTIONS_UNIQUE | day, week, days_28 | page | - | |
| PAGE_ENGAGED_USERS | day, week, days_28 | page | - | |
| PAGE_FAN_ADDS | day | page | - | |
| PAGE_FAN_ADDS_UNIQUE | day, week, days_28 | page | - | |
| PAGE_FAN_REMOVES | day | page | - | |
| PAGE_FAN_REMOVES_UNIQUE | day | page | - | |
| PAGE_FANS | day | page | - | |
| PAGE_FANS_ONLINE | day | page | - | |
| PAGE_FANS_ONLINE_PER_DAY | day | page | - | |
| PAGE_IMPRESSIONS | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_FREQUENCY_DISTRIBUTION | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_ORGANIC | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_ORGANIC_UNIQUE | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_PAID | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_PAID_UNIQUE | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_UNIQUE | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_VIRAL | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_VIRAL_FREQUENCY_DISTRIBUTION | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_VIRAL_UNIQUE | day, week, days_28 | page | - | |
| PAGE_NEGATIVE_FEEDBACK | day, week, days_28 | page | - | |
| PAGE_NEGATIVE_FEEDBACK_UNIQUE | day, week, days_28 | page | - | |
| PAGE_PLACES_CHECKIN_MOBILE | day, week, days_28 | page | - | |
| PAGE_PLACES_CHECKIN_MOBILE_UNIQUE | day, week, days_28 | page | - | |
| PAGE_PLACES_CHECKIN_TOTAL | day, week, days_28 | page | - | |
| PAGE_PLACES_CHECKIN_TOTAL_UNIQUE | day, week, days_28 | page | - | |
| PAGE_POST_ENGAGEMENTS | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS_ORGANIC | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS_ORGANIC_UNIQUE | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS_PAID | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS_PAID_UNIQUE | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS_UNIQUE | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS_VIRAL | day, week, days_28 | page | - | |
| PAGE_POSTS_IMPRESSIONS_VIRAL_UNIQUE | day, week, days_28 | page | - | |
| PAGE_CONTENT_ACTIVITY | day, week, days_28 | page | PAGE_STORIES |
| PAGE_VIDEO_COMPLETE_VIEWS_30S | day, week, days_28 | page | - | |
| PAGE_VIDEO_COMPLETE_VIEWS_30S_AUTOPLAYED | day, week, days_28 | page | - | |
| PAGE_VIDEO_COMPLETE_VIEWS_30S_CLICK_TO_PLAY | day, week, days_28 | page | - | |
| PAGE_VIDEO_COMPLETE_VIEWS_30S_ORGANIC | day, week, days_28 | page | - | |
| PAGE_VIDEO_COMPLETE_VIEWS_30S_PAID | day, week, days_28 | page | - | |
| PAGE_VIDEO_COMPLETE_VIEWS_30S_REPEAT_VIEWS | day, week, days_28 | page | - | |
| PAGE_VIDEO_COMPLETE_VIEWS_30S_UNIQUE | day, week, days_28 | page | - | |
| PAGE_VIDEO_REPEAT_VIEWS | day, week, days_28 | page | - | |
| PAGE_VIDEO_VIEWS | day, week, days_28 | page | - | |
| PAGE_VIDEO_VIEWS_AUTOPLAYED | day, week, days_28 | page | - | |
| PAGE_VIDEO_VIEWS_CLICK_TO_PLAY | day, week, days_28 | page | - | |
| PAGE_VIDEO_VIEWS_ORGANIC | day, week, days_28 | page | - | |
| PAGE_VIDEO_VIEWS_PAID | day, week, days_28 | page | - | |
| PAGE_VIDEO_VIEWS_UNIQUE | day, week, days_28 | page | - | |
| PAGE_VIEWS_TOTAL | day, week, days_28 | page | PAGE_VIEWS |
| PAGE_VIEWS_LOGGED_IN_TOTAL | day, week, days_28 | page | PAGE_VIEWS_LOGIN |
| PAGE_VIEWS_LOGGED_IN_UNIQUE | day, week, days_28 | page | PAGE_VIEWS_LOGIN_UNIQUE |
| PAGE_VIEWS_LOGOUT | day | page | - | |
| POST_CLICKS | lifetime | post | POST_CONSUMPTIONS |
| POST_CLICKS_UNIQUE | lifetime | post | POST_CONSUMPTIONS_UNIQUE |
| POST_ENGAGED_USERS | lifetime | post | - | |
| POST_IMPRESSIONS | lifetime | post | - | |
| POST_IMPRESSIONS_FAN | lifetime | post | - | |
| POST_IMPRESSIONS_FAN_PAID | lifetime | post | - | |
| POST_IMPRESSIONS_FAN_PAID_UNIQUE | lifetime | post | - | |
| POST_IMPRESSIONS_FAN_UNIQUE | lifetime | post | - | |
| POST_IMPRESSIONS_ORGANIC | lifetime | post | - | |
| POST_IMPRESSIONS_ORGANIC_UNIQUE | lifetime | post | - | |
| POST_IMPRESSIONS_PAID | lifetime | post | - | |
| POST_IMPRESSIONS_PAID_UNIQUE | lifetime | post | - | |
| POST_IMPRESSIONS_UNIQUE | lifetime | post | - | |
| POST_IMPRESSIONS_VIRAL | lifetime | post | - | |
| POST_IMPRESSIONS_VIRAL_UNIQUE | lifetime | post | - | |
| POST_NEGATIVE_FEEDBACK | lifetime | post | - | |
| POST_NEGATIVE_FEEDBACK_UNIQUE | lifetime | post | - | |
| POST_ACTIVITY | lifetime | post | POST_STORIES |
| POST_ACTIVITY_UNIQUE | lifetime | post | POST_STORYTELLERS |
| POST_VIDEO_AVG_TIME_WATCHED | lifetime | post | - | |
| POST_VIDEO_COMPLETE_VIEWS_ORGANIC | lifetime | post | - | |
| POST_VIDEO_COMPLETE_VIEWS_ORGANIC_UNIQUE | lifetime | post | - | |
| POST_VIDEO_COMPLETE_VIEWS_PAID | lifetime | post | - | |
| POST_VIDEO_COMPLETE_VIEWS_PAID_UNIQUE | lifetime | post | - | |
| POST_VIDEO_LENGTH | lifetime | post | - | |
| POST_VIDEO_VIEW_TIME | lifetime | post | - | |
| POST_VIDEO_VIEW_TIME_ORGANIC | lifetime | post | - | |
| POST_VIDEO_VIEWS_10S | lifetime | post | - | |
| POST_VIDEO_VIEWS_10S_AUTOPLAYED | lifetime | post | - | |
| POST_VIDEO_VIEWS_10S_CLICKED_TO_PLAY | lifetime | post | - | |
| POST_VIDEO_VIEWS_10S_ORGANIC | lifetime | post | - | |
| POST_VIDEO_VIEWS_10S_PAID | lifetime | post | - | |
| POST_VIDEO_VIEWS_10S_SOUND_ON | lifetime | post | - | |
| POST_VIDEO_VIEWS_10S_UNIQUE | lifetime | post | - | |
| POST_VIDEO_VIEWS_ORGANIC | lifetime | post | - | |
| POST_VIDEO_VIEWS_ORGANIC_UNIQUE | lifetime | post | - | |
| POST_VIDEO_VIEWS_PAID | lifetime | post | - | |
| POST_VIDEO_VIEWS_PAID_UNIQUEPOST_VIDEO_VIEWS_SOUND_ON | lifetime | post | - | |
Insights By Consumption Type
The following insights are derived from
InsightsByConsumptionType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_CONSUMPTIONS_BY_CONSUMPTION_TYPE | day, week, days_28 | page | - | |
| PAGE_CONSUMPTIONS_BY_CONSUMPTION_TYPE_UNIQUE | day, week, days_28 | page | - | |
| POST_CLICKS_BY_TYPE | lifetime | post | POST_CONSUMPTIONS_BY_CONSUMPTION_TYPE |
| POST_CLICKS_BY_TYPE_UNIQUE | lifetime | post | POST_CONSUMPTIONS_BY_CONSUMPTION_TYPE_UNIQUE |
Insights By Feedback Type
The following insights are derived from
InsightsByFeedbackType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_NEGATIVE_FEEDBACK_BY_TYPE | day, week, days_28 | page | - | |
| PAGE_NEGATIVE_FEEDBACK_BY_TYPE_UNIQUE | day, week, days_28 | page | - | |
| PAGE_POSITIVE_FEEDBACK_BY_TYPE | day, week, days_28 | page | - | |
| PAGE_POSITIVE_FEEDBACK_BY_TYPE_UNIQUE | day, week, days_28 | page | - | |
| POST_NEGATIVE_FEEDBACK_BY_TYPE | lifetime | post | - | |
| POST_NEGATIVE_FEEDBACK_BY_TYPE_UNIQUE | lifetime | post | - | |
Insights By Like Source Type
The following insights are derived from
InsightsByLikeSourceType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_FANS_BY_LIKE_SOURCE | day | page | - | |
| PAGE_FANS_BY_LIKE_SOURCE_UNIQUE | day | page | - | |
Insights By Un Like Source Type
The following insights are derived from
InsightsByUnLikeSourceType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_FANS_BY_UNLIKE_SOURCE | day | page | - | |
| PAGE_FANS_BY_UNLIKE_SOURCE_UNIQUE | day | page | - | |
Insights By Reaction Totals
The following insights are derived from
InsightsByReactionTotals:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_ACTIONS_POST_REACTIONS_TOTAL | day | page | - | |
| POST_REACTIONS_BY_TYPE_TOTAL | day | page | - | |
Insights By Story Type
The following insights are derived from
InsightsByStoryType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_CONTENT_ACTIVITY_BY_ACTION_TYPE | day, week, days_28 | page | PAGE_STORIES_BY_STORY_TYPE |
| PAGE_IMPRESSIONS_BY_STORY_TYPE | day, week, days_28 | page | - | |
| PAGE_IMPRESSIONS_BY_STORY_TYPE_UNIQUE | day, week, days_28 | page | - | |
| POST_IMPRESSIONS_BY_STORY_TYPE | day, week, days_28 | page | - | |
| POST_IMPRESSIONS_BY_STORY_TYPE_UNIQUE | day, week, days_28 | page | - | |
Insights By Tab Type
The following insights are derived from
InsightsByTabType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_TAB_VIEWS_LOGIN_TOP_UNIQUE | day, week | page | - | |
| PAGE_TAB_VIEWS_LOGIN_TOP | day, week | page | - | |
| PAGE_TAB_VIEWS_LOGOUT_TOP | day | page | - | |
Simple Video Insights
The following insights are derived from
SimpleVideoInsights:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| PAGE_VIDEO_VIEW_TIME | day | page | - | |
| TOTAL_VIDEO_VIEWS | lifetime | video | - | |
| TOTAL_VIDEO_VIEWS_UNIQUE | lifetime | video | - | |
| TOTAL_VIDEO_VIEWS_AUTOPLAYED | lifetime | video | - | |
| TOTAL_VIDEO_VIEWS_CLICKED_TO_PLAY | lifetime | video | - | |
| TOTAL_VIDEO_VIEWS_SOUND_ON | lifetime | video | - | |
| TOTAL_VIDEO_COMPLETE_VIEWS | lifetime | video | - | |
| TOTAL_VIDEO_COMPLETE_VIEWS_UNIQUE | lifetime | video | - | |
| TOTAL_VIDEO_COMPLETE_VIEWS_AUTO_PLAYED | lifetime | video | - | |
| TOTAL_VIDEO_COMPLETE_VIEWS_CLICKED_TO_PLAY | lifetime | video | - | |
| TOTAL_VIDEO_10S_VIEWS | lifetime | video | - | |
| TOTAL_VIDEO_10S_VIEWS_UNIQUE | lifetime | video | - | |
| TOTAL_VIDEO_10S_VIEWS_auto_played | lifetime | video | - | |
| TOTAL_VIDEO_10S_VIEWS_CLICKED_TO_PLAY | lifetime | video | - | |
| TOTAL_VIDEO_10S_VIEWS_SOUND_ON | lifetime | video | - | |
| TOTAL_VIDEO_AVG_TIME_WATCHED | lifetime | video | - | |
| TOTAL_VIDEO_VIEW_TOTAL_TIME | lifetime | video | - | |
| TOTAL_VIDEO_IMPRESSIONS | lifetime | video | - | |
| TOTAL_VIDEO_IMPRESSIONS_UNIQUE | lifetime | video | - | |
| TOTAL_VIDEO_IMPRESSIONS_VIRAL_UNIQUE | lifetime | video | - | |
| TOTAL_VIDEO_IMPRESSIONS_VIRAL | lifetime | video | - | |
| TOTAL_VIDEO_IMPRESSIONS_FAN_UNIQUE | lifetime | video | - | |
| TOTAL_VIDEO_IMPRESSIONS_FAN | lifetime | video | - | |
Video Insights By Action Type
The following insights are derived from
VideoInsightsByActionType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| TOTAL_VIDEO_STORIES_BY_ACTION_TYPE | lifetime | video | - | |
Video Insights By Distribution Type
The following insights are derived from
VideoInsightsByDistributionType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| TOTAL_VIDEO_VIEWS_BY_DISTRIBUTION_TYPE | lifetime | video | - | |
| TOTAL_VIDEO_VIEW_TIME_BY_DISTRIBUTION_TYPE | lifetime | video | - | |
Video Insights By Reaction Type
The following insights are derived from
VideoInsightsByReactionType:
| |
| Insight Name | Available Periods | Target Type | Previous Name |
| TOTAL_VIDEO_REACTIONS_BY_TYPE_TOTAL | lifetime | video | - | |