Individual
The Individual DMO is a Data Cloud data model object for contacts,customers, or other people interested in your company's products or services.
Columns
| Name | Type | References | Description |
| Birth Date | Datetime | A person’s birth date including year, month, and date. | |
| Birth Date Day | Double | The day the individual was born. | |
| Birth Date Month | Double | The month the individual was born. | |
| Birth Date Year | Double | The year the individual was born. | |
| Birth Place | Varchar | The location the person was born. | |
| Block Geolocation Tracking | Varchar | An indicator if the individual has opted out of geolocationtracking. | |
| Children Count | Double | The number of children the person has. | |
| Consumer Credit Score | Double | The individual’s consumer credit score. | |
| Consumer Credit Score Provider Name | Double | The provider of the individual’s consumer credit score. | |
| Convictions Count | Double | The number of convictions the individual has. | |
| Created Date | Datetime | The date when the record was created. | |
| Current Employer Name | Varchar | The name of the person’s current employer. | |
| Data Source | Varchar | Thereference ID for the logical name for a system that is the source ofrecords identified by external record ID. | |
| Data Source Object | Varchar | The reference ID for the logical name of the object where thisrecord came from, whether that is a name of a cloud storage file oranother connector’s external object. | |
| Death Date | Datetime | The date the person died. | |
| Death Place | Varchar | The location of the person’s death. | |
| Dependent Count | Double | The number of dependents a person claims. | |
| Do Extract My Data Update Date | Datetime | The update date to extract an individual’s data. | |
| Do Forget Me Update Date | Datetime | The update date to forget an individual’s data. | |
| Do Not Market Update Date | Datetime | The update date to not market an individual’s data. | |
| Do Not Process | Varchar | An indicator if the individual has opted out ofprocessing. | |
| Do Not Process Reason | Varchar | A reference ID for the reason the individual has opted out ofprocessing. | |
| Do Not Process Update Date | Datetime | The update date to not process an individual’s data. | |
| Do Not Profile | Varchar | An indicator if the individual has opted out ofprofiling. | |
| Do Not Profile Update Date | Datetime | The update date to not profile an individual’s data. | |
| Do Not Solicit | Varchar | An indicator if the individual has opted out ofsoliciting. | |
| Do Not Track | Varchar | An indicator if the individual has opted out of tracking. | |
| Do Not Track Location Update Date | Datetime | The update date to not track an individual’s location. | |
| Do Not Track Update Date | Datetime | The update date to not track an individual’s data. | |
| Employed Since Date | Datetime | The date the person was hired at their current employer. | |
| Ethnicity | Varchar | A reference ID for the individual’s ethnicity. | |
| Export Individual’s Data | Varchar | An indicator to export the individual’s data. | |
| External Record ID | Varchar | The reference ID for an external data source system. | |
| External Source ID | Varchar | The reference ID for the system in which the external record IDwas assigned. | |
| First Name | Varchar | A person’s first name. | |
| Forget This Individual | Varchar | An indicator to forget the individual’s data. | |
| Gender | Varchar | The reference ID for the person’s gender. | |
| Gender Identity | Varchar | The gender identity of the individual. | |
| Global Party | Varchar | A reference ID to the global party, for example, an individual,business, or affiliation group. | |
| Has Alcohol Abuse History | Varchar | An indicator if the individual has a history of alcoholabuse. | |
| Has Drug Abuse History | Varchar | An indicator if the individual has a history of drugabuse. | |
| Highest Education Level | Varchar | The reference ID to the person’s highest completed educationlevel, for example high school or PhD. | |
| Hospitalizations Last 5 Years Count | Varchar | The number of hospitalizations the individual has had in the last5 years. | |
| Individual ID | Varchar | A unique ID used as the primary key for the individualDMO. | |
| Influencer Rating | Varchar | The rating given to a person based on their influence, typicallyin social media. | |
| Internal Organization | Varchar | The reference ID to the business unit or other internalorganization that owns the business account. | |
| Is Alcohol Consumer | Varchar | An indicator if the individual consumes alcohol. | |
| Is Anonymous | Varchar | An indicator that the person wishes to remain anonymous. | |
| Is Drug Consumer | Varchar | An indicator if the individual consumes drugs. | |
| Is Good Driver | Varchar | An indicator if the individual is a good driver. | |
| Is Good Student | Varchar | An indicator if the individual is a good student. | |
| Is High Risk Hobby | Varchar | An indicator if the individual has a high risk hobby. | |
| Is High Risk Occupation | Varchar | An indicator if the individual has a high riskoccupation. | |
| Is Home Owner | Varchar | An indicator that the person owns a home. | |
| Is Tobacco Consumer | Varchar | An indicator if the individual consumes tobacco. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Last Name | Varchar | The person’s last name. | |
| Mailing Name | Varchar | The person’s full name used for mailing purposes, for example Dr.Jane Doe. | |
| Main Dietary Habit Type | Varchar | A reference ID to the individual’s main dietary habittype. | |
| Main Disability Type | Varchar | A reference ID to the individual’s main disability type. | |
| Main Life Attitude Type | Varchar | A reference ID to the individual’s main life attitudetype. | |
| Main Life Style Type | Varchar | A reference ID to the individual’s main life style type. | |
| Main Personal Value Type | Varchar | A reference ID to the individual’s main personal valuetype. | |
| Main Personality Type | Varchar | A reference ID to the individual’s main personality type. | |
| Major Citation Count | Double | The number of major citations the individual has. | |
| Marital Status | Varchar | A reference ID for a person’s marital status. | |
| Middle Name | Varchar | A person’s middle name. | |
| Military Service | Varchar | A reference ID showing if the person served in themilitary. | |
| Military Status | Varchar | A reference ID for a person’s military status, for exampleretired or active duty. | |
| Minor Citation Count | Double | The number of minor citations the individual has. | |
| Mothers Maiden Name | Varchar | The unmarried last name of a person’s mother. | |
| Name Suffix | Varchar | The suffix of a person’s name, for example, Jr. | |
| Net Worth | Double | The net worth of the individual. | |
| No Merge Reason | Varchar | A reference ID to the reason not to merge the individual’sdata. | |
| Occupation | Varchar | A description of the person’s job. | |
| Occupation Type | Varchar | A reference ID for the type of job a person has for exampleprofessional or student. | |
| Official Name | Varchar | A person’s legal name used in communications. | |
| OK to Store Pll Data Elsewhere | Varchar | An indicator if the individual’s Pll data can be storedelsewhere. | |
| Ordering Name | Varchar | The name used when sorting people in a list, often alphabeticalfor example, Doe J. | |
| Origin Country | Varchar | A reference ID to the individual’s country of origin. | |
| Over Age | Double | The over age number of the individual. | |
| Party Type | Varchar | A reference ID for the type of party, for example, individual orhousehold. | |
| Party Additional Names | Varchar | The additional names associated with the individual. | |
| Party Roles | Varchar | The role of an individual for example a customer, supplier, orcompetitor. | |
| Party Web Addresses | Varchar | ||
| Person Name | Varchar | A person’s full name. | |
| Person Education | Varchar | Any associated educations for the individual. | |
| Person Height | Double | The height of the individual. | |
| Person Height Unit of Measure | Varchar | A reference ID to the unit of measurement of an individual’sheight. | |
| Person Employment | Varchar | Any associated employments for the individual. | |
| Person Language | Varchar | Any associated languages for the individual. | |
| Person Life Events | Varchar | Any associated life events for the individual. | |
| Person Life Stage | Varchar | The life stage of the individual. | |
| Person Weight | Double | The weight of the individual. | |
| Person Weight Unit of Measure | Varchar | A reference ID to the unit of measurement of an individual’sweight. | |
| Photo URL | Varchar | A link to an individual’s photo. | |
| Preferred Name | Varchar | A person’s preferred name. | |
| Primary Account | Varchar | A reference ID for person’s account. | |
| Primary Citizenship Country | Varchar | A reference ID to the individual’s primary country ofcitizenship. | |
| Primary Hobby | Varchar | A reference ID for a person’s primary hobby. | |
| Primary Household | Varchar | A reference ID for a person’s household. | |
| Primary Language | Varchar | A reference ID for a person’s first language. | |
| Pronoun | Varchar | The pronouns for the individual. | |
| Religion | Varchar | A reference ID to the individual’s religion. | |
| Residence Capture Method | Varchar | A reference ID for how residence information wasobtained. | |
| Residence Country | Varchar | A reference ID for the country where a person resides. | |
| Residence Country Name | Varchar | The primary country where a person resides. | |
| Rewards Balance | Varchar | A person’s balance of rewards, for example total points. | |
| Salutation | Varchar | The person’s preferred greeting, for example Ms. or Mx. | |
| Second Last Name | Varchar | A person’s second last name. | |
| Secondary Citizenship Country | Varchar | A reference ID to the individual’s secondary country ofcitizenship. | |
| Surgeries Last 5 Years Count | Double | The number of surgeries the individual has had in the last 5years. | |
| Tax Bracket Range | Varchar | The tax bracket range of the individual. | |
| Title | Varchar | The title of the individual. | |
| Web Site URL | Varchar | The link to a person’s website. | |
| Wedding Anniversary Date | Datetime | The date of a person’s wedding. | |
| Yearly Income | Double | The yearly income for the individual. | |
| Yearly Income Currency | Varchar | A reference ID to the currency for the individual’s yearincome. | |
| Yearly Income Range | Varchar | A reference ID to the range for the individual’s yearincome. |