ProductBrowseEngagement
Product Browse Engagement DMO is a Data Cloud data model object (DMO) for data captured from a user action, such as searching for products or viewing a list of products.
Columns
| Name | Type | References | Description |
| Account Contact | Varchar | A reference ID to account contact. | |
| Action Cadence Step | Varchar | A reference ID to action cadence step. | |
| Case | Varchar | A reference ID to a recorded issue, for example laptop connectivity. | |
| Contact Point | Varchar | A reference ID to accounts’ contact point, for example physical address, email address, or phone number. | |
| Created Date | Datetime | The date a record was created. | |
| Data Source | Varchar | A reference ID to logical name for system that is source of records identified by External Record Id. | |
| Data Source Object | Varchar | A reference ID to logical name of object where record originated, for example a cloud storage file or another connector’s external object. | |
| Device Country | Varchar | A reference ID to country where device is located. | |
| Device IP Address | Varchar | The IP address of device. | |
| Device Latitude | Double | The geo latitude of the device when the engagement was recorded. | |
| Device Locale | Varchar | A reference ID to user locale configured on device. | |
| Device Longitude | Double | The geo longitude of device when engagement was recorded. | |
| Device Postal Code | Varchar | The postal code associated with device. | |
| Engagement Asset | Varchar | A reference ID for the type of engagement asset. | |
| Engagement Channel | Varchar | A reference ID for the engagement channel. | |
| Engagement Channel Action | Varchar | A reference ID for the engagement action. | |
| Engagement Channel Type | Varchar | A reference ID for the engagement channel type. | |
| Engagement Date Time | Datetime | The date and time of the engagement. | |
| Engagement Event Direction | Varchar | The engagement event direction where values are inbound or outbound. | |
| Engagement Notes | Varchar | The details about what transpired during the engagement. | |
| Engagement Number | Varchar | A user-facing ID that isn’t automatically set using auto-number. | |
| Engagement Publication | Varchar | A reference ID for a background process that generates volumes of emails, SMS, or other engagement types. | |
| Engagement Type | Varchar | A reference ID to type of engagement, for example email or phone. | |
| Engagement Vehicle | Varchar | A reference ID for the vehicle through which the engagement was recorded. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Individual | Varchar | A reference ID to contact for account. | |
| Internal Engagement Actor | Varchar | A reference ID to engagement actor that groups the different types of individuals targeted for marketing engagements, for example leads and account contacts. | |
| Internal Organization | Varchar | A reference ID to business unit or other internal organization that owns the business account. | |
| Is Test Send | Varchar | An indicator if the engagement record was generated as part of testing. | |
| Keyword Search | Varchar | The words or terms provided by user for text-based search. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Lead | Varchar | A reference ID to person or company that showed interest in products. | |
| Link URL | Varchar | The URL that was used to access a software application or web page. | |
| Market Audience | Varchar | A reference ID to intended audience that engagement was designed to reach. | |
| Market Journey Activity | Varchar | A reference ID to step or activity that customer configures in Salesforce Journey Builder tool for marketing associated with engagement. | |
| Market Segment | Varchar | A reference ID to group of people who share one or more common characteristics, and are grouped for marketing associated with engagement. | |
| Marketing Email List | Varchar | A reference ID for a set of email addresses that is used for marketing communications. | |
| Name | Varchar | The name of the engagement. | |
| Product | Varchar | A reference ID to product intended to be sold, for example goods, services, bundles, or made-to-order products. | |
| Product Brand | Varchar | The brand of a product, for example Northern Trail Outfitters. | |
| Product Browse Engagement ID | Varchar | A unique ID used as primary key for the Product Browse Engagement DMO. | |
| Product Category | Varchar | The class of products, such as shoes or hats. | |
| Product Color | Varchar | The color variant of product displayed on search result. | |
| Product Display Position | Double | The numeric position of product in list displayed. | |
| Product Image URL | Varchar | A link to the page that hosts product photo or image. | |
| Product List ID | Varchar | A reference ID to the product list identifier. | |
| Product Price | Double | The product price displayed on search result. | |
| Product Quantity | Double | The product package quantity displayed on search result. | |
| Product SKU | Varchar | The Stock Keeping Unit (SKU) of product displayed on search result. | |
| Product Style | Varchar | The product style displayed on search result. | |
| Product View URL | Varchar | A link to the detail page about product displayed on search result. | |
| Referrer | Varchar | A container that stores contextual data about the user's usage of the site or the application that referred them to the software application that generated the engagement. For example, a campaign or search advertisement. | |
| Referrer URL | Varchar | The URL of application that directed user to software application that generated engagement. | |
| Sales Order | Varchar | An internal document generated by seller indicating that customer is ready to purchase products and services. | |
| Search Filter Type | Varchar | A reference ID to search filter types such as price or color. | |
| Search Filter Value | Varchar | The value associated with a search filter. | |
| Search Result Filter Type | Varchar | A reference ID to the types filtered in search results. | |
| Search Result Sort Type | Varchar | A reference ID to types sorted in search results. | |
| Search Result Sort Value | Varchar | The values sorted in search results. | |
| Sent Date Time | Datetime | The date and time when the publication or communication was sent. | |
| Session | Varchar | A reference ID for the session used to group related events together. | |
| Shopping Cart | Varchar | A reference ID to shopping cart for data captured from user actions, for example adding or removing items from shopping cart. | |
| Target Engagement Actor | Varchar | A reference ID to engagement actor that groups different types of individuals targeted for marketing associated with engagement, for example leads and account contacts. | |
| Task | Varchar | A reference ID to business activity, for example making a phone call. | |
| Web Cookie | Varchar | A reference ID to small piece of data sent from website and stored on user's computer by user's web browser while user is browsing. | |
| Workflow | Varchar | A reference ID to sequence of steps or processes in software application. |