LoyaltyProgram
The Loyalty Program DMO is a Data Cloud data model object (DMO) for a strategy designed to encourage customers to continue to be loyal to the business associated with the program.
Columns
| Name | Type | References | Description |
| Created Date | Datetime | The date the record was created. | |
| Data Source | Varchar | A reference ID for the logical name for a system that is the source of records identified by external record ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | |
| End Date | Datetime | The date when the loyalty program expires. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internal organization that owns the business account. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Loyalty Program ID | Varchar | A unique ID used as primary key for the Loyalty Program DMO. | |
| Loyalty Program Partner | Varchar | A reference ID to partner of loyalty program. | |
| Name | Varchar | The loyalty program name. | |
| Product | Varchar | A reference ID to the product associated with the loyalty program. | |
| Start Date | Datetime | The date when loyalty program begins. |