DeviceApplicationEngagement
The Device Application Engagement DMO is a Data Cloud data model object(DMO) for data about device engagement, for example mobile app usage.
Columns
| Name | Type | References | Description |
| Account Contact | Varchar | A reference ID for the account contact. | |
| Action Cadence Step | Varchar | A reference ID for the action cadence step. | |
| Case | Varchar | A reference ID for any recorded issue, such as a laptop connectivity problem | |
| Contact Point | Varchar | A reference ID for the accounts’ contact point, for example, an address or socialnetwork handle. | |
| Created Date | Datetime | The date the record was created. | |
| Data Source | Varchar | A reference ID for the logical name for a system that is thesource of records identified by external record ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where thisrecord came from, whether that is a name of a cloud storage file oranother connector’s external object. | |
| Device | Varchar | A reference ID for a specific device on which the engagement wasrecorded. | |
| Device App Event Type | Varchar | A reference ID for the Device App Event Type DMO. | |
| Device Application Engagement ID | Varchar | A unique ID used as the primary key for the device applicationengagement DMO. | |
| Device Country | Varchar | The reference ID of the country where the device islocated. | |
| Device IP Address | Varchar | The IP address of the device. | |
| Device Latitude | Double | The geo latitude of the device when the engagement was recorded. | |
| Device Locale | Varchar | A reference ID for the user locale configured on thedevice. | |
| Device Longitude | Double | The geo longitude of the device when the engagement was recorded. | |
| Device Postal Code | Varchar | The postal code associated with the device. | |
| Device Type | Varchar | The type of device. | |
| Engagement Asset | Varchar | A reference ID for the type of engagement asset. | |
| Engagement Channel | Varchar | A reference ID for the engagement channel. | |
| Engagement Channel Action | Varchar | A reference ID for the engagement action. | |
| Engagement Channel Type | Varchar | A reference ID for the engagement channel type. | |
| Engagement Date Time | Datetime | The date and time of engagement. | |
| Engagement Event Direction | Varchar | A reference ID for the engagement event direction, for example, inbound oroutbound. | |
| Engagement Notes | Varchar | The details about what transpired during the engagement. | |
| Engagement Number | Varchar | A user-facing ID for an engagement. | |
| Engagement Publication | Varchar | A reference ID for a background process that generates volumes of emails, SMS, orother engagement types. | |
| Engagement Type | Varchar | A reference ID for one of the defined varieties of engagement, for example, an emailor a phone engagement. | |
| Engagement Vehicle | Varchar | A reference ID for the vehicle through which the engagement wasrecorded. | |
| External Record ID | Varchar | A reference ID for an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID wasassigned. | |
| Geofence Name | Varchar | The geofence name where the device was when the engagement was recorded. | |
| Individual | Varchar | A reference ID for the person that is the contact for theaccount. | |
| Internal Engagement Actor | Varchar | A reference ID for an internal engagement actor that groups the different types ofindividuals who are targets of marketing engagements. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internalorganization that owns the data record. | |
| Is Test Send | Varchar | An indicator if the engagement record was generated as part of testing. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Lead | Varchar | A reference ID for a person or company that showed interest inthe company's products. | |
| Link URL | Varchar | The URL that was used to access a software application or web page. | |
| Market Audience | Varchar | A reference ID to a market audience or the people you want to reach with marketingcommunication. | |
| Market Journey Activity | Varchar | A reference ID for a step or activity that a customer configures in the SalesforceJourney Builder tool. | |
| Market Segment | Varchar | A reference ID for a group of people who share one or more common characteristics,grouped for marketing purposes who are associated with thisengagement. | |
| Marketing Email List | Varchar | A reference ID for a set of email addresses that is used for marketingcommunications. | |
| Name | Varchar | The name of the engagement. | |
| Referrer | Varchar | A container that stores contextual data about the user's usage of the site or theapplication that referred them to the software application thatgenerated the engagement. For example, a campaign or searchadvertisement. | |
| Referrer URL | Varchar | The URL of the application that the user was using before being directed to theSoftware Application that generated this Engagement. | |
| Sales Order | Varchar | A reference ID for the internal document generated by the seller. | |
| Screen Name | Varchar | The name of the screen. | |
| SDK Version Number | Varchar | The Software Development Kit (SDK) version number of the software powering thedevice. | |
| Sent Date Time | Datetime | The date and time when the publication or communication was sent. | |
| Session | Varchar | A reference ID for the session used to group related events together. | |
| Shopping Cart | Varchar | A reference ID for the shopping cart for data captured from useractions such as adding and removing items from a shoppingcart. | |
| Software Application | Varchar | A reference ID for the software application that generated theengagement, or that is on the device where the engagement wasgenerated. | |
| Target Engagement Actor | Varchar | A reference ID for how groups of individuals are targeted for marketing engagements,for example, leads. | |
| Task | Varchar | A reference ID that represents a business activity such as making a phone call orother to-do items. | |
| Time In App Seconds Count | Double | The time spent in the application, measured in seconds. | |
| Web Cookie | Varchar | A reference ID for a small piece of data sent from a website andstored on the user's computer by the user's web browser while theuser is browsing. | |
| Workflow | Varchar | A reference ID for a sequence of steps or processes in a softwareapplication through which a piece of work passes from initiation tocompletion. |