EmailEngagement
The Email Engagement DMO is a Data Cloud data model object (DMO) for data captured from various data sources about engagement in the Email channel.
Columns
| Name | Type | References | Description |
| Account Contact | Varchar | A reference ID to account contact. | |
| Action Cadence Step | Varchar | A reference ID to action cadence step. | |
| Case | Varchar | A reference ID to a recorded issue, for example laptop connectivity. | |
| City Name | Varchar | The city of recipient derived from IP address at time of engagement event. | |
| Contact Point | Varchar | A reference ID to accounts’ contact point, for example physical address, email address, or phone number. | |
| Country | Varchar | A reference ID to country of recipient derived from IP address at time of engagement event. | |
| Created Date | Datetime | The date the record was created. | |
| Data Source | Varchar | A reference ID for the logical name for a system that is the source of records identified by external record ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | |
| Device Country | Varchar | A reference ID to the country where device is located. | |
| Device IP Address | Varchar | The IP address of device. | |
| Device Latitude | Double | The Geo latitude of the device when engagement was recorded. | |
| Device Locale | Varchar | A reference ID to user locale configured on device. | |
| Device Longitude | Double | The Geo longitude of the device when engagement was recorded. | |
| Device Postal Code | Varchar | The postal code associated with device. | |
| Email Domain Name | Varchar | The subset of email address that represents domain after @ sign. | |
| Email Engagement Id | Varchar | A unique ID used as primary key for the Email Engagement DMO. | |
| Email From Address | Varchar | The email address of sender profile associated with email at time of send. | |
| Email From Name | Varchar | The sender profile name associated with email at time of send. | |
| Email Name | Varchar | The email message name associated at time of send. | |
| Engagement Asset | Varchar | A reference ID to the engagement asset. | |
| Engagement Channel | Varchar | A reference ID to the engagement channel. | |
| Engagement Channel Action | Varchar | A reference ID to the engagement channel action. | |
| Engagement Channel Type | Varchar | A reference ID to the type of engagement channel. | |
| Engagement Date Time | Datetime | The date and time of engagement. Engagement records result from activities occurring later than the send, so Engagement Date Time must be later than Send Date Time. | |
| Engagement Event Direction | Varchar | The engagement event direction where values are Inbound or Outbound. | |
| Engagement Notes | Varchar | The details about what transpired during engagement. | |
| Engagement Number | Varchar | A user-facing ID that isn’t automatically set using auto-number. | |
| Engagement Publication | Varchar | A reference ID to background process that generates volumes of email messages, SMS messages, or other Engagement Vehicle types. Publications can be specific to Engagement Channel Actions. | |
| Engagement Type | Varchar | A reference ID to the type of engagement, for example email or phone. | |
| Engagement Vehicle | Varchar | A reference ID for the engagement vehicle. | |
| External Record ID | Varchar | A reference ID for an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Individual | Varchar | A reference ID to contact for account. | |
| Internal Engagement Actor | Varchar | A reference ID to engagement actor that groups the different types of individuals targeted for marketing engagements, for example leads and account contacts. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internal organization that owns the business account. | |
| Is Test Send | Varchar | A flag to indicate if an engagement record was generated as part of testing. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Lead | Varchar | A reference ID to person or company that showed interest in products. | |
| Link URL | Varchar | The link where software application or web page accessed, generated the engagement. | |
| Market Audience | Varchar | A reference ID to the intended audience that engagement was designed to reach. | |
| Market Journey Activity | Varchar | A reference ID to step or activity that customer configures in Salesforce Journey Builder tool for marketing associated with engagement. | |
| Market Segment | Varchar | A reference ID to group of people who share one or more common characteristics, and are grouped for marketing associated with engagement. | |
| Marketing Email List | Varchar | A reference ID to the marketing email list used for the engagement. | |
| Name | Varchar | The name of the engagement. | |
| Referrer | Varchar | The name of a generic marketing method that generated user engagement, for example a campaign or search advertisement. For example, a campaign or search advertisement. | |
| Referrer URL | Varchar | The URL of application that directed user to the software application that generated engagement. | |
| Sales Order | Varchar | An internal document generated by seller indicating that customer is ready to purchase products and services. | |
| Send Classification | Varchar | A reference ID to how consent is checked, for example Transactional such as placing an order implies opt-in for an order confirmation email or a commercial promotional email requiring opt-in | |
| Sent Date Time | Datetime | The date and time of send. | |
| Session | Varchar | A reference ID to session used to group related events together. | |
| Shopping Cart | Varchar | A reference ID to the shopping cart for data captured from user actions, for example adding or removing items from shopping cart. | |
| State Province | Varchar | A reference ID to the state of recipient derived from IP address at time of engagement event. | |
| State Province Code | Varchar | A reference ID to the state/province code of recipient derived from IP address at time of engagement event. | |
| Subject Line Text | Varchar | The associated email subject line at the time of send. | |
| Target Engagement Actor | Varchar | A reference ID to engagement actor that groups different types of individuals targeted for marketing associated with engagement, for example leads and account contacts. | |
| Task | Varchar | A reference ID to business activity, for example making a phone call. In the user interface, tasks and event records are collectively referred to as activities. | |
| Web Cookie | Varchar | A reference ID to a small piece of data sent from website and stored on user's computer by user's web browser while user is browsing. | |
| Workflow | Varchar | A reference ID to a sequence of steps or processes in software application where a piece of work passes from initiation to completion. |