ShoppingCartEngagement
The Shopping Cart Engagement DMO is a Data Cloud Data Platform data model object (DMO) for data captured from user actions, such as adding and removing items from a shopping cart.
Columns
| Name | Type | References | Description |
| Account Contact | Varchar | A reference ID to account contact. | |
| Action Cadence Step | Varchar | A reference ID to action cadence step. | |
| Adjusted Total Product Amount | Double | The total product amount after any adjustments. | |
| Case | Varchar | A reference ID to a recorded issue, for example laptop connectivity. | |
| Contact Point | Varchar | A reference ID to the accounts’ contact point, for example physical address, email address, or phone number. | |
| Created Date | Datetime | The date the record was created. | |
| Currency | Varchar | A reference ID to the type of currency used. | |
| Data Source | Varchar | A reference ID for the logical name referring to the source of records also identified as the external source ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | |
| Device Country | Varchar | A reference ID to the country where the device is located. | |
| Device IP Address | Varchar | The IP address of the device. | |
| Device Latitude | Double | The Geo latitude of the device when engagement was recorded. | |
| Device Locale | Varchar | A reference ID to the user locale configured on the device. | |
| Device Longitude | Double | The Geo longitude of device when engagement was recorded. | |
| Device Postal Code | Varchar | The postal code associated with the device. | |
| Engagement Asset | Varchar | A reference ID to the engagement asset. | |
| Engagement Channel | Varchar | A reference ID to the engagement channel. | |
| Engagement Channel Action | Varchar | A reference ID to the action taken in the engagement channel. | |
| Engagement Channel Type | Varchar | A reference ID to the type of engagement channel. | |
| Engagement Date Time | Datetime | The date and time of engagement. Since the engagement happens after send, the engagement date must be after the Send Date Time. | |
| Engagement Event Direction | Varchar | A reference ID to the engagement event direction, such as inbound or outbound. | |
| Engagement Notes | Varchar | The details and notes about the engagement. | |
| Engagement Number | Varchar | A non-automatic, user-facing ID. | |
| Engagement Publication | Varchar | A reference ID to a background process that generates volumes of email messages, SMS messages, or other Engagement Vehicle types. | |
| Engagement Type | Varchar | A reference ID to the type of engagement, for example email or phone. | |
| Engagement Vehicle | Varchar | A reference ID to the vehicle where the engagement was recorded. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID to system that External Record Id was assigned. | |
| Individual | Varchar | A reference ID to a contact for the account. | |
| Internal Engagement Actor | Varchar | A reference ID to an engagement actor that groups the different types of individuals targeted for marketing engagements, for example leads and account contacts. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internal organization that owns the business account. | |
| Is Gift Order | Varchar | A flag to indicate if the order is a gift. | |
| Is Test Send | Varchar | A flag to indicate if an engagement record was generated as part of testing. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Lead | Varchar | A reference ID to a person or company that showed interest in products. | |
| Link URL | Varchar | A link to the web page accessed during the engagement. | |
| Market Audience | Varchar | A reference ID to the intended audience that engagement was designed to reach. | |
| Market Journey Activity | Varchar | A reference ID to a step or activity that a customer configures in Salesforce Journey Builder tool for marketing associated with engagement. | |
| Market Segment | Varchar | A reference ID to a group of people who share one or more common characteristics, and are grouped for marketing associated with engagement. | |
| Marketing Email List | Varchar | A reference ID to the marketing email list used for the engagement. | |
| Name | Varchar | The name of the engagement. | |
| Net Order Amount | Double | The order amount. | |
| Product | Varchar | A reference ID to a product intended to be sold, for example goods, services, bundles, or made-to-order products. | |
| Product Brand | Varchar | The brand of a product, for example Northern Trail Outfitters. | |
| Product Category | Varchar | The class of products, such as shoes or hats. | |
| Product Color | Varchar | The color variant of a product displayed on the search result. | |
| Product Display Position Number | Double | The position number where the product is displayed. | |
| Product Display Position | Double | The numeric position of the product in the displayed list. | |
| Product Image URL | Varchar | A link to the page that hosts the product photo or image. | |
| Product Price | Double | The price of the product displayed on the search result. | |
| Product Quantity | Double | The product package quantity that is displayed on the search result. | |
| Product SKU | Varchar | A product’s Stock Keeping Unit (SKU). | |
| Product SKU | Varchar | The Stock Keeping Unit (SKU) number. | |
| Product Style | Varchar | The product style displayed on the search result. | |
| Product View URL | Varchar | A link to the detail page about the product displayed on the search result. | |
| Promotion Coupon | Varchar | A reference ID to payment in the form of a voucher entitling the holder to a discount on a particular product. | |
| Referrer URL | Varchar | The URL of an application that directed the user to the software application that generated engagement. | |
| Sales Order | Varchar | An internal document generated by the seller indicating that the customer is ready to purchase products and services. | |
| Sent Date Time | Datetime | The date and time of send. | |
| Session | Varchar | A reference ID to a session used to group related events together. | |
| Shopping Cart | Varchar | A reference ID to the shopping cart for data captured from user actions, for example adding or removing items from the shopping cart. | |
| Shopping Cart Engagement ID | Varchar | A unique ID used as the primary key for the Shopping Cart Engagement DMO. | |
| Shopping Cart Event Type | Varchar | A reference ID to the type of shopping cart interaction. | |
| Target Engagement Actor | Varchar | A reference ID to an engagement actor that groups different types of individuals targeted for marketing associated with engagement, for example leads and account contacts. | |
| Task | Varchar | A reference ID to business activity, for example making a phone call. In the user interface, tasks and event records are collectively referred to as activities. | |
| Total Adjustment Amount | Double | The total amount after any adjustments. | |
| Total Delivery Amount | Double | The total amount of delivery costs. | |
| Total Product Amount | Double | The total product amount. | |
| Total Product Quantity | Double | The total number of a product. | |
| Total Product Tax Amount | Double | The total tax amount of the product. | |
| Total Tax Amount | Double | The total tax amount. | |
| Web Cookie | Varchar | A reference ID to a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. | |
| Workflow | Varchar | A reference ID to the sequence of steps or processes from initiation to completion. |