Promotion
The Promotion DMO is a Data Cloud data model object (DMO) for loyalty promotion details such as the type of promotion.
Columns
| Name | Type | References | Description |
| Active Promotion | Datetime | The start date of the promotion. | |
| Created Date | Datetime | The date the record was created. | |
| Cumulative Usage Target Amount | Double | The target value of promotion based on frequency of participation. | |
| Currency | Varchar | A reference ID to denomination of currency defined in promotion, for example, dollars or Euro. | |
| Data Source | Varchar | A reference ID for the logical name referring to the source of records also identified as the external source ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | |
| Default Voucher Definition | Varchar | A reference ID to the main voucher where other vouchers are awarded to individuals. | |
| Description | Varchar | The description of the promotion. | |
| Discount Buy Amount | Double | The order value, before surcharges, required to receive a discount. | |
| Discount Buy Count | Double | The quantity that must be purchased to receive discount or quantity of free product. | |
| Discount Exclusivity Type | Varchar | A reference ID to cases where promotion recipients qualify for discounts in more than one way. | |
| Discount Type | Varchar | A reference ID to types of discounts available in promotion, for example fixed price or percentage-off. | |
| Discount Value Amount | Double | The amount deducted from an order subtotal if conditions are met. | |
| End Date | Datetime | The last date the promotion is available to customers. | |
| Enrollment End Date | Datetime | The last date when customers can enroll in the promotion. | |
| Enrollment Start Date | Datetime | The first date when customers can enroll in the promotion. | |
| Evaluation Order Rank | Double | The order of applying promotions to the product cost. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Fulfillment Action | Varchar | A reference ID to how marketing promotion provides values to customer, for example via loyalty points, cash discounts, or voucher. | |
| Inactive Promotion | Datetime | The date when the promotion becomes inactive. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internal organization that owns the business account. | |
| Is Active | Varchar | An indicator if the promotion is available to customers. | |
| Is Enrollment Required | Varchar | An indicator if the promotion can only be applied to persons who have enrolled in it. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Lead | Varchar | A reference ID to person or company that showed interest in company's products. | |
| Lead Source | Varchar | A reference ID to the source where the lead was obtained. | |
| Loyalty Program | Varchar | A reference ID to marketing strategy designed to encourage customers to continue shopping at or use services of a business associated with the program. | |
| Loyalty Program Currency | Varchar | A reference ID to the value or currency the loyalty program offers to customers. | |
| Name | Varchar | The promotion’s name. | |
| Objective | Varchar | The business goal of the promotion, for example, a | |
| Points Quantity | Double | The points awarded during a promotion. | |
| Primary Campaign | Varchar | A reference ID to a marketing project that you want to plan, manage, and track. | |
| Promotion Class | Varchar | A reference ID to categories of promotions, for example, product, order, or shipping. | |
| Promotion Id | Varchar | A unique ID used as primary key for the Promotion DMO. | |
| Promotion Method | Varchar | A reference ID to the method of promotion, for example, displays, coupons, or a contest. | |
| Promotion Reason | Varchar | A reference ID to why promotion was created, for example advertising or publicity. | |
| Promotion Status | Varchar | A reference ID to status of marketing promotion, for example draft, activated, or complete. | |
| Promotion Type | Varchar | A reference ID to type of promotion. | |
| Promotional Image | Varchar | A graphic used to enhance promotion in a digital format. | |
| Promotional Message | Varchar | A message displayed to possible consumers of promotion, for example, | |
| PromotionMarketSegments relationship | Varchar | ||
| Start Date | Datetime | The date the promotion is available to customers. | |
| Total Reward Value Amount | Double | The total savings or reward value accumulated for promotion. |