LoyaltyProgramMemberDataModelObject
The Loyalty Program Member DMO is a Data Cloud data model object (DMO) for a person who has joined a loyalty program.
Columns
| Name | Type | References | Description |
| Account | Varchar | A reference ID to account of company that employs member. | |
| Account Contact | Varchar | A reference ID to individual who has a role specific to account. | |
| Can Receive Partner Promotions | Varchar | An indicator whether a member has opted-in to receive promotions from partners. | |
| Can Receive Promotions | Varchar | An indicator whether a member has opted-in to receive promotions. | |
| Created Date | Datetime | The date when the record was created. | |
| Data Source | Varchar | A reference ID for the logical name for a system that is the source of records identified by external record ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | |
| Enrollment Channel | Varchar | A reference ID to methods that members can use to enroll in loyalty programs, for example via web, email, call center, social media, or point of sale. | |
| Enrollment Date | Datetime | The date the member was admitted to loyalty program. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internal organization that owns the business account. | |
| Last Activity Date | Datetime | The date of the most recent account activity. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Last Renewal Date | Datetime | The date when member last extended their membership in program. | |
| Loyalty Member Type | Varchar | A reference ID to types of loyalty members. | |
| Loyalty Program | Varchar | A reference ID to marketing strategy designed to encourage customers to shop at or use the services of business associated with program. | |
| Loyalty Program Member ID | Varchar | A unique ID used as primary key for the Loyalty Program Member DMO. | |
| Loyalty Program Member Status | Varchar | A reference ID to state of member's status in loyalty program. | |
| Loyalty Statement Delivery Type | Varchar | A reference ID to type of delivery method for loyalty statement, for example postal mail, email, or text message. | |
| Membership Expiration Date | Datetime | The date a membership expires. | |
| Membership Number | Varchar | An alphanumeric ID visible to loyalty program members. | |
| Name | Varchar | The name of loyalty program member. | |
| Party | Varchar | A reference ID to person who belongs to loyalty program. | |
| Referred by Member | Varchar | A reference ID to person who referred member to loyalty program. | |
| Referred by Party | Varchar | A reference ID to person who referred member to loyalty program. | |
| Related Corporate Program Member | Varchar | A reference ID to corporate membership account associated with member. | |
| Statement Last Generated Date | Datetime | The date the member was last sent program statement. | |
| Statement Frequency Time UOM | Varchar | A reference ID to how often member has elected to receive program statements, for example monthly or yearly. |