Lead
The Lead data model object (DMO) is a Data Cloud DMO for a person orcompany that shows interest in a company’s products or services.
Columns
| Name | Type | References | Description |
| Annual Revenue | Double | The annual revenue for the lead’s company. | |
| City | Varchar | The city of the lead’s address. | |
| Company Name | Varchar | The lead’s company name. | |
| Contact Address | Varchar | The reference ID of the lead’s address. | |
| Contact Point Email | Varchar | The reference ID of the lead’s email address. | |
| Converted Date | Datetime | The date that the lead was converted. | |
| Converted To Account | Varchar | The reference ID that points to the account into which the lead has beenconverted. | |
| Converted To AccountContact | Varchar | The reference ID that points to the account contact into which the lead has beenconverted. | |
| Converted To Opportunity | Varchar | The reference ID that points to the opportunity into which the lead has beenconverted. | |
| Country | Varchar | The reference ID of the country where the address is located. | |
| Country Name | Varchar | The free text name of the country where the address is located. | |
| Created Date | Datetime | The date the record was created. | |
| Currency | Varchar | The reference ID for a currency code. | |
| Data Source | Varchar | The reference ID for the logical name for a system that is the source of recordsidentified by external record ID. | |
| Data Source Object | Varchar | The reference ID for the logical name of the object where this record originated,whether that is a name of a cloud storage file or anotherconnector’s external object. | |
| Description | Varchar | The description of the lead. | |
| EmailBouncedDate | Datetime | The lead’s email bounced, if applicable. | |
| EmailBouncedReason | Varchar | The reason the bounce occurred, if applicable. | |
| External Record ID | Varchar | The reference ID for an external data source system. | |
| External Source ID | Varchar | The reference ID for the system in which the external record ID was assigned. | |
| Fax Contact Phone | Varchar | The reference ID for the lead’s fax number. | |
| Geo Accuracy | Double | Additional information about the latitude and longitude attributes of anaddress. | |
| Geo Latitude | Double | The geographical latitude for the address. | |
| Geo Longitude | Double | The geographical longitude for the address. | |
| Industry | Varchar | The reference ID for the lead’s industry. | |
| Internal Organization | Varchar | The reference ID for the business unit or other internal organization that owns thebusiness account. | |
| Is Converted | Varchar | An indicator if the lead was converted. | |
| Last Activity Date | Datetime | The date of the most recent account activity. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Lead ID | Varchar | A unique ID used as the primary key for the lead DMO. | |
| Lead Party Role | Varchar | The reference ID to the associated party role, for example, a customer, supplier, orcompetitor. | |
| Lead Rating | Varchar | A lead’s rating, for example, cold or warm. | |
| Lead Score | Double | A score or value assigned by Einstein logic. | |
| Lead Source | Varchar | The reference ID to the source of the lead. | |
| Lead Status | Varchar | The reference ID to the status of the lead. | |
| Mobile Contact Phone | Varchar | The reference ID to the lead’s mobile phone number. | |
| Partner Account | Varchar | The reference ID to the partner who found the lead. | |
| Phone Contact Point | Varchar | The reference ID for the lead’s phone number. | |
| Photo URL | Varchar | A link to a lead’s photo. | |
| Postal Code | Varchar | The reference ID for the postal code. | |
| State Province | Varchar | The reference ID for the state or prince where the address is located. | |
| State Province Name | Varchar | The state or province name where the address is located. | |
| Street Name | Varchar | The lead’s address street number and name. | |
| Website | Varchar | The lead’s website. |