WebsiteEngagement
The Website Engagement DMO is a Data Cloud data model object (DMO) for any data associated with website engagement, such as views or clicks.
Columns
| Name | Type | References | Description |
| Account Contact | Varchar | A reference ID to account contact. | |
| Action Cadence Step | Varchar | A reference ID to action cadence step. | |
| Browser Name | Varchar | The name of the user’s browser. | |
| Case | Varchar | A reference ID to a recorded issue, for example laptop connectivity. | |
| Contact Point | Varchar | A reference ID to accounts’ contact point, for example physical address, email address, or phone number. | |
| Country | Varchar | A reference ID to country derived from IP address of client. | |
| Country Region | Varchar | A reference ID for the country or region. | |
| Created Date | Datetime | The date a record was created. | |
| Data Source | Varchar | A reference ID to logical name for system that is source of records identified by External Record ID. | |
| Data Source Object | Varchar | A reference ID to logical name of object where record originated, for example a cloud storage file or another connector’s external object. | |
| Device Country | Varchar | A reference ID to country where device is located. | |
| Device IP Address | Varchar | The IP address of device. | |
| Device Latitude | Double | The geo latitude of device when engagement was recorded. | |
| Device Locale | Varchar | A reference ID to user locale configured on device. | |
| Device Longitude | Double | The geo longitude of device when engagement was recorded. | |
| Device OS Name | Varchar | The name of the device’s operating system. | |
| Device Postal Code | Varchar | The postal code associated with device. | |
| Device Type | Varchar | A reference ID to type of device. | |
| Domain Name | Varchar | The domain name used for the engagement. | |
| Engagement Asset | Varchar | A reference ID to engagement asset. | |
| Engagement Channel | Varchar | A reference ID to engagement channel. | |
| Engagement Channel Action | Varchar | A reference ID to engagement channel action. | |
| Engagement Channel Type | Varchar | A reference ID to the type of engagement channel. | |
| Engagement Date Time | Datetime | The date and time of the user’s engagement. | |
| Engagement Event Direction | Varchar | A reference ID for the engagement event direction, for example, inbound or outbound. | |
| Engagement Notes | Varchar | The details about what transpired during engagement. | |
| Engagement Number | Varchar | A user-facing ID that isn’t automatically set. | |
| Engagement Publication | Varchar | A reference ID to background process that generates volumes of email messages, SMS messages, or other engagement vehicle types. | |
| Engagement Type | Varchar | A reference ID to the type of engagement, for example email or phone. | |
| Engagement Vehicle | Varchar | A reference ID to vehicle where engagement was recorded. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID to the system’s external record ID. | |
| Individual | Varchar | A reference ID to contact for account. | |
| Internal Engagement Actor | Varchar | A reference ID to engagement actor that groups the different types of individuals targeted for marketing engagements, for example leads and account contacts. | |
| Internal Organization | Varchar | A reference ID to business unit or other internal organization that owns the business account. | |
| IP Address | Varchar | The IP address of client visiting website. | |
| Is Test Send | Varchar | An indicator if the engagement record was generated as part of testing. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Lead | Varchar | A reference ID to person or company that showed interest in products. | |
| Link URL | Varchar | A link where software application or web page accessed generated engagement. | |
| Market Audience | Varchar | A reference ID to intended audience that engagement was designed to reach. | |
| Market Journey Activity | Varchar | A reference ID to step or activity that customer configures in Salesforce Journey Builder tool for marketing associated with engagement. | |
| Market Segment | Varchar | A reference ID to group of people who share one or more common characteristics, and are grouped for marketing associated with engagement. | |
| Marketing Email List | Varchar | A reference ID to the marketing email list. | |
| Name | Varchar | The engagement’s name. | |
| Page URL | Varchar | The URL of web page that was visited. | |
| Referrer | Varchar | The method that generated user engagement, for example, a campaign or advertisement. | |
| Referrer URL | Varchar | The URL of application that directed user to software application that generated engagement. | |
| Sales Order | Varchar | A reference ID referring to the sales order. | |
| Sent Date Time | Datetime | The sent date and time of the engagement. | |
| Session | Varchar | A reference ID to the user session. | |
| Shopping Cart | Varchar | A reference ID to shopping cart for data captured from user actions, for example adding or removing items from shopping cart. | |
| Target Engagement Actor | Varchar | A reference ID to engagement actor that groups different types of individuals targeted for marketing associated with engagement, for example leads and account contacts. | |
| Task | Varchar | A reference ID to business activity, for example making a phone call. In the user interface, tasks and event records are collectively referred to as activities. | |
| Web Cookie | Varchar | A reference ID to small piece of data sent from website and stored on user's computer by user's web browser while user is browsing. | |
| Web Session ID | Varchar | A reference ID for the web session. | |
| Website Engagement Id | Varchar | A unique ID used as primary key for the Website Engagement DMO. | |
| Website Visit End Time | Datetime | The date and time when the page was last visited. | |
| Website Visit Start Time | Datetime | The date and time when the page was first visited. | |
| Workflow | Varchar | A reference ID to the sequence of steps or processes from initiation to completion. |