LoyaltyProgramPartner
The Loyalty Program Partner DMO is a Data Cloud data model object (DMO) for companies with loyalty program offerings.
Columns
| Name | Type | References | Description |
| Created Date | Datetime | The date when the record was created. | |
| Data Source | Varchar | A reference ID for the logical name for a system that is the source of records identified by external record ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internal organization that owns the business account. | |
| Last Modified Date | Datetime | The date when a user last modified the record. | |
| Loyalty Partner Category | Varchar | A reference ID to category designated for loyalty partner, for example, alliance or bilateral. | |
| Loyalty Partner Status | Varchar | A reference ID to status of loyalty partner. | |
| Loyalty Partner Type | Varchar | A reference ID to type of loyalty partner. | |
| Loyalty Program | Varchar | A reference ID to marketing strategy designed to encourage customers to shop at or use the services of business associated with program. | |
| Loyalty Program Partner ID | Varchar | A unique ID used as primary key for the Loyalty Program Partner DMO. | |
| Partner Account | Varchar | A reference ID to account of partner to loyalty program. | |
| Partner Industry | Varchar | A reference ID to primary economic activity of partner, for example automotive or retail. | |
| Partnership End Date | Datetime | The date when partnership participation in loyalty program ends. | |
| Partnership Start Date | Datetime | The date when partnership participation in loyalty program begins. | |
| Party | Varchar | A reference ID to person or organization that is partner in loyalty program. |