EngagementTopic
The Engagement Topic DMO is a Data Cloud data model object (DMO) that is used to refer to multiple topics such as multiple campaigns or promotions.
Columns
| Name | Type | References | Description |
| Campaign | Varchar | A reference ID for a campaign. A campaign is an outbound marketing project that you want to plan, manage, and track. It can be a direct mail program, seminar, print advertisement, email, or other type of marketing initiative. | |
| Created Date | Datetime | The date record was created. | |
| Data Source | Varchar | A reference ID for the logical name for a system that is the source of records identified by External Record ID. | |
| Data Source Object | Varchar | A reference ID for the logical name of the object where this record came from, whether that is a name of a cloud storage file or another connector’s external object. | |
| Engagement | Varchar | A reference ID for the engagement record, which is described by the Engagement Topic. For example, an Engagement record that describes an email opened event could have a sales campaign as a topic. | |
| Engagement Topic Group | Varchar | A reference ID for the main list of topics that engagements can be about. | |
| Engagement Topic Id | Varchar | A unique ID used as primary key for the Email Template DMO. | |
| External Record Id | Varchar | A reference ID for an external data source system. | |
| External Source Id | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Internal Organization | Varchar | A reference ID for the business unit or other internal organization that owns the business account. | |
| Last Modified Date | Datetime | The date when user last modified record. | |
| Opportunity | Varchar | A reference ID for a deal or sale that is in progress, not yet completed. | |
| Promotion | Varchar | A reference ID for any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand, or issue. |