DataUsePurpose
The Data Use Purpose DMO is a Data Cloud data model object (DMO) for the purpose of contacting a prospect or customer, such as for billing, marketing, or surveys.
Columns
| Name | Type | References | Description |
| Can Data Subject Opt Out | Varchar | An indicator whether a user can opt out of data use for a specific purpose. | |
| Data Source | Varchar | A reference ID to logical name for system that is source of records identified by external record ID. | |
| Data Source Object | Varchar | A reference ID to logical name of object where record originated, for example a cloud storage file or another connector’s external object. | |
| Data Use Purpose ID | Varchar | A unique ID used as primary key for the Data Use Purpose DMO. | |
| Data Use Purpose Name | Varchar | The purpose name, for example third-party data sharing, marketing, billing, or shipping. | |
| Description | Varchar | The description of the purpose of the data use. | |
| Entity | Varchar | A reference ID to class of data specific to data use purpose, for example product. | |
| Entity Instance ID | Varchar | A reference ID to instance of an entity. | |
| External Record ID | Varchar | A reference ID to an external data source system. | |
| External Source ID | Varchar | A reference ID for the system in which the external record ID was assigned. | |
| Internal Organization | Varchar | A reference ID to the business unit or other internal organization that owns the business account. | |
| Legal Basis ID | Varchar | A reference ID to legal basis of data use. | |
| Maintain Per Contact Channel Flag | Varchar | An indicator whether data use purpose can be maintained per contact channel. | |
| Maintain Per Contact Point Flag | Varchar | An indicator whether data use purpose can be maintained per contact point. | |
| Maintain Per Party Flag | Varchar | An indicator whether data use purpose can be maintained per party. |