CData Cloud offers access to Snapchat Ads across several standard services and protocols, in a cloud-hosted solution. Any application that can connect to a SQL Server database can connect to Snapchat Ads through CData Cloud.
CData Cloud allows you to standardize and configure connections to Snapchat Ads as though it were any other OData endpoint or standard SQL Server.
This page provides a guide to Establishing a Connection to Snapchat Ads in CData Cloud, as well as information on the available resources, and a reference to the available connection properties.
Establishing a Connection shows how to authenticate to Snapchat Ads and configure any necessary connection properties to create a database in CData Cloud
Accessing data from Snapchat Ads through the available standard services and CData Cloud administration is documented in further details in the CData Cloud Documentation.
Connect to Snapchat Ads by selecting the corresponding icon in the Database tab. Required properties are listed under Settings. The Advanced tab lists connection properties that are not typically required.
To simplify routine queries, you can also set AccountId to provide a default AccountId. This eliminates the need to provide it manually as part of the WHERE clause. (If the AccountId is not specified and no account ID is explicitly supplied in the WHERE clause, the Cloud looks for the first account from the list returned by the Accounts view.)
The following subsections describe how to authenticate to Snapchat Ads from three common authentication flows:
For information about how to create a custom OAuth application, see Creating a Custom OAuth Application.
For a complete list of connection string properties available in Snapchat Ads, see Connection.
Automatic refresh of the OAuth access token:
To have the Cloud automatically refresh the OAuth access token, do the following:
Manual refresh of the OAuth access token:
The only value needed to manually refresh the OAuth access token is the OAuth refresh token.
Store the OAuth refresh token so that you can use it to manually refresh the OAuth access token after it has expired.
These permissions are defined by access scopes, which determine what data your application can access and what actions it can perform.
This topic provides information about the required access scopes and endpoint domains for the Snapchat Ads Cloud.
Scopes are a way to limit an application's access to a user's data. They define the specific actions that an application can perform on behalf of the user.
For example, a read-only scope might allow an application to view data, while a full access scope might allow it to modify data.
| Scope | Description |
| System | List views and columns. Required for read access. |
| Tenant Non-Configurable | Access and execute reports as a service. |
| Snapchat Ads Owned Scope | Include items or components owned and managed by Snapchat Ads. Required for read access. |
By default, the Cloud attempts to negotiate TLS with the server. The server certificate is validated against the default system trusted certificate store. You can override how the certificate gets validated using the SSLServerCert connection property.
To specify another certificate, see the SSLServerCert connection property.
To authenticate to an HTTP proxy, set the following:
Set the following properties:
This section shows the available API objects and provides more information on executing SQL to Snapchat Ads APIs.
Views describes the available views. Views are statically defined to model Categories, OrderLineItems, and more.
Tables describes the available tables. Tables are statically defined to model Customers, Orders, Refunds.
Stored Procedures are function-like interfaces to Snapchat Ads. Stored procedures allow you to execute operations to Snapchat Ads, including calculating sales tax and validating addresses.
The Cloud models the data in Snapchat Ads as a list of tables in a relational database that can be queried using standard SQL statements.
| Name | Description |
| Accounts | Lists all the ad accounts for the specified Organization. |
| AudienceSegments | Lists all Snap Audience Match segments within a specified ad account. |
| BillingCenters | Lists all the billing centers for the specified Organization. |
| Campaigns | Lists all campaigns within a specified ad account. |
| Members | Lists all members for a specific organization. |
Lists all the ad accounts for the specified Organization.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM Accounts WHERE OrganizationId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM Accounts WHERE OrganizationId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM Accounts WHERE OrganizationId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM Accounts WHERE Id = '5f433224-28d2-40f8-982b-c353c67934cb'
SELECT * FROM Accounts WHERE Id IN ('5f433224-28d2-40f8-982b-c353c67934cb', 'c353c67934cb-28d2-40f8-982b-c353c67934cb')
INSERT INTO Accounts (Name, Type, OrganizationId, Currency, TimeZone, BillingType, BillingCenterId, RestrictedDeliverySignalsRegulation, AgencyRepresentingClient, ClientPayingInvoices, Test, FundingSourceIds, ClientBasedInCountry, AgencyClientName, AgencyClientEmail, AgencyClientAddressLine1, AgencyClientCity, AgencyClientAdministrativeDistrictLevel1, AgencyClientCountry, AgencyClientZipCode, AgencyClientTaxId) VALUES ('delicieux aliments pour chiens', 'PARTNER', 'ca67fb1a-2653-495d-9446-c9e8a30f6232', 'EUR', 'Europe/Paris', 'REVOLVING', '6e0f4532-3702-4f0b-9889-9fe5d0614afd', false, true, false, true, '["5ca1687a-f2b4-437d-8554-a85403a714c5"]', 'FR', 'Madamemoiselle Poodle', '[email protected]', '101 Boulevard la Fayette', 'Paris', 'FR-O', 'FR', '62100', 'FR12345678900')
UPDATE Accounts SET Name = 'Updated name', AgencyClientName = 'Updated agency client name' WHERE Id = '5f433224-28d2-40f8-982b-c353c67934cb'
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | True |
ID of the AD account. | |
| OrganizationId | String | False |
The ID of the organization. | |
| Advertiser | String | False |
Name of the Advertiser. | |
| Currency | String | False |
Account currency. The allowed values are AUD, CAD, EUR, GBP, USD. | |
| FundingSourceIds | String | False |
Array of Funding Source IDs. | |
| BillingType | String | False |
Type of billing. The allowed values are IO, REVOLVING. | |
| BillingCenterId | String | False |
The billing center ID. | |
| Name | String | False |
Account name. | |
| Test | Bool | False |
Indicates Ad Account is a test ad account, test ad accounts can never serve live ads. | |
| CreatedAt | Datetime | False |
The creation date of the entity. | |
| UpdatedAt | Datetime | False |
The date when the entity was last updated. | |
| Timezone | String | False |
Account timezone, remember to take the time differences into account when you set up your application. The allowed values are Africa/Cairo, Africa/Johannesburg, America/Anchorage, America/Cancun, America/Chicago, America/Dawson, America/Dawson_Creek, America/Denver, America/Edmonton, America/Halifax, America/Hermosillo, America/Los_Angeles, America/Mazatlan, America/Mexico_City, America/Montevideo, America/New_York, America/Phoenix, America/Rainy_River, America/Regina, America/Tijuana, America/Toronto, America/Vancouver, Asia/Amman, Asia/Beirut, Asia/Dubai, Asia/Hong_Kong, Asia/Irkutsk, Asia/Jerusalem, Asia/Kamchatka, Asia/Krasnoyarsk, Asia/Magadan, Asia/Nicosia, Asia/Omsk, Asia/Qatar, Asia/Riyadh, Asia/Shanghai, Asia/Singapore, Asia/Vladivostok, Asia/Yakutsk, Asia/Yekaterinburg, Atlantic/Canary, Australia/Perth, Australia/Sydney, Europe/Amsterdam, Europe/Berlin, Europe/Brussels, Europe/Dublin, Europe/Helsinki, Europe/Istanbul, Europe/Kaliningrad, Europe/London, Europe/Luxembourg, Europe/Madrid, Europe/Malta, Europe/Moscow, Europe/Oslo, Europe/Paris, Europe/Rome, Europe/Samara, Europe/Stockholm, Europe/Vienna, Europe/Vilnius, Europe/Warsaw, Europe/Zurich, Pacific/Auckland, Pacific/Honolulu, UTC. | |
| Type | String | False |
Account type. The allowed values are DIRECT, PARTNER. | |
| Status | String | False |
Account status. | |
| LifetimeSpendCap | Decimal | False |
Required if BillingType is set to IO, the lifetime spend cap of the account. | |
| AdvertiserOrganizationId | String | True |
Organization ID of the Advertiser selected. | |
| PayingAdvertiserName | String | False |
Name of the paying advertiser/political entity, required if the Ad Account will contain political/advocacy ads. | |
| RestrictedDeliverySignalsRegulation | String | False |
Required if the Ad Account will contain ads for Credit, Housing or Employment, this attribute is immutable once set to true. | |
| AgencyRepresentingClient | Bool | False |
Whether the agency is representing a client or not. | |
| ClientBasedInCountry | String | False |
Required if AgencyRepresentingClient is true and if Advertiser is based in France or targeting Ads to audiences in France. The allowed values are FR. | |
| ClientPayingInvoices | Bool | False |
Required if AgencyRepresentingClient is true and if Advertiser is based in France or targeting Ads to audiences in France. | |
| DeliveryStatus | String | True |
Delivery status. | |
| AgencyClientName | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. | |
| AgencyClientEmail | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. | |
| AgencyClientAddressLine1 | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. | |
| AgencyClientCity | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. | |
| AgencyClientAdministrativeDistrictLevel1 | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. | |
| AgencyClientCountry | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. | |
| AgencyClientZipCode | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. | |
| AgencyClientTaxId | String | False |
Client metadata is required if AgencyRepresentingClient is true and if the Advertiser is based in France or is targeting Ads to audiences in France. |
Lists all Snap Audience Match segments within a specified ad account.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM AudienceSegments WHERE AccountId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM AudienceSegments WHERE AccountId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM AudienceSegments WHERE Id = '69b96ded-4871-4750-83ba-8f19507f6bdd'
SELECT * FROM AudienceSegments WHERE Id IN ('69b96ded-4871-4750-83ba-8f19507f6bdd', '8f19507f6bdd-69b96ded-4871-4750-83ba')
INSERT INTO AudienceSegments (Name, Description, SourceType, RetentionInDays, AccountId) VALUES ('all the sams in the world', 'all the sams in the world', 'FIRST_PARTY', 180, '422588db-75f3-47d1-be3b-92e296d33f68')
UPDATE AudienceSegments SET Name = 'Updated name', Description = 'Updated description', RetentionInDays = 60 WHERE Id = '5689640350646272'
DELETE AudienceSegments WHERE Id = '4873877536079576'
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | True |
ID of the audience segment. | |
| AccountId | String | False |
Accounts.Id |
Ad Account ID. |
| Description | String | False |
Audience Segment Description. | |
| Name | String | False |
Audience Segment name. | |
| CreatedAt | Datetime | False |
The creation date of the entity. | |
| UpdatedAt | Datetime | False |
The date when the entity was last updated. | |
| RetentionInDays | Int | False |
Number of days to retain audience members. The default value is 9999. | |
| SourceType | String | False |
Data source type. The allowed values are FIRST_PARTY, ENGAGEMENT, PIXEL, MOBILE, FOOT_TRAFFIC_INSIGHTS. | |
| ApproximateNumberUsers | Int | True |
Approximate number of users in the segment. | |
| Status | String | True |
Status of the segment. | |
| UploadStatus | String | True |
Upload status of the segment. The allowed values are NO_UPLOAD, PROCESSING, COMPLETE. | |
| TargetableStatus | String | True |
Status of whether this segment can be targeted. The allowed values are NOT_READY, TOO_FEW_USERS, READY. |
Lists all the billing centers for the specified Organization.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM BillingCenters WHERE OrganizationId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM BillingCenters WHERE OrganizationId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM BillingCenters WHERE Id = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM BillingCenters WHERE Id IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '9f7c-a1d5-4579-9f7c-331deb8082b8')
INSERT INTO BillingCenters (OrganizationId, Name, EmailAddress, AddressLine1, Locality, AdministrativeDistrictLevel1, Country, PostalCode, AlternativeEmailAddresses) VALUES ('ca67fb1a-2653-495d-9446-c9e8a30f6232', 'Kianjous Billing Center', '[email protected]', '10 Honey Bear Road', 'London', 'GB-LND', 'GB', 'NW1 4RY', '["[email protected]"]')
UPDATE BillingCenters SET Name = 'Updated Billing Center Name' WHERE Id = '19247038-c858-4802-b786-40c162228e18'
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | True |
ID of the billing center. | |
| OrganizationId | String | False |
The ID of the organization. | |
| Name | String | False |
Name of the Billing Center. | |
| CreatedAt | Datetime | False |
The creation date of the entity. | |
| UpdatedAt | Datetime | False |
The date when the entity was last updated. | |
| EmailAddress | String | False |
Email address. | |
| AddressLine1 | String | False |
Address line 1. | |
| Locality | String | False |
Locality. | |
| AdministrativeDistrictLevel1 | String | False |
District. | |
| Country | String | False |
Country. | |
| PostalCode | String | False |
Post code. | |
| AlternativeEmailAddresses | String | False |
Array of email addresses. |
Lists all campaigns within a specified ad account.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM Campaigns WHERE AccountId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM Campaigns WHERE AccountId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM Campaigns WHERE Id = '5f433224-28d2-40f8-982b-c353c67934cb'
SELECT * FROM Campaigns WHERE Id IN ('5f433224-28d2-40f8-982b-c353c67934cb', 'c353c67934cb-5f433224-28d2-40f8-982b')
INSERT INTO Campaigns (Name, AccountId, Status, StartTime, RegulationsRestrictedDeliverySignals, MeasurementSpecIOSAppId, MeasurementSpecAndroidAppURL) VALUES ('Cool Campaign', '422588db-75f3-47d1-be3b-92e296d33f68', 'PAUSED', '2016-08-11 22:03:58.869', true, '1234', 'com.snapchatads.android')
UPDATE Campaigns SET Name = 'Cool Campaign (Updated)', RegulationsRestrictedDeliverySignals = false WHERE ID = '1ebd8b15-8100-4cbb-8ad1-04b538bbd043'
DELETE Campaigns WHERE ID = '1ebd8b15-8100-4cbb-8ad1-04b538bbd043'
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | True |
Campaign ID. | |
| AccountId | String | False |
Accounts.Id |
Ad Account ID. |
| DailyBudget | Decimal | False |
Daily Spend Cap. | |
| EndTime | Datetime | False |
End time. | |
| Name | String | False |
Campaign name. | |
| CreatedAt | Datetime | False |
The creation date of the entity. | |
| UpdatedAt | Datetime | False |
The date when the entity was last updated. | |
| StartTime | Datetime | False |
Start time. | |
| Status | String | False |
Campaign status. The allowed values are ACTIVE, PAUSED. | |
| LifetimeSpendCap | Decimal | False |
Lifetime spend cap for the campaign. | |
| MeasurementSpecIOSAppId | String | False |
The IOS app to be tracked for this campaign. | |
| MeasurementSpecAndroidAppURL | String | False |
The Android app to be tracked for this campaign. | |
| Objective | String | False |
[DEPRECATED] Objective of the Campaign. The field is deprecated. Use ObjectiveType and PromotionType for creating records instead. The default value is BRAND_AWARENESS. | |
| ObjectiveType | String | False |
Objective type of the Campaign. The default value is AWARENESS_AND_ENGAGEMENT. | |
| PromotionType | String | False |
Promotion type of the Campaign. | |
| RegulationsRestrictedDeliverySignals | Bool | False |
Required for Campaigns that run Ads for Credit, Housing, Employment (CHE). | |
| RegulationsCandidateBallotInformation | String | False |
The candidate / ballot field is optional, but may be required in certain states. | |
| DeliveryStatus | String | True |
Delivery status. |
Lists all members for a specific organization.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM Members WHERE OrganizationId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM Members WHERE OrganizationId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM Members WHERE Id = '69b96ded-4871-4750-83ba-8f19507f6bdd'
SELECT * FROM Members WHERE Id IN ('69b96ded-4871-4750-83ba-8f19507f6bdd', '8f19507f6bdd-69b96ded-4871-4750-83ba')
INSERT INTO Members (OrganizationId, Email, DisplayName) VALUES ('ca67fb1a-2653-495d-9446-c9e8a30f6232', '[email protected]', 'Member 0')
UPDATE Members SET DisplayName = 'Member 0 (Updated Name)' WHERE Id = '6a0f3939-cd2b-4e35-b539-a9a68ce579e7'
DELETE Members WHERE Id = '6a0f3939-cd2b-4e35-b539-a9a68ce579e7'
| Name | Type | ReadOnly | References | Description |
| Id [KEY] | String | False |
Member Id. | |
| OrganizationId | String | False |
The ID of the organization. | |
| DisplayName | String | False |
Name of the user. | |
| CreatedAt | Datetime | False |
The creation date of the entity. | |
| UpdatedAt | Datetime | False |
The date when the entity was last updated. | |
| MemberStatus | String | False |
Name of the Advertiser. The allowed values are INVITED, MEMBER. | |
| String | False |
Email address of the user. |
Views are similar to tables in the way that data is represented; however, views are read-only.
Queries can be executed against a view as if it were a normal table.
| Name | Description |
| AccountStats | Lists the spend metric for the specified Ad Account. |
| Ads | Lists all ads within a specified ad account. |
| AdSquads | Lists all ad squads within a specified ad account. |
| AdSquadStats | Lists all ad squad stats. |
| AdStats | Lists all ad stats. |
| AdvancedDemographics | Lists all Advanced Demographics targeting options. |
| AudienceInsights | Lists all audience insights based on the targeting options. |
| CampaignStats | Lists all campaign stats. |
| Creatives | Retrieves all creatives associated with an ad account |
| DemographicsAgeGroups | Lists all age group targeting options. |
| DemographicsGender | Lists all gender targeting options. |
| DemographicsLanguages | Lists all language targeting options. |
| DeviceCarriers | Lists all device carrier targeting options. |
| DeviceConnectionTypes | Lists all device connection type targeting options. |
| DeviceMakes | Lists all device make targeting options. |
| DeviceOSTypes | Lists all device OS type targeting options. |
| DeviceOSVersions | Lists all device OS version targeting options. |
| FundingSources | Lists all funding sources for the specified Organization. |
| GeolocationCountries | Lists all country targeting options. |
| GeolocationMetros | Lists all metro/dma targeting options. |
| GeolocationRegions | Lists all region/state targeting options. |
| GeolocationZipCodes | Lists all of zipcode targeting options. |
| Invoices | Lists all invoices for a given Ad Account. |
| LocationCategories | Lists all location categories. |
| NielsenInterests | Lists all Nielsen Interests targeting options. |
| Organizations | Lists all the organizations where the authenticated user has access. |
| PlacedVisitationSegmentsInterests | Lists all interest targeting based on Placed Visitation Segments. |
| SnapLifeStyleCategoriesInterests | Lists all Snap Lifestyle Categories targeting options. |
Lists the spend metric for the specified Ad Account.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM AccountStats WHERE StartTime = '01/02/2019' AND EndTime = '10/14/2020'
SELECT * FROM AccountStats WHERE Granularity = 'LIFETIME' AND AccountId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57'
Note: If a time window is not specified, the stats for the last seven days or the last 31 days will be returned based on the specified granularity.
| Name | Type | References | Description |
| AccountId | String | The Id of the entity to query. | |
| StartTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| EndTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| FinalizedDataEndTime | Datetime | This defines the time up until when reporting metrics are finalized. You can query for all metrics before this time including uniques and reach and they will have the final numbers. For any time after the FinalizedDataEndTime the metrics are still undergoing de-duplication and finalization and may change accordingly. | |
| IntervalStartTime | Datetime | Start time of the current interval. This applies only to Granularity DAY and HOUR. | |
| IntervalEndTime | Datetime | End time of the current interval. This applies only to Granularity DAY and HOUR. | |
| Granularity | String | Determines how granular the data points will be returned within the time range specified by StartTime and EndTime. For instance, when set to HOUR, you will be presented with a datapoint for each hour between StartTime and EndTime.
The allowed values are LIFETIME, TOTAL, DAY, HOUR. The default value is DAY. | |
| Spend | Decimal | Amount Spent. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description | |
| RetrieveSampleStats | Bool | Whether to return sample (fake) stats or not. |
Lists all ads within a specified ad account.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM Ads WHERE AccountId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM Ads WHERE AccountId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM Ads WHERE AdSquadId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM Ads WHERE AdSquadId IN ('2e8231d37-a1d5-4579-9f7c-331deb8082b8', 'ads2345-a1d5-4579-9f7c-2e874d37')
SELECT * FROM Ads WHERE Id = '69b96ded-4871-4750-83ba-8f19507f6bdd'
SELECT * FROM Ads WHERE Id IN ('69b96ded-4871-4750-83ba-8f19507f6bdd', '83ba-8f19507f6bdd-69b96ded-4871-4750')
| Name | Type | References | Description |
| Id [KEY] | String | ID of the ad. | |
| AccountId | String |
Accounts.Id | Ad Account ID. |
| AdSquadId | String |
AdSquads.Id | Ad Squad ID. |
| CreativeId | String | Creative ID. | |
| Name | String | Ad name. | |
| CreatedAt | Datetime | The creation date of the entity. | |
| UpdatedAt | Datetime | The date when the entity was last updated. | |
| PayingAdvertiserName | String | Name of the paying advertiser/political entity. | |
| ReviewStatus | String | Ad Review Status.
The allowed values are PENDING, APPROVED, REJECTED. | |
| ReviewStatusReason | String | List of Ad Review Rejection Reasons. | |
| Status | String | Ad status.
The allowed values are ACTIVE, PAUSED. | |
| Type | String | Ad type.
The allowed values are SNAP_AD, LONGFORM_VIDEO, APP_INSTALL, REMOTE_WEBPAGE, DEEP_LINK, STORY, AD_TO_LENS, AD_TO_CALL, AD_TO_MESSAGE, FILTER, LENS, LENS_WEB_VIEW, LENS_APP_INSTALL, LENS_DEEP_LINK, LENS_LONGFORM_VIDEO, COLLECTION. | |
| DeliveryStatus | String | Delivery status. |
Lists all ad squads within a specified ad account.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM AdSquads WHERE AccountId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM AdSquads WHERE AccountId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM AdSquads WHERE CampaignId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM AdSquads WHERE CampaignId IN ('2e8231d37-a1d5-4579-9f7c-331deb8082b8', 'ads2345-a1d5-4579-9f7c-2e874d37')
SELECT * FROM AdSquads WHERE Id = '69b96ded-4871-4750-83ba-8f19507f6bdd'
SELECT * FROM AdSquads WHERE Id IN ('69b96ded-4871-4750-83ba-8f19507f6bdd', '8f19507f6bdd-69b96ded-4871-4750-83ba')
| Name | Type | References | Description |
| Id [KEY] | String | ID of the ad squad. | |
| AccountId | String |
Accounts.Id | Ad account ID. |
| CampaignId | String |
Campaigns.Id | Campaign ID. |
| Bid | Decimal | Max Bid. | |
| BillingEvent | String | Billing Event. | |
| DailyBudget | Decimal | Daily Budget. | |
| LifetimeBudget | Decimal | Lifetime budget. | |
| EndTime | Datetime | End time. | |
| Name | String | Ad Squad name. | |
| CreatedAt | Datetime | The creation date of the entity. | |
| UpdatedAt | Datetime | The date when the entity was last updated. | |
| OptimizationGoal | String | Optimization Goal.
The allowed values are IMPRESSIONS, SWIPES, APP_INSTALLS, VIDEO_VIEWS, VIDEO_VIEWS_15_SEC, USES, STORY_OPENS, PIXEL_PAGE_VIEW, PIXEL_ADD_TO_CART, PIXEL_PURCHASE, PIXEL_SIGNUP, APP_ADD_TO_CART, APP_PURCHASE, APP_SIGNUP. | |
| ConversionWindow | String | Conversion window optimization, requires optimization_goal is one of APP_INSTALLS, APP_PURCHASE, APP_SIGNUP, APP_ADD_TO_CART, APP_REENGAGE_OPEN.
The allowed values are SWIPE_28DAY_VIEW_1DAY, SWIPE_7D. | |
| Placement | String | Placement. | |
| StartTime | Datetime | Start time. | |
| Status | String | Ad Squad status.
The allowed values are ACTIVE, PAUSED. | |
| Targeting | String | Targeting spec. | |
| Type | String | Ad Squad Type.
The allowed values are SNAP_ADS, LENS, FILTER. | |
| CapAndExclusionConfig | String | The frequency cap and exclusion spec. | |
| AdSchedulingConfig | String | The schedule for running ads. | |
| BidStrategy | String | Bidding strategy for this Ad Squad.
The allowed values are AUTO_BID, LOWEST_COST_WITH_MAX_BID, MIN_ROAS, TARGET_COST. | |
| RoasValue | Decimal | The desired ROAS used with the MIN_ROAS BidStrategy. | |
| PixelId | String | Pixel to be associated with the Ad Squad. | |
| MeasurementProviderNames | String | approved measurement provider.
The allowed values are MOAT_SS, DOUBLEVERIFY. | |
| DeliveryConstraint | String | Type of delivery. | |
| PacingType | String | Type of pacing.
The allowed values are STANDARD, ACCELERATED. The default value is STANDARD. | |
| DeliveryStatus | String | Delivery status. |
Lists all ad squad stats.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM AdSquadStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57'
SELECT * FROM AdSquadStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND StartTime = '01/02/2019' AND EndTime = '10/14/2020'
SELECT * FROM AdSquadStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND Dimension = 'Country'
SELECT * FROM AdSquadStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND Granularity = 'LIFETIME'
SELECT * FROM AdSquadStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND SwipeUpAttributionWindow = '1_DAY' AND ViewAttributionWindow = '1_HOUR'
SELECT * FROM AdSquadStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND ConversionSourceTypes = 'app'
SELECT * FROM AdSquadStats WHERE AdSquadId = '8adc3db7-8148-4fbf-999c-8d2266369d74'
SELECT * FROM AdSquadStats WHERE AdSquadId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND StartTime = '01/02/2019' AND EndTime = '10/14/2020'
SELECT * FROM AdSquadStats WHERE AdSquadId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND Dimension = 'Country'
SELECT * FROM AdSquadStats WHERE AdSquadId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND Granularity = 'LIFETIME'
SELECT * FROM AdSquadStats WHERE AdSquadId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND SwipeUpAttributionWindow = '1_DAY' AND ViewAttributionWindow = '1_HOUR'
SELECT * FROM AdSquadStats WHERE AdSquadId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND ConversionSourceTypes = 'app'
Note: You must specify either CampaignId or AdSquadId. If a time window is not specified, the stats for the last seven days or the last 31 days will be returned based on the specified granularity.
If you do not specify a wildcard column and specify one of the dimensions from the table below in the SELECT projection the stats will breakdown according to the specified dimension. You can not specify dimensions with different dimension categories. You can only query one dimension at a time unless you are querying (age and gender) or (InterestCategoryId and InterestCategoryName) which may be combined.
| Dimension | Dimension Category |
| Country | geos |
| Region | geos |
| DMA | geos |
| Gender | demographics |
| Age | demographics |
| InterestCategoryId | interests |
| InterestCategoryName | interests |
| OS | devices |
| Make | devices |
| Name | Type | References | Description |
| CampaignId | String |
Campaigns.Id | The campaign Id. |
| AdSquadId | String |
AdSquads.Id | The ad squad id. |
| StartTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| EndTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| FinalizedDataEndTime | Datetime | This defines the time up until when reporting metrics are finalized. You can query for all metrics before this time including uniques and reach and they will have the final numbers. For any time after the FinalizedDataEndTime the metrics are still undergoing de-duplication and finalization and may change accordingly. | |
| IntervalStartTime | Datetime | Start time of the current interval. This applies only to Granularity DAY and HOUR. | |
| IntervalEndTime | Datetime | End time of the current interval. This applies only to Granularity DAY and HOUR. | |
| Granularity | String | Determines how granular the data points will be returned within the time range specified by StartTime and EndTime. For instance, when set to HOUR, you will be presented with a datapoint for each hour between StartTime and EndTime. | |
| Dimension | String | You can get reporting insights based on different geographic, demographic, interest-based, and device-based dimensions. You can only query one dimension at a time unless you are querying age and gender which may be combined. | |
| SwipeUpAttributionWindow | String | Attribution window for swipe ups. | |
| ViewAttributionWindow | String | Attribution window for views. | |
| Country | String | ISO country code. | |
| Region | String | Region. | |
| DMA | Int | DMA numeric code. | |
| Gender | String | Gender. | |
| Age | String | Age bucket. | |
| InterestCategoryId | String | SnapchatAds User Lifestyle Interest Category Id. | |
| InterestCategoryName | String | SnapchatAds User Lifestyle Interest Category Name. | |
| OS | String | Device Operating System. | |
| Make | String | Device Make (e.g., Apple, Samsung) | |
| Impressions | Int | Impression Count. | |
| Swipes | Int | Swipe-Up Count. | |
| ViewTimeMillis | Long | Use screen_time_millis instead. Total Time Spent on top Snap Ad (milliseconds). | |
| ScreenTimeMillis | Long | Total Time Spent on top Snap Ad (milliseconds). | |
| Quartile1 | Int | Video Views to 25%. | |
| Quartile2 | Int | Video Views to 50%. | |
| Quartile3 | Int | Video Views to 75%. | |
| ViewCompletion | Int | Video Views to completion. | |
| Spend | Decimal | Amount Spent. | |
| VideoViews | Int | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. | |
| AndroidInstalls | Int | Number of Android App Installs. | |
| AndroidInstallsApp | Int | Number of Android App Installs. | |
| AndroidInstallsWeb | Int | Number of Android App Installs. | |
| AndroidInstallsSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsAppSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsWebSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsView | Int | Number of Android App Installs. | |
| AndroidInstallsAppView | Int | Number of Android App Installs. | |
| AndroidInstallsWebView | Int | Number of Android App Installs. | |
| AttachmentAvgViewTimeMillis | Long | Average Attachment View Time (milli-seconds). | |
| AttachmentFrequency | Double | Average number of Attachment Views per User Reached. | |
| AttachmentQuartile1 | Int | Long Form Video Views to 25%. | |
| AttachmentQuartile2 | Int | Long Form Video Views to 50%. | |
| AttachmentQuartile3 | Int | Long Form Video Views to 75%. | |
| AttachmentTotalViewTimeMillis | Long | Total Attachment View Time (milli-seconds). | |
| AttachmentUniques | Int | Number of unique attachment impressions. | |
| AttachmentViewCompletion | Int | Long Form Video Views to completion. | |
| AttachmentVideoViews | Int | Long Form Video Attachment Views, viewed for at least 10 consecutive seconds or reached 97% of the Long Form Video duration. | |
| AvgViewTimeMillis | Long | Use avg_screen_time_millis instead. Average Top Snap view time per User Reached. | |
| AvgScreenTimeMillis | Long | Average Top Snap view time across all impressions. | |
| Frequency | Double | Average number of Impressions per User Reached. | |
| IosInstalls | Int | Number of iOS App Installs. | |
| IosInstallsApp | Int | Number of iOS App Installs. | |
| IosInstallsWeb | Int | Number of iOS App Installs. | |
| IosInstallsSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsAppSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsWebSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsView | Int | Number of iOS App Installs. | |
| IosInstallsAppView | Int | Number of iOS App Installs. | |
| IosInstallsWebView | Int | Number of iOS App Installs. | |
| SwipeUpPercent | Double | % of Impressions that Swiped-Up. | |
| TotalInstalls | Int | Total number of App Installs. | |
| TotalInstallsApp | Int | Total number of App Installs. | |
| TotalInstallsWeb | Int | Total number of App Installs. | |
| TotalInstallsSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsAppSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsWebSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsView | Int | Total number of App Installs. | |
| TotalInstallsAppView | Int | Total number of App Installs. | |
| TotalInstallsWebView | Int | Total number of App Installs. | |
| Uniques | Int | Number of unique impressions. | |
| VideoViewsTimeBased | Int | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups. | |
| VideoViews15s | Int | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it?s shorter than 15 seconds, or a swipe up action on the ad. | |
| StoryOpens | Int | Number of times users tapped on the ad tile in the feed to view the Story Ad. | |
| StoryCompletes | Int | Number of times users viewed through to the last Snap of your Story Ad. | |
| PositionImpressions | Int | The impression number for this story ad position. | |
| PositionUniques | Int | The unique viewer numbers for this story ad position. | |
| PositionFrequency | Double | The frequency for this story ad position. | |
| PositionScreenTimeMillis | Long | The total view time in milliseconds for this story ad position. | |
| PositionSwipeUpPercent | Double | The swipe up rate for this story ad position. | |
| AvgPositionScreenTimeMillis | Long | The average view time for this story ad position. | |
| Shares | Int | Number of times lens/filter was shared in a Chat or Story. | |
| Saves | Int | Number of times lens/filter was saved to Memories. | |
| ConversionPurchases | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValue | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSave | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckout | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCart | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContent | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBilling | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUps | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearches | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletes | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpens | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViews | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribe | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClick | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorial | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInvite | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLogin | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShare | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserve | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlocked | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlist | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCredits | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRate | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrial | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1 | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2 | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3 | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4 | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5 | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1View | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2View | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3View | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4View | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5View | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesApp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueApp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveApp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutApp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartApp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentApp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingApp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsApp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesApp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesApp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensApp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsApp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeApp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickApp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewApp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialApp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteApp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginApp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareApp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveApp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedApp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistApp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsApp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateApp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialApp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewApp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1App | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2App | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3App | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4App | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5App | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesAppSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueAppSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveAppSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutAppSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartAppSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentAppSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingAppSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsAppSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesAppSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesAppSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensAppSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsAppSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeAppSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickAppSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewAppSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialAppSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteAppSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginAppSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareAppSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveAppSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedAppSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistAppSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsAppSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateAppSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialAppSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewAppSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesAppView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueAppView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveAppView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutAppView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartAppView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentAppView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingAppView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsAppView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesAppView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesAppView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensAppView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsAppView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeAppView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickAppView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewAppView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialAppView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteAppView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginAppView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareAppView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveAppView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedAppView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistAppView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsAppView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateAppView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialAppView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewAppView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1AppView | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2AppView | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3AppView | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4AppView | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5AppView | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWeb | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWeb | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWeb | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWeb | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWeb | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWeb | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWeb | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWeb | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWeb | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWeb | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWeb | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWeb | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWeb | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWeb | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWeb | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWeb | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWeb | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWeb | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWeb | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWeb | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWeb | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWeb | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWeb | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWeb | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWeb | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWeb | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1Web | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2Web | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3Web | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4Web | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5Web | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWebSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWebSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWebSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWebSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWebSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWebSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWebSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWebSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWebSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWebSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWebSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWebSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWebSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWebSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWebSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWebSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWebSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWebSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWebSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWebSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWebSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWebSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWebSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWebSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWebSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWebSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWebView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWebView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWebView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWebView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWebView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWebView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWebView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWebView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWebView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWebView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWebView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWebView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWebView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWebView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWebView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWebView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWebView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWebView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWebView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWebView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWebView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWebView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWebView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWebView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWebView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWebView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1WebView | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2WebView | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3WebView | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4WebView | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5WebView | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description | |
| ConversionSourceTypes | String | Conversion source breakout by platform. Possible values are web,app,total. The default value is set to 'web,app,total' | |
| RetrieveSampleStats | Bool | Whether to return sample (fake) stats or not. |
Lists all ad stats.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM AdStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57'
SELECT * FROM AdStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND StartTime = '01/02/2019' AND EndTime = '10/14/2020'
SELECT * FROM AdStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND Dimension = 'Country'
SELECT * FROM AdStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND Granularity = 'LIFETIME'
SELECT * FROM AdStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND BreakDownMetricsByPosition = true
SELECT * FROM AdStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND SwipeUpAttributionWindow = '1_DAY' AND ViewAttributionWindow = '1_HOUR'
SELECT * FROM AdStats WHERE CampaignId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND ConversionSourceTypes = 'app'
SELECT * FROM AdStats WHERE AdId = '8adc3db7-8148-4fbf-999c-8d2266369d74'
SELECT * FROM AdStats WHERE AdId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND StartTime = '01/02/2019' AND EndTime = '10/14/2020'
SELECT * FROM AdStats WHERE AdId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND Dimension = 'Country'
SELECT * FROM AdStats WHERE AdId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND Granularity = 'LIFETIME'
SELECT * FROM AdStats WHERE AdId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND BreakDownMetricsByPosition = true
SELECT * FROM AdStats WHERE AdId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND SwipeUpAttributionWindow = '1_DAY' AND ViewAttributionWindow = '1_HOUR'
SELECT * FROM AdStats WHERE AdId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND ConversionSourceTypes = 'app'
SELECT * FROM AdStats WHERE AccountId IN ('68053bcd-675c-4dc7-a622-dc2ca218dcfe', '77553bcd-675c-4dc7-a622-dc2ca218dcag');
Note: You must specify either CampaignId, AdId or AccountId. When the AccountId filter is applied, the driver first retrieves the CampaignIds linked to that AccountId. It then retrieves and displays the statistics for each CampaignId. If a time window is not specified, the stats for the last seven days or the last 31 days are returned based on the specified granularity.
If you do not specify a wildcard column and specify one of the dimensions from the table below in the SELECT projection the stats will breakdown according to the specified dimension. You can not specify dimensions with different dimension categories. You can only query one dimension at a time unless you are querying (age and gender) or (InterestCategoryId and InterestCategoryName) which may be combined.
| Dimension | Dimension Category |
| Country | geos |
| Region | geos |
| DMA | geos |
| Gender | demographics |
| Age | demographics |
| InterestCategoryId | interests |
| InterestCategoryName | interests |
| OS | devices |
| Make | devices |
| Name | Type | References | Description |
| CampaignId | String |
Campaigns.Id | The campaign Id. |
| AdId | String |
Ads.Id | The ad id. |
| AccountId | String |
Accounts.Id | The account id. |
| PlatformPosition | String | The platform position. | |
| StartTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| EndTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| FinalizedDataEndTime | Datetime | This defines the time up until when reporting metrics are finalized. You can query for all metrics before this time including uniques and reach and they will have the final numbers. For any time after the FinalizedDataEndTime the metrics are still undergoing de-duplication and finalization and may change accordingly. | |
| IntervalStartTime | Datetime | Start time of the current interval. This applies only to Granularity DAY and HOUR. | |
| IntervalEndTime | Datetime | End time of the current interval. This applies only to Granularity DAY and HOUR. | |
| Granularity | String | Determines how granular the data points will be returned within the time range specified by StartTime and EndTime. For instance, when set to HOUR, you will be presented with a datapoint for each hour between StartTime and EndTime. | |
| Dimension | String | You can get reporting insights based on different geographic, demographic, interest-based, and device-based dimensions. You can only query one dimension at a time unless you are querying age and gender which may be combined. | |
| SwipeUpAttributionWindow | String | Attribution window for swipe ups. | |
| ViewAttributionWindow | String | Attribution window for views. | |
| Country | String | ISO country code. | |
| Region | String | Region. | |
| DMA | Int | DMA numeric code. | |
| Gender | String | Gender. | |
| Age | String | Age bucket. | |
| InterestCategoryId | String | SnapchatAds User Lifestyle Interest Category Id. | |
| InterestCategoryName | String | SnapchatAds User Lifestyle Interest Category Name. | |
| OS | String | Device Operating System. | |
| Make | String | Device Make (e.g., Apple, Samsung) | |
| Impressions | Int | Impression Count. | |
| Swipes | Int | Swipe-Up Count. | |
| ViewTimeMillis | Long | Use screen_time_millis instead. Total Time Spent on top Snap Ad (milliseconds). | |
| ScreenTimeMillis | Long | Total Time Spent on top Snap Ad (milliseconds). | |
| Quartile1 | Int | Video Views to 25%. | |
| Quartile2 | Int | Video Views to 50%. | |
| Quartile3 | Int | Video Views to 75%. | |
| ViewCompletion | Int | Video Views to completion. | |
| Spend | Decimal | Amount Spent. | |
| VideoViews | Int | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. | |
| AndroidInstalls | Int | Number of Android App Installs. | |
| AndroidInstallsApp | Int | Number of Android App Installs. | |
| AndroidInstallsWeb | Int | Number of Android App Installs. | |
| AndroidInstallsSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsAppSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsWebSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsView | Int | Number of Android App Installs. | |
| AndroidInstallsAppView | Int | Number of Android App Installs. | |
| AndroidInstallsWebView | Int | Number of Android App Installs. | |
| AttachmentAvgViewTimeMillis | Long | Average Attachment View Time (milli-seconds). | |
| AttachmentFrequency | Double | Average number of Attachment Views per User Reached. | |
| AttachmentQuartile1 | Int | Long Form Video Views to 25%. | |
| AttachmentQuartile2 | Int | Long Form Video Views to 50%. | |
| AttachmentQuartile3 | Int | Long Form Video Views to 75%. | |
| AttachmentTotalViewTimeMillis | Long | Total Attachment View Time (milli-seconds). | |
| AttachmentUniques | Int | Number of unique attachment impressions. | |
| AttachmentViewCompletion | Int | Long Form Video Views to completion. | |
| AttachmentVideoViews | Int | Long Form Video Attachment Views, viewed for at least 10 consecutive seconds or reached 97% of the Long Form Video duration. | |
| AvgViewTimeMillis | Long | Use avg_screen_time_millis instead. Average Top Snap view time per User Reached. | |
| AvgScreenTimeMillis | Long | Average Top Snap view time across all impressions. | |
| Frequency | Double | Average number of Impressions per User Reached. | |
| IosInstalls | Int | Number of iOS App Installs. | |
| IosInstallsApp | Int | Number of iOS App Installs. | |
| IosInstallsWeb | Int | Number of iOS App Installs. | |
| IosInstallsSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsAppSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsWebSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsView | Int | Number of iOS App Installs. | |
| IosInstallsAppView | Int | Number of iOS App Installs. | |
| IosInstallsWebView | Int | Number of iOS App Installs. | |
| SwipeUpPercent | Double | % of Impressions that Swiped-Up. | |
| TotalInstalls | Int | Total number of App Installs. | |
| TotalInstallsApp | Int | Total number of App Installs. | |
| TotalInstallsWeb | Int | Total number of App Installs. | |
| TotalInstallsSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsAppSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsWebSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsView | Int | Total number of App Installs. | |
| TotalInstallsAppView | Int | Total number of App Installs. | |
| TotalInstallsWebView | Int | Total number of App Installs. | |
| Uniques | Int | Number of unique impressions. | |
| VideoViewsTimeBased | Int | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups. | |
| VideoViews15s | Int | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it?s shorter than 15 seconds, or a swipe up action on the ad. | |
| StoryOpens | Int | Number of times users tapped on the ad tile in the feed to view the Story Ad. | |
| StoryCompletes | Int | Number of times users viewed through to the last Snap of your Story Ad. | |
| PositionImpressions | Int | The impression number for this story ad position. | |
| PositionUniques | Int | The unique viewer numbers for this story ad position. | |
| PositionFrequency | Double | The frequency for this story ad position. | |
| PositionScreenTimeMillis | Long | The total view time in milliseconds for this story ad position. | |
| PositionSwipeUpPercent | Double | The swipe up rate for this story ad position. | |
| AvgPositionScreenTimeMillis | Long | The average view time for this story ad position. | |
| Shares | Int | Number of times lens/filter was shared in a Chat or Story. | |
| Saves | Int | Number of times lens/filter was saved to Memories. | |
| ConversionPurchases | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValue | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSave | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckout | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCart | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContent | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBilling | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUps | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearches | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletes | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpens | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViews | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribe | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClick | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorial | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInvite | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLogin | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShare | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserve | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlocked | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlist | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCredits | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRate | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrial | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1 | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2 | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3 | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4 | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5 | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1View | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2View | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3View | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4View | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5View | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesApp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueApp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveApp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutApp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartApp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentApp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingApp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsApp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesApp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesApp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensApp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsApp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeApp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickApp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewApp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialApp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteApp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginApp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareApp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveApp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedApp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistApp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsApp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateApp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialApp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewApp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1App | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2App | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3App | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4App | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5App | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesAppSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueAppSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveAppSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutAppSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartAppSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentAppSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingAppSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsAppSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesAppSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesAppSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensAppSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsAppSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeAppSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickAppSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewAppSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialAppSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteAppSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginAppSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareAppSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveAppSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedAppSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistAppSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsAppSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateAppSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialAppSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewAppSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesAppView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueAppView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveAppView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutAppView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartAppView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentAppView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingAppView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsAppView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesAppView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesAppView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensAppView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsAppView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeAppView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickAppView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewAppView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialAppView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteAppView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginAppView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareAppView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveAppView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedAppView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistAppView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsAppView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateAppView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialAppView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewAppView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1AppView | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2AppView | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3AppView | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4AppView | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5AppView | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWeb | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWeb | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWeb | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWeb | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWeb | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWeb | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWeb | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWeb | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWeb | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWeb | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWeb | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWeb | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWeb | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWeb | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWeb | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWeb | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWeb | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWeb | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWeb | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWeb | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWeb | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWeb | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWeb | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWeb | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWeb | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWeb | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1Web | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2Web | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3Web | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4Web | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5Web | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWebSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWebSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWebSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWebSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWebSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWebSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWebSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWebSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWebSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWebSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWebSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWebSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWebSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWebSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWebSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWebSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWebSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWebSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWebSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWebSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWebSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWebSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWebSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWebSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWebSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWebSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWebView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWebView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWebView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWebView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWebView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWebView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWebView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWebView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWebView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWebView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWebView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWebView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWebView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWebView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWebView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWebView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWebView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWebView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWebView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWebView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWebView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWebView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWebView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWebView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWebView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWebView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1WebView | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2WebView | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3WebView | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4WebView | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5WebView | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description | |
| BreakDownMetricsByPosition | String | Whether to break down metrics by position or not. | |
| ConversionSourceTypes | String | Conversion source breakout by platform. Possible values are web,app,total. The default value is set to 'web,app,total' | |
| RetrieveSampleStats | Bool | Whether to return sample (fake) stats or not. |
Lists all Advanced Demographics targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM AdvancedDemographics
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the target option. | |
| Name | String | The name of the target option. | |
| Path | String | The path of the target option. | |
| Source | String | The source of the target option. |
Lists all audience insights based on the targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM AudienceInsights WHERE AccountId = '40b748fb-d16f-4b2a-8d63-a3547d01ba57' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'
SELECT * FROM AudienceInsights WHERE AccountId = '40b748fb-d16f-4b2a-8d63-a3547d01ba57' AND DimensionCategory = 'demo' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'
Note: AccountId, BaseSpecCountryCode and TargetingSpecCountryCode are required. OR logical operator and NOT clause are supported server side. Targeting options must be grouped based on the dimension category.
| Targeting Option | Dimension Category |
| AgeGroup | demographics |
| MinAge | demographics |
| MaxAge | demographics |
| Gender | demographics |
| Language | demographics |
| AdvancedDemographics | demographics |
| DeviceConnectionType | devices |
| DeviceOSType | devices |
| DeviceOSVersionMin | devices |
| DeviceOSVersionMax | devices |
| DeviceCarrierId | devices |
| DeviceMake | devices |
| CountryCode | geos |
| RegionId | geos |
| MetroId | geos |
| ZipCode | geos |
| LocationCategoryId | locations |
| LocationProximity | locations |
| LocationProximityUnit | locations |
| Latitude | locations |
| Longitude | locations |
| Radius | locations |
| Unit | locations |
| SegmentId | segments |
| InterestCategoryId | interests |
United States, Male+Female, All Age Ranges
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'
United States, Male, Age Groups 21-34
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us'AND TargetingSpecAgeGroup IN ('21-24', '25-34') AND TargetingSpecGender = 'MALE'
Canada, Female, 13-20, iOS
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'ca' AND TargetingSpecMinAge = '13' AND TargetingSpecMaxAge = '20' AND TargetingSpecGender = 'FEMALE' AND TargetingSpecDeviceOSType = 'iOS'
UK, Male+Female, Age 25, WIFI Only
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'uk' AND TargetingSpecMinAge = '25' AND TargetingSpecMaxAge = '25' AND TargetingSpecDeviceConnectionType = 'WIFI'
United States - All States Except Arizona or Texas, M+F, All Ages
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND (TargetingSpecCountryCode = 'us' AND NOT(TargetingSpecCountryCode = 'us' AND TargetingSpecRegionId IN (3, 44)))
United States, Female, 18-34, 'Fashion & Style Gurus' OR 'Film & TV Fans'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecGender = 'FEMALE' AND TargetingSpecAgeGroup IN ('18-20', '21-24', '25-34') AND TargetingSpecInterestCategoryId IN ('SLC_7', 'SLC_8')
United States, All genders/ages, 'Comedy Fans'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecInterestCategoryId = 'SLC_36'
United States, Male, 18-20, member of SAM segment ID '12345'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecGender = 'MALE' AND TargetingSpecAgeGroup = '18-20' AND TargetingSpecSegmentId = '12345'
United States, Male, 18-20, NOT a member of SAM segment ID '98765'
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecGender = 'MALE' AND TargetingSpecAgeGroup = '18-20' AND NOT TargetingSpecSegmentId = '98765'
United States, AT&T
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecDeviceCarrierId = 'US_ATT'
United States, 21-24, (College Graduates OR Married People), Apparel Shoppers
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecInterestCategoryId = 'DLXS_1' AND TargetingSpecAdvancedDemographics IN ('DLXD_100', 'DLXD_300') AND TargetingSpecAgeGroup = '21-24' AND TargetingSpecRegulatedContent = false
United States, metros New York or Los Angeles only
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecMetroId IN ('501', '803')
USA, Female, Spanish speaking, 13-17, iOS version 10.3.2
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecAgeGroup = '13-17' AND TargetingSpecGender = 'FEMALE' AND TargetingSpecLanguage = 'es' AND TargetingSpecDeviceOSType = 'ios' AND TargetingSpecDeviceOSVersionMin = '9.0' AND TargetingSpecDeviceOSVersionMax = '10.3.2'
Zipcode Targeting
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecZipCode IN ('90291', '90026')
Device Make: All iPhone 7 plus and iPhone 6s Plus users
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecDeviceMake IN ('Apple/iPhone 7 Plus/', 'Apple/iPhone 6s Plus/')
Location Categories: Targeting Sports Arenas, Fitness Centers
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND TargetingSpecLocationCategoryId IN ('LOI_15004', 'LOI_15002') AND TargetingSpecLocationProximityUnit = 'MILES' AND TargetingSpecLocationProximity = 1
Location Point Radius: Targeting 500 meter radius around Nordstrom locations in Seattle/Bellevue
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND ((TargetingSpecLatitude = 47.612447 AND TargetingSpecLongitude = -122.336751 AND TargetingSpecRadius = 500) OR (TargetingSpecLatitude = 47.617102 AND TargetingSpecLongitude = -122.203961 AND TargetingSpecRadius = 50 AND TargetingSpecUnit = 'KILOMETERS'))
Multi-country targeting: Targeting the US and Canada
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' OR TargetingSpecCountryCode = 'ca'
Snap Lifestyle Category inclusion of SLC_1, SLC_124 and exclusion of SLC_2
SELECT * FROM AudienceInsights WHERE AccountId = '02a1dac6-ffa2-49d9-b5b6-37bc31b9f3c2' AND BaseSpecCountryCode = 'us' AND TargetingSpecCountryCode = 'us' AND (TargetingSpecInterestCategoryId IN ('SLC_1', 'SLC_124') AND NOT TargetingSpecInterestCategoryId = 'SLC_2')
| Name | Type | References | Description |
| Id [KEY] | String | The insight Id. | |
| AccountId | String |
Accounts.Id | The account Id. |
| Name | String | The insight name. | |
| DimensionCategory | String | The dimension category of the insight. | |
| Distribution | String | The distribution type of the insight. | |
| TargetAudienceSizeMinimum | String | The minimum size of the target audience. | |
| TargetAudienceSizeMaximum | String | The maximum size of the target audience. | |
| ReferenceAudienceSizeMinimum | String | The minimum size of the target Reference. | |
| ReferenceAudienceSizeMaximum | String | The maximum size of the target audience. | |
| TargetAudiencePercent | Decimal | The target audience percent. | |
| ReferenceAudiencePercent | Decimal | The reference audience percent. | |
| TargetIndexToReference | Decimal | The target index to reference. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description | |
| BaseSpecAgeGroup | String | Age group targeting option. | |
| TargetingSpecAgeGroup | String | Age group targeting option. | |
| BaseSpecMinAge | String | Minimum age targeting option. | |
| TargetingSpecMinAge | String | Minimum age targeting option. | |
| BaseSpecMaxAge | String | Maximum targeting option. | |
| TargetingSpecMaxAge | String | Maximum targeting option. | |
| BaseSpecGender | String | Gender targeting option. | |
| TargetingSpecGender | String | Gender targeting option. | |
| BaseSpecLanguage | String | Language targeting option. | |
| TargetingSpecLanguage | String | Language targeting option. | |
| BaseSpecAdvancedDemographics | String | Advanced demographics targeting option. | |
| TargetingSpecAdvancedDemographics | String | Advanced demographics targeting option. | |
| BaseSpecDeviceConnectionType | String | Device connection type targeting option. | |
| TargetingSpecDeviceConnectionType | String | Device connection type targeting option. | |
| BaseSpecDeviceOSType | String | Device OS type targeting option. | |
| TargetingSpecDeviceOSType | String | Device OS type targeting option. | |
| BaseSpecDeviceOSVersionMin | String | Device OS min version targeting option. | |
| TargetingSpecDeviceOSVersionMin | String | Device OS min version targeting option. | |
| BaseSpecDeviceOSVersionMax | String | Device OS max version targeting option. | |
| TargetingSpecDeviceOSVersionMax | String | Device OS max version targeting option. | |
| BaseSpecDeviceCarrierId | String | Device carrier ID targeting option. | |
| TargetingSpecDeviceCarrierId | String | Device carrier ID targeting option. | |
| BaseSpecDeviceMake | String | Device make targeting option. | |
| TargetingSpecDeviceMake | String | Device make targeting option. | |
| BaseSpecCountryCode | String | Country code targeting option. | |
| TargetingSpecCountryCode | String | Country code targeting option. | |
| BaseSpecRegionId | String | Region/State ID targeting option. | |
| TargetingSpecRegionId | String | Region/State ID targeting option. | |
| BaseSpecMetroId | String | Metro/DMA ID targeting option. | |
| TargetingSpecMetroId | String | Metro/DMA ID targeting option. | |
| BaseSpecZipCode | String | ZipCode targeting option. | |
| TargetingSpecZipCode | String | ZipCode targeting option. | |
| BaseSpecLocationCategoryId | String | Location category ID targeting option. | |
| TargetingSpecLocationCategoryId | String | Location category ID targeting option. | |
| BaseSpecLocationProximity | Int | Proximity to selected location categories. | |
| TargetingSpecLocationProximity | Int | Proximity to selected location categories. | |
| BaseSpecLocationProximityUnit | String | Unit to be used for radius. | |
| TargetingSpecLocationProximityUnit | String | Unit to be used for radius. | |
| BaseSpecLatitude | Decimal | Latitude in decimal degrees. | |
| TargetingSpecLatitude | Decimal | Latitude in decimal degrees. | |
| BaseSpecLongitude | Decimal | Longitude in decimal degrees. | |
| TargetingSpecLongitude | Decimal | Longitude in decimal degrees. | |
| BaseSpecRadius | Int | Radius in meters (minimum 96 meters and maximum 100000 meters). | |
| TargetingSpecRadius | Int | Radius in meters (minimum 96 meters and maximum 100000 meters). | |
| BaseSpecUnit | String | Unit to be used for radius. | |
| TargetingSpecUnit | String | Unit to be used for radius. | |
| BaseSpecSegmentId | String | Segment ID targeting option. | |
| TargetingSpecSegmentId | String | Segment ID targeting option. | |
| BaseSpecInterestCategoryId | String | Interest category ID targeting option. | |
| TargetingSpecInterestCategoryId | String | Interest category ID targeting option. | |
| BaseSpecRegulatedContent | Bool | Flag to mark content within the Ad Squad as Regulated Content. | |
| TargetingSpecRegulatedContent | Bool | Flag to mark content within the Ad Squad as Regulated Content. | |
| BaseSpecEnableTargetingExpansion | Bool | Boolean, enabling this allows SnapchatAds to expand the audience beyond the selected targeting. | |
| TargetingSpecEnableTargetingExpansion | Bool | Boolean, enabling this allows SnapchatAds to expand the audience beyond the selected targeting. |
Lists all campaign stats.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM CampaignStats WHERE AccountId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57'
SELECT * FROM CampaignStats WHERE AccountId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND StartTime = '01/02/2019' AND EndTime = '10/14/2020'
SELECT * FROM CampaignStats WHERE AccountId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND Dimension = 'Country'
SELECT * FROM CampaignStats WHERE AccountId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND Granularity = 'LIFETIME'
SELECT * FROM CampaignStats WHERE AccountId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND SwipeUpAttributionWindow = '1_DAY' AND ViewAttributionWindow = '1_HOUR'
SELECT * FROM CampaignStats WHERE AccountId = '40b748fb-d16f-4b3a-8d63-a3547d01ba57' AND ConversionSourceTypes = 'app'
SELECT * FROM CampaignStats WHERE CampaignId = '8adc3db7-8148-4fbf-999c-8d2266369d74'
SELECT * FROM CampaignStats WHERE CampaignId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND StartTime = '01/02/2019' AND EndTime = '10/14/2020'
SELECT * FROM CampaignStats WHERE CampaignId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND Dimension = 'Country'
SELECT * FROM CampaignStats WHERE CampaignId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND Granularity = 'LIFETIME'
SELECT * FROM CampaignStats WHERE CampaignId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND SwipeUpAttributionWindow = '1_DAY' AND ViewAttributionWindow = '1_HOUR'
SELECT * FROM CampaignStats WHERE CampaignId = '8adc3db7-8148-4fbf-999c-8d2266369d74' AND ConversionSourceTypes = 'app'
Note: You must specify either AccountId or CampaignId. If a time window is not specified, the stats for the last seven days or the last 31 days will be returned based on the specified granularity.
If you do not specify a wildcard column and specify one of the dimensions from the table below in the SELECT projection the stats will breakdown according to the specified dimension. You can not specify dimensions with different dimension categories. You can only query one dimension at a time unless you are querying (age and gender) or (InterestCategoryId and InterestCategoryName) which may be combined.
| Dimension | Dimension Category |
| Country | geos |
| Region | geos |
| DMA | geos |
| Gender | demographics |
| Age | demographics |
| InterestCategoryId | interests |
| InterestCategoryName | interests |
| OS | devices |
| Make | devices |
| Name | Type | References | Description |
| AccountId | String |
Accounts.Id | The account Id. |
| CampaignId | String |
Campaigns.Id | The campaign Id. |
| StartTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| EndTime | Datetime | Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours. | |
| FinalizedDataEndTime | Datetime | This defines the time up until when reporting metrics are finalized. You can query for all metrics before this time including uniques and reach and they will have the final numbers. For any time after the FinalizedDataEndTime the metrics are still undergoing de-duplication and finalization and may change accordingly. | |
| IntervalStartTime | Datetime | Start time of the current interval. This applies only to Granularity DAY and HOUR. | |
| IntervalEndTime | Datetime | End time of the current interval. This applies only to Granularity DAY and HOUR. | |
| Granularity | String | Determines how granular the data points will be returned within the time range specified by StartTime and EndTime. For instance, when set to HOUR, you will be presented with a datapoint for each hour between StartTime and EndTime. | |
| Dimension | String | You can get reporting insights based on different geographic, demographic, interest-based, and device-based dimensions. You can only query one dimension at a time unless you are querying age and gender which may be combined. | |
| SwipeUpAttributionWindow | String | Attribution window for swipe ups. | |
| ViewAttributionWindow | String | Attribution window for views. | |
| Country | String | ISO country code. | |
| Region | String | Region. | |
| DMA | Int | DMA numeric code. | |
| Gender | String | Gender. | |
| Age | String | Age bucket. | |
| InterestCategoryId | String | SnapchatAds User Lifestyle Interest Category Id. | |
| InterestCategoryName | String | SnapchatAds User Lifestyle Interest Category Name. | |
| OS | String | Device Operating System. | |
| Make | String | Device Make (e.g., Apple, Samsung) | |
| Impressions | Int | Impression Count. | |
| Swipes | Int | Swipe-Up Count. | |
| ViewTimeMillis | Long | Use screen_time_millis instead. Total Time Spent on top Snap Ad (milliseconds). | |
| ScreenTimeMillis | Long | Total Time Spent on top Snap Ad (milliseconds). | |
| Quartile1 | Int | Video Views to 25%. | |
| Quartile2 | Int | Video Views to 50%. | |
| Quartile3 | Int | Video Views to 75%. | |
| ViewCompletion | Int | Video Views to completion. | |
| Spend | Decimal | Amount Spent. | |
| VideoViews | Int | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. | |
| AndroidInstalls | Int | Number of Android App Installs. | |
| AndroidInstallsApp | Int | Number of Android App Installs. | |
| AndroidInstallsWeb | Int | Number of Android App Installs. | |
| AndroidInstallsSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsAppSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsWebSwipeUp | Int | Number of Android App Installs. | |
| AndroidInstallsView | Int | Number of Android App Installs. | |
| AndroidInstallsAppView | Int | Number of Android App Installs. | |
| AndroidInstallsWebView | Int | Number of Android App Installs. | |
| AttachmentAvgViewTimeMillis | Long | Average Attachment View Time (milli-seconds). | |
| AttachmentFrequency | Double | Average number of Attachment Views per User Reached. | |
| AttachmentQuartile1 | Int | Long Form Video Views to 25%. | |
| AttachmentQuartile2 | Int | Long Form Video Views to 50%. | |
| AttachmentQuartile3 | Int | Long Form Video Views to 75%. | |
| AttachmentTotalViewTimeMillis | Long | Total Attachment View Time (milli-seconds). | |
| AttachmentUniques | Int | Number of unique attachment impressions. | |
| AttachmentViewCompletion | Int | Long Form Video Views to completion. | |
| AttachmentVideoViews | Int | Long Form Video Attachment Views, viewed for at least 10 consecutive seconds or reached 97% of the Long Form Video duration. | |
| AvgViewTimeMillis | Long | Use avg_screen_time_millis instead. Average Top Snap view time per User Reached. | |
| AvgScreenTimeMillis | Long | Average Top Snap view time across all impressions. | |
| Frequency | Double | Average number of Impressions per User Reached. | |
| IosInstalls | Int | Number of iOS App Installs. | |
| IosInstallsApp | Int | Number of iOS App Installs. | |
| IosInstallsWeb | Int | Number of iOS App Installs. | |
| IosInstallsSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsAppSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsWebSwipeUp | Int | Number of iOS App Installs. | |
| IosInstallsView | Int | Number of iOS App Installs. | |
| IosInstallsAppView | Int | Number of iOS App Installs. | |
| IosInstallsWebView | Int | Number of iOS App Installs. | |
| SwipeUpPercent | Double | % of Impressions that Swiped-Up. | |
| TotalInstalls | Int | Total number of App Installs. | |
| TotalInstallsApp | Int | Total number of App Installs. | |
| TotalInstallsWeb | Int | Total number of App Installs. | |
| TotalInstallsSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsAppSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsWebSwipeUp | Int | Total number of App Installs. | |
| TotalInstallsView | Int | Total number of App Installs. | |
| TotalInstallsAppView | Int | Total number of App Installs. | |
| TotalInstallsWebView | Int | Total number of App Installs. | |
| Uniques | Int | Number of unique impressions. | |
| VideoViewsTimeBased | Int | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups. | |
| VideoViews15s | Int | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it?s shorter than 15 seconds, or a swipe up action on the ad. | |
| StoryOpens | Int | Number of times users tapped on the ad tile in the feed to view the Story Ad. | |
| StoryCompletes | Int | Number of times users viewed through to the last Snap of your Story Ad. | |
| PositionImpressions | Int | The impression number for this story ad position. | |
| PositionUniques | Int | The unique viewer numbers for this story ad position. | |
| PositionFrequency | Double | The frequency for this story ad position. | |
| PositionScreenTimeMillis | Long | The total view time in milliseconds for this story ad position. | |
| PositionSwipeUpPercent | Double | The swipe up rate for this story ad position. | |
| AvgPositionScreenTimeMillis | Long | The average view time for this story ad position. | |
| Shares | Int | Number of times lens/filter was shared in a Chat or Story. | |
| Saves | Int | Number of times lens/filter was saved to Memories. | |
| ConversionPurchases | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValue | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSave | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckout | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCart | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContent | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBilling | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUps | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearches | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletes | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpens | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViews | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribe | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClick | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorial | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInvite | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLogin | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShare | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserve | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlocked | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlist | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCredits | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRate | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrial | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1 | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2 | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3 | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4 | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5 | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5SwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1View | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2View | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3View | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4View | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5View | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesApp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueApp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveApp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutApp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartApp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentApp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingApp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsApp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesApp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesApp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensApp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsApp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeApp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickApp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewApp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialApp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteApp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginApp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareApp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveApp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedApp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistApp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsApp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateApp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialApp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewApp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1App | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2App | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3App | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4App | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5App | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesAppSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueAppSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveAppSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutAppSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartAppSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentAppSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingAppSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsAppSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesAppSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesAppSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensAppSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsAppSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeAppSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickAppSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewAppSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialAppSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteAppSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginAppSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareAppSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveAppSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedAppSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistAppSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsAppSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateAppSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialAppSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewAppSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5AppSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesAppView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueAppView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveAppView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutAppView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartAppView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentAppView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingAppView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsAppView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesAppView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesAppView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensAppView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsAppView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeAppView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickAppView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewAppView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialAppView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteAppView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginAppView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareAppView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveAppView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedAppView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistAppView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsAppView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateAppView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialAppView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewAppView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1AppView | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2AppView | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3AppView | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4AppView | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5AppView | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWeb | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWeb | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWeb | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWeb | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWeb | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWeb | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWeb | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWeb | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWeb | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWeb | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWeb | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWeb | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWeb | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWeb | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWeb | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWeb | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWeb | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWeb | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWeb | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWeb | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWeb | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWeb | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWeb | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWeb | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWeb | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWeb | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1Web | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2Web | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3Web | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4Web | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5Web | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWebSwipeUp | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWebSwipeUp | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWebSwipeUp | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWebSwipeUp | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWebSwipeUp | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWebSwipeUp | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWebSwipeUp | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWebSwipeUp | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWebSwipeUp | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWebSwipeUp | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWebSwipeUp | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWebSwipeUp | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWebSwipeUp | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWebSwipeUp | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWebSwipeUp | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWebSwipeUp | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWebSwipeUp | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWebSwipeUp | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWebSwipeUp | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWebSwipeUp | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWebSwipeUp | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWebSwipeUp | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWebSwipeUp | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWebSwipeUp | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWebSwipeUp | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWebSwipeUp | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5WebSwipeUp | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. | |
| ConversionPurchasesWebView | Int | Number of attributed 'PURCHASE' conversion events. | |
| ConversionPurchasesValueWebView | Decimal | Value of attributed 'PURCHASE' conversion events (microcurrency in Ad Account's currency). | |
| ConversionSaveWebView | Int | Number of attributed 'SAVE' conversion events. | |
| ConversionStartCheckoutWebView | Int | Number of attributed 'START_CHECKOUT' conversion events. | |
| ConversionAddCartWebView | Int | Number of attributed 'ADD_CART' conversion events. | |
| ConversionViewContentWebView | Int | Number of attributed 'VIEW_CONTENT' conversion events. | |
| ConversionAddBillingWebView | Int | Number of attributed 'ADD_BILLING' conversion events. | |
| ConversionSignUpsWebView | Int | Number of attributed 'SIGN_UP' conversion events. | |
| ConversionSearchesWebView | Int | Number of attributed 'SEARCH' conversion events. | |
| ConversionLevelCompletesWebView | Int | Number of attributed 'LEVEL_COMPLETE' conversion events. | |
| ConversionAppOpensWebView | Int | Number of attributed 'APP_OPEN' conversion events. | |
| ConversionPageViewsWebView | Int | Number of attributed 'PAGE_VIEW' conversion events. | |
| ConversionSubscribeWebView | Int | Number of attributed 'SUBSCRIBE' conversion events. | |
| ConversionAdClickWebView | Int | Number of attributed 'AD_CLICK' conversion events. | |
| ConversionAdViewWebView | Int | Number of attributed 'AD_VIEW' conversion events. | |
| ConversionCompleteTutorialWebView | Int | Number of attributed 'COMPLETE_TUTORIAL' conversion events. | |
| ConversionInviteWebView | Int | Number of attributed 'INVITE' conversion events. | |
| ConversionLoginWebView | Int | Number of attributed 'LOGIN' conversion events. | |
| ConversionShareWebView | Int | Number of attributed 'SHARE' conversion events. | |
| ConversionReserveWebView | Int | Number of attributed 'RESERVE' conversion events. | |
| ConversionAchievementUnlockedWebView | Int | Number of attributed 'ACHIEVEMENT_UNLOCKED' conversion events. | |
| ConversionAddToWishlistWebView | Int | Number of attributed 'ADD_TO_WISHLIST' conversion events. | |
| ConversionSpendCreditsWebView | Int | Number of attributed 'SPENT_CREDITS' conversion events. | |
| ConversionRateWebView | Int | Number of attributed 'RATE' conversion events. | |
| ConversionStartTrialWebView | Int | Number of attributed 'START_TRIAL' conversion events. | |
| ConversionListViewWebView | Int | Number of attributed 'LIST_VIEW' conversion events. | |
| CustomEvent1WebView | Int | Number of attributed 'CUSTOM_EVENT_1' conversion events. | |
| CustomEvent2WebView | Int | Number of attributed 'CUSTOM_EVENT_2' conversion events. | |
| CustomEvent3WebView | Int | Number of attributed 'CUSTOM_EVENT_3' conversion events. | |
| CustomEvent4WebView | Int | Number of attributed 'CUSTOM_EVENT_4' conversion events. | |
| CustomEvent5WebView | Int | Number of attributed 'CUSTOM_EVENT_5' conversion events. |
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description | |
| ConversionSourceTypes | String | Conversion source breakout by platform. Possible values are web,app,total. The default value is set to 'web,app,total' | |
| RetrieveSampleStats | Bool | Whether to return sample (fake) stats or not. |
Retrieves all creatives associated with an ad account
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM Creatives WHERE Id = 'c1e6e929-acec-466f-b023-852b8cacc18f'
SELECT * FROM Creatives WHERE AccountId = '331deb8082b8-a1d5-4579-9f7c-2e874d37'
| Name | Type | References | Description |
| Id [KEY] | String | ID of the creative. | |
| UpdatedAt | Datetime | The date when the entity was last updated. | |
| CreatedAt | Datetime | The creation date of the entity. | |
| Name | String | Creative name. | |
| Headline | String | Creative headline. | |
| AccountId | String |
Accounts.Id | Creative Account ID. |
| Type | String | Creative type.
The allowed values are SNAP_AD, APP_INSTALL, LONGFORM_VIDEO, WEB_VIEW, DEEP_LINK, AD_TO_LENS, AD_TO_CALL, AD_TO_MESSAGE, PREVIEW, COMPOSITE, FILTER, LENS, LENS_WEB_VIEW, LENS_APP_INSTALL, LENS_DEEP_LINK, LENS_LONGFORM_VIDEO, COLLECTION. | |
| PackagingStatus | String | Packaging Status.
The allowed values are PENDING, SUCCESS, IN_PROGRESS. | |
| ReviewStatus | String | Review Status. | |
| Shareable | Boolean | Allow Users to Share with Friends | |
| TopSnapMediaId | String | Top Snap Media ID. | |
| CallToAction | String | Call to Action.
The allowed values are BLANK, INSTALL_NOW, WATCH, VIEW_MORE, WATCH_EPISODE, DOWNLOAD, PLAY, SHOP_NOW, SIGN_UP, USE_APP, APPLY_NOW, BOOK_NOW, BUY_TICKETS, GET_NOW, LISTEN, MORE, ORDER_NOW, READ, SHOW, SHOWTIMES, VIEW, OPEN_APP, TRY. | |
| TopSnapCropPosition | String | Top Snap Crop Position.
The allowed values are OPTIMIZED, MIDDLE, TOP, BOTTOM. | |
| LongformVideoProperties | String | Long Form Video Properties. | |
| AppInstallProperties | String | App Install Properties. | |
| WebViewProperties | String | Web View Properties. |
Lists all age group targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DemographicsAgeGroups
| Name | Type | References | Description |
| Id [KEY] | String | ID of the target option. | |
| Name | String | The name of the target option. |
Lists all gender targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DemographicsGender
| Name | Type | References | Description |
| Id [KEY] | String | ID of the target option. | |
| Name | String | The name of the target option. |
Lists all language targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DemographicsLanguages
| Name | Type | References | Description |
| Id [KEY] | String | ID of the target option. | |
| Name | String | The name of the target option. |
Lists all device carrier targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DeviceCarriers
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the targeting option. | |
| Name | String | The name of the targeting option. | |
| ValidCountry | String | The valid country of the targeting option. |
Lists all device connection type targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DeviceConnectionTypes
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the target option. | |
| Name | String | The name of the target option. |
Lists all device make targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DeviceMakes
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the targeting option. | |
| Name | String | The name of the targeting option. |
Lists all device OS type targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DeviceOSTypes
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the targeting option. | |
| Name | String | The name of the targeting option. |
Lists all device OS version targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM DeviceOSVersions
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the targeting option. | |
| DeviceOSType | String |
DeviceOSTypes.Name | The device OS type. |
| Name | String | The name of the targeting option. |
Lists all funding sources for the specified Organization.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM FundingSources WHERE OrganizationId = '2e874d37-a1d5-4579-9f7c-331deb8082b8'
SELECT * FROM FundingSources WHERE OrganizationId IN ('2e874d37-a1d5-4579-9f7c-331deb8082b8', '331deb8082b8-a1d5-4579-9f7c-2e874d37')
SELECT * FROM FundingSources WHERE Id = '69b96ded-4871-4750-83ba-8f19507f6bdd'
SELECT * FROM FundingSources WHERE Id IN ('69b96ded-4871-4750-83ba-8f19507f6bdd', '83ba-69b96ded-4871-4750-8f19507f6bdd')
| Name | Type | References | Description |
| Id [KEY] | String | ID of the funding source. | |
| OrganizationId | String | The id of the organization. | |
| CreatedAt | Datetime | Date of creation. | |
| UpdatedAt | Datetime | Date of last update. | |
| Type | String | Funding Source type.
The allowed values are LINE_OF_CREDIT, CREDIT_CARD, COUPON, PAYPAL. | |
| Status | String | Status of the funding source.
The allowed values are ACTIVE, REDEEMED, SPENT, EXPIRED, DELETED. | |
| BudgetSpent | Decimal | Budget Spent. | |
| Currency | String | Account currency.
The allowed values are USD, CAD, GBP, AUD, EUR. | |
| TotalBudget | Decimal | Total Budget. | |
| AvailableCredit | Decimal | Total available credit. | |
| CardType | String | Credit Card Type.
The allowed values are AMEX, DINERS_CLUB, DISCOVER, JCB, MAESTRO, MASTERCARD, VISA, UNKNOWN. | |
| Name | String | Name of the Credit Card. | |
| Last4 | Int | Last 4 digits of the Credit Card. | |
| ExpirationYear | Int | Expiration year of the Credit Card. | |
| ExpirationMonth | Int | Expiration month of the Credit Card. | |
| DailySpendLimit | Decimal | Daily spend limit for Credit Card. | |
| DailySpendLimitCurrency | String | Currency for the DailySpendLimit.
The allowed values are USD, CAD, GBP, AUD, EUR. | |
| Value | Decimal | Value of the COUPON. | |
| StartDate | Datetime | Start date of the COUPON. | |
| EndDate | Datetime | End date of the COUPON. | |
| String | Email associated with Paypal. |
Lists all country targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM GeolocationCountries
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the country. | |
| Name | String | The country name. | |
| Code | String | The country code. | |
| Latitude | Decimal | The country latitude. | |
| Longitude | Decimal | The country longitude. | |
| ContinentId | String | The continent ID. | |
| ContinentName | String | The name of the continent. |
Lists all metro/dma targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM GeolocationMetros WHERE CountryCode = 'ca'
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the metro. | |
| CountryCode | String |
GeolocationCountries.Code | The country code.
The default value is us. |
| Name | String | The metro name. | |
| Regions | String | The metro regions. | |
| Latitude | Decimal | The metro latitude. | |
| Longitude | Decimal | The metro longitude. |
Lists all region/state targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM GeolocationRegions WHERE CountryCode = 'ca'
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the region. | |
| CountryCode | String |
GeolocationCountries.Code | The country code.
The default value is us. |
| Name | String | The region name. | |
| Code | String | The region code. | |
| Latitude | Decimal | The region latitude. | |
| Longitude | Decimal | The region longitude. |
Lists all of zipcode targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM GeolocationZipCodes WHERE CountryCode = 'ca'
| Name | Type | References | Description |
| Code [KEY] | String | The zip code. | |
| CountryCode | String |
GeolocationCountries.Code | The country code.
The default value is us. |
| CityName | String | The city name. |
Lists all invoices for a given Ad Account.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM Invoices WHERE AccountId = '4b591696-3017-4852-85d2-dc7d50157153'
SELECT * FROM Invoices WHERE AccountId = '4b591696-3017-4852-85d2-dc7d50157153' AND Id = '861b7c55-7e35-4348-918f-3758db350b80'
| Name | Type | References | Description |
| Id [KEY] | String | Invoice ID. | |
| AccountId [KEY] | String |
Accounts.Id | Ad Account ID. |
| OrganizationId | String | The ID of the organization. | |
| NetsuiteFileId | String | Snap Internal ID. | |
| CustomerName | String | Customer name. | |
| CustomerNetsuiteId | String | Snap Internal ID. | |
| DocumentNumber | Int | Document number. | |
| LineLastModified | Datetime | The date when the line was last updated. | |
| LastModified | Datetime | The date when the invoice was last updated. | |
| Amount | Decimal | Invoice amount. | |
| Currency | String | Currency of the invoice.
The allowed values are AUD, CAD, EUR, GBP, USD, SEK, DKK, NOK. | |
| BillingPeriod | String | Specifies the billing period. | |
| DueDate | Datetime | Due date of the invoice. | |
| CreatedAt | Datetime | The creation date of the invoice. | |
| InvoiceStatus | String | Indicates whether the invoice has been collected.
The allowed values are COLLECTED, SENT_FOR_COLLECTION. | |
| InvoiceContent | String | Bytestream (Base64), this Bytestream can turned into a PDF. |
Lists all location categories.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM LocationCategories
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the location category. | |
| Name | String | The location category name. | |
| ParentId | String | The parent id of the location category. | |
| Path | String | The path of the location category. | |
| Source | String | The source of the location category. |
Lists all Nielsen Interests targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM NielsenInterests
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the Nielsen interest. | |
| Name | String | The Nielsen interest name. | |
| ParentId | String | The parent Id of the Nielsen interest. | |
| Path | String | The path of the Nielsen interest. | |
| Source | String | The source of the Nielsen interest. |
Lists all the organizations where the authenticated user has access.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM Organizations WHERE Id = '69b96ded-4871-4750-83ba-8f19507f6bdd'
SELECT * FROM Organizations WHERE Id IN ('69b96ded-4871-4750-83ba-8f19507f6bdd', '83ba-69b96ded-4871-4750-8f19507f6b')
| Name | Type | References | Description |
| Id [KEY] | String | Unique identifier of the organization. | |
| Name | String | The organization name. | |
| CreatedAt | Datetime | Identifies the date and time when the organization was created. | |
| UpdatedAt | Datetime | Identifies the date and time when the organization was updated. | |
| AddressLine1 | String | Address line 1. | |
| Locality | String | Locality. | |
| AdministrativeDistrictLevel1 | String | AdministrativeDistrictLevel. | |
| Country | String | Country. | |
| PostalCode | String | Zip/Postal Code. | |
| ContactEmail | String | Contact email. | |
| ContactName | String | Contact name. | |
| ContactPhone | String | Contact phone. | |
| Type | String | The organization type. | |
| State | String | The organization state. | |
| Roles | String | Roles. | |
| ConfigurationSettings | String | Configuration settings. |
Lists all interest targeting based on Placed Visitation Segments.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
The following queries are processed server side:
SELECT * FROM PlacedVisitationSegmentsInterests
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the interest. | |
| Name | String | The interest name. | |
| ParentId | String | The parent id of the interest. | |
| Path | String | The path of the interest. | |
| Source | String | The source of the interest. |
Lists all Snap Lifestyle Categories targeting options.
The Cloud will use the Snapchat Ads API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the Cloud.
SELECT * FROM SnapLifeStyleCategoriesInterests WHERE CountryCode = 'ca'
| Name | Type | References | Description |
| Id [KEY] | String | The ID of the targeting option. | |
| CountryCode | String |
GeolocationCountries.Code | The country code. |
| Name | String | The name of the lifestyle category. | |
| ParentId | String | The parent ID of the lifestyle category. | |
| Path | String | The path of the lifestyle category. | |
| Source | String | The source of the lifestyle category. |
Stored procedures are function-like interfaces that extend the functionality of the Cloud beyond simple SELECT/INSERT/UPDATE/DELETE operations with Snapchat Ads.
Stored procedures accept a list of parameters, perform their intended function, and then return any relevant response data from Snapchat Ads, along with an indication of whether the procedure succeeded or failed.
| Name | Description |
| AddAudienceSegmentUsers | Add specific users to an audience segment. |
| CreateLookalikeSegment | Create a Snap Audience Match Lookalike Segment within a specified ad account. |
| RemoveAudienceSegmentUsers | Remove specific users or all users from specified Snap Audience Match segment |
Add specific users to an audience segment.
You can add users to a specific audience segment by specifying a list of identifiers:
EXECUTE AddAudienceSegmentUsers AudienceSegmentId = '5603670370513719', IdentifierType = 'PHONE', Identifiers = '001-234-567-8910,+44 844 412 4653'
You can add users to a specific audience segment by specifying a CSV file with a list of identifiers:
EXECUTE AddAudienceSegmentUsers AudienceSegmentId = '5603670370513719', IdentifierType = 'PHONE', CSVFilePath = 'C:\\identifiers.csv'
| Name | Type | Required | Description |
| AudienceSegmentId | String | True | The Id of the audience segment. |
| IdentifierType | String | True | The identifier type.
The allowed values are EMAIL, MOBILE_ADVERTISER_ID, PHONE. |
| Identifiers | String | False | Comma-separated list of email, phone number or mobile identifiers. |
| CSVFilePath | String | False | The path of the csv file. |
| Name | Type | Description |
| Success | Bool | Whether the request was successful or not. |
| NumberOfUploadedUsers | Int | The number of the uploaded users. |
Create a Snap Audience Match Lookalike Segment within a specified ad account.
EXECUTE CreateLookalikeSegment AccountId = '8adc3db7-8148-4fbf-999c-8d2266369d74', SeedSegmentId = '5677923948298240', Country = 'US', Type = 'REACH', Name = 'lookalikes of all the sams in the world', Description = 'similar to all the sams in the world', RetentionInDays = '180'
| Name | Type | Required | Description |
| AccountId | String | True | Ad Account ID. |
| SeedSegmentId | String | True | Seed Audience Segment ID. |
| Country | String | True | ISO-2 Country Code. |
| Type | String | False | The type of Lookalike to be created.
The allowed values are BALANCE, SIMILARITY, REACH. The default value is BALANCE. |
| Name | String | True | Audience Segment name. |
| RetentionInDays | Int | True | Number of days to retain audience members. |
| Description | String | False | Audience Segment Description. |
| Name | Type | Description |
| SegmentId | String | The ID of the newly created Lookalike Segment. |
Remove specific users or all users from specified Snap Audience Match segment
You can remove users from a specific audience segment by specifying a list of identifiers:
EXECUTE RemoveAudienceSegmentUsers AudienceSegmentId = '5603670370513719', IdentifierType = 'PHONE', Identifiers = '001-234-567-8910,+44 844 412 4653'
You can remove users from a specific audience segment by specifying a CSV file with a list of identifiers:
EXECUTE RemoveAudienceSegmentUsers AudienceSegmentId = '5603670370513719', IdentifierType = 'PHONE', CSVFilePath = 'C:\\identifiers.csv'
You can also remove all users from a specific audience segment:
EXECUTE RemoveAudienceSegmentUsers AudienceSegmentId = '5603670370513719', RemoveAllUsers = true
| Name | Type | Required | Description |
| AudienceSegmentId | String | True | The Id of the audience segment. |
| IdentifierType | String | False | The identifier type.
The allowed values are EMAIL, MOBILE_ADVERTISER_ID, PHONE. |
| Identifiers | String | False | Comma-separated list of email, phone number or mobile identifiers. |
| CSVFilePath | String | False | The path of the csv file. |
| RemoveAllUsers | Bool | False | Whether to delete all users or not. |
| Name | Type | Description |
| Success | Bool | Whether the request was successful or not. |
| NumberOfUploadedUsers | Int | The number of the uploaded users. |
You can query the system tables described in this section to access schema information, information on data source functionality, and batch operation statistics.
The following tables return database metadata for Snapchat Ads:
The following tables return information about how to connect to and query the data source:
The following table returns query statistics for data modification queries:
Lists the available databases.
The following query retrieves all databases determined by the connection string:
SELECT * FROM sys_catalogs
| Name | Type | Description |
| CatalogName | String | The database name. |
Lists the available schemas.
The following query retrieves all available schemas:
SELECT * FROM sys_schemas
| Name | Type | Description |
| CatalogName | String | The database name. |
| SchemaName | String | The schema name. |
Lists the available tables.
The following query retrieves the available tables and views:
SELECT * FROM sys_tables
| Name | Type | Description |
| CatalogName | String | The database containing the table or view. |
| SchemaName | String | The schema containing the table or view. |
| TableName | String | The name of the table or view. |
| TableType | String | The table type (table or view). |
| Description | String | A description of the table or view. |
| IsUpdateable | Boolean | Whether the table can be updated. |
Describes the columns of the available tables and views.
The following query returns the columns and data types for the Campaigns table:
SELECT ColumnName, DataTypeName FROM sys_tablecolumns WHERE TableName='Campaigns'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the table or view. |
| SchemaName | String | The schema containing the table or view. |
| TableName | String | The name of the table or view containing the column. |
| ColumnName | String | The column name. |
| DataTypeName | String | The data type name. |
| DataType | Int32 | An integer indicating the data type. This value is determined at run time based on the environment. |
| Length | Int32 | The storage size of the column. |
| DisplaySize | Int32 | The designated column's normal maximum width in characters. |
| NumericPrecision | Int32 | The maximum number of digits in numeric data. The column length in characters for character and date-time data. |
| NumericScale | Int32 | The column scale or number of digits to the right of the decimal point. |
| IsNullable | Boolean | Whether the column can contain null. |
| Description | String | A brief description of the column. |
| Ordinal | Int32 | The sequence number of the column. |
| IsAutoIncrement | String | Whether the column value is assigned in fixed increments. |
| IsGeneratedColumn | String | Whether the column is generated. |
| IsHidden | Boolean | Whether the column is hidden. |
| IsArray | Boolean | Whether the column is an array. |
| IsReadOnly | Boolean | Whether the column is read-only. |
| IsKey | Boolean | Indicates whether a field returned from sys_tablecolumns is the primary key of the table. |
| ColumnType | String | The role or classification of the column in the schema. Possible values include SYSTEM, LINKEDCOLUMN, NAVIGATIONKEY, REFERENCECOLUMN, and NAVIGATIONPARENTCOLUMN. |
Lists the available stored procedures.
The following query retrieves the available stored procedures:
SELECT * FROM sys_procedures
| Name | Type | Description |
| CatalogName | String | The database containing the stored procedure. |
| SchemaName | String | The schema containing the stored procedure. |
| ProcedureName | String | The name of the stored procedure. |
| Description | String | A description of the stored procedure. |
| ProcedureType | String | The type of the procedure, such as PROCEDURE or FUNCTION. |
Describes stored procedure parameters.
The following query returns information about all of the input parameters for the RemoveAudienceSegmentUsers stored procedure:
SELECT * FROM sys_procedureparameters WHERE ProcedureName = 'RemoveAudienceSegmentUsers' AND Direction = 1 OR Direction = 2
To include result set columns in addition to the parameters, set the IncludeResultColumns pseudo column to True:
SELECT * FROM sys_procedureparameters WHERE ProcedureName = 'RemoveAudienceSegmentUsers' AND IncludeResultColumns='True'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the stored procedure. |
| SchemaName | String | The name of the schema containing the stored procedure. |
| ProcedureName | String | The name of the stored procedure containing the parameter. |
| ColumnName | String | The name of the stored procedure parameter. |
| Direction | Int32 | An integer corresponding to the type of the parameter: input (1), input/output (2), or output(4). input/output type parameters can be both input and output parameters. |
| DataType | Int32 | An integer indicating the data type. This value is determined at run time based on the environment. |
| DataTypeName | String | The name of the data type. |
| NumericPrecision | Int32 | The maximum precision for numeric data. The column length in characters for character and date-time data. |
| Length | Int32 | The number of characters allowed for character data. The number of digits allowed for numeric data. |
| NumericScale | Int32 | The number of digits to the right of the decimal point in numeric data. |
| IsNullable | Boolean | Whether the parameter can contain null. |
| IsRequired | Boolean | Whether the parameter is required for execution of the procedure. |
| IsArray | Boolean | Whether the parameter is an array. |
| Description | String | The description of the parameter. |
| Ordinal | Int32 | The index of the parameter. |
| Values | String | The values you can set in this parameter are limited to those shown in this column. Possible values are comma-separated. |
| SupportsStreams | Boolean | Whether the parameter represents a file that you can pass as either a file path or a stream. |
| IsPath | Boolean | Whether the parameter is a target path for a schema creation operation. |
| Default | String | The value used for this parameter when no value is specified. |
| SpecificName | String | A label that, when multiple stored procedures have the same name, uniquely identifies each identically-named stored procedure. If there's only one procedure with a given name, its name is simply reflected here. |
| IsCDataProvided | Boolean | Whether the procedure is added/implemented by CData, as opposed to being a native Snapchat Ads procedure. |
| Name | Type | Description |
| IncludeResultColumns | Boolean | Whether the output should include columns from the result set in addition to parameters. Defaults to False. |
Describes the primary and foreign keys.
The following query retrieves the primary key for the Campaigns table:
SELECT * FROM sys_keycolumns WHERE IsKey='True' AND TableName='Campaigns'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the key. |
| SchemaName | String | The name of the schema containing the key. |
| TableName | String | The name of the table containing the key. |
| ColumnName | String | The name of the key column. |
| IsKey | Boolean | Whether the column is a primary key in the table referenced in the TableName field. |
| IsForeignKey | Boolean | Whether the column is a foreign key referenced in the TableName field. |
| PrimaryKeyName | String | The name of the primary key. |
| ForeignKeyName | String | The name of the foreign key. |
| ReferencedCatalogName | String | The database containing the primary key. |
| ReferencedSchemaName | String | The schema containing the primary key. |
| ReferencedTableName | String | The table containing the primary key. |
| ReferencedColumnName | String | The column name of the primary key. |
Describes the foreign keys.
The following query retrieves all foreign keys which refer to other tables:
SELECT * FROM sys_foreignkeys WHERE ForeignKeyType = 'FOREIGNKEY_TYPE_IMPORT'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the key. |
| SchemaName | String | The name of the schema containing the key. |
| TableName | String | The name of the table containing the key. |
| ColumnName | String | The name of the key column. |
| PrimaryKeyName | String | The name of the primary key. |
| ForeignKeyName | String | The name of the foreign key. |
| ReferencedCatalogName | String | The database containing the primary key. |
| ReferencedSchemaName | String | The schema containing the primary key. |
| ReferencedTableName | String | The table containing the primary key. |
| ReferencedColumnName | String | The column name of the primary key. |
| ForeignKeyType | String | Designates whether the foreign key is an import (points to other tables) or export (referenced from other tables) key. |
Describes the primary keys.
The following query retrieves the primary keys from all tables and views:
SELECT * FROM sys_primarykeys
| Name | Type | Description |
| CatalogName | String | The name of the database containing the key. |
| SchemaName | String | The name of the schema containing the key. |
| TableName | String | The name of the table containing the key. |
| ColumnName | String | The name of the key column. |
| KeySeq | String | The sequence number of the primary key. |
| KeyName | String | The name of the primary key. |
Describes the available indexes. By filtering on indexes, you can write more selective queries with faster query response times.
The following query retrieves all indexes that are not primary keys:
SELECT * FROM sys_indexes WHERE IsPrimary='false'
| Name | Type | Description |
| CatalogName | String | The name of the database containing the index. |
| SchemaName | String | The name of the schema containing the index. |
| TableName | String | The name of the table containing the index. |
| IndexName | String | The index name. |
| ColumnName | String | The name of the column associated with the index. |
| IsUnique | Boolean | True if the index is unique. False otherwise. |
| IsPrimary | Boolean | True if the index is a primary key. False otherwise. |
| Type | Int16 | An integer value corresponding to the index type: statistic (0), clustered (1), hashed (2), or other (3). |
| SortOrder | String | The sort order: A for ascending or D for descending. |
| OrdinalPosition | Int16 | The sequence number of the column in the index. |
Returns information on the available connection properties and those set in the connection string.
The following query retrieves all connection properties that have been set in the connection string or set through a default value:
SELECT * FROM sys_connection_props WHERE Value <> ''
| Name | Type | Description |
| Name | String | The name of the connection property. |
| ShortDescription | String | A brief description. |
| Type | String | The data type of the connection property. |
| Default | String | The default value if one is not explicitly set. |
| Values | String | A comma-separated list of possible values. A validation error is thrown if another value is specified. |
| Value | String | The value you set or a preconfigured default. |
| Required | Boolean | Whether the property is required to connect. |
| Category | String | The category of the connection property. |
| IsSessionProperty | String | Whether the property is a session property, used to save information about the current connection. |
| Sensitivity | String | The sensitivity level of the property. This informs whether the property is obfuscated in logging and authentication forms. |
| PropertyName | String | A camel-cased truncated form of the connection property name. |
| Ordinal | Int32 | The index of the parameter. |
| CatOrdinal | Int32 | The index of the parameter category. |
| Hierarchy | String | Shows dependent properties associated that need to be set alongside this one. |
| Visible | Boolean | Informs whether the property is visible in the connection UI. |
| ETC | String | Various miscellaneous information about the property. |
Describes the SELECT query processing that the Cloud can offload to the data source.
See SQL Compliance for SQL syntax details.
Below is an example data set of SQL capabilities. Some aspects of SELECT functionality are returned in a comma-separated list if supported; otherwise, the column contains NO.
| Name | Description | Possible Values |
| AGGREGATE_FUNCTIONS | Supported aggregation functions. | AVG, COUNT, MAX, MIN, SUM, DISTINCT |
| COUNT | Whether COUNT function is supported. | YES, NO |
| IDENTIFIER_QUOTE_OPEN_CHAR | The opening character used to escape an identifier. | [ |
| IDENTIFIER_QUOTE_CLOSE_CHAR | The closing character used to escape an identifier. | ] |
| SUPPORTED_OPERATORS | A list of supported SQL operators. | =, >, <, >=, <=, <>, !=, LIKE, NOT LIKE, IN, NOT IN, IS NULL, IS NOT NULL, AND, OR |
| GROUP_BY | Whether GROUP BY is supported, and, if so, the degree of support. | NO, NO_RELATION, EQUALS_SELECT, SQL_GB_COLLATE |
| OJ_CAPABILITIES | The supported varieties of outer joins supported. | NO, LEFT, RIGHT, FULL, INNER, NOT_ORDERED, ALL_COMPARISON_OPS |
| OUTER_JOINS | Whether outer joins are supported. | YES, NO |
| SUBQUERIES | Whether subqueries are supported, and, if so, the degree of support. | NO, COMPARISON, EXISTS, IN, CORRELATED_SUBQUERIES, QUANTIFIED |
| STRING_FUNCTIONS | Supported string functions. | LENGTH, CHAR, LOCATE, REPLACE, SUBSTRING, RTRIM, LTRIM, RIGHT, LEFT, UCASE, SPACE, SOUNDEX, LCASE, CONCAT, ASCII, REPEAT, OCTET, BIT, POSITION, INSERT, TRIM, UPPER, REGEXP, LOWER, DIFFERENCE, CHARACTER, SUBSTR, STR, REVERSE, PLAN, UUIDTOSTR, TRANSLATE, TRAILING, TO, STUFF, STRTOUUID, STRING, SPLIT, SORTKEY, SIMILAR, REPLICATE, PATINDEX, LPAD, LEN, LEADING, KEY, INSTR, INSERTSTR, HTML, GRAPHICAL, CONVERT, COLLATION, CHARINDEX, BYTE |
| NUMERIC_FUNCTIONS | Supported numeric functions. | ABS, ACOS, ASIN, ATAN, ATAN2, CEILING, COS, COT, EXP, FLOOR, LOG, MOD, SIGN, SIN, SQRT, TAN, PI, RAND, DEGREES, LOG10, POWER, RADIANS, ROUND, TRUNCATE |
| TIMEDATE_FUNCTIONS | Supported date/time functions. | NOW, CURDATE, DAYOFMONTH, DAYOFWEEK, DAYOFYEAR, MONTH, QUARTER, WEEK, YEAR, CURTIME, HOUR, MINUTE, SECOND, TIMESTAMPADD, TIMESTAMPDIFF, DAYNAME, MONTHNAME, CURRENT_DATE, CURRENT_TIME, CURRENT_TIMESTAMP, EXTRACT |
| REPLICATION_SKIP_TABLES | Indicates tables skipped during replication. | |
| REPLICATION_TIMECHECK_COLUMNS | A string array containing a list of columns which will be used to check for (in the given order) to use as a modified column during replication. | |
| IDENTIFIER_PATTERN | String value indicating what string is valid for an identifier. | |
| SUPPORT_TRANSACTION | Indicates if the provider supports transactions such as commit and rollback. | YES, NO |
| DIALECT | Indicates the SQL dialect to use. | |
| KEY_PROPERTIES | Indicates the properties which identify the uniform database. | |
| SUPPORTS_MULTIPLE_SCHEMAS | Indicates if multiple schemas may exist for the provider. | YES, NO |
| SUPPORTS_MULTIPLE_CATALOGS | Indicates if multiple catalogs may exist for the provider. | YES, NO |
| DATASYNCVERSION | The CData Data Sync version needed to access this driver. | Standard, Starter, Professional, Enterprise |
| DATASYNCCATEGORY | The CData Data Sync category of this driver. | Source, Destination, Cloud Destination |
| SUPPORTSENHANCEDSQL | Whether enhanced SQL functionality beyond what is offered by the API is supported. | TRUE, FALSE |
| SUPPORTS_BATCH_OPERATIONS | Whether batch operations are supported. | YES, NO |
| SQL_CAP | All supported SQL capabilities for this driver. | SELECT, INSERT, DELETE, UPDATE, TRANSACTIONS, ORDERBY, OAUTH, ASSIGNEDID, LIMIT, LIKE, BULKINSERT, COUNT, BULKDELETE, BULKUPDATE, GROUPBY, HAVING, AGGS, OFFSET, REPLICATE, COUNTDISTINCT, JOINS, DROP, CREATE, DISTINCT, INNERJOINS, SUBQUERIES, ALTER, MULTIPLESCHEMAS, GROUPBYNORELATION, OUTERJOINS, UNIONALL, UNION, UPSERT, GETDELETED, CROSSJOINS, GROUPBYCOLLATE, MULTIPLECATS, FULLOUTERJOIN, MERGE, JSONEXTRACT, BULKUPSERT, SUM, SUBQUERIESFULL, MIN, MAX, JOINSFULL, XMLEXTRACT, AVG, MULTISTATEMENTS, FOREIGNKEYS, CASE, LEFTJOINS, COMMAJOINS, WITH, LITERALS, RENAME, NESTEDTABLES, EXECUTE, BATCH, BASIC, INDEX |
| PREFERRED_CACHE_OPTIONS | A string value specifies the preferred cacheOptions. | |
| ENABLE_EF_ADVANCED_QUERY | Indicates if the driver directly supports advanced queries coming from Entity Framework. If not, queries will be handled client side. | YES, NO |
| PSEUDO_COLUMNS | A string array indicating the available pseudo columns. | |
| MERGE_ALWAYS | If the value is true, The Merge Mode is forcibly executed in Data Sync. | TRUE, FALSE |
| REPLICATION_MIN_DATE_QUERY | A select query to return the replicate start datetime. | |
| REPLICATION_MIN_FUNCTION | Allows a provider to specify the formula name to use for executing a server side min. | |
| REPLICATION_START_DATE | Allows a provider to specify a replicate startdate. | |
| REPLICATION_MAX_DATE_QUERY | A select query to return the replicate end datetime. | |
| REPLICATION_MAX_FUNCTION | Allows a provider to specify the formula name to use for executing a server side max. | |
| IGNORE_INTERVALS_ON_INITIAL_REPLICATE | A list of tables which will skip dividing the replicate into chunks on the initial replicate. | |
| CHECKCACHE_USE_PARENTID | Indicates whether the CheckCache statement should be done against the parent key column. | TRUE, FALSE |
| CREATE_SCHEMA_PROCEDURES | Indicates stored procedures that can be used for generating schema files. |
The following query retrieves the operators that can be used in the WHERE clause:
SELECT * FROM sys_sqlinfo WHERE Name = 'SUPPORTED_OPERATORS'
Note that individual tables may have different limitations or requirements on the WHERE clause; refer to the Data Model section for more information.
| Name | Type | Description |
| NAME | String | A component of SQL syntax, or a capability that can be processed on the server. |
| VALUE | String | Detail on the supported SQL or SQL syntax. |
Returns information about attempted modifications.
The following query retrieves the Ids of the modified rows in a batch operation:
SELECT * FROM sys_identity
| Name | Type | Description |
| Id | String | The database-generated Id returned from a data modification operation. |
| Batch | String | An identifier for the batch. 1 for a single operation. |
| Operation | String | The result of the operation in the batch: INSERTED, UPDATED, or DELETED. |
| Message | String | SUCCESS or an error message if the update in the batch failed. |
Describes the available system information.
The following query retrieves all columns:
SELECT * FROM sys_information
| Name | Type | Description |
| Product | String | The name of the product. |
| Version | String | The version number of the product. |
| Datasource | String | The name of the datasource the product connects to. |
| NodeId | String | The unique identifier of the machine where the product is installed. |
| HelpURL | String | The URL to the product's help documentation. |
| License | String | The license information for the product. (If this information is not available, the field may be left blank or marked as 'N/A'.) |
| Location | String | The file path location where the product's library is stored. |
| Environment | String | The version of the environment or rumtine the product is currently running under. |
| DataSyncVersion | String | The tier of CData Sync required to use this connector. |
| DataSyncCategory | String | The category of CData Sync functionality (e.g., Source, Destination). |
The connection string properties are the various options that can be used to establish a connection. This section provides a complete list of the options you can configure in the connection string for this provider. Click the links for further details.
For more information on establishing a connection, see Establishing a Connection.
| Property | Description |
| AccountId | Identifier of the default advertising account. If left empty the driver will try to get the first account from the list returned by the Accounts view. |
| Property | Description |
| OAuthClientId | Specifies the client ID (also known as the consumer key) assigned to your custom OAuth application. This ID is required to identify the application to the OAuth authorization server during authentication. |
| OAuthClientSecret | Specifies the client secret assigned to your custom OAuth application. This confidential value is used to authenticate the application to the OAuth authorization server. (Custom OAuth applications only.). |
| Property | Description |
| SSLServerCert | Specifies the certificate to be accepted from the server when connecting using TLS/SSL. |
| Property | Description |
| Verbosity | Specifies the verbosity level of the log file, which controls the amount of detail logged. Supported values range from 1 to 5. |
| Property | Description |
| BrowsableSchemas | Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC . |
| Property | Description |
| MaxRows | Specifies the maximum number of rows returned for queries that do not include either aggregation or GROUP BY. |
| MaxThreads | Specifies the number of concurrent requests. |
| Pagesize | Specifies the maximum number of records per page the provider returns when requesting data from Snapchat Ads. |
| PseudoColumns | Specifies the pseudocolumns to expose as table columns, expressed as a string in the format 'TableName=ColumnName;TableName=ColumnName'. |
| RetrieveSampleStats | Whether to return sample (fake) stats or not. |
| Timeout | Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error. |
This section provides a complete list of the Authentication properties you can configure in the connection string for this provider.
| Property | Description |
| AccountId | Identifier of the default advertising account. If left empty the driver will try to get the first account from the list returned by the Accounts view. |
Identifier of the default advertising account. If left empty the driver will try to get the first account from the list returned by the Accounts view.
string
""
This Id is used to get analytic stats for the account that is identified by this Id. The Accounts view can be used to list available accounts with their specific Ids. If left empty the driver will try to get the first account from the list returned by the Accounts view.
This section provides a complete list of the OAuth properties you can configure in the connection string for this provider.
| Property | Description |
| OAuthClientId | Specifies the client ID (also known as the consumer key) assigned to your custom OAuth application. This ID is required to identify the application to the OAuth authorization server during authentication. |
| OAuthClientSecret | Specifies the client secret assigned to your custom OAuth application. This confidential value is used to authenticate the application to the OAuth authorization server. (Custom OAuth applications only.). |
Specifies the client ID (also known as the consumer key) assigned to your custom OAuth application. This ID is required to identify the application to the OAuth authorization server during authentication.
string
""
This property is required in two cases:
(When the driver provides embedded OAuth credentials, this value may already be provided by the Cloud and thus not require manual entry.)
OAuthClientId is generally used alongside other OAuth-related properties such as OAuthClientSecret and OAuthSettingsLocation when configuring an authenticated connection.
OAuthClientId is one of the key connection parameters that need to be set before users can authenticate via OAuth. You can usually find this value in your identity provider’s application registration settings. Look for a field labeled Client ID, Application ID, or Consumer Key.
While the client ID is not considered a confidential value like a client secret, it is still part of your application's identity and should be handled carefully. Avoid exposing it in public repositories or shared configuration files.
For more information on how this property is used when configuring a connection, see Establishing a Connection.
Specifies the client secret assigned to your custom OAuth application. This confidential value is used to authenticate the application to the OAuth authorization server. (Custom OAuth applications only.).
string
""
This property (sometimes called the application secret or consumer secret) is required when using a custom OAuth application in any flow that requires secure client authentication, such as web-based OAuth, service-based connections, or certificate-based authorization flows. It is not required when using an embedded OAuth application.
The client secret is used during the token exchange step of the OAuth flow, when the driver requests an access token from the authorization server. If this value is missing or incorrect, authentication fails with either an invalid_client or an unauthorized_client error.
OAuthClientSecret is one of the key connection parameters that need to be set before users can authenticate via OAuth. You can obtain this value from your identity provider when registering the OAuth application.
Notes:
For more information on how this property is used when configuring a connection, see Establishing a Connection
This section provides a complete list of the SSL properties you can configure in the connection string for this provider.
| Property | Description |
| SSLServerCert | Specifies the certificate to be accepted from the server when connecting using TLS/SSL. |
Specifies the certificate to be accepted from the server when connecting using TLS/SSL.
string
""
If you are using a TLS/SSL connection, use this property to specify the TLS/SSL certificate to be accepted from the server. If you specify a value for this property, all other certificates that are not trusted by the machine are rejected.
This property can take the following forms:
| Description | Example |
| A full PEM Certificate (example shortened for brevity) | -----BEGIN CERTIFICATE----- MIIChTCCAe4CAQAwDQYJKoZIhv......Qw== -----END CERTIFICATE----- |
| A path to a local file containing the certificate | C:\cert.cer |
| The public key (example shortened for brevity) | -----BEGIN RSA PUBLIC KEY----- MIGfMA0GCSq......AQAB -----END RSA PUBLIC KEY----- |
| The MD5 Thumbprint (hex values can also be either space- or colon-separated) | ecadbdda5a1529c58a1e9e09828d70e4 |
| The SHA1 Thumbprint (hex values can also be either space- or colon-separated) | 34a929226ae0819f2ec14b4a3d904f801cbb150d |
Note: It is possible to use '*' to signify that all certificates should be accepted, but due to security concerns this is not recommended.
This section provides a complete list of the Logging properties you can configure in the connection string for this provider.
| Property | Description |
| Verbosity | Specifies the verbosity level of the log file, which controls the amount of detail logged. Supported values range from 1 to 5. |
Specifies the verbosity level of the log file, which controls the amount of detail logged. Supported values range from 1 to 5.
string
"1"
This property defines the level of detail the Cloud includes in the log file. Higher verbosity levels increase the detail of the logged information, but may also result in larger log files and slower performance due to the additional data being captured.
The default verbosity level is 1, which is recommended for regular operation. Higher verbosity levels are primarily intended for debugging purposes. For more information on each level, refer to Logging.
When combined with the LogModules property, Verbosity can refine logging to specific categories of information.
This section provides a complete list of the Schema properties you can configure in the connection string for this provider.
| Property | Description |
| BrowsableSchemas | Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC . |
Optional setting that restricts the schemas reported to a subset of all available schemas. For example, BrowsableSchemas=SchemaA,SchemaB,SchemaC .
string
""
Listing all available database schemas can take extra time, thus degrading performance. Providing a list of schemas in the connection string saves time and improves performance.
This section provides a complete list of the Miscellaneous properties you can configure in the connection string for this provider.
| Property | Description |
| MaxRows | Specifies the maximum number of rows returned for queries that do not include either aggregation or GROUP BY. |
| MaxThreads | Specifies the number of concurrent requests. |
| Pagesize | Specifies the maximum number of records per page the provider returns when requesting data from Snapchat Ads. |
| PseudoColumns | Specifies the pseudocolumns to expose as table columns, expressed as a string in the format 'TableName=ColumnName;TableName=ColumnName'. |
| RetrieveSampleStats | Whether to return sample (fake) stats or not. |
| Timeout | Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error. |
Specifies the maximum number of rows returned for queries that do not include either aggregation or GROUP BY.
int
-1
The default value for this property, -1, means that no row limit is enforced unless the query explicitly includes a LIMIT clause. (When a query includes a LIMIT clause, the value specified in the query takes precedence over the MaxRows setting.)
Setting MaxRows to a whole number greater than 0 ensures that queries do not return excessively large result sets by default.
This property is useful for optimizing performance and preventing excessive resource consumption when executing queries that could otherwise return very large datasets.
Specifies the number of concurrent requests.
string
"20"
This property allows you to issue multiple requests simultaneously, thereby improving performance.
The Snapchat Ads API has a rate limit of 10000 requests per minute for Snapchat Ads Professional plans and 25000 per minute for the Snapchat Ads Premium plans.
Because of the Snapchat Ads API limits, the Cloud is restricted to making an http request for each row in order to collect as much data as possible.
To improve the performance of the Cloud consider increasing this value based on the machine's resources.
Specifies the maximum number of records per page the provider returns when requesting data from Snapchat Ads.
int
1000
When processing a query, instead of requesting all of the queried data at once from Snapchat Ads, the Cloud can request the queried data in pieces called pages.
This connection property determines the maximum number of results that the Cloud requests per page.
Note: Setting large page sizes may improve overall query execution time, but doing so causes the Cloud to use more memory when executing queries and risks triggering a timeout.
Specifies the pseudocolumns to expose as table columns, expressed as a string in the format 'TableName=ColumnName;TableName=ColumnName'.
string
""
This property allows you to define which pseudocolumns the Cloud exposes as table columns.
To specify individual pseudocolumns, use the following format:
Table1=Column1;Table1=Column2;Table2=Column3
To include all pseudocolumns for all tables use:
*=*
Whether to return sample (fake) stats or not.
bool
false
Set to false to exclude sample stats.
Specifies the maximum time, in seconds, that the provider waits for a server response before throwing a timeout error.
int
60
The timeout applies to each individual communication with the server rather than the entire query or operation. For example, a query could continue running beyond 60 seconds if each paging call completes within the timeout limit.
Timeout is set to 60 seconds by default. To disable timeouts, set this property to 0.
Disabling the timeout allows operations to run indefinitely until they succeed or fail due to other conditions such as server-side timeouts, network interruptions, or resource limits on the server.
Note: Use this property cautiously to avoid long-running operations that could degrade performance or result in unresponsive behavior.
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