TrafficReportByListing
Returns a report that details the user traffic received by a seller's listings per listing.
Select
The add-in will use the eBay Analytics API to process WHERE clause conditions built with the following columns and operators. The rest of the filter is executed client side within the add-in.
To query the TrafficReportByListing view, at least the report date range via the columns ReportStartDate and ReportEndDate should be specified.
- In case, the report range (ReportStartDate and ReportEndDate) is not specified or partly specified, the driver will return the data for the last 90 days or 90 days before or after the partly specified range depending on which date range parameter is missing.
The ReportStartDate and ReportEndDate columns are server side filterable and support only the operator: =.
- The MarketplaceId input is server side filterable and can be used to limit the report data only to the specified Marketplaces.
The MarketplaceId input supports the operators: "=" and "IN".
Supported MarketplaceId values are: EBAY_DE, EBAY_GB, EBAY_AU and EBAY_US.
- Additionally the user can limit the report data to a listing or to a group of listings via the ListingId column.
The ListingId column is server side filterable and supports the operators: "=" and "IN".
The example query below will return TrafficReportByListing data for every available Marketplace, including every Listing the last 90 days.
SELECT * FROM TrafficReportByListing
The other example query below, will return TrafficReportByListing data for the specified listings in the GB Marketplace within the defined date range.
SELECT * FROM TrafficReportByListing WHERE ReportStartDate = '2019-06-20' AND ReportEndDate = '2019-09-15' AND ListingId IN ('201294636968', '201450979387', '201461563488') AND MarketplaceId = 'EBAY_GB'
Columns
| Name | Type | Description |
| ListingId | String | The Id of the Listing by which the metrics are grouped. |
| ListingName | String | The Listing Name. |
| ClickThroughRate | Double | The number of times an item displays on the search results page divided by the number of times buyers clicked through to its View Item page. |
| ListingImpressionSearchResultsPage | Integer | The number of times the seller's listings displayed on the search results page. Note, the listing might not have been visible to the buyer due to its position on the page. |
| ListingImpressionStore | Integer | The number of times the seller's listings displayed on the seller's store. Note, the listing might not have been visible to the buyer due to its position on the page. |
| ListingImpressionTotal | Integer | The total number of times the seller's listings displayed on the search results page OR in the seller's store. The item is counted each time it displays on either page. However, the listing might not have been visible to the buyer due to its position on the page. This is a combination of: ListingImpressionSearchResultsPage + ListingImpressionStore. |
| ListingViewsSourceDirect | Integer | The number of times a View Item page was directly accessed, such as when a buyer navigates to the page using a bookmark. |
| ListingViewsSourceOffEbay | Integer | The number of times a View Item page was accessed via a site other than eBay, such as when a buyer clicks on a link to the listing from a search engine page. |
| ListingViewsSourceOtherEbay | Integer | The number of times a View Item page was accessed from an eBay page that is not either the search results page or the seller's store. |
| ListingViewsSourceSearchResultsPage | Integer | The number of times the item displayed on the search results page. |
| ListingViewsSourceStore | Integer | The number of times a View Item page was accessed via the seller's store. |
| ListingViewsTotal | Integer | Total number of listings viewed. This number sums: ListingViewsSourceDirect, ListingViewsSourceOffEbay, ListingViewsSourceOtherEbay, ListingViewsSourceSearchResultsPage, ListingViewsSourceStore. |
| SalesConversionRate | Double | The number of completed transactions divided by the number of View Item page views. Equals: TransactionsCount/ListingViewsTotal. |
| TotalImpressionTotal | Integer | The total number of times the seller's listings have displayed on any page or flow. It matches the value on the Seller Hub performance/traffic page. It includes the impressions from the ListingImpressionTotal metric plus any other impressions including those listings that display on pages other than search result and store. The item is counted each time it displays on either page. However, the listing might not have been visible to the buyer due to its position on the page. |
| TransactionsCount | Integer | The total number of completed transactions. |
| UsageStartDate | Datetime | The start date of the actual date range of the report data. |
| UsageEndDate | Datetime | The end date of the actual date range of the report data. |
| LastUpdatedDate | Datetime | The last time the data returned in the report was updated. |
| ReportStartDate | Date | The requested start date of the date range used to calculate the report. |
| ReportEndDate | Date | The requested end date of the date range used to calculate the report. If you specify an report end date that is beyond the lastUpdatedDate value, eBay returns a report that contains data only up to the LastUpdateDate. For this reason, the provided ReportStartDate and ReportEndDate values used to request the report might not match with the report's actual date range: ReportStartDate - ReportEndDate. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| MarketplaceId | String | The eBay marketplace ID of the marketplace upon which the seller report is limited. |