ODBC Driver for Yahoo! Ads

Build 26.0.9655

ReportDisplayAdsApp

To view the App report. Simple Select statement will create and retrieve last 7 days report

Table Specific Information

Select

The 本製品 will use the Yahoo! Ads API to process WHERE clause conditions built with the following column and operator. The AccountId is required to make a request and the rest of the filter is executed client-side within the 本製品.

  • AccountId supports the '='.
  • ReportJobId supports the '='.
  • ReportDateRangeType supports the '='.
  • DateRangeStartDate supports the '='.
  • DateRangeEndDate supports the '='.
For example:
SELECT * FROM ReportDisplayAdsApp WHERE AccountId = '125466'
SELECT * FROM ReportDisplayAdsApp WHERE AccountId = '125466' AND ReportJobId = '123456'
SELECT * FROM ReportDisplayAdsApp WHERE AccountId = '125466' AND ReportDateRangeType = 'LAST_7_DAYS'
SELECT * FROM ReportDisplayAdsApp WHERE AccountId = '125466' AND ReportDateRangeType = 'CUSTOM_DATE' and DateRangeStartDate = '2022-02-12' AND DateRangeEndDate = '2022-04-29'

Note: Since the Report is Dynamic, so the columns may vary depending upon the API.

Columns

Name Type References Description
ReportJobId String Report Job ID.
AccountId Long AccountId
AccountName String Account Name
Campaignbuyingtype String Campaign buying type
Packagename String Package name
Lifetimebudget Double Lifetime budget
CampaignID Long Campaign ID
CampaignName String Campaign Name
Campaigndeliverysettings String Campaign delivery settings
AdGroupID Long Ad Group ID
AdGroupName String Ad Group Name
Adgroupdeliverysettings String Ad group delivery settings
AdID Long Ad ID
AdName String Ad Name
Addeliverysettings String Ad delivery settings
Adtype String Ad type
Mainmediaformat String Main media format
Responsiveadstype String Responsive ads type
Title String Title
Description1 String Description 1
Description2 String Description 2
DisplayURL String Display URL
DestinationURL_campaignbanner_ String Destination URL (campaign banner)
AppName String App Name
AppOS String App OS
AppID_Packagename String App ID/Package name
Impressions Long Impressions
Clicks Long Clicks
CTR Double CTR
Cost Double Cost
Avg_CPC Double Avg. CPC
Avg_position Double Avg. position
Avg_CPM Double Avg. CPM
Avg_vCPM Double Avg. vCPM
Conversions Long Conversions
Conv_rate Double Conv. rate
Cost_conv_ Double Cost/conv.
Conv_value Long Conv. value
Conv_value_conv_ Double Conv. value/conv.
Conv_value_cost Double Conv. value/cost
Cross_deviceconv_ Long Cross-device conv.
View_throughconversions Long View-through conversions
Conversions_all_ Long Conversions (all)
Conv_rate_all_ Double Conv. rate (all)
Cost_conv_all_ Double Cost/conv. (all)
Conv_value_all_ Long Conv. value (all)
Conv_value_all_conv_all_ Double Conv. value (all)/conv. (all)
Conv_value_all_cost Double Conv. value (all)/cost
Conversions_viaclick_ Long Conversions (via click)
Conv_rate_viaclick_ Double Conv. rate (via click)
Cost_conv_viaclick_ Double Cost/conv. (via click)
Conv_value_viaclick_ Long Conv. value (via click)
Conv_value_viaclick_conv_viaclick_ Double Conv. value (via click)/conv. (via click)
Conv_value_viaclick_cost Double Conv. value (via click)/cost
Viewableimpressions Long Viewable impressions
Viewableimpressionrate Double Viewable impression rate
Viewableclicks Long Viewable clicks
ViewableCTR Double Viewable CTR
Measuredimpressions Long Measured impressions
Measuredimpressionrate Double Measured impression rate
Videoviewthroughrate Double Video view through rate
Videoviews Long Video views
10secvideoviews Long 10 sec video views
3secvideoviews Long 3 sec video views
Avg_CPV Double Avg. CPV
25_videoviews Long 25% video views
50_videoviews Long 50% video views
75_videoviews Long 75% video views
95_videoviews Long 95% video views
100_videoviews Long 100% video views
Avg_videoviewrate Double Avg. video view rate
Avg_durationofvideoviewed Double Avg. duration of video viewed
Installs_SKAN_ Long Installs (SKAN)
Installs_SKANviaclick_ Long Installs (SKAN via click)
Installs_SKANview_through_ Long Installs (SKAN view-through)
Costperinstall_SKAN_ Double Cost per install (SKAN)
Costperinstall_SKANviaclick_ Double Cost per install (SKAN via click)
Month String Dimension: Month
Week_Mon_Sun_ String Week (Mon-Sun)
Daily String Dimension: Daily
OS String OS
Device String Device
Web_App String Web/App
PrefectureID String Prefecture ID
Prefectures String Prefectures
CityID String City ID
City String City
WardID String Ward ID
Ward String Ward
Targetradius String Target radius
Distancefromtargetlocation String Distance from target location
Gender String Gender
Age String Age
Campaigngoals String Campaign goals
Campaignsubtype String Campaign subtype
Packagetype String Package type
Campaigndeliverytype String Campaign delivery type
Paidvideoviews_CPV_ Long Paid video views (CPV)
Paidvideoviewrate_CPV_ Double Paid video view rate (CPV)
Installs Long Installs
Installs_click_ Long Installs (click)
Conversionsafterinstall Long Conversions after install
Conversionsafterinstall_click_ Long Conversions after install (click)
Conversionsafterinstall_all_ Long Conversions after install (all)
Conversionsafterinstall_click_all_ Long Conversions after install (click) (all)
Conversionvalueafterinstall Double Conversion value after install
Conversionvalueafterinstall_click_ Double Conversion value after install (click)
Conversionvalueafterinstall_all_ Double Conversion value after install (all)
Conversionvalueafterinstall_click_all_ Double Conversion value after install (click) (all)
Costperinstall Double Cost per install
Costperinstall_click_ Double Cost per install (click)
CPAafterinstall Double CPA after install
CPAafterinstall_click_ Double CPA after install (click)
Conversionvalueafterinstall_cost Double Conversion value after install/cost
Conversionvalue_click_afterinstall_cost Double Conversion value (click) after install/cost

Pseudo-Columns

SELECT ステートメントのWHERE 句では、疑似カラムフィールドを使用して、データソースから返されるデータを詳細に制御することができます。

Name Type Description
ReportDateRangeType String ReportDefinitionService ReportDateRangeType displays a date range of the report
DateRangeStartDate String The compilation start date
DateRangeEndDate String The compilation end date.

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Build 26.0.9655