AdInsightsMMM
Queries ad insights data for the marketing mix modeling breakdown. Accessing this information requires the ads_read permission.
Columns
| Name | Type | Description |
| Target | String | The Id of the Account, Campaign, Ad Group, or Ad to get insights for. |
| DatePreset | String | An alternative to specifying the DateStart and DateEnd. A date range is automatically calculated based on the specified preset value.
The allowed values are maximum, today, yesterday, this_week_sun_today, this_week_mon_today, last_week_sun_sat, last_week_mon_sun, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, this_month, last_month. |
| TimeIncrement | String | The number of days of data aggregation. An int (1-90) or one of monthly or all_days. This value splits the range or preset date into smaller increments.
The default value is 1. |
| AccountId | String | account_id of the Marketing Mix Modeling aggregate. |
| CampaignId | String | campaign_id of the Marketing Mix Modeling aggregate. |
| AdSetId | String | adset_id of the Marketing Mix Modeling aggregate. |
| DateStart | Date | date_start of the Marketing Mix Modeling aggregate. |
| DateEnd | Date | date_stop of the Marketing Mix Modeling aggregate. |
| Impressions | String | impressions of the Marketing Mix Modeling aggregate. |
| Spend | String | spend of the Marketing Mix Modeling aggregate. |
| Country | String | country of the Marketing Mix Modeling aggregate. |
| Region | String | region of the Marketing Mix Modeling aggregate. |
| DMA | String | dma of the Marketing Mix Modeling aggregate. |
| DevicePlatform | String | device_platform of the Marketing Mix Modeling aggregate. |
| PlatformPosition | String | platform_position of the Marketing Mix Modeling aggregate. |
| PublisherPlatform | String | publisher_platform of the Marketing Mix Modeling aggregate. |
| CreativeMediaType | String | creative_media_type of the Marketing Mix Modeling aggregate. |
| UseAsync | Boolean | A boolean indicating if an asynchronous call should be used for retrieving the insights. Due to API limitations, the MMM breakdown must be used asynchronously so this defaults to true.
The default value is true. |