Excel Add-In for Facebook Ads

Build 24.0.9060

Action_Conversion_Device_Report

Ad Report focusing on clicks and ROAS, broken down by serving device and conversion device. Accessing Ad Report information requires the ads_read permission.

Columns

Name Type Description
Target String The Id of the Account, Campaign, Ad Group, or Ad to get insights for.
DatePreset String An alternative to specifying the DateStart and DateEnd. A date range will automatically be calculated based on the specified preset value.

The allowed values are maximum, today, yesterday, this_week_sun_today, this_week_mon_today, last_week_sun_sat, last_week_mon_sun, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, this_month, last_month.

DateStart Date The starting date to retrieve insights for. In the Facebook UI, this is the Report Start field. In the Facebook UI, this is the Report Start field.
DateEnd Date The ending date to retrieve insights for. In the Facebook UI, this is the Report End field. In the Facebook UI, this is the Report End field.
TimeIncrement String The number of days of data aggregation. An int (1-90) or one of monthly or all_days. This value splits the range or preset date into smaller increments.

The default value is 1.

Level String The level to represent the results at.

The allowed values are ad, adset, campaign, account.

ActionValue Integer Metric value of default attribution window.
CampaignId String The Id of the Campaign associated with the report row.
CampaignName String The name of the Campaign associated with the report row.
InlineLinkClicks Integer The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties.
ActionCollection String The action collection to retrieve. The available values are: MobileAppPurchaseRoas, OutboundClicks, WebsitePurchaseRoas
ActionDevice String The device on which the conversion event you are tracking occurred.
DevicePlatform String The device or platform used for viewing the ad. This is a breakdown column that may not be selected with other breakdown columns.
UseAsync Boolean A boolean indicating if an asynchronous call should be used for retrieving the insights.

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Build 24.0.9060