Delivery_Purchase_Roas_Report
Ad Report focused on campaigns, broken down by the Meta platform on which it was delivered. Accessing Ad Report information requires the ads_read permission.
Columns
| Name | Type | Description |
| Target | String | The Id of the Account, Campaign, Ad Group, or Ad to get insights for. |
| DatePreset | String | An alternative to specifying the DateStart and DateEnd. A date range will automatically be calculated based on the specified preset value.
The allowed values are maximum, today, yesterday, this_week_sun_today, this_week_mon_today, last_week_sun_sat, last_week_mon_sun, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, this_month, last_month. |
| DateStart | Date | The starting date to retrieve insights for. In the Facebook UI, this is the Report Start field. In the Facebook UI, this is the Report Start field. |
| DateEnd | Date | The ending date to retrieve insights for. In the Facebook UI, this is the Report End field. In the Facebook UI, this is the Report End field. |
| TimeIncrement | String | The number of days of data aggregation. An int (1-90) or one of monthly or all_days. This value splits the range or preset date into smaller increments.
The default value is 1. |
| Level | String | The level to represent the results at.
The allowed values are ad, adset, campaign, account. |
| ActionType | String | The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. |
| ActionValue | Integer | Metric value of default attribution window. |
| AdAccountId | String | The Id of the Ad Account associated with the report row. |
| CampaignId | String | The Id of the Campaign associated with the report row. |
| CampaignName | String | The name of the Campaign associated with the report row. |
| Reach | Integer | The number of people who saw your ads at least once. |
| Impressions | Integer | The number of times your ads were on screen. |
| Frequency | Double | The average number of times each person saw your ad. This value is estimated. |
| Spend | Double | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. What sort of ad object is targeted depends on the Target used for the report. |
| Cpm | Double | The average cost for 1,000 impressions. |
| Cpc | Double | The average cost for each click (all). |
| Ctr | Double | The percentage of times people saw your ad and performed a click (all). |
| InlineLinkClicks | Integer | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. |
| InlineLinkClickCtr | Integer | The percentage of time people saw your ads and performed an inline link click. |
| CostPerInlineLinkClick | Double | The average cost of each inline link click. |
| ActionCollection | String | The action collection to retrieve. The available values are: ActionValues, MobileAppPurchaseRoas, OutboundClicks, WebsitePurchaseRoas |
| PublisherPlatform | String | The platforms the ads were published on. |
| UseAsync | Boolean | A boolean indicating if an asynchronous call should be used for retrieving the insights. |