MuleSoft Connector for Facebook Ads

Build 21.0.7930

AdInsights

Query an Ad Report. Accessing Ad Report information requires the ads_read permission.

Table Specific Information

AdInsights in Facebook can be requested with a great amount of detail to simulate the same sort of information that can be retrieved in a report.

Select

When requesting AdInsights, a Target must be specified. This indicates what element to retrieve the insights from. It can be an AdAccount, Campaign, AdSet, or an Ad. For instance:

SELECT * FROM AdInsights WHERE Target = 'act_123456'

A date range can be specified using DateStart and DateEnd, or DatePreset must also be specified. For instance:

SELECT DateStart, DateEnd, AdAccountId, Spend, Impressions FROM AdInsights WHERE Target = 'act_123456' AND DateStart >= '01/01/2015' AND DateEnd <= '03/31/2015'

SELECT DateStart, DateEnd, AdAccountId, Spend, Impressions FROM AdInsights WHERE Target = 'act_123456' AND DatePreset='last_90d'

The available values for DatePreset are:

  • maximum
  • today
  • yesterday
  • this_week_sun_today
  • this_week_mon_today
  • last_week_sun_sat
  • last_week_mon_sun
  • last_3d
  • last_7d
  • last_14d
  • last_28d
  • last_30d
  • last_90d
  • this_month
  • last_month

The TimeIncrement can used to specify how many days should be included in each report row. For instance:

SELECT DateStart, DateEnd, AdAccountId, Age, Spend, Impressions FROM AdInsights WHERE Target = 'act_123456' AND DatePreset='last_90d' AND TimeIncrement='7'

SELECT DateStart, DateEnd, AdAccountId, Age, Spend, Impressions FROM AdInsights WHERE Target = 'act_123456' AND DatePreset='last_90d' AND TimeIncrement='monthly'

The Level column can be used to specify what level insights are retrieved at. This can be set to ad,adset,campaign, or account. For instance:

SELECT DateStart, DateEnd, AdAccountId, Age, Spend, Impressions FROM AdInsights WHERE Target = 'act_123456' AND Level='campaign'

There are a number of breakdown columns. In general, only one breakdown column can be selected at a time. If you use SELECT *, no breakdown columns will be used. The available breakdown columns are:

  • Age: Can also be selected with Gender
  • Country
  • FrequencyValue
  • Gender: Can also be selected with Age
  • HStatsByAdvertiserTZ (Hourly Stats by Advertizer Timezone)
  • HStatsByAudienceTZ (Hourly Stats by Audience Timezone)
  • ImpressionDevice: Can also be selected with PublisherPlatform or both PublisherPlatform and PlatformPosition.
  • PlatformPosition: Must be selected with PublisherPlatform. Can also be selected with ImpressionDevice.
  • PublisherPlatform: Can be selected with PlatformPosition, ImpressionDevice, or both PlatformPosition and ImpressionDevice.
  • ProductId
  • Region

Most other columns not already mentioned can be used with standard SQL WHERE clause modifiers. For instance:

SELECT DateStart, DateEnd, AdAccountId, Spend, Impressions FROM AdInsights WHERE Target = 'act_123456' WHERE Impressions > 10000 AND Spend < 1000

Both the DatePreset and the breakdowns are subject to frequent changes by Facebook. The lists above may be outdated due to Facebook changes. To see the most currently available breakdowns and date presets, see the documentation on Facebook for parameters and breakdowns: https://developers.facebook.com/docs/marketing-api/insights/

Note: The following error message may be encountered when querying from this table: "Please reduce the amount of data you're asking for, then retry your request".

This error typically occurs when the driver requests an amount of data that Facebook cannot handle the calculations for on its end. It appears to be triggered based on individually dense fields, and not the page size.

To resolve this, either reduce the date range of the query or remove expensive columns.

A good method for finding and removing expensive columns is to use a binary search by removing half of the columns you are selecting and retrying the query. Then retry again with half of the remaining columns if you get the same error, or half of the removed columns if you got no error.

Columns

Name Type Description
Target String The Id of the Account, Campaign, Ad Group, or Ad to get insights for.
DatePreset String An alternative to specifying the DateStart and DateEnd. A date range will automatically be calculated based on the specified preset value.

The allowed values are maximum, today, yesterday, this_week_sun_today, this_week_mon_today, last_week_sun_sat, last_week_mon_sun, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, this_month, last_month.

DateStart Date The starting date to retrieve insights for. In the Facebook UI, this is the Report Start field. In the Facebook UI, this is the Report Start field.
DateEnd Date The ending date to retrieve insights for. In the Facebook UI, this is the Report End field. In the Facebook UI, this is the Report End field.
TimeIncrement String The number of days of data aggregation. An int (1-90) or one of monthly or all_days. This value splits the range or preset date into smaller increments.

The default value is 1.

Level String The level to represent the results at.

The allowed values are ad, adset, campaign, account.

AccountCurrency String The currency that is being used by the ad account.
ActionAttributionWindows String A comma separated list which determines what is the attribution window for the actions. For example, 28d_click means the API returns all actions that happened 28 days after someone clicked on the ad. The default option means [1d_view,28d_click]. Possible values include 1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, default.
AdAccountId String The Id of the Ad Account associated with the report row.
AdAccountName String The name of the Ad Account associated with the report row.
CampaignId String The Id of the Campaign associated with the report row.
CampaignName String The name of the Campaign associated with the report row.
AdSetId String The Id of the Ad Set associated with the report row.
AdSetName String The name of the Ad Set associated with the report row.
AdId String The Id of the Ad associated with the report row.
AdName String The name of the Ad associated with the report row.
BuyingType String The method by which target ads are paid for in your campaigns.
Clicks Long The total number of clicks on your ad. Depending on what you're promoting, this can include Page likes, event responses or app installs. In the Facebook UI, this is the Clicks (All) field.
ConversionRateRanking String The conversion rate ranking.
CostPerEstimatedAdRecallers Decimal The average cost per additional person we estimate will recall seeing your ad if asked within 2 days.
CostPerInlineLinkClick Decimal The average cost per click on links in the ad.
CostPerInlinePostEngagement Decimal The average cost per engagement on the post.
CostPerUniqueClick Decimal The average cost per unique click for these ads, calculated as the amount spent divided by the number of unique clicks received.
CostPerUniqueInlineLinkClick Decimal The average you paid for each unique inline link click.
CPC Decimal The average cost per click for these ads, calculated as the amount spent divided by the number of clicks received.
CPM Decimal The average cost you've paid to have 1,000 impressions on your ad.
CPP Decimal The average cost you've paid to have your ad served to 1,000 unique people.
CTR Double The number of clicks you received divided by the number of impressions. In the Facebook UI, this is the CTR (All) % field.
EstimatedAdRecallRate Double The estimated number of people who recall your ad divided by the number of people your ad reached.
EstimatedAdRecallers Double The additional number of people we estimate will remember seeing your ads if asked within 2 days.
Frequency Double The average number of times your ad was served to each person.
Impressions Long The number of times your ad was served. On our mobile apps an ad is counted as served the first time it's viewed. On all other Facebook interfaces, an ad is served the first time it's placed in a person's News Feed or each time it's placed in the right column.
InlineLinkClicks Long Total number of clicks on links in the ad.
InlineLinkClicksCounter Double Click-through rate for inline clicks to link.
InlinePostEngagement Long Total number of engagements on the post.
InstantExperienceClicksToOpen Long instant_experience_clicks_to_open
InstantExperienceClicksToStart Long instant_experience_clicks_to_start
InstantExperienceOutboundClicks Long instant_experience_outbound_clicks
Objective String The objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertising.
QualityRanking String The quality ranking.
Reach Long The number of people your ad was served to.
Spend Decimal The total amount you've spent so far.
UniqueClicks Long The total number of unique people who have clicked on your ad. For example, if 3 people click on the same ad 5 times, it will count as 3 unique clicks.
UniqueCTR Double The number of people who clicked on your ad divided by the number of people you reached. For example, if you received 20 unique clicks and your ad was served to 1,000 unique people, your unique click-through rate would be 2%.
UniqueInlineLinkClicks Long The number of unique inline link clicks that your ad got. In the Facebook UI, this is the Unique Clicks to Link field.
UniqueInlineLinkClickCounter Double Click-through rate for unique inline clicks to link.
UniqueLinkClicksCounter Double Unique click-through rate for clicks to link. The number of people who clicked on the link in your ad that directs people off Facebook divided by the number of people you reached. Example: if you received 20 unique clicks to link and your ad was shown to 1,000 unique people, your unique click-through rate would be 2%.
Checkins Int The number of checkins attributed to the Ad.
EventResponses Int The number of event responses attributed to the Ad.
LinkClicks Int The number of link clicks attributed to the Ad.
OfferSaves Int The number of receive offers attributed to the Ad.
OutboundClicks Int The number of outbound clicks attributed to the Ad.
PageEngagements Int The number of page enagements attributed to the Ad.
PageLikes Int The number of page likes attributed to the Ad.
PageMentions Int The number of page mentions attributed to the Ad.
PagePhotoViews Int The number of photo views attributed to the Ad.
PostComments Int The number of post comments attributed to the Ad.
PostEngagements Int The number of post engagements attributed to the Ad.
PostShares Int The number of post shares attributed to the Ad.
PostReactions Int The number of post reactions attributed to the Ad.
PageTabViews Int The number of tab views attributed to the Ad.
Video3SecondViews Int The number of video views attributed to the Ad. Views count if at least 3 seconds or the entire video (if the video is less than 3 seconds) were played.
Age String The age range for the metrics in this row. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
Country String The country for the metrics in this row. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
DevicePlatform String The device or platform used for viewing the ad. This is a breakdown column that may not be selected with other breakdown columns.
DMA String The designated marketing area. This is a breakdown column that may not be selected with other breakdown columns.
FrequencyValue String The number of times an ad in your Reach and Frequency campaign was served to each person. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
Gender String The gender for the metrics in this row. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
HStatsByAdvertiserTZ String Time period over which the stats were taken for the advertiser. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
HStatsByAudienceTZ String Time period over which the stats were taken for the audience. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
ImpressionDevice String The devices used to view the Ad. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
PlacePageId String The place page used if applicable. This is a breakdown column that may not be selected with other breakdown columns.
PlatformPosition String The position on the platform.
ProductId String The product Id advertised in the Ad. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
PublisherPlatform String The platforms the ads were published on.
Region String The region someone viewed the Ad from. This is a breakdown column and selecting this column will cause results to be further broken down by this metric.
AdEffectiveStatus String An input only list of supported statuses when retrieving insights at a level lower than the Ad Account. See the values listed on AdStatus for an example of valid values.
UseAsync Boolean A boolean indicating if an asynchronous call should be used for retrieving the insights.
DefaultSummary Boolean A boolean indicating if we should get the default summary.

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Build 21.0.7930