ODBC Driver for Shopify

Build 24.0.9062

MarketingEvents

Create, update, delete, and query marketing events.

Table-Specific Information

Select

The 本製品 processes all filters client-side within the 本製品. The following queries are the only ones processed server-side:
SELECT * FROM MarketingEvents

SELECT * FROM MarketingEvents WHERE Id = '123'

Insert

You must specify the MarketingChannel, EventType, Paid, ReferringDomain, and StartedAt columns to create a marketing event. For example:

INSERT INTO MarketingEvents (MarketingChannel, EventType, Paid, ReferringDomain, StartedAt) VALUES ('social', 'ad', true, 'facebook.com', '2018-12-15')

Update

You must specify the Id to update a marketing event. You can modify only timestamps, RemoteId, and budget/currency. For example:

UPDATE MarketingEvents SET RemoteId = '1000:2000', StartedAt = '2018-02-02T00:00 +00:00', EndedAt = '2018-02-03T00:00 +00:00', ScheduledToEndAt = '2018-02-04T00:00 +00:00', Budget = 11.1, BudgetType = 'daily', Currency = 'USD' WHERE Id = '123'

Delete

You must specify the Id of the marketing event to delete it.

DELETE FROM MarketingEvents WHERE Id = '123'

Columns

Name Type ReadOnly References Description
Id [KEY] Long True

A unique numeric identifier for the marketing event.

RemoteId String False

An optional remote identifier for a marketing event.

BreadcrumbId String True

An optional identifier for the breadcrumb of a marketing event.

UTMCampaign String True

A unique name for the UTM campaign.

UTMSource String True

The source of the UTM campaign.

UTMMedium String True

The medium of the UTM campaign.

UTMContent String True

The content of the UTM campaign.

UTMTerm String True

The term of the UTM campaign.

EventTarget String True

The target of the event.

Description String True

A description for the marketing event.

MarketingChannel String False

A broader marketing event type that is focused only on the channel. Must be one of the allowed values (`search`, `display`, `social`, `email`, `referral`).

EventType String False

The specific type of marketing event. Must be one of the allowed values (`ad`, `post`, `message`, `retargeting`, `transactional`, `affiliate`, `loyalty`, `newsletter`, `abandoned_cart`, `receipt`).

Budget Decimal False

The budget of the ad campaign.

Paid Bool False

A boolean field to specify whether this event is paid or organic.

BudgetType String False

The type of the budget; must be either `daily` or `lifetime`.

Currency String False

The currency for the budget.

ManageUrl String True

A link to manage the marketing event, generally in the Shopify app's interface.

PreviewUrl String True

A link to view the live version of the post/ad, or to view a rendered preview of the post/ad/email in the Shopify app.

ReferringDomain String False

The destination domain of the marketing event. Required unless MarketingChannel is one of email/referral/display.

MarketedResources String True

A list of the items that were marketed in the marketing event. It's a list of dictionaries with type keys and id keys. Valid values for type are: (`product`, `collection`, `price_rule`, `page`, `article`, `homepage`). All types, other than homepage, also require an id.

StartedAt Datetime False

The timestamp when the marketing action was started, or when the email was sent, or when the Facebook post was made live, etc.

EndedAt Datetime False

For events with a duration, when the event actually ended. This may differ from ScheduledToEndAt, if the ad was stopped early, etc.

ScheduledToEndAt Datetime False

For events with a duration, when the event was supposed to end.

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Build 24.0.9062