Power BI Connector for Salesforce Marketing Cloud

Build 25.0.9454

UnsubEvent

Contains data about unsubscription events in Salesforce Marketing Cloud. Each record captures the subscriber, timestamp, and context of the unsubscribe action. This view supports compliance reporting and audience retention analysis.

View-Specific Information

Select

The connector uses the Salesforce Marketing Cloud APIs to process the following WHERE clause operators for all but date-time values: =, !=, <>, >, >=, <, <=, IN. For date-time values, only > and < are supported. The connector processes other filters client-side within the connector.

For example, the following (but not only) queries are processed server side:

SELECT * FROM UnsubEvent WHERE Id = 123

SELECT * FROM UnsubEvent WHERE Id IN (123, 456)

SELECT * FROM UnsubEvent WHERE CreatedDate > '2017/01/25'

Columns

Name Type Description
ID Int Specifies the read-only unique identifier (Id) for the unsubscribe event record.
ObjectID String Specifies the system-controlled text string that serves as the unique Id for the unsubscribe event object.
PartnerKey String Specifies the partner-provided unique Id for the unsubscribe event object that is available only through partner integrations.
CreatedDate Datetime Specifies the read-only date and time when the unsubscribe event record was created.
ModifiedDate Datetime Indicates the date and time when the unsubscribe event record was last modified.
Client_ID Int Specifies the Id of the client account that is associated with the unsubscribe event.
SendID Int Specifies the Id of the send operation that is associated with the unsubscribe event.
SubscriberKey String Specifies the user-supplied subscriber key that identifies the subscriber who performed the unsubscription.
EventDate Datetime Specifies the date and time when the unsubscribe tracking event occurred.
EventType String Specifies the type of tracking event that is associated with the unsubscribe action.
TriggeredSendDefinitionObjectID String Specifies the system-controlled Id of the triggered-send definition that is associated with the unsubscribe event.
BatchID Int Specifies the batch Id that ties the unsubscribe event to a related group of triggered-send events.
List_ID Int Specifies the Id of the list that is associated with the unsubscription action.
List_Type String Specifies the type of list that is associated with the unsubscription event. Valid values include 'Public', 'Private', 'Salesforce', 'GlobalUnsubscribe', and 'Master'.
List_ListClassification String Specifies the classification that is applied to the list that is associated with the unsubscription event.
IsMasterUnsubscribed Bool Indicates whether the subscriber performed a master unsubscribe action. It returns a value of 'false' when the subscriber did not perform a master unsubscribe.

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Build 25.0.9454