Power BI Connector for Salesforce Marketing Cloud

Build 25.0.9454

FireEntryEvent

Fires an entry event to initiate a journey in Salesforce Marketing Cloud. This procedure triggers contact entry into a defined customer journey, enabling automated interactions based on real-time behavioral or data events.

Input

Name Type Required Description
ContactKey String True Specifies the unique identifier (Id) that represents the subscriber or contact associated with the event. This key links the event instance to a specific contact record in Salesforce Marketing Cloud and ensures that the correct contact is admitted into the journey.
EventDefinitionKey String True Specifies the unique event definition key that identifies the event source to be triggered. The event definition key is found in the Event Administration section of the Journey Builder after the event is created and saved. This value applies to both standard and custom events and must not contain a period ('.').
Data String False Specifies the data payload that defines the event properties. This parameter is required when the event includes custom fields or when the event definition specifies additional attributes. The provided data populates the data extension that is associated with the triggered event.

Result Set Columns

Name Type Description
EventInstanceId String Returns the Id that represents the specific instance of the entry event that is triggered. This system-generated value can be used to track, audit, or correlate the event with the corresponding Journey Builder execution.

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Build 25.0.9454