Using the Connector
The CData Tableau Connector for Salesforce Marketing Cloud integrates seamlessly into Tableau, offering full support for live data connections to Salesforce Marketing Cloud entities as well as custom SQL queries.
Connecting to a Custom SQL Query
If you only need a specific subset of a given Salesforce Marketing Cloud entity's data, the connector is capable of Using Custom SQL Queries for refined data access.
Creating Visualizations
Visualizing Data with the connector works the same as it does with other Tableau data sources. As a result, you can easily model Salesforce Marketing Cloud data using Tableau's full visualization toolset.