Excel Add-In for Microsoft Ads

Build 24.0.9060

ProductNegativeKeywordConflictReport

Use this report to discover which keywords and negative keywords are in conflict, and whether the conflict is at the campaign or ad group level. Use this list to figure out which negative keywords to delete.

Columns

Name Type Select requirement Metric Aggregate Description
AccountName String True The account name.
AccountNumber String The Bing Ads assigned number of an account.
AccountId Long The Bing Ads assigned identifier of an account.
AccountStatus String The account status.
CampaignName String The campaign name.
CampaignId Long The Bing Ads assigned identifier of a campaign.
CampaignStatus String The campaign status.
AdGroupName String The ad group name.
AdGroupId Long The Bing Ads assigned identifier of an ad group.
AdGroupStatus String The ad group status.
ConflictLevel String The entity level where the keyword and negative keyword conflict occurs. The possible values are AdGroup and Campaign.
NegativeKeywordListId Long The Bing Ads assigned identifier of a negative keyword list.
NegativeKeyword String True The negative keyword text.
NegativeKeywordId Long The Bing Ads assigned identifier of a negative keyword.
NegativeKeywordMatchType String The type of match to compare the negative keyword and the user's search term. The possible values for a negative keyword are Exact and Phrase.
Title String The type of match to compare the negative keyword and the user's search term. The possible values for a negative keyword are Exact and Phrase.
MerchantProductId String True The report will include a column that contains the unique identifier provided by a merchant for each product offer.
AdGroupCriterionId Long The Bing Ads assigned identifier of an ad group criterion, or product group in the context of a Bing Shopping campaign.
ProductGroup String True The forward slash ('/') delimited list of product conditions, reported as Operand=

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
DatePreset String The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, Last14Days, Last30Days, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear, ThisWeekStartingMonday, LastWeekStartingMonday, LastFourWeeksStartingMonday.

EndDate String The end date of the custom date range. The end date cannot be later than today's date.
StartDate String The start date of the custom date range. The start date must be earlier than or the same as the end date.

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Build 24.0.9060