BidOpportunities
Query the available Bid Opportunities in Bing Ads.
Table Specific Information
Select
The following queries are processed server-side:
SELECT * FROM BidOpportunities
SELECT * FROM BidOpportunities WHERE OpportunityType = 'FirstPage'
You can turn off the client-side execution of the query by setting SupportEnhancedSQL to false in which case any search criteria that refers to columns other than OpportunityType will cause an error.
Columns
| Name | Type | Select requirement | Metric | Aggregate | Description |
| OpportunityKey | String | An identifier that uniquely identifies the opportunity. | |||
| AdGroupId | Long | The identifier of the ad group that owns the keyword. | |||
| CampaignId | Long | The identifier of the campaign for the ad group that owns the keyword. | |||
| OpportunityType | String | Defines the possible bid opportunity types you can request when calling GetBidOpportunities.
The allowed values are FirstPage, MainLine, MainLine1. The default value is FirstPage. | |||
| CurrentBid | Double | The current keyword bid amount specified for the match type in the MatchType element. | |||
| EstimatedIncreaseInClicks | Double | The estimated clicks opportunities corresponding to the suggested bid. | |||
| EstimatedIncreaseInCost | Double | The estimated increase in spend corresponding to the suggested bid. | |||
| EstimatedIncreaseInImpressions | Long | The estimated impressions opportunities corresponding to the suggested bid. | |||
| KeywordId | Long | The identifier of the keyword to which the bid opportunity applies. | |||
| MatchType | String | The match type to which the suggested bid value applies. The possible values are BroadMatch, ExactMatch, and PhraseMatch. | |||
| SuggestedBid | Double | The suggested bid based on the last 7 days of performance history for the corresponding ad group. | |||
| AccountId | Long | The Bing Ads assigned identifier of an account. |