Keywords
Query the available Keywords in Bing Ads.
Table Specific Information
Select
The following queries are processed server-side:
SELECT * FROM Keywords
SELECT * FROM Keywords WHERE AdGroupId = '5179946000'
SELECT * FROM Keywords WHERE AdGroupId = '1311717627185807' AND AccountId = '135096904'
You can turn off the client-side execution of the query by setting SupportEnhancedSQL to false, in which case any search criteria that refers to columns other than AdGroupId in the WHERE clause causes an error.
Columns
| Name | Type | Select requirement | Metric | Aggregate | Description |
| Id [KEY] | Long | The system-generated identifier of the keyword. | |||
| AdGroupId | Long | The system generated identifier of the ad group. | |||
| Text | String | The keyword text. The text can contain a maximum of 100 characters. You should specify the keyword in the locale of the Language value that you specified for the ad group to which the keyword belongs. | |||
| Status | String | The keyword's status. By default, the status is set to Active. | |||
| BidAmount | Double | The bid to use when the user's search term and the keyword match. | |||
| DestinationUrl | String | The URL of the webpage to take the user to when they click the ad. The keyword's destination URL is used if specified; otherwise, the ad's destination URL is used. | |||
| BiddingSchemeType | String | The bid strategy type for how you want to manage your bids. | |||
| MatchType | String | The type of match to compare the keyword and the user's search term. | |||
| TrackingUrlTemplate | String | The tracking template to use as a default for all FinalUrls and FinalMobileUrls. | |||
| UrlCustomParameters | String | Your custom collection of key and value parameters for URL tracking. | |||
| ForwardCompatibilityMap | String | The list of key and value strings for forward compatibility. This element can be used to avoid otherwise breaking changes when new elements are added in future releases. | |||
| FinalUrls | String | The landing page URL. The keyword's final URL is used if specified; otherwise, the ad's final URL is used. | |||
| FinalMobileUrls | String | The mobile landing page URL. The keyword's final mobile URL is used if specified; otherwise, the ad's final mobile URL is used. | |||
| FinalAppUrls | String | Reserved for future use. | |||
| EditorialStatus | String | The editorial review status of the keyword, which indicates whether the keyword is pending review, has been approved, or has been disapproved. | |||
| Param1 | String | The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param1} dynamic substitution string | |||
| Param2 | String | The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param2} dynamic substitution string | |||
| Param3 | String | The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param3} dynamic substitution string | |||
| AccountId | Long | The Bing Ads assigned identifier of an account. |