ODBC Driver for Microsoft Ads

Build 24.0.9060

KeywordPerformanceReport

Use this report to find out which keywords are performing well and those that are not.

Columns

Name Type Select requirement Metric Aggregate Description
Summary String True The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly String True Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily Date True Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly Date True Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly Date True Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly Integer True Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay Integer True Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek Integer True Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName String True The account name.
AccountNumber String The Bing Ads assigned number of an account.
AccountId Long The Bing Ads assigned identifier of an account.
CampaignName String The campaign name.
CampaignId Long The Bing Ads assigned identifier of a campaign..
AdGroupName String The ad group name.
AdGroupId Long The Bing Ads assigned identifier of an ad group.
Keyword String The keyword text.
KeywordId Long The Bing Ads assigned identifier of a keyword.
KeywordLabels String The labels applied to the keyword.
AdId Long Ad Id
AdType String The ad type.
DestinationUrl String The destination URL attribute of the ad, keyword, or ad group criterion.
CurrentMaxCpc String The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
CurrencyCode String The account currency type.
AdDistribution String The ad distribution attribute of an ad group.
FinalUrl String The Final URL of the ad, keyword, or criterion.
FinalMobileUrl String The Final Mobile URL of the ad, keyword, or criterion.
FinalAppUrl String Reserved for future use.
FirstPageBid Decimal Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.
Mainline1Bid Decimal Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates will place your ad at the top of search results.
MainlineBid Decimal Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.
BidMatchType String The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
BidStrategyType String The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g., one of the supported values listed above.
AccountStatus String The account status.
AdGroupStatus String The ad group status.
CampaignStatus String The campaign status.
TrackingTemplate String The current tracking template for the ad group.
CustomParameters String The current set of custom parameters for the campaign.
DeviceType String The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
Language String The ad group language.
Network String The current network setting of an ad group.
TopVsOther String The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
DeviceOS String The operating system of the device reported in the DeviceType column.
DeliveredMatchType String The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
KeywordStatus String The keyword status.
Goal String The goal name.
GoalType String The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions Integer True The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks Integer True Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Ctr Double True The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc Double True The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend Double True The cost per click (CPC) summed for each click.
AveragePosition Double True The average position of the ad on a webpage.
Conversions Integer True The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
ConversionRate Double True The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).
CostPerConversion Double True The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
Assists Integer True The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue Double True The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend Double True The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
CostPerAssist Double True The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerConversion Double True The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
RevenuePerAssist Double True The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
QualityScore Integer True The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. If available, the quality score can range from a low of 1 to a high of 10.
ExpectedCtr Integer True How well your keyword competes against other keywords targeting the same traffic. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.
AdRelevance Integer True How closely related your ads is to the search query or other input. It tells you how relevant your ad and landing page are to potential customers. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.
LandingPageExperience Integer True An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.
QualityImpact Double True The numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming: 0 (not available), 1 (low impact), 2 (medium impact), or 3 (high impact).

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
DatePreset String The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, Last14Days, Last30Days, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear, ThisWeekStartingMonday, LastWeekStartingMonday, LastFourWeeksStartingMonday.

EndDate String The end date of the custom date range. The end date cannot be later than today's date.
StartDate String The start date of the custom date range. The start date must be earlier than or the same as the end date.

Copyright (c) 2024 CData Software, Inc. - All rights reserved.
Build 24.0.9060