ShareOfVoiceReport
Use this report to view impression share (%) of successful bids for each keyword, and identify opportunities to increase impression share.
Columns
| Name | Type | Select requirement | Metric | Aggregate | Description |
| Summary | String | True | The report data will be aggregated by the entire specified report time. The report will not include a time period column. | ||
| Hourly | String | True | Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day. | ||
| Daily | Date | True | Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd. | ||
| Weekly | Date | True | Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd. | ||
| Monthly | Date | True | Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd. | ||
| Yearly | Integer | True | Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy. | ||
| HourOfDay | Integer | True | Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days | ||
| DayOfWeek | Integer | True | Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week. | ||
| AccountName | String | The account name. | |||
| AccountNumber | String | The Bing Ads assigned number of an account. | |||
| AccountId | Long | The Bing Ads assigned identifier of an account. | |||
| CampaignName | String | The campaign name. | |||
| CampaignId | Long | The Bing Ads assigned identifier of a campaign.. | |||
| AdGroupName | String | The ad group name. | |||
| AdGroupId | Long | The Bing Ads assigned identifier of an ad group. | |||
| AdDistribution | String | The ad distribution attribute of an ad group. | |||
| AccountStatus | String | The account status. | |||
| AdGroupStatus | String | The ad group status. | |||
| CampaignStatus | String | The campaign status. | |||
| DeviceType | String | The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown. | |||
| Language | String | The ad group language. | |||
| Network | String | The current network setting of an ad group. | |||
| BidStrategyType | String | The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. | |||
| BidMatchType | String | The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. | |||
| DeliveredMatchType | String | The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. | |||
| KeywordId | String | True | The Bing Ads assigned identifier of a keyword. | ||
| Keyword | String | The keyword text. | |||
| KeywordStatus | String | The keyword status. | |||
| KeywordLabels | String | The labels applied to the keyword. | |||
| AdRelevance | String | How closely related your ads is to the customer's search query or other input. It tells you how relevant your ad and landing page are to potential customers. | |||
| LandingPageExperience | String | An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. | |||
| ExpectedCtr | String | How well your keyword competes against other keywords targeting the same traffic. Ads that are relevant to searchers' queries or other input are more likely to have a higher click-through rate. | |||
| Impressions | Integer | True | True | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions. | |
| Clicks | Integer | True | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). | ||
| Ctr | Double | True | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). | ||
| AverageCpc | Double | True | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. | ||
| Spend | Double | True | The cost per click (CPC) summed for each click. | ||
| AveragePosition | Double | True | The average position of the ad on a webpage. | ||
| Conversions | Integer | True | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success | ||
| ConversionRate | Double | True | The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%). | ||
| CostPerConversion | Double | True | The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). | ||
| ExactMatchImpressionSharePercent | Double | True | The estimated percentage of impressions that your account received for searches that exactly matched your keyword, out of the total available exact match impressions you were eligible to receive. | ||
| ImpressionSharePercent | Double | True | True | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available. | |
| ImpressionLostToBudgetPercent | Double | True | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. | ||
| ImpressionLostToRankAggPercent | Double | True | The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. | ||
| CurrentMaxCpc | Double | True | The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period. | ||
| QualityScore | Integer | True | The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. | ||
| ClickSharePercent | Double | True | The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| DatePreset | String | The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.
The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear. |
| EndDate | String | The end date of the custom date range. The end date cannot be later than today's date. |
| StartDate | String | The start date of the custom date range. The start date must be earlier than or the same as the end date. |