ProductPartitionPerformanceReport
You can include details in the report such as impressions, clicks, and spend that you can use to identify whether or not the product partitions are performing well.
Columns
| Name | Type | Select requirement | Metric | Aggregate | Description |
| Summary | String | True | The report data will be aggregated by the entire specified report time. The report will not include a time period column. | ||
| Hourly | String | True | Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day. | ||
| Daily | Date | True | Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd. | ||
| Weekly | Date | True | Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd. | ||
| Monthly | Date | True | Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd. | ||
| Yearly | Integer | True | Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy. | ||
| HourOfDay | Integer | True | Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days | ||
| DayOfWeek | Integer | True | Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week. | ||
| AccountName | String | The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. | |||
| AccountNumber | String | The Bing Ads assigned number of an account. | |||
| AccountId | Long | The Bing Ads assigned identifier of an account. | |||
| AdGroupName | String | The ad group name. | |||
| AdGroupId | Long | The Bing Ads assigned identifier of an ad group. | |||
| AdId | Long | The Bing Ads assigned identifier of an ad. | |||
| AssistedClicks | String | Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for. | |||
| AssistedImpressions | String | The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network. | |||
| CampaignName | String | The campaign name. | |||
| CurrencyCode | String | The account currency type. | |||
| DeviceType | String | The device name attribute of a device OS target bid. The type of device which showed ads. | |||
| Language | String | The ad group language. | |||
| AccountStatus | String | The account status. | |||
| CampaignStatus | String | The campaign status. | |||
| AdGroupStatus | String | The ad group status. | |||
| CampaignId | Long | The Bing Ads assigned identifier of a campaign. | |||
| Network | String | The current network setting of an ad group. | |||
| OfferLanguage | String | The report will include a column that contains the language for the product offer. | |||
| CountryOfSale | String | The report will include a column that contains the country of sale for the product catalog. | |||
| AdStatus | String | The ad status. | |||
| PartitionType | String | True | The product partition type. | ||
| ProductGroup | String | True | The forward slash ('/') delimited list of product conditions, reported as Operand= | ||
| AdGroupCriterionId | Long | The Bing Ads assigned identifier of an ad group criterion, or product group in the context of a Bing Shopping campaign. | |||
| CurrentMaxCpc | String | The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period. | |||
| DestinationUrl | String | The destination URL attribute of the ad, keyword, or ad group criterion. | |||
| BidMatchType | String | The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. | |||
| DeliveredMatchType | String | The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. | |||
| TrackingTemplate | String | The current tracking template of the criterion. | |||
| CustomParameters | String | The current custom parameter set of the criterion. | |||
| TopVsOther | String | The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere. | |||
| AdDistribution | String | The ad distribution attribute of an ad group. | |||
| ClickType | String | Click type refers to each component of an ad that a customer can click. | |||
| BidStrategyType | String | The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above. | |||
| LocalStoreCode | String | An alphanumeric identifier defined by the merchant to uniquely identify each local store. | |||
| ClickTypeId | Long | The click type ID. | |||
| CostPerConversion | Double | The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions). | |||
| Goal | String | The goal name. | |||
| GoalType | String | The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url. | |||
| Impressions | Integer | True | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions. | ||
| AbsoluteTopImpressionSharePercent | Double | True | The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting. | ||
| Clicks | Integer | True | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). | ||
| ClickSharePercent | Double | True | The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. | ||
| Ctr | Double | True | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). | ||
| AverageCpc | Double | True | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. | ||
| Spend | Double | True | The cost per click (CPC) summed for each click. | ||
| Conversions | Integer | True | The cost per click (CPC) summed for each click. | ||
| ConversionRate | Double | True | The cost per click (CPC) summed for each click. | ||
| Revenue | Double | True | The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script. | ||
| ReturnOnAdSpend | Double | True | The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). | ||
| RevenuePerConversion | Double | True | The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions). | ||
| ImpressionSharePercent | Double | True | The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available. | ||
| ImpressionLostToBudgetPercent | Double | True | The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available. | ||
| ImpressionLostToRankPercent | Double | True | The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available. | ||
| BenchmarkBid | Double | True | Shows you how much other advertisers are bidding on average on similar products as your current target. | ||
| BenchmarkCtr | Double | True | Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it. | ||
| TotalClicksOnAdElements | Integer | True | The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on. | ||
| Assists | Integer | True | The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad. | ||
| CostPerAssist | Double | True | The cost per assist. The formula for calculating the cost per assist is (Spend / Assists). | ||
| RevenuePerAssist | Double | True | The revenue per assist. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
| Name | Type | Description |
| DatePreset | String | The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.
The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear. |
| EndDate | String | The end date of the custom date range. The end date cannot be later than today's date. |
| StartDate | String | The start date of the custom date range. The start date must be earlier than or the same as the end date. |