Query the available Keyword Estimated Bid in Bing Ads.

Table Specific Information

Select

You must set the KeywordText and MatchType columns in the WHERE clause to query this table. Set the MatchType column to one of the following values in the WHERE clause: Exact, Phrase, Broad, Content, or Aggregate.

The driver will use the Microsoft Ads API to filter the results by KeywordText and MatchType while the rest of the filter is executed client side within the driver.

For example, the following query is processed server side.

SELECT * FROM [ KeywordEstimatedBid ] WHERE KeywordText = 'SAP R/3 Developers' AND MatchType = 'Exact'

You can turn off the client-side execution of the query by setting SupportEnhancedSQL to false in which case any search criteria that refers to columns other than KeywordText and MatchType will cause an error.

Filtering by accountid

You can filter by accountid using the IN condition. For example,

SELECT * FROM KeywordEstimatedBid 
WHERE KeywordText IN ('Text', 'Gmail') 
AND MatchType = 'Exact' 
AND AccountId IN ('141163452', '2562405', '141163453', '141163454', '141163455', '141163456', '141163457')

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
KeywordText	String				The keyword text.
MatchType	String				The keyword match type used to determine the estimates. Can be one of Exact, Phrase, Broad, Aggregate.
CurrencyCode	String				The monetary unit of the cost values, such as AverageCPC.
CampaignId	Long				The system generated identifier of the campaign.
AdGroupId	Long				The system generated identifier of the ad group.
MinClicksPerWeek	Double				The estimated minimum number of clicks per week.
MaxClicksPerWeek	Double				The estimated maximum number of clicks per week.
AverageCPC	Double				The estimated average CPC.
MinImpressionsPerWeek	Long				The estimated minimum number of impressions per week.
MaxImpressionsPerWeek	Long				The estimated maximum number of impressions per week.
ClickThroughRate	Double				The estimated CTR.
MinTotalCostPerWeek	Double				The estimated minimum cost per week.
MaxTotalCostPerWeek	Double				The estimated maximum cost per week.
EstimatedMinBid	Double				The position in the search results given the specified bid.
AccountId	Long				The Bing Ads assigned identifier of an account.