JDBC Driver for Microsoft Ads

Build 22.0.8462

GoalsAndFunnelsReport

Use this report to discover whether your audience completes each step through the land, browse, prospect, and conversion pages of your website. For example, you can use this report to determine the step that users leave the conversion funnel, so that you can improve or remove that step to increase the chance that the user will continue to the next step.

Columns

Name Type Select requirement Metric Aggregate Description
Summary String True The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Daily Date True Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly Date True Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly Date True Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly Integer True Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
AccountName String The account name.
AccountNumber String The Bing Ads assigned number of an account.
AccountId Long The Bing Ads assigned identifier of an account.
AdGroupId Long The Bing Ads assigned identifier of an account.
CampaignId Long The Bing Ads assigned identifier of a campaign.
AdGroupName String The ad group name.
CampaignName String The campaign name.
DeviceType String The device name attribute of a device OS target bid. The type of device which showed ads.
AccountStatus String The account status.
CampaignStatus String The campaign status.
AdGroupStatus String The ad group status.
Keyword String The keyword text.
KeywordStatus String The keyword status.
KeywordId String The Bing Ads assigned identifier of a keyword.
DeviceOS String The operating system of the device reported in the DeviceType column.
Goal String True The name of your event tracking or campaign analytics goal.
GoalId String The Bing Ads assigned identifier of a goal.
GoalType String The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Assists Integer True The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
AllConversions Integer True The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
AllRevenue Double True The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name Type Description
DatePreset String The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.

EndDate String The end date of the custom date range. The end date cannot be later than today's date.
StartDate String The start date of the custom date range. The start date must be earlier than or the same as the end date.

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Build 22.0.8462